Line-item budgeting and film production - OpenArchive@CBS ...
Line-item budgeting and film production - OpenArchive@CBS ...
Line-item budgeting and film production - OpenArchive@CBS ...
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Abstract:<br />
<strong>Line</strong>-<strong>item</strong> <strong>budgeting</strong> <strong>and</strong> <strong>film</strong> <strong>production</strong> – Exploring some benefits of<br />
constraints on creativity <strong>and</strong> aesthetic value creation<br />
Thomas Fr<strong>and</strong>sen, Ivar Friis, <strong>and</strong> Allan Hansen*)<br />
Solbjerg Plads 3<br />
2000 Frederiksberg<br />
Copenhagen Business School<br />
Denmark<br />
*) Corresponding author: ah.om@cbs.dk<br />
Early work – Please do not quote without the permission from the authors<br />
Paper to be presented at the workshop on<br />
Creativity <strong>and</strong> Control<br />
Sponsored by Accounting Organizations <strong>and</strong> Society<br />
4–5 April 2011, Barcelona, Spain<br />
1<br />
Marts, 2011<br />
This paper explores the role of <strong>budgeting</strong> in the Danish <strong>film</strong> industry <strong>and</strong> seeks to illustrate the<br />
positive effects a line-budget might have on the creativity <strong>and</strong> innovativeness in <strong>film</strong> <strong>production</strong>. In<br />
our analysis we provide illustrative examples of the enabling <strong>and</strong> facilitating role of budget<br />
constraints on <strong>film</strong> <strong>production</strong> from the Danish <strong>film</strong> industry in general as well as from a case study<br />
of the process of making the Danish <strong>film</strong> “The Isl<strong>and</strong> of Lost Souls” in particular. We draw on<br />
Elster (2000)’s constraint theory <strong>and</strong> suggest that the constraints imposed on agents by line-<strong>item</strong><br />
<strong>budgeting</strong> under some circumstances lead to situations where ‘less is more’ as line-<strong>item</strong> <strong>budgeting</strong><br />
might be used to focus creative behavior as well as pre-commit the agent against passion <strong>and</strong> time<br />
inconsistency.
I. Introduction<br />
The dysfunctional consequences of constraints imposed by budgets on agents dealing with<br />
uncertain, complex or dynamic organizational settings have been discussed in research for decades<br />
(Argyris 1952; Burns <strong>and</strong> Stalker 1961; Bruns <strong>and</strong> Waterhouse 1975; Merchant 1981; Brownell<br />
1985; Shields <strong>and</strong> Shields 1998; Frow et al. 2010). In reference to cybernetic (Anthony 1965),<br />
mechanistic (Ansari 1979), diagnostic (Simons 1995) or coercive (Ahrens <strong>and</strong> Chapman 2004)<br />
controls the drawbacks of binding the agent to predefined st<strong>and</strong>ards, rules, incentives, or procedures<br />
have been appointed <strong>and</strong> it has been discussed how these bureaucratic characteristics happens to<br />
prescribe behavior which often turn out to be less desirable for the organization than alternatives not<br />
recognized or present when the budget was planned, reduce the agent’s autonomy <strong>and</strong> degrade his<br />
or her skills which in combination are portrayed as having a negative impact on innovativeness <strong>and</strong><br />
creativity in organizations (e.g. Adler <strong>and</strong> Borys 1996). This paper, however, illustrates that the<br />
same type of constraints, in other instances <strong>and</strong> for other reasons, might have the opposite effect<br />
when it comes to creativity <strong>and</strong> innovativeness because lack of information <strong>and</strong> reduced autonomy<br />
may not necessarily be a cost for the creative process but rather a benefit.<br />
Drawing on Jon Elster’s constraint theory (Elster 2000), this paper seeks to extend the analysis of<br />
the consequences of the restriction imposed on agents by budgets. Although research has already<br />
recognized that budget restrictions <strong>and</strong> prescriptions is not only negatively related to coping with<br />
uncertainty <strong>and</strong> complexity (e.g. Marginson <strong>and</strong> Ogden 2005), knowledge on the benefits of<br />
constraints is still limited. Consequently, this paper seeks to contribute to the discussion of the<br />
positive sides of <strong>budgeting</strong> by suggesting two additional reasons for complementarities between<br />
behavioral constraints <strong>and</strong> creativity. First, <strong>budgeting</strong> limits the agent’s opportunity set which in<br />
some cases stimulate creative processes because it prevents agents from being overwhelmed by<br />
opportunities. Second, from a self-control perspective budget constraints might be desirable as<br />
restrictions <strong>and</strong> prescriptions may function as a pre-commitment device which can mitigate<br />
unfortunate consequences of passion <strong>and</strong> time-inconsistency for the agent. Both imply that under<br />
certain circumstances ‘Less is more’.<br />
These two functions of constraints have been presented at a more general level (Elster 2000).<br />
Nevertheless, they seem to create useful perspectives on relationships between <strong>budgeting</strong> <strong>and</strong><br />
creativity at a more specific level. Less is more in situations where there are benefits from having<br />
fewer options rather than more. Elster (2000) emphasizes that this idea must be seen in the light of<br />
2
the st<strong>and</strong>ard case, in which the exact opposite is true: more is better. It prevents the agent from<br />
being overwhelmed by opportunities which can be quite destructive as emphasized by Francis Ford<br />
Coppola:<br />
’We were in the jungle, there were too many of us, we had access to too much money, too<br />
much equipment, <strong>and</strong> little by little we went insane.’ (Francis Ford Coppola on Apocalypse<br />
Now in Bahr <strong>and</strong> Hickenlooper 1991).<br />
Furthermore, constraints might benefit the agent in situations where the agent may want to restrict<br />
his or her own freedom of choice in order to protect themselves against passion, preference change<br />
<strong>and</strong> time-inconsistency which may otherwise cause the agent to deviate from plans crafted in a<br />
cooler moment (Elster, 2000, p. 7). Both types of constraints are coercive by nature, however, they<br />
happened to enable decision making <strong>and</strong> facilitate creativity basically through the reduction of the<br />
agent’s autonomy. This paper explores the role of <strong>budgeting</strong> in the Danish <strong>film</strong> industry <strong>and</strong> seeks<br />
to illustrate the positive effects budgets might have on the creativity <strong>and</strong> innovativeness in the<br />
process of <strong>film</strong> <strong>production</strong>. In our analysis we provide illustrative examples of the enabling <strong>and</strong><br />
facilitating role of budget constraints on <strong>film</strong> <strong>production</strong> from the Danish <strong>film</strong> industry in general as<br />
well as from a case study of the process of making the Danish <strong>film</strong> – “The Isl<strong>and</strong> of Lost Souls” –<br />
(TILS) in particular. Film <strong>production</strong> is a distinct domain in which the quests for aesthetic value<br />
often portrayed as a matter of artistic freedom <strong>and</strong> creativity. However, the process is also<br />
permeated with constraints dealing with issues of costs, time <strong>and</strong> dead-lines (Elster 2000, Hjort <strong>and</strong><br />
MacKenzie 2003). Hence, <strong>film</strong> <strong>production</strong> is an arena in which tension often arise in clashes of<br />
artistic <strong>and</strong> administrative <strong>and</strong> economic concerns. Nevertheless, what intrigued us was that<br />
bureaucratic constraints often turned out to have quite positive consequences for the directors <strong>and</strong><br />
producers both when it came to their creation of the artistic vision as well as in the implementation<br />
of the vision.<br />
Budgets constrain agents’ decision making in multiple ways. In this paper we address a particular<br />
aspect of <strong>budgeting</strong> – line-<strong>item</strong> <strong>budgeting</strong> – which refers to “budgets that authorize the manager to<br />
spend only up to the specified amount on each line <strong>item</strong>” (Zimmerman 2009: 252). <strong>Line</strong>-<strong>item</strong><br />
<strong>budgeting</strong> is extensively used in Danish <strong>film</strong> industry as the Danish Film Institute (DFI), which<br />
funds approximately 20-25 motion pictures in Denmark each year (DFI annual report 2009) coerce<br />
producers <strong>and</strong> instructor funded by DFI to use a sophisticated <strong>budgeting</strong> <strong>and</strong> accounting system for<br />
3
the planning <strong>and</strong> control of <strong>film</strong> <strong>production</strong> containing a quite tight budget control in terms of line<strong>item</strong><br />
budgets. .<br />
Thus, the research question of this paper is to explore to what extent Elster’s general ideas about<br />
beneficial constraints applies to line-<strong>item</strong> <strong>budgeting</strong> <strong>and</strong> the ways in which line-<strong>item</strong> <strong>budgeting</strong><br />
might function as pre-commitment devices <strong>and</strong> stimulate creativity by reducing agents’ opportunity<br />
set in the making of the script as well in the making of the <strong>film</strong>. Thereby the paper questions the<br />
extent to which tight budgetary control necessarily result in negative effects on creativity.<br />
The paper concludes that, the restrictions imposed by the DFI line-<strong>item</strong> <strong>budgeting</strong> on instructors<br />
<strong>and</strong> producers in the Danish <strong>film</strong> industry in several cases had quite positive effects on decision<br />
making <strong>and</strong> stimulated creativity in the <strong>film</strong> <strong>production</strong> process. In particular, restricting the<br />
instructors to spend only a specified amount on a given <strong>item</strong> at a specified stage in the <strong>production</strong><br />
process coerced the instructors use their imagination <strong>and</strong> exploit the given opportunities to the<br />
extreme which in many circumstances complemented their overall aspiration to maximize aesthetic<br />
value creation. Furthermore, we illustrate how the beneficial constraints affect decision making at<br />
various stages of the decision making process. Drawing on the four-stage model of organizational<br />
decision making (Fama <strong>and</strong> Jensen 1983) we distinguish between initiation, ratification,<br />
implementation <strong>and</strong> monitoring, <strong>and</strong> we argue that the less is more relate to both the initiation <strong>and</strong><br />
implementation stages of decision making.<br />
This paper contributes to the literature in four ways. First, the paper supplements the analyses of the<br />
costs of budgetary constraints by developing perspectives on the benefits of these constraints.<br />
Whereas prior research has reported how beneficial constraint may play a significant role in terms<br />
of sustaining personal comfort in situations with uncertainty <strong>and</strong> ambiguity, we suggest that<br />
constraints also have significant roles in simplification <strong>and</strong> self-control which happens to be<br />
valuable ingredients in a strategy striving for creativity. Secondly, the paper adds to the discussion<br />
of what it means that accounting systems are enabling. Ahrens <strong>and</strong> Chapman (2004) have illustrated<br />
how the enabling side of accounting has to do with its facilitation of repair, local transparency,<br />
global transparency <strong>and</strong> flexibility which have been portrayed as an antithesis to coercive use of<br />
accounting. However we add that coerciveness by reducing the possibility of repair <strong>and</strong> flexibility<br />
in some cases might enable organizational decision making, since decision making can also be<br />
enabled by reducing the opportunity set <strong>and</strong> by ensuring that the rational agent remains rational<br />
even in situations where he or she is exposed to passion <strong>and</strong> time-inconsistency. Third, the paper<br />
4
contributes to the literature on constraints in <strong>film</strong> <strong>production</strong>. Whereas much research has been<br />
carried out on <strong>film</strong> <strong>production</strong> <strong>and</strong> constraints (Elster 2000, Hjort & MacKenzie 2003, Phillipsen<br />
2008, 2009) not much attention has been directed towards the role of <strong>budgeting</strong> in this process until<br />
now. In general financial constraints have been discussed but the particular consequences of<br />
restricting the spending of funds to specific <strong>item</strong>s has not been discussed yet. Although it is a very<br />
specific constraint it is a quite significant one at least in the Danish <strong>film</strong> industry. Finally we add to<br />
the discussions in agency theory in accounting research (for reviews see Baiman 1982, 1990) on the<br />
way in which constraints are incorporated to deal with agency problems. We argue that<br />
opportunistic behavior is not exclusively a problem for the principal. It might also be an issue for<br />
the agent experiencing that the agent him- or herself at some point of time act against his or her<br />
interests in some other point of time. In this case the agent at some point in time wants to constrain<br />
him or her-self to prevent him or herself from acting his or her own interests defined at an earlier<br />
(cooler) point of time.<br />
The remaining part of the paper is organized into five sections. The next section outlines a theory of<br />
constraints <strong>and</strong> illustrates how Elster characterizes the benefits of constraints in situations where<br />
less is more <strong>and</strong> pre-commitment devices are needed. Section three present the methodology. In<br />
section four the episodes from the Danish <strong>film</strong> industry in general <strong>and</strong> the individual <strong>film</strong> project in<br />
particular are outlined to illustrate the enabling aspects of the line-<strong>item</strong> budgets for the <strong>film</strong> maker<br />
(producer <strong>and</strong> director). In section five results <strong>and</strong> implications for theory are discussed <strong>and</strong><br />
conclusions presented.<br />
II. Contraint theory<br />
In this section we discuss <strong>and</strong> develop theories to underst<strong>and</strong> how administrative devices like<br />
<strong>budgeting</strong> are functioning as constraining devices. The section aims to put perspective on the<br />
