Between the Tag and the Screen - Arkitektur- og designhøgskolen i ...

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Between the Tag and the Screen - Arkitektur- og designhøgskolen i ...

B E T W E E N T H E T A G A N D T H E S C R E E NMoggridge, who originally coined the term interaction design, together withVerplank, offers the following bridge between industrial and interactiondesign:Like industrial design, the discipline would be concerned withsubjective and qualitative values, would start from the needs anddesires of the people who use a product or service, and strive tocreate designs that would give aesthetic pleasure as well as lastingsatisfaction and enjoyment.(Moggridge, 2006, p. 14)Moggridge’s definition of interaction design may not be supported by allpractitioners who call themselves interaction designers. However, in thisthesis, research is oriented toward Moggridge’s version of interaction design.Here, interaction design differs from industrial design mainly in that itspecialises in the shaping of digital rather than physical artefacts (Löwgren,2001). By digital artefacts I mean applications, services or products in whichinformation technology plays a significant role.Currently, the artefacts created by industrial and interaction designers havemore and more overlapping aspects as computational technology isincreasingly embedded in traditional physical products (or as physicalelements become part of digital services). Edeholt and Löwgren (2003)illustrated this by pointing out the necessity of knowledge from bothdisciplines to design for ubiquitous computing. However, this point may verywell be extended beyond the specific tradition of ubiquitous computing andonto all categories of products that combine digital and physical elements.In this view, technologies like SR-RFID, which has both temporal and spatialcharacteristics, represent the boundary between industrial and interactiondesigning. It is possible to address both disciplines as one when we see themin relation to a material they both deal with in pursuit of similar goals. Thisindicates that the separation between the physical- and digital-oriented designdisciplines may not be very rigid.Having shown how we can view interaction and industrial design as closelyrelated disciplines that occasionally overlap in material use, I now move onto how we may understand designers’ approach to the design situation.Design as reflection in action or rational problem solvingInteraction and industrial design have been associated with the term creativedesign as a way to describe an approach centred on problem solving.Löwgren (1995) contrasts this view with engineering design. Whereengineering design works toward solving a specification with a rigorous18

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