Aesthetic Aesthetic - MEDICAL INSIGHT, Inc.

miinews.com

Aesthetic Aesthetic - MEDICAL INSIGHT, Inc.

THE

Aesthetic

Guide

THE

www.miinews.com • www.aestheticshow.com

Aesthetic

Show


2

Company Profile

Table of Contents

Publications . . . . . . . . . . . . . .3

Advisory Board . . . . . . . . . .4-5

Feature Articles . . . . . . . . . . . .6

Show Reports . . . . . . . . . . . . .7

Sponsorship Opportunities . . .8

Customized Editorial . . . . . . .8

Custom Reprints . . . . . . . . . .8

Clinical Roundtables . . . . . . .9

Editorial Supplements . . . . . . .9

Special Services . . . . . . . . . .10

Electronic Publishing . . . . . .10

E-Broadcasts . . . . . . . . . . . .10

Reader Reference Sections . .11

Comparison Charts . . . . . . .11

Company Directory . . . . . . .11

Product Profiles . . . . . . . . . .11

Buyers Resource . . . . . . . . . .12

Custom Market Research . . . .13

THE Aesthetic Show . . . . .14-15

Circulation . . . . . . . . . . . . . .16

Company Profile

Medical Insight, Inc. is the parent company to THE Aesthetic Show,

THE Aesthetic Guide, THE European Aesthetic Guide and THE

Aesthetic Guide – Primary Care Edition. Founded by editor Michael

Moretti, Medical Insight has become an industry leader in providing

the information and access that practices and companies need to

grow their business.

Editor’s Profile

Michael Moretti has served as a medical industry analyst and strategic

advisor for more than 20 years. In 1993 he founded Medical Insight,

Inc., the leader in focused aesthetic market research offering

comprehensive data on procedure volume/growth, revenue forecasts

and new product introductions. Under Mr. Moretti’s leadership,

Medical Insight publishes global market studies and forecasts

for major industry sectors, and sponsors executive business forums

throughout the year to address scientific developments and market

trends for the investment community.

Mr. Moretti is also the publisher and editor of THE Aesthetic Guide

– a publication featuring in-depth reports on new products, procedures

and trends. Special editions of THE Aesthetic Guide address

the European market and the Primary Care physician audience,

reaching over 55,000 physicians, industry executives and investment

analyst subscribers globally.

In 2007, Mr. Moretti introduced THE Aesthetic Show, the first multidisciplinary

annual medical meeting designed to bring together new

aesthetic procedures, products and technologies in a dynamic interactive

educational format.

Michael Moretti

Editor/Publisher

Medical Insight, Inc.

120 Vantis, Suite 470 • Aliso Viejo, CA 92656 • USA

Phone: +1 (949) 830-5409 • Fax: +1 (949) 830-8944 • www.miinews.com

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com


THE Aesthetic Guide

Publications

THE Aesthetic Guide is a continually evolving publication designed to educate

physicians and their staff on the rapidly changing field of aesthetic products

and procedures. It offers the latest developments in aesthetic medicine as well

as comprehensive product comparisons, clinical roundtable discussions and

practice development ideas. THE Aesthetic Guide reaches all leading dermatologists

and cosmetic/plastic surgeons cost-effectively with a U.S. readership

of over 20,000 and distribution at major medical trade shows.

THE European Aesthetic Guide

THE European Aesthetic Guide is the only comprehensive resource of its kind

for aesthetic physicians in Europe, bringing product and aesthetic medicine

news to the European aesthetic medicine community. THE European Aesthetic

Guide has a distribution of over 12,000 and also includes distribution at all

major medical trade shows. The same advertising options available for THE

Aesthetic Guide are also available for THE European Aesthetic Guide.

THE Aesthetic Guide - Primary Care Edition

The Primary Care Edition of THE Aesthetic Guide is designed specifically as

a reference source for the new group of physicians that are rapidly integrating

aesthetic procedures into their practices. It is designed to accelerate the development

of emerging aesthetic practices, and is published with strategic

timing related to major medical trade shows. Mail distribution is to 25,000 of

the most qualified non-core aesthetic practices in the U.S.

For further information and pricing on advertising in these publications, please e-mail our sales department at

sales@miinews.com or call us at +1 (949) 830-5409. Frequency discounts are available for multiple insertions.

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 3


4

Editorial Advisory Board

Maurice Adatto, M.D.

Medical Director

Skinpulse Dermatology & Laser Center

Geneva, Switzerland

Macrene Alexiades-Armenakas, M.D., Ph.D.