constraining role of line-<strong>item</strong> <strong>budgeting</strong> by introducing constraint theory (Elster 2000). We begin<br />
the discussion by characterizing how <strong>budgeting</strong> in general <strong>and</strong> line-<strong>item</strong> <strong>budgeting</strong> in particular has<br />
been portrayed as constraining agents in terms of their decision making. Drawing on Fama <strong>and</strong><br />
Jensen (1983)’s model of organizational decision making as a four-stage model we illustrate how<br />
constraints affect the initiation as well as the implementation stage. Next we describe how a number<br />
of theoretical approaches facilitate analyses of the effects of constraints. What they have in common<br />
5
is that they focus mostly on the (negative) effects of constraints especially in the implementation<br />
stage. We end this section by presenting Elster (2000)’s constraint theory, which adds perspectives<br />
to the benefits of constraints both in the initiation <strong>and</strong> implementation stage of decision making.<br />
Constraint theory highlight that reducing the agent’s opportunity set in some situations can further<br />
creativity <strong>and</strong> protect against passion <strong>and</strong> time-inconsistency which are sometimes essential for the<br />
success of creative processes.<br />
Budgeting, constraints <strong>and</strong> organizational decision making<br />
The constraining role of <strong>budgeting</strong> has been emphasized by many scholars. In this paper we define<br />
a constraint, according to Elster (2000), as a restriction of freedom of choice either by prescribing<br />
what should not be done or what should be done. We use the notion of constraint in the same way<br />
as control is used in the management accounting literature: ‘Management control, then, includes all<br />
the devices or systems managers use to ensure that the behaviors <strong>and</strong> decisions of their employees<br />
are consistent with the organization’s objectives <strong>and</strong> strategies (Merchant & Van der Stede, 2007, p.<br />
5). Budgeting constrains behavior because it specify for the agent how funds should be spend on<br />
given purposes or activities at a particular level of detail. <strong>Line</strong>-<strong>item</strong> <strong>budgeting</strong> is a design choice<br />
that act out such constraints as it authorize the agent to spend only up to a specified amount on each<br />
line <strong>item</strong> (Zimmerman 2009: 252) <strong>and</strong> thereby clearly reduce the agents freedom of decision<br />
making.<br />
In order to facilitate the discussion of how line-<strong>item</strong> <strong>budgeting</strong> constrains the agent in his or her<br />
decision making we draw on Fama & Jensen (1983)’s characterization of an organizational decision<br />
making process. They argue that decision making in organizations can be portrayed as a four-stage<br />
process involving initiation, ratification, implementation <strong>and</strong> monitoring. These four stages are<br />
illustrated in figure 1 below.<br />
6
Decision management Decision control<br />
Initiation:<br />
The agent initiates proposals for a<br />
decision<br />
Implementation:<br />
The decision is implemented by<br />
the agent<br />
Figure 1: The four-stage model of organizational decision making<br />
(based on Fama & Jensen 1983)<br />
Fama <strong>and</strong> Jensen’s model of the decision making process can be used to enrich the discussion of<br />
how constraints take on different roles in decision making processes in organizations. Fama <strong>and</strong><br />
Jensen (1983) use the framework to discuss different types of ownership structures (professional<br />
partnership, open corporations etc.), but Lazear & Gibbs (2009 p. 124) emphasize that almost any<br />
decision-making process can be framed in accordance to Fama <strong>and</strong> Jensen’s model (1983). This is<br />
also illustrated by Zimmerman (2009) who decomposes a number of management accounting issues<br />
including <strong>budgeting</strong> using the four stage model.<br />
In the initiation stage, a set of options are proposed. This stage is probably the most crucial for<br />
creativity <strong>and</strong> innovation (Lazear & Gibbs, 2009, p. 124) <strong>and</strong> is sometimes considered as<br />
brainstorming. The second stage is ratification, where a proposal for implementation is decided<br />
upon or where one of several options is chosen. In business terminology this is where the strategy is<br />
defined <strong>and</strong> in a <strong>film</strong>-setting, where the final script <strong>and</strong> budget is approved. The third stage is<br />
implementation, where various types of devices are used to implement what has been decided upon.<br />
Management accounting techniques such as performance measures, cost allocations, transfer prices<br />
<strong>and</strong> budgets are often emphasized as having a prominent role in the implementation stage. The final<br />
7<br />
Ratification:<br />
The decision is ratified by the<br />
principal.<br />
Monitoring <strong>and</strong> reward:<br />
The implementation is monitored<br />
<strong>and</strong> rewarded by the principal
stage is monitoring <strong>and</strong> reward deals with to what extent that the implementation complies with<br />
what has been ratified.<br />
Since initiation <strong>and</strong> implementation often are undertaken by employees (agents) whereas decision<br />
control is carried out by their managers (principals), <strong>and</strong> because conflict of interest is more or less<br />
taken for granted, decision control is to a large extent about constraining the agent, so that he or she<br />
acts in accordance with the firm’s strategy <strong>and</strong> goals. Budgets play an important role in this process.<br />
A budget <strong>and</strong> especially a line-<strong>item</strong> budget would be functioning as a constraint in the<br />
implementation stage irrespective of how the budget has been initiated <strong>and</strong> ratified. Zimmerman<br />
(2009) even argues that ‘[l]ine-<strong>item</strong> budgets provide an extreme form of control. The manager does<br />
not have the decision rights to substitutr resources among line <strong>item</strong>s as circumstances change’<br />
(ibid.: 262).<br />
Even though a line-<strong>item</strong> budget’s constraining role is most obvious in the implementation stage, it<br />
does not imply that <strong>budgeting</strong> has no role when it comes to initiation. A significant stream of<br />
accounting research going back to Simon et al.( 1954)’s discussion of accounting systems’ attention<br />
directing effects <strong>and</strong> including more recent debates on the interactive use (Simons 1995) or the<br />
enabling role (Ahrens & Chapman 2004) of accounting are focusing on the inspiration that<br />
accounting provide for organizational decision makers which have a clear linkage to the initiation<br />
stage. In the following we will pay particular attention to Ahrens <strong>and</strong> Chapman’s discussion of the<br />
enabling role of accounting <strong>and</strong> illustrate how it can be related to the various stages of<br />
organizational decision making suggested in the four stage model.<br />
The enabling role of accounting<br />
In their analysis of the more positive sides of accounting Ahrens <strong>and</strong> Chapman ( 2004) contrast the<br />
constraints of accounting with the support of accounting <strong>and</strong> illustrate how “management control<br />
systems might be used to support rather than constrain operational management” (Ahrens &<br />
Chapman 2004). Drawing on Adler <strong>and</strong> Borys (1994)’s characterization of two forms of<br />
formalization, the supportive side of accounting is portrayed as enabling whereas the constraining<br />
as coercive.<br />
8
Ahrens <strong>and</strong> Chapman (2004) conceptualize the supportive side of accounting by drawing on Adler<br />
<strong>and</strong> Borys four system design characteristics: repair, internal transparency, global transparency <strong>and</strong><br />
flexibility. Repair in an enabling approach means using equipment as input to dialogue. In two-way<br />
communication, underst<strong>and</strong>ing advances partly through the repair of misunderst<strong>and</strong>ing. Internal<br />
transparency refers to internal functioning of the equipment or procedure as used by employees.<br />
Enabling procedures provide users with visibility into the processes they regulate by explicating its<br />
key components <strong>and</strong> by codifying best-practice routines. They provide users with an underst<strong>and</strong>ing<br />
of the underlying theory of this process by clarifying the rationale of the rules. And they provide<br />
users with feedback on their performance by providing metrics that help users assess their<br />
performance against historical st<strong>and</strong>ards. Global transparency refers to the intelligibility for<br />
employees of the broader system within which they are working. In an enabling approach to<br />
procedure design, by contrast, employees are provided with a wide range of contextual information<br />
designed to help them interact creatively with the broader organization <strong>and</strong> environment. An<br />
underst<strong>and</strong>ing of the review process <strong>and</strong> the ability to identify the status of a given suggestion under<br />
review is considered essential to motivating continued participation. When it comes to flexibility an<br />
enabling procedure manual assumes that deviations are not only risks but also learning<br />
opportunities. In one organization that Borys studied the engineering change process-a very complex<br />
procedure for making minor changes to existing product designs-was redesigned along these lines<br />
(Adler <strong>and</strong> Borys, 1994).<br />
The enabling side of accounting described by Ahrens <strong>and</strong> Chapman is related to the initiation stage<br />
as well as the implementation stage of organizational decision making. First, accounting plays a<br />
significant role for the initiation of ideas related to improving <strong>and</strong> changing organizational<br />
processes <strong>and</strong> products. For instance, Ahrens <strong>and</strong> Chapman (2004) illustrate how global<br />
transparency rendered through accounting plays a significant role in terms of presenting good<br />
practice <strong>and</strong> explaining to restaurant managers “how existing divisional systems could be used to<br />
underst<strong>and</strong> <strong>and</strong> actively manage the reconciliation of centrally determined st<strong>and</strong>ards <strong>and</strong> objectives<br />
with emerging local contingencies”(ibid.: 292). Furthermore, Adler <strong>and</strong> Borys (1996) in more<br />
general terms emphasize that global transparency helps agents to “interact creatively with the<br />
broader organization <strong>and</strong> environment” <strong>and</strong> that systems may be designed to encourage a large<br />
number of suggestions (ibid.: 73).<br />
9
Second, the enabling side of accounting also relates to the implementation stage. Ahrens <strong>and</strong><br />
Chapman (2004) illustrate this in their description of how waiters in the restaurant chain that they<br />
studied were informed about the margins for menus by means of ‘bingo cards’ which enabled the<br />
waiters to achieve the restaurant chain’s profitability goals (ibid: 292). Furthermore, Ahrens <strong>and</strong><br />
Chapman argue that the nature of coercive formalization (in contrast to enabling formalization) lies<br />
in its imposition of its logic on organizational members. Such coercive systems are analogous to<br />
traditional models of cybernetic organizational control in which the focus is on policing adherence<br />
to preplanned objectives <strong>and</strong> st<strong>and</strong>ards. (Anthony 1965). Enabling formalization, in contrast designs<br />
organizational rules that reckon with the intelligence of workers so that formal procedures need to<br />
be designed to make the work process foolproof. Instead they can be designed to enable employees<br />
to deal more effectively with inevitably with contingencies (Ahrens & Chapman 2005, p. 279).<br />
Thus, a decisive aspect of the enabling role of accounting is that it gives the agent freedom to cope<br />
with the inevitable contingencies in order to act in the interest of the organization. However,<br />
constraints are not only problematic from a coordination point of view hindering decision making<br />
adapting to unforeseeable contingencies (circumstances). Constraints might also affect the agent’s<br />
motivation negatively due to reduced autonomy (Adler & Borys 1996). Following the lines of<br />
reasoning from psychological motivational theories like job characteristics theory (Hackman &<br />
Oldham,1976) <strong>and</strong> the theories of intrinsic motivation (Ryan & Deci, 2000) Adler <strong>and</strong> Borys argue<br />
that constraints under these circumstances would have damaging consequences not only for<br />
implementation but also innovativeness <strong>and</strong> creativity in general.<br />
Whereas local <strong>and</strong> global transparency underline the importance of formalization making sense to<br />
the agents ‘repair’ <strong>and</strong> ‘flexibility’ both highlight that formalization should be liable for a<br />
reinterpretation in the implementation stage, if contingencies not foreseeable in the initiation <strong>and</strong><br />
ratification stage arise. In that sense rules are not to be taken too literately <strong>and</strong> thereby the<br />
constraining feature is less dominant.<br />
Budgets <strong>and</strong> role clarity<br />
But even the constraining function of budgets can have a positive effect even seen from the<br />
perspective of the employee. Marginson <strong>and</strong> Ogden (2005) thus emphasize the more positive,<br />
comforting role that budgets play in the individual’s work experience. However in contrast to<br />
10
Ahrens <strong>and</strong> Chapman, they focus on the positive aspects related to the constraints that the budget<br />
provide. They argue that budgets help individuals in clarifying their organizational role which is<br />
important from their own comfort <strong>and</strong> well being in organizations. Experienced role ambiguity is an<br />
unwanted psychological state, which occurs when the person is concerned or ‘stressed’ by lack of<br />
clarity <strong>and</strong> structure to the role (King & King, 1990; Siegall, 2000; cited in Marginson & Ogden,<br />
2005). Marginson <strong>and</strong> Ogden (2005) argue: “Doubts about how others evaluate us, about how<br />
