Download File - MELANGE 2012

Recommendations

Info

6provide extraordinary, magical and life changing experiences. It helps people createunbreakable bonds with their family thus making their life more fulfilling.Mercury Travels is India's leading independent tour operator and has played a pioneering rolein the development and promotion of tourism in India. The company customizes holidays fordomestic travellers and tourists travelling to India under the inbound business segment, inaddition to handling the ground operations for individuals, groups and charters.The company has tie ups with Insurance Companies for providing instant travel insurance foroverseas travel which acts as an added benefit for the clients.Mercury Travels also deals in foreign exchange like currency notes and travellers cheques.Mercury Travels buys and sells a range of 26 world currencies. When travelling overseas, onecan pick up the currency of the destination where they are travelling to. It is especiallyneeded on arrival in a foreign land, to pay for taxis, tips etc. In most cases, the company willhave the client’s local currency requirement, available over-the-counter at their offices. Incase of unavailability they try to arrange for these in a day or two.American Express Travellers Cheques are available in 6 currencies including US Dollars,Euro, GB Pounds, Australian Dollars, Canadian Dollars and Japanese Yen. These cheques areaccepted at establishments worldwide. They are a safe and secure way of carrying foreigncurrency as they can be easily replaced.It was also one of the first travel and tourism companies to use IT in business. In mid-2008,the company engaged Oracle Certified Partner CRM IT (India) to deploy Oracle CRM OnDemand. Today, it is used extensively in foreign exchange and booking services. Thisapplication helps the company target the right kind of customers, who are interested in certaintravel destinations and activities based on the data collected using Oracle CRM On-Demand.The Web-based solution allows staff to build profiles on individual customers, to speed upconsultation times, cut operating costs, and improve customer service levels. The companyhas graduated from 28 to 350 laptops owing to huge business and demand.Promotions and Targeted MarketingMercury Travels puts up advertisements on advertorials and print commercials onnewspapers like DNA and Economic Times. These are usually full page or half pageadvertisements targeting both outbound and inbound travellers through various country
Page 7Toward a Better Shore: Achieving theDream at TCCBy David CharlsonTwo recent articles in education journals seemed tocall into question "Achieving the Dream" effortsacross the nation. The articles were responses to areport by the MDRC (a nonprofit educational researchgroup) and the Community College Research Centerentitled "Turning the Tide: Five Years of Achieving theDream at Community Colleges." that headline phraseis hardly fair to various truly positive developments(some even reported in the articles themselves). Newand needed conversations are instilling a "culture ofevidence" nationwide, and various successful interventionsare offering hope and results, including hereat Tulsa Community College.TCC is actually right in line with the two most prominentsuccesses at Round 1 Colleges noted in "Turningthe Tide" (Round 1 began in 2004; TCC, a Round 4College, joined Achieving the Dream in 2007). First,we have an active Office of Planning and InstitutionalResearch that conducts ongoing analyses of studentachievement, aided by a first-rate Data Team of hardworkingfaculty and staff. Second, the Office has beenhappy to relay the data that our "Academic Strategies"course— scaled up through Achieving theDream—has already produced big changes. For thelast two years, students who took Strategies persistedfrom fall to spring semester at a rate 27 percenthigher than those who did not take the course;Strategies students enrolled from fall to fall semester(students’ second year) at a rate 20 percent higherthan those who did not take the course. Furthermore,Celebrate LearningStrategies students persisted into a third year if theyneeded one at a rate 14 percent higher than non-Strategies students. The bar chart below presents allthis graphically.Fall 2008 and 2009 Combined Cohort ResultsWhile early data is only just emerging for theAfrican American Male Student Success Team, positivechange is already evident in the lives of dozens offortunate young African American men who nowhave mentors this academic year, and the deepmeaning of mentoring emerged rather dramatically atlast semester's holiday celebration. Dr. Gary Crooms,former Executive Vice President and Chief FinancialOfficer for TCC, was the guest speaker, and alongsidethe mentees in the audience was another black mantoo, Pastor Terry Buxton. Pastor Buxton came up toDr. Crooms after the speech to thank him for being arole model for him long ago, for showing him the wayto a better life. That was an amazing moment, andthe mentees saw it all.Thomas Brock, a co-author of the "Turning theTide" report, has mentioned just such positive intangiblesthat Achieving the Dream has brought to communitycolleges nationwide, and I see evidence ofthat every day in my role as Faculty Co-chair ofAchieving the Dream. My fellow faculty and staff tell
Page 1 and 2: STRATINNOVA CASE STUDY - 2012Explor
Page 3 and 4: 3and maintain their travel plans th
Page 5: 5As far as India is concerned, sinc
Page 9 and 10: 93) In an era of growing smart phon
Page 11 and 12: 11Source: Ministry of Tourism, Govt
Page 13 and 14: 13Source: Gee, Chuck Y, et al (1990
Page 15 and 16: 15Exhibit 10: Advertisement Samples

Download File - MELANGE 2012

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?