Assistant Clinical Professor

Yale University School of Medicine

New Haven, CT

Director, Dermatology and Laser Surgery

New York, NY, USA

Tina Alster, M.D.

Washington Institute of

Dermatologic Laser Surgery

Washington, D.C., USA

Rox Anderson, M.D.

Massachusetts General Hospital

Boston, MA, USA

Kenneth Arndt, M.D.

Harvard Medical School

Cambridge, MA, USA

Benjamin Ascher, M.D.

Plastic Surgeon, Clinique IENA

Lecturer and Clinical Assistant, Paris Academy

Paris, France

Leslie Baumann, M.D.

Chief, Division of Cosmetic Dermatology

Associate Professor of Dermatology

University of Miami

Miami, FL, USA

Eric Bernstein, M.D.

Clinical Associate Professor

Department of Dermatology

University of Pennsylvania

Bryn Mawr, PA, USA

Peter Bjerring, M.D., Ph.D.

Professor of Dermatology

Aarhus University Hospital

Vejle, Denmark

Frederic S. Brandt, M.D.

Private Practice in

Miami, FL and New York, NY, USA

Martin Braun, M.D.

Medical Director of Cosmetic Rejuvenation

The Vancouver Laser and Skin Care Center, Inc.

Vancouver, BC, Canada

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com

A. Jay Burns, M.D.

Assistant Professor of Plastic Surgery

University of Texas, Southwestern Medical Center

Dallas, TX, USA

Daniel Cassuto, M.D.

Professor of Plastic Surgery

University of Catania

Catania, Italy

Jason B. Diamond, M.D., F.A.C.S.

Diplomate, American Board of Facial Plastic and Reconstructive

Surgery

Los Angeles, CA, USA

Barry DiBernardo, M.D., F.A.C.S.

New Jersey Plastic Surgery

Montclair, NJ, USA

Christine Dierickx, M.D.

Medical Director

Laser and Skin Center of Boom

Belgium

Jeffrey S. Dover, M.D., F.R.C.P.C.

Clinical Associate Professor of Dermatology

Department of Dermatology

Yale University School of Medicine

Chestnut Hill, MA, USA

Garth Fisher, M.D., F.A.C.S.

Plastic Surgeon

Beverly Hills, CA, USA

Richard Fitzpatrick, M.D.

Dermatology Associates

Encinitas, CA, USA

Michael H. Gold, M.D.

Gold Skin Care Ctr., Tennessee Clinical Research Ctr.

Clinical Assistant Professor

Vanderbilt University School of Medicine

Nashville, TN, USA

David Goldberg, M.D.

Clinical Professor of Dermatology

Mount Sinai School of Medicine

New York, NY, USA

Bruce Katz, M.D.

Clinical Professor of Dermatology

Mount Sinai School of Medicine

New York, NY, USA


Arielle Kauvar, M.D.

Clinical Associate Professor of Dermatology

New York University School of Medicine

New York, NY, USA

Suzanne Kilmer, M.D.

The Skin Surgery Center of Northern California

Sacramento, CA, USA

Jean Luc Levy, M.D.

Dermatologist

Hospital de la Croix Rouge

Marseille, France

Torello Lotti, M.D.

Professor of Dermatology

University of Florence

Florence, Italy

Seth L. Matarasso, M.D.

Clinical Professor of Dermatology

University of California, School of Medicine

San Francisco, CA, USA

Jean Michel Mazer, M.D.

Dermatologist

Medicine of Paris

Paris, France

David McDaniel, M.D.

Laser Center of Virginia

Virginia Beach, VA, USA

Colin Morton, M.D., F.R.C.P.

Consultant Dermatologist at Falkirk

Royal Infirmary in Falkirk, Scotland

Ronald Moy, M.D.

UCLA Medical School

Los Angeles, CA, USA

Rhoda S. Narins, M.D.

Clinical Professor of Dermatology at NYU Medical Center

Medical Director of the Dermatology Surgery and

Laser Center of Manhattan and White Plains, NY, USA

Jason Pozner, M.D.

Medical Director

Sanctuary Medical Aesthetic Center and

Sanctuary Plastic Surgery

Boca Raton, FL, USA

Marta I. Rendon, M.D.

Associate Clinical Professor

University of Miami and Florida Atlantic University

Medical Director

Dermatology and Aesthetic Center

Boca Raton, FL, USA

Thomas Romo, III, M.D.

Director

Facial Plastic and Reconstructive Surgery

Lenox Hill Hospital and Manhattan Eye, Ear

and Throat Hospital

New York, NY, USA

E. Victor Ross, M.D.

Director

Cosmetic and Laser Dermatology Unit

Scripps Clinic

San Diego, CA, USA

Mark G. Rubin, M.D.