satisfied they are with our performance, are frequent <strong>and</strong> deep-seated sources of anxiety. As a<br />
result, those who experience role ambiguity must confront it in some way, usually by invoking<br />
‘coping strategies’. These are attempts to regain clear, orderly <strong>and</strong> meaningful cognitive<br />
experiences”. Marginson <strong>and</strong> Ogden (2005) suggest several reasons why budgets offer a useful<br />
coping strategy. First, “budgetary control is organizationally ‘good citizenship’. Those who are<br />
controlling their costs are benefiting the firm.... Moreover, because of the visibility of accounting<br />
information, the manager can be seen to be an organizationally ‘good citizen’.... Those who<br />
experience role ambiguity may therefore value the budget for the comfort <strong>and</strong> security it offers. But,<br />
such psychological return is conditional upon the achievement of targets; there is little comfort to be<br />
gained from exceeding preestablished targets or missing the budget” (p. 442). Marginson <strong>and</strong><br />
Ogden’s (2005) role clarity approach st<strong>and</strong>s in stark contrast to Adler <strong>and</strong> Borys (1996) <strong>and</strong> Ahrens<br />
<strong>and</strong> Chapman (2005), since they emphasize that the budget can play a positive role beyond reducing<br />
agents opportunistic behavior, because even the agents well being, implemented by defining the<br />
role of the employee, can be improved by the constraining feature of the budget. A line-<strong>item</strong><br />
budget being extremely specific, defines the role of the agent very unambiguously. Less is more, in<br />
Marginson <strong>and</strong> Ogden’s perspective, means that less discretion <strong>and</strong> ambiguity provides more<br />
comfort to the agent.<br />
When less is more<br />
Whereas Marginson <strong>and</strong> Ogden (2005) primarily focus on the psychological well-being of<br />
individuals subject to constraints, Elster adds to the positive sides of constraints through his<br />
analyses of how constraints help the decision maker to create aesthetic value <strong>and</strong> reduce the risk of<br />
the decision maker indulging in harmful passion <strong>and</strong> time inconsistency in the form of hyperbolic<br />
discounting. At a very general level, Elster (2000) illustrates the proposition that ‘sometimes less is<br />
11
more’. There can be benefits from having fewer options rather than more. This idea must be seen on<br />
the background of the st<strong>and</strong>ard case, in which the exact opposite is true. Elster states that:<br />
‘Prima Facie it would seem that nobody could have a motivation for discarding options,<br />
delaying rewards, or imposing cost on themselves. And in most of everyday life this intuition<br />
is obviously correct. Most people would rather have more money than less, more occupational<br />
options rather than fewer, rewards sooner rather than later, a larger range of potential<br />
marriage partners rather than a smaller one, <strong>and</strong> so on. Much progress in human history has in<br />
fact taken the form of removing material or legal restrictions on choice.” (Elster, 2000, p.1).<br />
Nevertheless, Elster discusses the nonst<strong>and</strong>ard case in which the “more is better” assumption is<br />
invalid. It can be so for one of two reasons. On the one h<strong>and</strong>, the individual might benefit from<br />
having specific options unavailable. On the other h<strong>and</strong>, the individual might benefit just from<br />
having fewer options available, without the desire to exclude any specific choices (Elster, 2000, p.<br />
2). Furthermore these constraints can have different types of origin. One type of constraints called<br />
incidental ‘benefit the agent who is constrained but [that] are not chosen by the agent for the sake of<br />
those benefits’ (Elster, 2000, p. 4). These constraints can be a fact of life (the need to shoot <strong>film</strong>s in<br />
black <strong>and</strong> white before the invention of color photography), can be chosen by the agent for some<br />
other reason, or chosen by some other agent. Thus any constraint defined by a principal, such as a<br />
line-<strong>item</strong> budget, which creates benefits for the agent, is an incidental constraint. Secondly,<br />
essential constraints’ are constraints that an agent imposes on himself for the sake of some expected<br />
benefit to himself (Elster, 2000, p. 4). As we will elaborate below <strong>film</strong> <strong>production</strong>, <strong>and</strong> maybe<br />
especially Danish <strong>film</strong> <strong>production</strong> is well known for using self-imposed (essential) constraints.<br />
What is the function - the ‘more’ - created by these constraints?<br />
Constraints might enable creativity by directing creativity in certain directions. These types of<br />
constraint works:’….to stimulate creativity…the main idea is simply that having too many options<br />
works against creativity. (Elster, 2000, p. 209). Furthermore, Elster argues that “[T]he process of<br />
artistic creation is guided by the aim of maximizing aesthetic value under constraints. … Creativity<br />
is the ability to succeed in this endeavor.” (Elster 2000: 200; emphasis added). Our empirical<br />
analysis will illustrate how the Danish <strong>film</strong> industry has embraced this idea.<br />
Another function of the constraints is according to Elster to protect against passion <strong>and</strong> timeinconsistency.<br />
An essential metaphor in Elster (2000) constraint theory is the story of Odysseus,<br />
12
who ordered his men to bind him to the mast of his ship so he would not be tempted to wreck his<br />
ship being seduced by the sirens beautiful song. Odysseus’ act illustrates the key point in Elster’s<br />
constraint theory, since Odysseus bind himself in order to avoid the temptations of the Sirens. His<br />
theory takes a point of departure in the assumption that the agent sometimes is irrational <strong>and</strong> that<br />
the agent knows it. This is the reason why agents often voluntarily (in a cool moment) bind<br />
themselves/constrain themselves in order not to act in an irrational way in the future. In Elster<br />
(2000)’s approach passion is the antonym of rational self-interest <strong>and</strong> the passionate part of one’s<br />
personality works counter to one interest formulated in cooler moments. Passion is simply an<br />
irrational <strong>and</strong> opportunistic part of our personality that destroys the interest of our self.<br />
Elster uses passion in “an extended sense that covers not only the emotions proper such as anger,<br />
fear, love shame <strong>and</strong> the like but also states such as drunkenness, sexual desire, cravings for<br />
addictive drugs, pain, <strong>and</strong> other “visceral” feelings’ (Elster, 2000, p. 7). According to Elster (2000,<br />
p. 8-9) passion is unfortunate for the agent for several reasons: (i) Passion may distort our thinking<br />
about the consequences of the behavior, (ii) The passion may be so strong as to crowd out all other<br />
considerations, (iii) inducing weakness of will, <strong>and</strong> (iv) a person in a state of passion may weigh the<br />
consequences of behavior differently from the way he does in a calmer mood.<br />
Another rationality problem is hyperbolic discounting, which is a type of time inconsistency that<br />
‘occurs when the policy currently planned for some future period is no longer the best when that<br />
period arrives’ (Elster, 2000, p. 24). Discounting is a well known behavioral logic in economics.<br />
When individuals plan their behavior over time, they typically discount future welfare to a smaller<br />
present value. In general there are two main views about the exact shape of the discounting<br />
function. Neoclassical economists usually assume that discounting is exponential, in the sense that<br />
the welfare t units of time into the future is discounted to present value by a factor of r t . Elster<br />
(2000, p. 25) <strong>and</strong> with him several psychologists (Ainslie 1991, Ainslie & Monterosso 2003) <strong>and</strong><br />
behavioral economists (Thaler & Shefrin 1981) argue that discounting is hyperbolic, so that welfare<br />
t units into the future is discounted to present value by a factor of 1/(1+kt), with k>0.<br />
The difference is important because in hyperbolic discounting the passing of time changes the<br />
preference of the individual doing the discounting. A simple example will illustrate the point. A<br />
person having to decide Friday evening whether to rise early Saturday morning to do some exercise<br />
(e.g. jogging) is making a cost benefit calculation where the benefit of jogging – being in better<br />
shape, better health etc. – all long term benefits have to be discounted to match the short-term cost<br />
13
of jogging Saturday morning – raise early instead of staying in bed, enduring exertion <strong>and</strong> so forth.<br />
Using exponential discounting, a person, who discount future benefits very heavily, will choose not<br />
to jog Saturday morning, whereas a person, with a lower discount rate, will choose to jog Saturday<br />
morning. In exponential discounting the decision taken Friday evening will be the same Saturday<br />
morning. In hyperbolic discounting the mere passing of time can change the decision. The person,<br />
who Friday evening chose to run Saturday morning, can decide not to jog Saturday morning<br />
because the discounting of the future benefits is changed, as Saturday morning is getting closer.<br />
As with passion hyperbolic discounting is often considered harmful for the decision maker. This<br />
problem can also be conceptualized as principal-agent problem between a rational, time consistent<br />
(farsighted) planner <strong>and</strong> a hyperbolic discounting doer (Elster, 2000; Thaler & Shefrin, 1981), <strong>and</strong><br />
therefore it is important to safeguard against hyperbolic discounting as well as passion. A large part<br />
of Elster (2000) is about how to commit against passion <strong>and</strong> hyperbolic discounting. This can be<br />
done through an advice as well as a device. An example of an advice is counting to ten, if getting<br />
caught by anger, or reminding oneself about the cost of staying in bed Saturday morning instead of<br />
jogging. In general Elster (2000, p. 12-13) is skeptical against advices, because the efficiency of<br />
advices assume that people are rational. A person a drift in rage cannot make himselves count to<br />
ten, <strong>and</strong> a person, who discount hyperbolic is difficult to convince not to do so. Much more focus is<br />
on devices, which works much more direct on the person. The agent got several devices for precommitting<br />
him or her-self against passion <strong>and</strong> hyperbolic discounting: (i) Eliminating options,(ii)<br />
imposing costs, (iii) creating delays (Elster, 2000, p. 6).<br />
A person with a passion for alcohol can eliminate the option of drinking alcohol by simply not<br />
having alcohol in the home. An alcoholic can take disulfiram (Antabuse), a drug that has the effect<br />
of making the person taken it seriously ill (Elster, 2000, p. 68), <strong>and</strong> thereby impose costs on oneself.<br />
The game theorist Barry Nalebuff designed a game show for the television network ABC called<br />
‘Primetime’, where imposing costs was a central part of the arrangement. Cindy Nascon-Schecter,<br />
who had gained forty pound with the birth of her second child, wanted to lose weight, <strong>and</strong> realizing<br />
that advices, she knew how to lose weight, did not work for her, she accepted an arrangement,<br />
which would raise the cost of not losing weight. On December 9, 2005 she had her picture taken in<br />
bikini, <strong>and</strong> signed a contract with ABC that if she lost 15 pounds over the next two month, the<br />
picture would be destroyed, if she didn’t lose weight that is she indulged in a passion for food <strong>and</strong><br />
dispassion for exercise, the picture would be shown on national television (Dixit & Nalebuff, 2008,<br />
14
p. 14-15). People trying to lose weight are also known to sign a contract with a therapist where a<br />
certain amount is paid, or repaid because the client often did the deposit, to the client each time the<br />
person reach prescribed weight losses (Elster, 2000, p. 70). The examples are taken from Elster<br />
(2000)’s analysis of commitment devices in addiction. He also analyses constitutions with the same<br />
framework.<br />
III. Methodology<br />
In this paper we seek to unfold the ways in which line-<strong>item</strong> <strong>budgeting</strong> contributes beneficially to<br />
decision making in the Danish <strong>film</strong> industry. We do this by providing examples from the field <strong>and</strong><br />
account for qualitatively how <strong>and</strong> why line-<strong>item</strong> <strong>budgeting</strong> has been experienced by agents in the<br />
industry as a benefit rather than a cost. In this respect, we like others in research on <strong>budgeting</strong> (e.g.<br />
Davila <strong>and</strong> Wouters 2005) are guided by aspirations of analytical generalization (Yin 1984: 21) (in<br />
contrast to statistical generalization) <strong>and</strong> seek to illustrate how a concept - in this case line-<strong>item</strong><br />
<strong>budgeting</strong> - might be linked with benefits in new ways compared with how it has been portrayed in<br />
the research previously. Consequently, the examples from the field are paving the way for new<br />
theoretical propositions which will exp<strong>and</strong> our general conceptualization of <strong>budgeting</strong> as a<br />
constraint.<br />
<strong>Line</strong>-<strong>item</strong> <strong>budgeting</strong> is according to Zimmerman (2009, p. 69) an extreme form of control which in<br />
many ways makes up a critical case for underst<strong>and</strong>ing the relationship between control <strong>and</strong> creative<br />
business processes as which many has characterized <strong>film</strong> <strong>production</strong>. Our aim of exploring the way<br />
in which these constraints, to some counter-intuitively, might become benefits for the agents in<br />
creative processes has affected the organization of our field study. First, we aim to explore how<br />
constraints (other than financial) in some cases have been promoted as beneficial when it comes to<br />
creative <strong>film</strong> <strong>production</strong>. The reason for exploring these issues are to provide a better underst<strong>and</strong>ing<br />
of how constrained behavior in more general terms might lead to creativity in the field.<br />
Subsequently, we then move the discussions to financial constraints by exemplifying the role of<br />
financing <strong>and</strong> <strong>budgeting</strong> in general <strong>and</strong> then end up in discussions of line-<strong>item</strong> <strong>budgeting</strong> in<br />
particular. This idea of gradually increasing the level of specificity in the discussion of constraints<br />
(from to non-financial constraint to line-<strong>item</strong> <strong>budgeting</strong> constraints) have been to more carefully<br />
illustrate the role of constraints in the initiation stage as well as the implementation stage which we<br />
15
elieved provide a stronger background for discussing line-<strong>item</strong> budgets as constraints with respect<br />
to these two stages of organizational decision making.<br />
In our study of the role of constraints in the Danish <strong>film</strong> industry we primarily focus on the role of<br />
constraints for producers <strong>and</strong> directors (we define them as <strong>film</strong> makers). Naturally, constraints<br />
affects all personnel involved in <strong>film</strong> <strong>production</strong> but our paper aims to explore how producers <strong>and</strong><br />
instructors in their decision making related to <strong>film</strong> <strong>production</strong> are affected by <strong>budgeting</strong>. Whereas<br />
the producer is often portrayed as the one who uses <strong>budgeting</strong> for planning <strong>and</strong> controlling the<br />
<strong>production</strong> process of a <strong>film</strong>, the directors is often described as the one with the role as creators<br />
which is often said to be challenged by the bureaucracy of <strong>budgeting</strong>. However, as we shall see are<br />
their role as <strong>film</strong> makers often overlapping <strong>and</strong> their perspective on <strong>budgeting</strong> similar.<br />
In order to explore the benefits of nonfinancial constraints in <strong>film</strong> <strong>production</strong> <strong>and</strong> creativity we<br />
focus upon some of the best-known Danish <strong>film</strong> <strong>production</strong> concepts “Dogma” <strong>and</strong> “Directors cut”<br />
which all have been successful concepts <strong>and</strong> in many ways constituted on their positive attitude<br />
towards constraints. Furthermore, we also draw on examples from the <strong>film</strong> industry more globally<br />
for example in our historical account of ‘the Hayes code’ <strong>and</strong> from the Danish <strong>film</strong> history, which<br />
also contains intriguing examples of the role of constraints in <strong>film</strong> <strong>production</strong> (Elster 2000).<br />
Our study of the role of <strong>budgeting</strong> as a constraining factor is in particular informed by a case study<br />
of the making of the Danish <strong>film</strong> “The Isl<strong>and</strong> of Lost Souls” which was directed by Nikolaj Arcel<br />
<strong>and</strong> produced by Zentropa (the company that also produced the Dogma <strong>film</strong>s). ). ‘The Isl<strong>and</strong> of Lost<br />
Souls’ is especially interesting to study when it comes to the role of the detailed budget because<br />
there were a lot of uncertainty, a contingency normally seen as working against a strict budget<br />
control (Argyris 1952; Burns <strong>and</strong> Stalker 1961; Bruns <strong>and</strong> Waterhouse 1975; Merchant 1981;<br />
Brownell 1985; Shields <strong>and</strong> Shields 1998). In a Danish context the <strong>film</strong> was expensive <strong>and</strong> interring<br />
new terrain, which introduced a lot of uncertainty in the making of the <strong>film</strong>. The director explains:<br />
‘It was what I have wished for ever since I was a child. Nothing this big had been done in<br />
Denmark’. Especially the amount of special effects was unseen in Danish <strong>film</strong>s. It was an explicit<br />
ambition to make the <strong>film</strong> look like a Hollywood <strong>production</strong> with Harry Potter <strong>and</strong> Star Wars as<br />
reference points.<br />
<strong>Line</strong>-<strong>item</strong> <strong>budgeting</strong> practices in the Danish <strong>film</strong> industry are heavily influenced by the Danish Film<br />
Institute (DFI) which plays a major role in financing Danish <strong>film</strong> <strong>production</strong>s. DFI requires that<br />
16
<strong>film</strong>s financed (or partly financed) by DFI also plan <strong>and</strong> control the <strong>production</strong> process through the<br />
template for <strong>budgeting</strong> provided by DFI. The template is very detailed <strong>and</strong> consists of 892 potential<br />
line-<strong>item</strong>s. In the process of the making TILS, the line-<strong>item</strong> <strong>budgeting</strong> from DFI also played a<br />
significant role because TILS was partly financed by DFI (25 % of the budget) <strong>and</strong> planning <strong>and</strong><br />
controlling of the project through DFI’s line-<strong>item</strong> <strong>budgeting</strong> template was required.<br />
Multiple data sources have been applied for acquiring knowledge about the role of constraints in the<br />
<strong>film</strong> <strong>production</strong>. Literature <strong>and</strong> information from the media on Danish <strong>film</strong> industry, Zentropa <strong>and</strong><br />
TILS have been used as input for the study. The commentary track on the DVD version of TILS on<br />
which the director tells the story of the making of the movie <strong>and</strong> a documentary on TILS has also<br />
provided us valuable insight information on the process of making the <strong>film</strong>. In addition, documents<br />
from Zentropa <strong>and</strong> DFI like <strong>budgeting</strong>, spreadsheets, public documents have been applied.<br />
Interviews have been conducted with key actors in they TILS project. Interviews have been<br />
undertaken with Film Consultants <strong>and</strong> the Chief Controller from DFI as well as with a Development<br />
Consultant from DFI. Three interviews have been conducted with the Producer on TILS from<br />
Zentropa, <strong>and</strong> the Post Coordinator on TILS, also from Zentropa. Finally, our analyses have also<br />
been informed by informal discussions with the project controller on TILS from Zentropa from<br />
whom we have acquired invaluable insights to the process <strong>and</strong> research assistance in general.<br />
IV. Case: Constraints in Danish <strong>film</strong> <strong>production</strong><br />
This section illustrates <strong>and</strong> discusses some benefits of constraints in the Danish <strong>film</strong> industry <strong>and</strong><br />
focus in particular on the role of line-<strong>item</strong> budgets. To set our analysis in a broader perspective, we<br />
begin this section by outlining how directors are often constraining themselves <strong>and</strong> relate these<br />
types of constraints to financial constraints in general <strong>and</strong> line-<strong>item</strong> <strong>budgeting</strong> in particular. We<br />
show how the line-<strong>item</strong> budget is used as a complement to creativity by enabling ‘less-is-more’<br />
constraints used in the initiation stage where the script is written <strong>and</strong> the story board produced.<br />
Moreover we show how the line <strong>item</strong> budget is used as a pre-commitment device in the<br />
implementation stage, where the budget constrains the <strong>film</strong> makers in engaging in passion <strong>and</strong> time<br />
inconsistency, though in a slightly different manner than described in Elster (2000). In the first part<br />
of the section, we focus on imposed <strong>and</strong> self-imposed constraints, <strong>and</strong> illustrate how these<br />
constraints in fact improve creativity. In the second part of the section, we show how the line-<strong>item</strong><br />
17
udget functions as a beneficial constraint in both the initiation <strong>and</strong> in the implementation stage. We<br />
include two types of constraints, those which function as an advice for the agent <strong>and</strong> those which<br />
coercively prevent the agent from being exposed to subjecting to passion <strong>and</strong> time-inconsistency in<br />
the implementation stage.<br />
a. Artistic constraints<br />
Film <strong>production</strong> is constrained by several imposed constraints of different types such as<br />
technological, legal, artistic, financial <strong>and</strong> not at least budgetary constraints. In the following we<br />
well briefly illustrate the consequences of the first-mentioned types before we consider in detail the<br />
ones related to <strong>budgeting</strong>.<br />
Technology has always been an issue in <strong>film</strong> <strong>production</strong>. Before the mid 1920s, there was no sound<br />
in <strong>film</strong>s, <strong>and</strong> before the mid 1930s color was not easily available. Even though <strong>film</strong> technology has<br />
improved drastically since then there are still limits. Another constraining factor is deadlines which<br />
are not only imposed by the <strong>production</strong> companies for their own sake but also due to tight schedules<br />
for actors with <strong>production</strong>s succeeding each other without any buffers. Furthermore, censorship is<br />
yet another constraint experienced by <strong>film</strong>makers, however, maybe more intensely in the past than<br />
in the present. Intriguingly, many have argued that these constraints improved creativity. Elster<br />
(2000, p. 228), for example, who discusses the Hays Code that regulated <strong>film</strong> <strong>production</strong> in<br />
Hollywood from around 1930 until the 1950s especially concerning erotic features points out that<br />
many commentators believed that the Hayes Code actually fostered creativity, because the <strong>film</strong>makers<br />
had to circumcise the censorship, <strong>and</strong> create more indirect erotic pictures: ‘The need for<br />
exquisite fine-tuning <strong>and</strong> indirection brought comedy, in particular, to new levels of sophistication<br />
(Elster 2000, p. 230). Richard Maltby (1993) adds that the Hayes Code ‘operated however<br />
perversely, as an enabling mechanism at the same time that it was a repressive one’ (cited in Elster,<br />
2000, p. 229).<br />
In many western countries, including Denmark, censorship is not as influential a constraint today as<br />
it once was, but it does not imply that constraints are not used in modern <strong>film</strong> <strong>production</strong> to enable<br />
creativity. In fact, the Danish <strong>film</strong> industry has established a reputation for successfully using selfimposed<br />
constraints in the making of <strong>film</strong>s (Hjort & MacKenzie, 2003). The best known set of<br />
constraints is Dogma 95, which is ten rules formulated as a ‘Vow of Chastity’, concerning light,<br />
sound etc., that <strong>film</strong> makers must comply with to have the <strong>film</strong> entitled a ‘Dogma <strong>film</strong>’ (see Dogma<br />
95 Manifesto in Hjort & MacKenzie, 2003, p. 199). The Dogma rules were defined by the Danish<br />
18
directors Lars von Trier <strong>and</strong> Thomas Vinterberg. Each of them has made their own Dogma <strong>film</strong> -<br />
The Idiots <strong>and</strong> The Celebration respectively, which received several awards <strong>and</strong> massive publicity.<br />
In particular the latter - also the first Dogma <strong>film</strong> - earned much international recognition for<br />
example by an Oscar nomination in 1998 <strong>and</strong> the Jury’s Prize at the Cannes Film Festival also in<br />
1998. The Dogma rules were widely considered as part of the reason for the success of the Danish<br />
<strong>film</strong> industry in the 1990s <strong>and</strong> beginning of the 2000s. According to Phillipsen (2008; 2009) the<br />
development of Dogma 95, should not be seen as an isolated incident, but as an idea steaming from<br />
the teaching methods from The National Film School of Denmark from which both Vinterberg <strong>and</strong><br />
Trier have graduated. The Film School uses constraints to foster creativity in many different waysan<br />
important example being the pen test, which each coming graduate performs 8 times during the<br />
study program (Phillipsen 2009, p. 4). In a pen test each student is asked to write a script within<br />
defined rules e.g. there must only be two actors in the script, it must only be five pages long etc.<br />
The constraints are meant to foster creativity <strong>and</strong> are to a large extent welcomed by the students.<br />
Philipsen (2009, p. 5) quote a screenwriter student arguing:<br />
I love constraints. I might be a masochist or something. [..] But I just think that then you<br />
do not have to decide a lot of things. If I know, it has to be five pages long, <strong>and</strong> there are<br />
three characters, <strong>and</strong> the alliance alters between those three, <strong>and</strong> God knows what.., then<br />
it is fantastic, then [..] some things are decided already, <strong>and</strong> I think that it is a great<br />
relief, because it offers an exercise to your imagination.<br />
The Danish <strong>film</strong> makers fascination with constraints is maybe most visible in the <strong>film</strong> ‘The Five<br />
Obstructions’ (which is not a Dogma <strong>film</strong>) created in collaboration between director Jørgen Leth<br />
<strong>and</strong> Lars von Trier. In the <strong>film</strong> Trier defines five obstructions to Leth’s retake of five of the scenes<br />
in his short <strong>film</strong> from 1967 ‘The Perfect Human Being’. The obstructions are carefully chosen to<br />
challenge Leth’s traditionally way of making <strong>film</strong>s. In one of the scenes Leth, who usually uses<br />
very long settings, is ordered to use no more that twelve frames per clip, <strong>and</strong> another scene is to be<br />
made as a cartoon, a type of <strong>film</strong> which Leth is well-known for disliking. Though often complaining<br />
over the obstructions when given to him, Leth afterwards recognizes that the obstructions were a<br />
gift that helped him create something creative. The important role of constraints in the creative<br />
process is underlined in the scene where Trier, not satisfied with Leth’s second short <strong>film</strong>, argues:<br />
‘I’ll have to punish you .. I’ll have to ask you to work without any rules, an assignment without any<br />
constraints is apparently the most vicious I can ask you to do’. Leth was upset <strong>and</strong> only reluctantly<br />
19
accept the challenge. However, he eventually came up with a result that both <strong>film</strong> makers found<br />
creative.<br />
When it comes to advancing creativity through constraints, Elster (2000, p. 2) argues that it is all<br />