Assistant Clinical Professor of Dermatology

University of California, San Diego

Private Practice

Beverly Hills, CA, USA

Neil Sadick, M.D.

Clinical Professor of Dermatology

Weill Medical College of Cornell University

New York, NY, USA

Gerhard Sattler, M.D.

Founder and Medical Director

Rosenpark Klinik

Darmstadt, Germany

Alan Shalita, M.D.

Professor and Chairman, Department of Dermatology

SUNY Downstate Medical Center

Brooklyn, NY, USA

Ava Shamban, M.D.

Laser Institute for Dermatology, Santa Monica, CA

Assistant Clinical Professor of Dermatology

University of California, Los Angeles

Los Angeles, CA, USA

James Spencer, M.D.

Mount Sinai Medical Center

New York, NY, USA

Emil Tanghetti, M.D.

Associate Professor UC Davis Medical Center

Center for Dermatology and Laser Surgery

Sacramento, CA, USA

Mark B. Taylor, M.D., F.A.A.D.

Director

Gateway Aesthetic Institute and Laser Center

Salt Lake City, UT, USA

Mario A. Trelles, M.D., Ph.D.

President and Medical Director

Medical Institute of Vilafortuny

Cambrils, Spain

Robert Weiss, M.D.

Associate Professor of Dermatology

Johns Hopkins University School of Medicine

Hunt Valley, MD, USA

William Philip Werschler, M.D., F.A.A.D., F.A.A.C.S.

Assistant Clinical Professor of Medicine/Dermatology

University of Washington School of Medicine

Seattle, WA, USA

Ronald G. Wheeland, M.D.

Professor and Chief of Dermatology

University of Arizona

Tucson, AZ, USA

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 5


6

Editorial Coverage

Feature Articles

Our feature articles cover the industry as it unfolds. With expert research and compelling reports, our features offer

a complete view of the aesthetic marketplace, controversies and the latest medical rejuvenation procedures and

products. Readers subscribe to THE Aesthetic Guide to stay on top of the aesthetic medical field, allowing our advertisers

to take advantage of the wide audience our features attract.

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com


Show Reports

THE Aesthetic Guide show reports offer our readers an inside view of all the latest shows in the U.S. and around

the world. With editorial commentary and corporate cooperation, these show reports open the door for tomorrow’s

industry events before they happen, and recap the most important developments after these shows. THE Aesthetic

Guide show reports are the best way to stay in touch with the world of aesthetic related events.

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 7


8

Sponsorship Opportunities

Customized Editorial

Deliver your message directly to the aesthetic buyer through a high-quality, credible news article that speaks to the

science, efficacy and commercial potential of your product. Create a customized news article or corporate profile,

and integrate clinical or product photos for an impressive design. You decide on the focus and message and

we take care of the rest.

Custom Reprints

Capitalize on your editorial investment in THE Aesthetic Guide with a package of custom editorial reprints. Designed

to look like a front page feature article, these reprints can be created as a direct mail piece or a high quality

brochure. They are great for show distribution and your sales team can use this material to support their efforts.

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com


Clinical Roundtables

Establish scientific credibility for your technology by using a clinical roundtable discussion among medical thought

leaders in the industry. Simply designate a physician moderator as well as the roundtable participants and let our

editorial staff handle the details. We will coordinate all the logistics and publish this scientific discussion about your

technology in a creative graphic format.

Editorial Supplements

Whether you want to reach a specific target audience or our entire readership, a custom editorial supplement affords

you the luxury of a cost-effective, high-impact collateral marketing tool. Our proven formula delivers a compelling

message that speaks to the science, efficacy and practice building benefits of your product. In terms of

gaining immediate recognition and visibility, a custom editorial supplement has proven to be one of the most effective

tools for our clients.

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 9


10

Special Services

Electronic Publishing

Upload your custom designed editorial to your website and ours for increased visibility. Our miinews.com website

averages over 500,000 hits per month and visitors are able to download articles directly from the site. In addition,

we offer electronic publishing options such as email broadcasts to our database of physicians.

E-Broadcasts

Get the most out of your editorial coverage by including it in an e-broadcast. This is a targeted email broadcast

sent directly to approximately 15,000 of THE Aesthetic Guide subscribers. Emails can be customized to promote

products, product launches, editorial articles or company news and events.

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com


Reader Reference Sections

Our reader reference sections are cost-effective tools that highlight your company and

its products with features like the company directory and product comparison charts,

which demonstrate your products by listing them under their category of use. For more

specific messaging, try a product profile which showcases a specific product with a brief

description and a product photo of your choice.