about making fewer options available to the <strong>film</strong> maker <strong>and</strong> that the constraints are more or less<br />
arbitrary chosen without excluding any specific options. In contrast, Elster asserts, the constraints<br />
imposed on agents to protect them from passion <strong>and</strong> time-inconsistency are oriented toward<br />
eliminating specific options. Nevertheless, when it comes to Dogma 95 <strong>and</strong> ’The Obstructions’, it is<br />
clear from the analysis above that the constraints are actually chosen to exclude specific options<br />
(Hjort <strong>and</strong> MacKenzie, p. 34-35). In addition, some of these constraints for instance promoted in<br />
Dogma 95 also to meet financial constraints.<br />
Obviously censorships like the Hayes Code <strong>and</strong> the constraints in ‘The Five Obstructions’ are not<br />
related to financial constraints. The purpose of the Hayes Code is to isolate the fragile population<br />
from direct erotic scenes, <strong>and</strong> the five obstructions in ‘The Five Obstructions’ is meant to challenge<br />
the <strong>film</strong>-maker Jørgen Leth to go beyond his normal procedures. In fact, the character of the<br />
obstructions in ‘The Five Obstructions’ did not lead to a cheaper <strong>film</strong>. In contrast, many of the<br />
scenes had to be <strong>film</strong>ed at expensive locations (for example Cuba <strong>and</strong> Bombay). However the<br />
constraints in Dogma 95 relate more directly to financial constraints. In an interview, Trier clearly<br />
suggests that Dogma 95 can be seen as response to the globalization of American <strong>film</strong>s <strong>and</strong> their<br />
huge budgets (Rundle, 1999). In fact, it is a way of getting back to basic. Trier emphasizes<br />
especially rule no. nine (the <strong>film</strong> must be Academy 35 mm) 1 as essential for meeting financial<br />
constraints <strong>and</strong> preaching ‘less is more’:<br />
‘Mainly it [rules number nine, ed.] has made the process much cheaper which of course<br />
also pleases me. And it has led to a movement around the world where people start<br />
making these cheap Dogma-<strong>film</strong>s. They might not be completely according to the rules,<br />
but if it means that people who used to be limited by rigid ideas of how a proper <strong>film</strong><br />
should be made are now making <strong>film</strong>s – then I think it has a certain quality’<br />
Actually, Development Consultant argued that Dogma 95 first <strong>and</strong> foremost was created due to<br />
financial constraints:<br />
1 Academy 35 mm is a cheap way to make <strong>and</strong> distribute <strong>film</strong>s (see for example Hjort <strong>and</strong> MacKenzie, 2003, p. 39)<br />
20
“Lars von Trier <strong>and</strong> Peter Ålbæk (producer from Zentropa) had many new <strong>and</strong><br />
exciting ideas adding up to around DKK 13 million, but only half of it was could be<br />
financed. So they decided to cut the budget 50% <strong>and</strong> actually succeeded in making<br />
<strong>film</strong>. In fact, they made twice as much <strong>film</strong> as they were used to – for the same money.<br />
This was the way in which the Dogma concept was born”<br />
b. Constraints caused by the financing of the <strong>film</strong><br />
The financial constraints <strong>and</strong> the way it influences creativity comes in many forms. One type of<br />
constraints on the making of the <strong>film</strong> arises from the financing of the <strong>film</strong>. Since Denmark is a<br />
small country with a little audience for <strong>film</strong>s made in Danish, <strong>film</strong> <strong>production</strong> is subsidized. A large<br />
part of the financing for most Danish <strong>film</strong>s comes from The Danish Film Institute (DFI), a<br />
government owned organization, which support Danish <strong>film</strong> making. DFI also supported the<br />
particular <strong>film</strong> project that we studied: “The Isl<strong>and</strong> of Lost Souls” (TILS). Of a budget on DKK 40<br />
million about DKK 10 million was financed by DFI. As with the major part of other Danish <strong>film</strong>s<br />
additional sources of finance were TV stations <strong>and</strong> regional funds. When regional funds finance<br />
part of a <strong>film</strong> it was often a part of the deal that a certain amount should actually be spent in the<br />
local area. In fact, TILS received funds from regional funds in Germany, Sweden <strong>and</strong> Denmark.<br />
’Film Fyn’ (Film Funen), a local fund to support regional industry, for example made a deal with<br />
the producer that they supported the <strong>film</strong> with DKK 2 million, <strong>and</strong> in return for that DKK 4.5<br />
million was spend in that area. The financing of <strong>film</strong>s <strong>and</strong> the impact it has on creativity is an<br />
excellent example of the complexity of the ‘less is more’ statement. Both the Film Consultant <strong>and</strong><br />
Chief Controller at DFI mention that a large budget involving many sources of finance from<br />
different countries constrains creativity, since many of the participants dem<strong>and</strong> to have a say on the<br />
manuscript to take into account local taste, censorship etc. the Film Consultant argues in line with<br />
the Dogma concept that smaller budgets mean more freedom.<br />
One example from the Danish <strong>film</strong> industry of how financing constraints <strong>and</strong> the creative artistic<br />
process interact is the new generation of low priced animation <strong>film</strong>s. This example was mentioned<br />
by all three consultants. One example is the artistic as well as box office success ‘Terkel in Trouble’<br />
(2004). The <strong>film</strong> was produced for DKK 10 million, which would have been impossible just a few<br />
years before, where an animation <strong>film</strong> like ‘Terkel in Trouble’ often had a budget between DKK 50<br />
<strong>and</strong> 100 million. In ‘Terkel in Trouble’ it had been decided that the <strong>film</strong> should be done at no more<br />
21
than DKK 10 million, among other reasons to maintain creative autonomy. To reach that target each<br />
scene had been broken down into very specific elements <strong>and</strong> choice of animation effects had to be<br />
chosen according to it’s value to the <strong>film</strong>. The hard budget constraint led among other things to that<br />
all the figures in the <strong>film</strong> had Playmobil hair, because real hair is very expensive to make. The<br />
general opinion – at least in Denmark – is that even though ‘Terkel in Trouble’ due to the<br />
constrained budget situation does not use the most advanced technology, it’s still when it comes to<br />
style <strong>and</strong> narrative creativity as good or even better than much more expensive <strong>production</strong>s. In the<br />
specific case of ‘Terkel in Trouble’ <strong>and</strong> some of the other low-priced animation <strong>film</strong>s the narrative<br />
creativity is characterized by a very direct language <strong>and</strong> ‘non-political correct’ scenes, which would<br />
not have been possible if many countries tastes should have been taken into account.<br />
But even the constraints caused by huge budgets can enable creativity. The Post Coordinator on<br />
TILS, at the one h<strong>and</strong> felt, how frustrating it often was, if choices were constrained e.g. with whom<br />
she should interact, whom she should be hiring etc. She mentioned for example that due to the<br />
finance partners, all post <strong>production</strong> work were to be carried out in Germany which she considered<br />
to be a negative constrain, since it could be done cheaper elsewhere. However, on the other h<strong>and</strong>,<br />
she also mentioned that there were a positive enabling side of this constrain. Since the situation<br />
could help to create new <strong>and</strong> creative solutions, which would not come up if the work always was<br />
carried out the same place. Though off course the process off the overall financing of the <strong>film</strong>s<br />
impose a lot of constraints on the <strong>film</strong>makers, in the rest of the paper we will focus on the line-<strong>item</strong><br />
budget functions as a constraining factor in both the initiation (the process of making the<br />
manuscript) <strong>and</strong> in the implementation (the process of shooting the <strong>film</strong>) stage.<br />
c. Constraints caused by the budget<br />
’Had DFI not asked us to prepare it [the budget] we would have done it ourselves’ (the<br />
Producer of ‘The Isl<strong>and</strong> of Lost Souls’).<br />
In this section we illustrate how the line-<strong>item</strong> budget mobilized by the Danish Film Institute (DFI)<br />
works as a control mechanism for DFI <strong>and</strong> how it create a platform for self control for ‘the <strong>film</strong><br />
maker’ in the process of creating the <strong>film</strong> ‘The Isl<strong>and</strong> of Lost Souls’ (TILS). We simplify the<br />
analysis by including only two actors involved in the project: DFI which finance the project <strong>and</strong><br />
‘the <strong>film</strong> maker’ who execute the project. The <strong>film</strong> maker is an analytical construction merging the<br />
director <strong>and</strong> the producer into one actor which is of course a simplification as the producer <strong>and</strong> the<br />
22
director on some issues have different points of view. Nevertheless, the <strong>film</strong> maker in many other<br />
instances represent the director as well as the producer as they often speak with one voice providing<br />
us with informative accounts of the budgets role from a creator’s perspective.<br />
Our analyses of the two actors’ translations of the role of the budget are summarized in table 1<br />
below. We differentiate between the two actors’ view of the role in the initiation stage (script<br />
writing, the making of story boards <strong>and</strong> development of the <strong>film</strong> in general) <strong>and</strong> the implementation<br />
stage (shooting <strong>and</strong> post-<strong>production</strong> of the <strong>film</strong>) <strong>and</strong> point out how the budget template work as a<br />
traditional control mechanism for DFI controlling the <strong>film</strong> maker, but also how the template is<br />
adopted by the <strong>film</strong> maker <strong>and</strong> used as a self control mechanism protecting the <strong>film</strong> maker from<br />
passion <strong>and</strong> time-inconsistency <strong>and</strong> working as a mean to cope with uncertainty <strong>and</strong><br />
unpredicatability in the process.<br />
Actor<br />
DFI<br />
The <strong>film</strong> maker<br />
Decision stage<br />
Initiation Implementation<br />
1. Control of specific <strong>item</strong>s.<br />
a. Payments to directors <strong>and</strong><br />
producers.<br />
b. Transfer prices e.g.<br />
technical equipment.<br />
2. Advice: transparency of the link<br />
between aesthetic value<br />
creation <strong>and</strong> available.<br />
Resources available (funds).<br />
a. Raw <strong>film</strong>.<br />
b. Post <strong>production</strong>.<br />
1. Self control: Transparency of<br />
the link between aesthetic<br />
value creation <strong>and</strong> available<br />
resources (funds)<br />
a. Underst<strong>and</strong>ing cost<br />
consequences of specific<br />
scenes <strong>and</strong> ideas within the<br />
script writing <strong>and</strong> the<br />
<strong>production</strong> of story board<br />
(prioritization)<br />
23<br />
1. Control of specific <strong>item</strong>s.<br />
a. See initiation.<br />
b. Expropriation/manipulation.<br />
of ’contingency’.<br />
2. Control of the overall budget.<br />
a. Variance.<br />
b. Leading indicators: Raw <strong>film</strong>.<br />
1. Self control: Transparency of the<br />
link between aesthetic value<br />
creation <strong>and</strong> funding – used for<br />
self control in moments of<br />
passion <strong>and</strong> complexity.<br />
2. Underst<strong>and</strong>ing cost<br />
consequences of<br />
uncontrollable/unpredictable<br />
events affecting the budget.<br />
Table 1: The role of the constraints provided by the budget for two actors
In the following, we elaborate on the conclusions summarized in the table <strong>and</strong> illustrate how <strong>and</strong><br />
why the constraints prescribed by the budget benefitted the financer as well as the creator. We start<br />
by focusing on the budgets role for the financer <strong>and</strong> subsequently the creator.<br />
The role of the line <strong>item</strong> budgets the initiation stage<br />
A Development Consultant at DFI appoints that it is absolutely essential that scriptwriters <strong>and</strong><br />
directors are able to produce their story within a realistic budget <strong>and</strong> see the limited resources as a<br />
creative challenge instead of a limiting obstacle. She argues:<br />
”Film <strong>production</strong> costs a lot of money. There is never enough money. That is an<br />
irritating fact, but those directors, who can relate creatively instead of whining to this<br />
basic condition, are the ones, who accomplish most artistically’ (Development<br />
Consultant, DFI)<br />
In fact, these ideas are considered to be instituationalized in the Danish Film industry. It is often<br />
emphazised, for example by DFI representatives, that education at The National Film School of<br />
Denmark promotes the idea that the budget’s constraints should be taken into account as early as in<br />
the writing of the script <strong>and</strong> preparation of the <strong>production</strong> (see the analysis above on constraints at<br />
The Danish Film School. Film Consultants at DFI notes that the students are taught that ‘The<br />
Trinity’ of director, scriptwriter <strong>and</strong> producer <strong>and</strong> that they together have a responsibility to keep<br />
the budget. According to the Chief Controller at DFI the <strong>film</strong> makers who are not graduates from<br />
the <strong>film</strong> school - e.g. the old generation that has not studied at the school – are the ones that have<br />
most difficulties keeping the budget. But even <strong>film</strong> school graduates with the positive attitude<br />
towards budget responsibility are not enough to execute budget responsibility, DFI representatives<br />
argue. The specific budget template seems to be playing a major role too.<br />
Before, looking more into the specifics of the budget template the way in which the control function<br />
is portrayed by DFI in general would briefly be described. In ‘Terms feature <strong>film</strong>’ 2 (section 4.5.2.),<br />
2 www.dfi.dk/Service/English/Funding/Terms-Feature-Film-2008.aspx<br />
24
which is a set of rules <strong>film</strong> makers have to comply with when receiving subsidies from DFI, some<br />
general constraints imposed by DFI on the <strong>film</strong> maker by the DFI are clarified. ‘The terms<br />
prescribe that:<br />
4.5.2 The budget must contain the following <strong>item</strong>s:<br />
� Administration costs of no more than 7% of the budget, excluding the costs of project development, the<br />
completion bond, <strong>and</strong> the margin of uncertainty.<br />
� The producer's fee, the amount of which must be approved by the DFI, accounting for the nature <strong>and</strong> size of<br />
the individual <strong>production</strong>.<br />
� Margin of uncertainty of at least 5% <strong>and</strong> no more than 10% of the budgeted <strong>production</strong> costs, excluding the<br />
costs of project development, administration <strong>and</strong> the completion bond.<br />
� Premium for a possible completion bond or other security, in compliance with Items 5.3.1 <strong>and</strong> 5.3.2.<br />
25<br />
(Excerpt from “Terms Feature Film”)<br />
The prescriptions - in section 4.5.2. - relate to traditional control problems, arising due to potential<br />
conflict of interest between DFI, which is using Danish tax payers’ money to fund <strong>film</strong>s to boost<br />
Danish culture <strong>production</strong>, <strong>and</strong> <strong>film</strong> makers, who got their own interests which are not necessarily<br />
aligned with the societal goals of <strong>film</strong> <strong>production</strong>. For instance, the limit on administration costs is<br />
set because administrative costs quickly are considered as representing non-value adding activities<br />
compared with the core activity supporting cultural <strong>production</strong>. In addition, the Chief Controller at<br />
DFI elaborates on the <strong>item</strong> ‘The producer’s fee’:<br />
”We evaluate salaries for the director <strong>and</strong> producer for moral reasons. We do not accept<br />
that the producer gets more than the director. We also think that it is unfair if the <strong>film</strong><br />
has financial problems <strong>and</strong> that the producer gets one million DKK. Furthermore, we<br />
also look at ‘the heavy equipment <strong>item</strong>s’. The producers often have the equipment<br />
themselves <strong>and</strong> then we do not think that the producers charge the same prices as if they<br />
were going to rent it elsewhere.”<br />
The chief controller’s concerns are related to preventing a receiver of public funds to work against<br />
the societal purpose of the funds. The ‘moral principles’ seem to state that that <strong>film</strong> makers should<br />
not earn too much when subsidized by tax payers’ money.<br />
The role of the <strong>item</strong> ‘the margin of uncertainty’ is to improve the chances of keeping the budget for<br />
<strong>film</strong> <strong>production</strong>. The size of the margin which influences the costs of the <strong>film</strong> is affected by the<br />
persons involved in the <strong>film</strong> project, the complexity of the project etc. The Chief Controller at DFI
explains that if a well-known Director, Producer <strong>and</strong> Photographer team up <strong>and</strong> if theyhave a<br />
reputation for keeping the budget, DFI will allow a smaller percentage for uncertainty, which will<br />
lower financing costs. A complex project involving new technology, many special effects or other<br />
elements that increase the risk of cost overrun when shooting the <strong>film</strong> <strong>and</strong> in the post-<strong>production</strong><br />
stage implies that DFI would dem<strong>and</strong> a higher margin of uncertainty. In the case of TILS an<br />
uncertainty margin of 10% was dem<strong>and</strong>ed because the <strong>film</strong> involved a lot of special effects which<br />
was new in a Danish <strong>film</strong>. In addition, if a <strong>film</strong> project is considered very risky DFI can dem<strong>and</strong> a<br />
‘completion bond’, which is a bond provided by a third party (insurance company) that insures that<br />
the <strong>film</strong> is completed even though the <strong>film</strong> makers goes beyond the budget.<br />
Apart from controlling specific <strong>item</strong>s, the line-<strong>item</strong> budget is also used by DFI to provide<br />
transparency <strong>and</strong> to advice unrealistic <strong>and</strong> passionate <strong>film</strong> makers on the costs of <strong>film</strong> making in the<br />
initiation stage. The Chief Controller at DFI explains how she looks at whether the different parts of<br />
the <strong>production</strong> process– for example post <strong>production</strong> - is budgeted realistically so that the <strong>film</strong> can<br />
be completed at a sufficient quality level. These types of advices are possible due to the DFI<br />
consultants experiences from the <strong>film</strong> industry <strong>and</strong> they are expressed <strong>and</strong> specified in line-<strong>item</strong><br />
budget discussions. The Chief Controller explains that there have been episodes where DFI<br />
discusses the relevance <strong>and</strong> importance of proposed scenes by the director <strong>and</strong> producers [in the<br />
initiation stage] <strong>and</strong> that these discussions are based on DFIs knowledge of the costs of choosing a<br />
particular location <strong>and</strong> using special equipment or effects. She adds:<br />
“It could be the case where a director suggests ‘a helicopter scene’ as the opening scene<br />
of the <strong>film</strong> which would be way too expensive compared with the funds available for<br />
the rest of the <strong>film</strong>. The director might not be aware of how much it actually costs to<br />
take such a scene <strong>and</strong> its proportions compared to the overall budget <strong>and</strong> the costs of<br />
other scenes.”<br />
In general, the chief controller emphasizes, the <strong>film</strong> makers are quite experienced <strong>and</strong> rational when<br />
it come to planning the <strong>film</strong> project. Nevertheless, in some cases the knowledge from DFI in terms<br />
underst<strong>and</strong>ing the costs of proposed scenes provides a valuable input for the <strong>film</strong> makers.<br />
The <strong>film</strong> maker was not only exposed to control from DFI through the budget template but found it<br />
useful for controlling his/her own actions <strong>and</strong> decisions in the initiation stage. The value of the<br />
budget template as a device for the <strong>film</strong> maker came from the fact that <strong>film</strong> making is a complex<br />
process involving a wide range of people which effort the <strong>film</strong> maker needs to coordinate <strong>and</strong><br />
26
prioritize. There is a significant proportion of local knowledge involved in <strong>film</strong>making it’s<br />
impossible for one person, e.g. the producer or director to specify all elements in the budget (see<br />
Defillipi & Arthur, 1998; Caves, 2000). The director contribute with the vision of the <strong>film</strong>, <strong>and</strong> the<br />
parties involved with scenography, sound, light <strong>and</strong> special effects come up with proposals on the<br />
costs of performing their task. The producer plays the key role in order to coordinate these<br />
proposals <strong>and</strong> put the puzzle together resulting in a funded <strong>film</strong> project. In the process the line-<strong>item</strong><br />
budget plays a key role.<br />
In the case of TILS the budget <strong>and</strong> its line-<strong>item</strong>s was an important reference point for the producer<br />
in terms of sorting things out in the initiation stage. But not only the producer. In the case of TILS<br />
the producer explicitly included the Director in the economic discussions of the process at a very<br />
early stage. In particular due to the very large budget for the <strong>film</strong>. The TILS Producer explains:<br />
“In the beginning he [the Director] had to get accustomed to the budget, which he was<br />
not expecting, but I insisted on informing him <strong>and</strong> make him underst<strong>and</strong> the importance<br />
of it – <strong>and</strong> he knew the budget by heart before we started shooting the <strong>film</strong>”<br />
Furthermore, the Post Coordinator of TILS describes the initiation of the budget <strong>and</strong> manuscript as<br />
a ’work-method-description’ in which a number of ambitions <strong>and</strong> scenarios are initiated <strong>and</strong> the<br />
costs calculated. Since the artistic ambitions often exceed the budget, the ambitions <strong>and</strong> scenarios<br />
are often subject to a tough prioritization. The link between the manuscript <strong>and</strong> the budget was very<br />
easy to recognize in the making of ‘TILS’. This <strong>film</strong> project was characterized by using a very<br />
detailed ‘story board’. A story board is a book consisting of a drawn picture of every picture in the<br />
<strong>film</strong>. By producers <strong>and</strong> the directors of the <strong>film</strong> the story board was called ‘the bible’, since it had<br />
an very important role in the making of the <strong>film</strong>. Second unit Director explains: ’without this bible,<br />
which everybody used all the time in the end, it would not have been possible to make this <strong>film</strong>.’<br />
The story board, the heart of the artistic process, was linked directly to economic decisions which<br />
again illustrates that the budget interacts directly with the artistic process <strong>and</strong> the Director did<br />
actively try to find ways in which it became possible to keep the budget. During script writing it<br />
was clear that the initial <strong>film</strong> visualized in the story board could not be realized within the limits of<br />
the budget. A discussion between the Director <strong>and</strong> the VFX Supervisor, one of the owners of the<br />
special effects company Ghost, illustrate the link between the story board <strong>and</strong> the budget.<br />
27
Director: Then let us just say that you removed 3 or 4 pictures… That would not help? (on<br />
reducing costs eds.)<br />
VFX Supervisor: Yes<br />
Director: Then it is something like that we should do.’<br />
The Director <strong>and</strong> the VFX supervisor are discussing what pictures to remove from the script <strong>and</strong> the<br />
line-<strong>item</strong> budget is involved in this process in order to better underst<strong>and</strong> the cost consequences of<br />
certain choices of removing pictures <strong>and</strong> thus used by the <strong>film</strong> makers to make constrained creative<br />
decisions. These very specific discussions between aesthetic value creation <strong>and</strong> financial constraints<br />
are not possible without a very detailed budget.<br />
The role of the line-<strong>item</strong> budget in the implementation stage<br />
This section explores the role of the budget functions the implementation stage (the implementation<br />
of the script <strong>and</strong> story board in shooting <strong>and</strong> post-<strong>production</strong>). We argue that the budget <strong>and</strong> its<br />
relation to the rules in ‘Terms’ function as constraints by creating delays <strong>and</strong> raising costs. We also<br />
argue that a feature similar to Adler <strong>and</strong> Borys’ (1996) <strong>and</strong> Ahrens <strong>and</strong> Chapman’s (2004) concept<br />
transparency is provided by the budget, but we argue that transparency here functions as advice<br />
against passion <strong>and</strong> time-inconsistency by inducing a ‘shadow of the future’. We argue that this<br />
indirect constraint is much more important in the making of the <strong>film</strong> than the direct constraints<br />
caused by ‘Terms Feature Films’.<br />
Film <strong>production</strong> is a process filled with passion <strong>and</strong> the history of the making of <strong>film</strong>s includes<br />
stories of ‘big egos’, which conflict over different issues in the process of <strong>film</strong> making. Passion in<br />
<strong>film</strong> <strong>production</strong> comes in many versions. Zentropas controller on ‘The Isl<strong>and</strong> of Lost Souls’<br />
experienced that there was excited <strong>and</strong> enthusiastic atmosphere when the crew arrived at the set<br />
before starting the shooting. Everybody was eager to get started. But making the <strong>film</strong> was a huge<br />
project involving a large amount of people <strong>and</strong> the control of these people is an important task. All<br />
our interviewees have emphasized that it was important to have a detailed description of how to<br />
make the <strong>film</strong>, because many of the scenes are produced with a large crew at very high costs.<br />
28
According to the Producer keeping the budget, also in the case of TILS, cannot be taken for<br />
granted:<br />
Question: Don’t you trust that he [the Director] will live up to the budget agreed upon?<br />
Answer: No it never is that way. Film <strong>production</strong> is an interaction between many factors <strong>and</strong> a<br />
lot of things can go wrong. The director can think of saying ‘couldn’t we do this a little bit<br />
different’. When you start your takings you have a director who want to make his <strong>film</strong>, then<br />
you cannot ask him to be loyal to you <strong>and</strong> your financial responsibility. That is imposible. So<br />
if you want him to sit down with you <strong>and</strong> talk about the budget then you really have to have<br />
your arguments prepared” (the Producer).<br />
Passion <strong>and</strong> unexpected circumstances can wreck the initial budget. According to both the Chief<br />
Controller at DFI <strong>and</strong> the Post Coordinator on TILS an accelerated consumption of raw <strong>film</strong> is<br />
among the most frequent causes of budget overrun. Raw <strong>film</strong> is a leading factor for many other<br />
types of costs. One example is recording overtime in which case allowances for working evenings<br />
<strong>and</strong> nights must be included along with extensions of leases, catering <strong>and</strong> transportation costs. The<br />
overconsumption of raw <strong>film</strong> can be caused both by unexpected circumstances <strong>and</strong> by passion<br />
<strong>and</strong>/or time inconsistency. Sometimes <strong>film</strong> directors <strong>and</strong> photographers underestimate the time <strong>and</strong><br />
number of recordings it takes to get the right take or unexpected trouble can arise during the<br />
shootings (e.g. an actor becomes sick).<br />
But passion can also be a problem. When the director or photographer are in the act of shooting a<br />
scene <strong>and</strong> is facing the choice between endeavoring to achieve the perfect take or to stick to the<br />
initial plan within his budgetary limit it can be a hard choice to make. The Producer explains it in<br />
this way:<br />
“If we have agreed that this scene must be super good it is no use for the director to go<br />
for super super super – that is no good”<br />
The Post Coordinator, who is often bearing accumulated costs since post <strong>production</strong> is within her<br />
budget, drawing from experience from other <strong>film</strong>s, explains it even more explicitly:<br />
29
”I have experienced <strong>production</strong> managers who had to pull the plug – literally – you<br />
simply could not continue – raw <strong>film</strong> is rolling <strong>and</strong> people are working overtime” (Post<br />
Coordinator)<br />
Overconsumption on raw <strong>film</strong> or other types of cost overruns is not passively accepted by DFI.<br />
When realizing a galloping consumption on raw <strong>film</strong> this is reprim<strong>and</strong>ed as experience shows that it<br />
can be difficult to rectify such deviations which consequently have an accumulating effect. DFI can<br />
thus initially reprim<strong>and</strong> undesirable deviations from budget <strong>and</strong> subsequently if they continue<br />
potential sanctions can be considered. This way of using the budget is related to ‘Terms Feature<br />
Film’. The line-<strong>item</strong> budget <strong>and</strong> the ‘Terms’ together function as a device because they create<br />
delays <strong>and</strong> impose costs. In 4.8.1 in ‘Terms’ the creating of delays is emphasized:<br />
4.8.1 Production subsidies are paid to the <strong>production</strong> company in installments. The DFI determines the amount<br />
of individual installments (usually totaling six) on the basis of the approved cash-flow plan. Individual<br />
installments are normally paid based on the cost report provided by the <strong>production</strong> company, cf. Item 4.10.2.<br />
In case of significant changes to the schedule, <strong>production</strong> plan, cash-flow plan, etc., the DFI reserves the right<br />
to change the dates <strong>and</strong> amounts of the installments.(emphasis added).<br />
30<br />
(Excerpt from “Terms Feature Film”)<br />
Section 4.8.1 emphasizes that variance according to the plan can change the dates of installments,<br />
which will cause a delay in the <strong>film</strong> <strong>production</strong> process. Apart from creating delays ‘Terms’ also<br />
can impose costs on the <strong>film</strong> makers. This element is emphasized in section 4.10.2:<br />
4.10.2 During shooting, the <strong>production</strong> company must provide a cost report every two weeks containing the<br />
same <strong>item</strong>s as the approved budget, plus expenditures to date, the estimated final outcome of the budget's<br />
main <strong>item</strong>s, with relevant comments, <strong>and</strong> an updated cash-flow statement. In case of minority co-<strong>production</strong>s,<br />
cost reports need only be submitted in connection with installment payments. If the final outcome is expected<br />
to exceed the approved budget, including the margin of uncertainty, the <strong>production</strong> company must prepare an<br />
audited budget, plus new financing <strong>and</strong> repayment plans, <strong>and</strong> present them to the DFI for approval. The DFI's<br />
approval of a cost report does not imply an approval of possible variances from the <strong>production</strong> budget.<br />
[emphasis added].<br />
(Excerpt from “Terms Feature Film”)<br />
As emphasized in section 4.10.2 a cost overrun will impose costs on the <strong>film</strong> makers, since they<br />
will have to provide explanations for cost overrun, <strong>and</strong> ultimately have to come up with additional<br />
financing plans. In TILS there was no need to come up with new financing plans, but according to<br />
the Chief Controller at DFI there have been examples of producers <strong>and</strong> directors, who have had to<br />
use their own property as collateral as part of the financing of a <strong>film</strong>. Apart from keeping an eye on<br />
raw <strong>film</strong> DFI’s control on the specific <strong>item</strong>s in the budget is not very strict according to the Chief<br />
Controller. If there is an overrun on any of the <strong>item</strong>s an explanation has to be given. But if there is a<br />
reasonable explanation <strong>and</strong> the cost overrun can be covered on savings elsewhere no further action
is taken by DFI. Focus is on the overall budget. An exception is - as in the initiation period - on<br />
those specific <strong>item</strong>s, which relates to a direct conflict between DFI <strong>and</strong> the <strong>film</strong> makers in this case<br />
the producers. An example relates to a conflict of interest regarding the contingency fund. Since<br />
part of the unused contingency goes back to DFI, the producers often try to expropriate some of the<br />
fund. The expropriation is attempted through strange <strong>item</strong>s like for example ‘extra <strong>production</strong><br />
assistant DKK 200.000’, which is hard to underst<strong>and</strong> in relation to the specific <strong>film</strong> <strong>production</strong>. If<br />
this type of <strong>item</strong>s appears, DFI request an explanation.<br />
The line-<strong>item</strong> budget is used earlier in the process <strong>and</strong> much more actively by the <strong>film</strong> makers,<br />
especially the producer, as self-control. This way of using the budget <strong>and</strong> the constraints it provides<br />
is incidental <strong>and</strong> the costs imposed on the <strong>film</strong> makers for budget overruns are provided in an<br />
indirect manner. Controlling the making of a <strong>film</strong> is an extremely challenging task. The Post<br />
Coordinator elaborates on this point:<br />
“To make <strong>film</strong>s is like controlling a super-tanker, it takes a long time to rectify if<br />
something goes wrong. It is therefore important that you many tools available for<br />
control.”<br />
The control conducted by the consultants at DFI takes place after the ‘super-tanker has wrecked’.<br />
To prevent the ‘supertanker’ from wrecking, costs are reported on the <strong>film</strong> every week. The purpose<br />
of the weekly reporting is to enable early intervention.<br />
An episode from ’Isl<strong>and</strong> of Lost Souls’ illustrates this. After weeks of shooting the <strong>film</strong> the budget<br />
had already been substantially exceeded. According to the Producer one of the reasons for this<br />
particular overrun was a potential overconsumption of raw <strong>film</strong> with corresponding costs. Each day<br />
after shooting the financial manager receives the updated ‘shoot lists’ which show the scenes that<br />
have been recorded <strong>and</strong> the consumption of raw <strong>film</strong>, hours <strong>and</strong> other information regarding the<br />
budget of the <strong>film</strong>. From considering these ‘shoot lists’ the producer can calculate the expected<br />
costs of i.e. raw <strong>film</strong> as the material cost <strong>and</strong> the expected cost of post <strong>production</strong> of the consumed<br />
<strong>film</strong>. The producer <strong>and</strong> the financial manager are constantly updated on the current consumption in<br />
comparison with the expected result <strong>and</strong> in this way are able to calculate the expected total cost of<br />
the <strong>film</strong>. The producer argues that early intervention is important:<br />
31
“To engage in the necessary conflicts concurrently <strong>and</strong> in good time, to speak decently<br />
to people <strong>and</strong> to treat people decently. The sooner you take the conflict the better if the<br />
collaboration is to work. The best thing is to take the conflict preferably before they<br />
arise – when they are underway. Prevention is better than treatment!”<br />
In the specific episode, the Producer took a meeting with the responsible parties in this case the<br />
Director, the photographer <strong>and</strong> the <strong>production</strong> designer <strong>and</strong> presented the problem to them. They<br />
were not aware of the size or existence of the budget overrun. According to the producer there was<br />
not at that time an actual overshoot but the current cost reports showed that there would be<br />
substantial overrun if action was not taken in due course. It was apparent from the ‘shoot lists’<br />
which were updated on a daily basis. After presenting the case the Producer asked the involved<br />
parties to find the necessary cost savings to match the expected budget overrun:<br />
“The involved parties were asked to find the money missing otherwise I would do it.<br />
Either we find the money or the <strong>film</strong> will have no end – <strong>and</strong> they want a good <strong>film</strong> to<br />
come out of it. It is not funny but it is nevertheless better than if I had to find the money<br />
for them”<br />
The Producer argues that this process is not without conflict, <strong>and</strong> that is why she needs a precise<br />
picture to convince the director <strong>and</strong> photographer that action is necessary if the <strong>film</strong> is going to have<br />
an end. In the specific episode the <strong>film</strong> makers found DKK 1 million in savings to cover the<br />
overspending. Also the Post Coordinator emphasizes the importance of a detailed budget:<br />
“That is why we define everything, even down to the small lamps. If you know your<br />
skeleton, then you know where to cut if you have used too much in a scene. But also the<br />
other way around. I have experienced that we have used less raw <strong>film</strong> that we had<br />
expected, then the detailed budget tell us that we can spend the money elsewhere.”<br />
According to the producer the director, even though he was in the process of making the <strong>film</strong>, <strong>and</strong><br />
preoccupied dealing with actors, special effects <strong>and</strong> all the other task that director is doing when<br />
shooting of a <strong>film</strong>, he did underst<strong>and</strong> that money was a problem <strong>and</strong> accepted to be constrained by<br />
that fact which was facilitated by the precise line-<strong>item</strong> budget. The producer reflects on the process:<br />
32
’He [the director] was good. When he saw the cost overrun he was willing to take the<br />
discussions <strong>and</strong> fights to make the cuts. He was willing to take the pressure’<br />
In some instances the cutting of costs actually creates a situation where ‘less is more’. In<br />
‘commentary’ the director comments on the opening scene, which was shot after the cuts had been<br />
made:<br />
‘I think it is one of the most visually attractive scenes, <strong>and</strong> it is also one of the cheapest. We<br />
did not have any money because we had to cut several days of shooting. We had to shoot very<br />
fast. We tried to find a cheap location for month, but it was not possible. In the end we made<br />
a very cheap scenary. It was a very cheap seat but it worked excellent.”<br />
V. Discussion<br />
The analysis above has shown that the budget is linked both to direct <strong>and</strong> indirect devices which<br />
create delays <strong>and</strong> impose costs on the <strong>film</strong> makers. The different devices are illustrated in table 2.<br />
Though the direct control devices implemented through the rules in ‘Terms..’ also function as self<br />
control, the most important device in the making of TILS is probably ‘the shadow of the future’.<br />
The budget provides the <strong>film</strong> makers especially the director with information about the<br />
consequences of a budget overrun. This constraining feature of the budget does not include any of<br />
the direct devices mentioned above, but works through the vision of a miserable future with a<br />
wrecked <strong>film</strong>. In Elster’s terminology (2000, p.12) the budget is used as an advice, but we are more<br />
optimistic concerning the role of advices than Elster. He argues that a self-control advice, such as<br />
counting to ten is not likely to be a very good remedy against anger because if one is enraged by<br />
anger, how can one make oneself count to ten. The case study shows that advices here in the form<br />
of a budget linked to a story board can play a more active role in self control. A closer look at<br />
Elster’s different types of passion clarifies what type of passion advices can control.<br />
33
Devices for pre-commitment The role of the line-<strong>item</strong> budget<br />
Creating delays: Direct Modification in the budget may result in installments<br />
delays<br />
Imposing costs: Direct Budget adjustments or a budget overrun results in<br />
scrutiny <strong>and</strong> sometimes a new financing plan<br />
Imposing costs: ‘The Shadow of the future’ The budget illustrates how <strong>and</strong> why the <strong>film</strong> will run<br />
into problems in the future.<br />
Table 2: Pre-commitment devices<br />
Elster (2000, p.8-9) emphasizes that there are different types of effects of passion. (i) Passion may<br />
distort our thinking about the consequences of the behavior, (ii) The passion may be so strong as to<br />
crowd out all other considerations, (iii) inducing weakness of will, <strong>and</strong> (iv) a person in a state of<br />
passion may weigh the consequences of behavior differently from the way he does in a calmer<br />
mood. In the second type of passion the person is completely adrift in passion <strong>and</strong> cannot respond to<br />
any types of rational arguments. In the case of strong passion information from for example a<br />
budget <strong>and</strong> the transparency it provides, does not constrain the <strong>film</strong> maker at all. This could be the<br />
situation where a producer has to pull the plug as mentioned above. Based on the case study we<br />
conjecture that the making of TILS was not characterized by this type of passion.<br />
Elster (2000, p. 8) argues that all types of passion but the second one, leaves the agent with some<br />
capacity to respond to incentives. Incentives are of course a precondition to control passion, but<br />
incentives are not the only issue in self control. Passion distorts cognition, but the distortion is also<br />
caused by the lack of information not only lack of incentives. Rationality prevails exactly because<br />
the consequences becomes clear (e.g. the <strong>film</strong> will have no end). In the making of a complex <strong>film</strong><br />
these consequences are not always available to the <strong>film</strong> makers. The visualization of these<br />
consequences is maybe the budgets most important function to foster self control.<br />
34
The budget can thus be seen as enabling in the way that Adler <strong>and</strong> Borys (1996) <strong>and</strong> Ahrens <strong>and</strong><br />
Chapman (2004) signify the concept because the budget here creates transparency. Transparency is<br />
facilitated when: ‘Procedures are therefore designed to afford them an underst<strong>and</strong>ing of where their<br />
own tasks fit into the whole’ (Adler & Borys, 1996, p. 73). Ahrens <strong>and</strong> Chapman (2004, p. 280)<br />
argue that budgets ‘are the most widely used management control tool for making organizational<br />
processes globally transparent’ (ibid), but continue that budgets seldom are used to provide global<br />
transparency, because it is only made available on ‘need-to-know’ basis.<br />
In our case transparency functions in a constraining <strong>and</strong> self controlling manner. In <strong>film</strong> projects the<br />
budget is available to the <strong>film</strong> makers, <strong>and</strong> he or she can then see how each scene fits into the whole<br />
<strong>film</strong>, <strong>and</strong> since ‘everybody is interested in making a good <strong>film</strong>’ the budgets transparency provides<br />
commitment from the <strong>film</strong>makers. But commitment in Elster (2000) is different from commitment<br />
in Ahrens & Chapman (2004), Commitment in Elster (2000) is not about motivating potential nonpassionable<br />
agents to work in the overall interest of the <strong>film</strong>, but on the contrary to commit highly<br />
motivated passionable <strong>film</strong> makers to rationality.<br />
Thus, the analysis paved the way for a conclusion which is contrary to much management<br />
accounting theory. In contingency theory uncertainty - the inability to foresee <strong>and</strong> plan for all<br />
possible contingencies - is often proposed to require less control (for a review of these thoughts see<br />
for example Chenhall, 2003). Our analysis indicates that at least when making <strong>film</strong>s but possible<br />
also elsewhere uncertainty requires strict control <strong>and</strong> self control, because uncertainty (problems<br />
with special effects etc.), which causes a cost overrun, requires that savings are realized elsewhere.<br />
Though passion <strong>and</strong> time-inconsistency intensify the benefit of control, the close link between<br />
uncertainty <strong>and</strong> detailed control is relevant even in a situation where this type of irrationality is not<br />
present.<br />
Further reflections on constraint theory<br />
In this paper we have argued that constraints could play a more positive role - ‘less is more’ - than<br />
is normally considered in the management accounting literature. Drawing on the role a line-<strong>item</strong><br />
budget, arguable a design of a budget that ‘provide an extreme form of control’ (Zimmerman, 2009,<br />
p. 262), we have illustrated that the budget can be used to focus creativity in the initiation stage <strong>and</strong><br />
provide a safeguard against hyperbolic discounting <strong>and</strong> passion in the implementation stage. Thus<br />
35
the paper provides an alternative to some part of the management accounting literature were the<br />
non-constrained ‘profit conscious’ (Hopwood, 1972), interactive (Simons, 1995) <strong>and</strong> enabling<br />
(Ahrens & Chapman, 2004) use of budgets <strong>and</strong> control systems are seen to be in opposition to the<br />
‘budget constrained’, ‘diagnostic’ <strong>and</strong> ‘coercive’ use of budgets. Two main questions are important<br />
for further research: What are the limits of constraints - meaning when is less less? What type of<br />
actions apart from the ones discussed in this paper are constraints enabling?<br />
The limits of constraints<br />
Elster (2000, p. 279) emphasizes not surprisingly that more constraints is not always better.<br />
Sometimes less is less. In line with Adler <strong>and</strong> Borys (1996) <strong>and</strong> Ahrens <strong>and</strong> Chapman (2004), Elster<br />
argues ’Constraints <strong>and</strong> conventions impose three main costs: loss of flexibility, loss of spontaneity,<br />
<strong>and</strong> loss of decisiveness’ (Elster, 2000, p. 279). Elster argue that loss of spontaneity is especially<br />
problematic in arts, ‘where a genuinely powerful imagination may find it intolerable to be shackled<br />
by rules’ (ibid, p. 280). This point is illustrated by the Francis Ford Coppola quotation in the<br />
introduction to this paper. Though the <strong>film</strong> crew according to Coppola ‘went insane’ during the<br />
making of ‘Apocalypse Now’, to some extent due to lack of constraints, the <strong>film</strong> is widely<br />
considered a masterpiece. Elster (2000) adds that “constraints must be set tight, but not too tight.<br />
The search for the right word, tone, <strong>and</strong> so on is impeded both if the feasible set is too large <strong>and</strong> if it<br />
is too small.” (Ibid. 210). He continues that “inspiration – defined as the rate at switch ideas move<br />
from the unconscious into the conscious mind – is an inversely U-shaped function of the tightness<br />
of the constraints‘(Elster, 2000, p. 213).<br />
Another point is that constraints can be so tight as to leave little room for innovations. The<br />
American constitution is for example often criticized for having a system of checks <strong>and</strong> balances<br />
that is rigorous that even much-needed reforms are blocked: “Beyond a certain point, constraints<br />
<strong>and</strong> conventions cease to be enabling <strong>and</strong> become stifling” (Elster 2000, p. 280). A line-<strong>item</strong><br />
budget, which can only be changed with large delays <strong>and</strong> at high costs, could have such a feature.<br />
This would also be a case where less is less.<br />
Loss of flexibility is a costly aspect of constraints. According to Elster (2000, p. 279) loss of<br />
flexibility is linked to the need for exceptions. Odysseus was bound to the mast to avoid being<br />
seduced by the sirens, but what if the ship was about to wreck for some other reason (a storm for<br />
36
example), then surely a rational constraint would be equipped with an exception clause allowing his<br />
men to relieve Odysseus, the skillful sailor, to save them all. But as Elster (2000, p. 279)<br />
emphasizes the use of exceptions run into a problem: how to distinguish genuine exceptions from<br />
the temptations or impulses that the constraints were to protect against? How do the sailors know<br />
whether a fatal storm is really coming, or whether Odysseus being in a state of passion, is simply<br />
trying to persuade the sailors (a difficult task by all means since the sailors had wax in the ears) to<br />
release him to indulge in that passion? A theory of constraints must deal with the issue of<br />
exceptions. The cost <strong>and</strong> benefit of exceptions differ according to what the constraints are directed<br />
towards. Surely there must be a difference between flexibility concerning a constitution <strong>and</strong> for<br />
example the st<strong>and</strong>ards for service in a restaurant, which is the object of Ahrens <strong>and</strong> Chapman’s<br />
(2004) study. Exceptions are a much more seriously matter in the former. Budgeting is probably a<br />
case somewhere in between.<br />
The enabling role of constraints<br />
In addition to what we have already discussed with respect to the enabling side of the constraint,<br />
some additional aspects can be developed. Surely passion <strong>and</strong> hyperbolic discounting cannot be the<br />
only dangers, which should be constrained. A theory of constraints must differentiate between<br />
different reasons <strong>and</strong> functions of constraints. One preliminary distinction is provided by Wilson<br />
(1989, p.115), who argue that a main difference between public <strong>and</strong> private bureaucracies is that:<br />
‘..Government management tends to be driven by the constraints on the organization, not the task of<br />
the organization’. Du Gay argues in his ‘In Praise of Bureaucracy’, which is a counter critique<br />
against NPM (New Public Management), that the constraints in the public bureaucracy have its own<br />
logic:<br />
‘The ethical attributes of the ‘good’ bureaucrat – adherence to procedure, acceptance of<br />
sub- <strong>and</strong> superordination, commitment to the purpose of the office <strong>and</strong> so forth – do not<br />
therefore represent an incompetent subtraction from a ‘complete’ or all-round’<br />
conception of personhood. Rather they should be regarded as a positive moral <strong>and</strong><br />
ethical achievement in their own right’ (Du Gay, 2000, p.4)<br />
The bureaucrat is constrained by rules <strong>and</strong> there is little room for exceptions exactly to develop an<br />
ethos, which prevents ‘corruption or encouraging inappropriate forms of patronage’ (Du Gay, 2000,<br />
p. 75). Less discretion to the public bureaucrat enables more equal treatment of the citizens in a<br />
democratic society. Less flexibility can also be enabling in private bureaucracies. Here the focus is<br />
37
not on equal treatment, but to avoid employees pursuing bonus, promotions <strong>and</strong> other types of<br />
rewards by engage in influence activities (Milgrom & Roberts, 1988). Influence activities are<br />
possible exactly because the constraints are flexible. Merchant (1989, p. 135) for example argue<br />
that opening up for adjustments of budgets may create an ‘excuse culture’.<br />
In large part of management accounting <strong>and</strong> organizational literature the focus of the analysis is on<br />
constraining the employees (bureaucrats or agents), but in political science there is a large tradition<br />
on focusing on constraining the leader. In a world of just, fair, trustworthy <strong>and</strong> omniscient rulers,<br />
imposing rules to constrain these rulers seems to be a worthless exercise. This is the world of<br />
fairytales <strong>and</strong> romantic history writings. According to Scalia (1989, p. 1175-1176) both Louis IX of<br />
France, properly named Saint Louis, <strong>and</strong> King Solomon was according to the tales doing a pretty<br />
good job in dispensing justice without being constrained by law. But few people living in a<br />
constitutional democracy would trust a system where a ruler could rule without any constraints. A<br />
modern constitutional democracy is characterized by ‘a circular system of checks <strong>and</strong> balances, in<br />
which the performance of each institution is monitored by another’ (Elster, 2007, p. 434). The<br />
political system consists of a dense web of devices focused on constraining the most powerful.<br />
Political science in the western world is to a large degree focused on ‘the organization of Distrust’<br />
(Elster. 2007, p. 434). Electoral law prevents the government from manipulating the electoral<br />
system, the judges are bound by the law they are set to administer <strong>and</strong> so forth.<br />
Constraining the power of the powerful provides democracy, but the dictum ‘less is more’ is also<br />
important for economic growth. A powerful counterpart is often a less attractive trading partner<br />
than a less powerful. Barzel (1992, p.1) argue that ‘the power to confiscate is a mixed blessing’,<br />
because a absolute ruler, who is not absolute enough to confiscate by his subjects ex ante, but<br />
powerful to do so ex post will have difficulties to borrow from his subjects, due to the fear of<br />
confiscation. Root (1989) thus sees many institutional devices as means to ‘Tying the King’s h<strong>and</strong>’.<br />
Less power is more access to borrow money.<br />
Lately the approach to constrain the powerful to further economic efficiency has received some<br />
attention within organizational theory (Foss et al., 2006; Miller, 2002; Roberts, 2004). Foss et al.<br />
(1996) discuss a firm-level equivalent to Root’s (1989) ‘Tying the King’s h<strong>and</strong>’ namely ‘Tying the<br />
manager’s h<strong>and</strong>’ (Foss et al., 2006). Constraining managers can be done for other reasons than<br />
merely opportunism. The managers can have a passion towards their own abilities. Roberts (2004)<br />
argue that even non-opportunistic managers may intervene in an ineffective manner because they<br />
38
have ‘an overblown estimate of their own abilities, not trusting others to take the appropriate actions<br />
(i.e. those that they would take themselves)’ (Roberts, 2004, p.99-100), <strong>and</strong> simply because after<br />
all, it is their job to manage. There are several ways that mangers can constrain themselves by<br />
committing credibly not to intervene excessively. Miller (2002, p. 231) analyzes how for example<br />
employee stock ownership plans can be used to constrain opportunistic acts from the owner within<br />
firms. Foss et al. (2006) argue that personal reputation as well as employees controlling important<br />
assets can be a way to commit to intervene. A budget could be seen as a way to delegate decision<br />
rights credibly, since intervention is visible to many. A line-<strong>item</strong> budget thus also constrains the<br />
managers because possibilities of intervention are further constrained. Foss et al. (2006) mentions<br />
worker unions as a device to constrain the manager by raising the cost of defection. Less power to<br />
intervene creates more incentives to the employees to create more wealth.<br />
VI. Conclusions<br />
In this paper we have provided preliminary illustrations of a theory of constraints, which indicate<br />
that even constraints that are inflexible in the sense that they impose costs, rewards inflexibility <strong>and</strong><br />
create delays can functions as enablers for agents when it comes to organizational decision making.<br />
We have illustrated more general ideas from Elster (2000)’s theory of constraints at a more specific<br />
level related to <strong>budgeting</strong> by providing examples from the Danish <strong>film</strong> industry, where a line-<strong>item</strong><br />
budget is used in the initiation as well as the implementation stage <strong>and</strong> happened to be beneficial for<br />
producers <strong>and</strong> directors. In the initiation stage the constraints imposed by line-<strong>item</strong>s ensured<br />
aesthetic value creation by reducing the opportunity set for the director whereas they helped the<br />
instructors to reduce consequences of their passion <strong>and</strong> tendencies towards hyperbolic discounting<br />
in the implementation stage.<br />
39
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