Comparison Charts

Company Directory Product Profiles

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 11


12

Buyers Resource

All advertisers in THE Aesthetic Guide, THE European Aesthetic Guide and THE Aesthetic Guide – Primary Care

Edition are able to benefit from our Buyers Resource lead generation system. Companies receive qualified sales

leads generated from our website and reader response forms. The leads consist of individuals who have specifically

requested to receive information on aesthetic products and services. This value-added benefit is offered at no

additional charge to our advertisers.

THE

❑ Aesthera 95 www.aesthera.com

Aesthetic Technologies 79 www.parisianpeel.com

❑ Allergan 17 www.allergan.com

❑ Alma Lasers 132 www.almalasers.com

❑ APIRA 71 www.apirascience.com

❑ Asclepion 75 www.asclepion.com

❑ Candela 131 www.candelalaser.com

❑ Canfield 23 www.canfieldsci.com

❑ CoolTouch 91 www.cooltouch.com

❑ Creative Technologies 113 www.CreativeInc.biz

❑ Cutera 14-15 www.cutera.com

❑ Cynosure 53, 55, 57 www.cynosure.com

Buyers Resource

Visit miinews.com/buyers to receive product information

❑ DermaMed 85 www.dermamedinternational.com

❑ DermaSweep 103 www.dermasweep.com

❑ DermaWave 43 www.dermawaveusa.com

❑ Elemé 7 www.smoothshapes.com

❑ Ellipse 63 www.ellipse.org

❑ Focus Medical 105 www.focusmedical.com

❑ Galderma USA INSERT www.galdermausa.com

❑ Glendale / Sperian 130 www.glendalelaser.com

❑ HOYA ConBio 67 www.conbio.com

esthetic Guide March/April 2008 www.miinews.com

❑ The Laser Network 60, 101 www.TheLaserTrader.com

❑ Lasering USA 81 www.laseringusa.com

❑ Lexington International 59 www.hairmax.com

Advertiser Page# Website Advertiser Page# Website

❑ LIGHTWAVE 64 www.mylightwave.com

❑ Lumenis 28-29 www.lumenis.com

❑ Mattioli 35 www.matteng.com

❑ Med-Aesthetic Solutions 41 www.medaestheticsolutions.com

❑ Medicalia International 61 www.medicalia.com

❑ Mentor 127 www.mentorcorp.com

❑ Novalis 113 www.novalismedical.com

❑ Palomar 77 www.palomarmedical.com

❑ Pharos Life Corporation (Tända) 83 www.tandaskincare.com

❑ Photo Therapeutics 19 www.phototherapeutics.com

❑ ProCyte-PhotoMedex 27 www.procyte.com

❑ Profect 65 www.profectmedical.com

❑ Reliant 25 www.fraxel.com

❑ Sandstone Medical Tech. 109 www.sandstonemedicaltechnologies.com

❑ Sciton 21, 33 www.sciton.com

❑ Syneron 2 www.syneron.com

❑ ThermoTek 107 www.thermotekusa.com

❑ Veda Life Sciences 45 www.vedalifesciences.com

Name: __________________________________________________________________________________________________

Title: __________________________________________________ Company: ______________________________________

Address: __________________________________________________________________________________________________

City:______________________________________________________________________________________________________

State: ______________________ Zip: ____________________ Country: ________________________________________

Phone: ________________________________________________ Fax: ____________________________________________

E-mail: ____________________________________________________________________________________________________

or fax this completed form to: 949-830-8944

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com


Medical Insight is the leader in focused aesthetic market research offering comprehensive data on procedure volume/growth,

revenue forecasts and new product introductions. Medical Insight publishes global market studies and

forecasts for major industry sectors such as facial injectables, cosmeceuticals, body shaping procedures, skin rejuvenation

technologies and home-use aesthetic products.

• Global Aesthetic Market Study

• Global Neurotoxin Market Study

• Global Market for Dermal Fillers Study

• Global Body Shaping Market Study

• Epilation Market Study

• Emerging Markets for Aesthetic Technologies Study

• Fractional Report Study

• Pigmented and Vascular Lesions/Tattoo Removal Market Study

• Home-Use Devices: The Next Chapter in Aesthetic Care

• Primary Care Market Analysis

• Body Shaping and Cellulite Reduction Report

Custom Market Research

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 13


14

THE Aesthetic Show

THE Aesthetic Show is the first truly multidisciplinary medical education meeting focused on the rapidly expanding

field of aesthetic medicine. This unique show, which attracts over 2,500 medical professionals, brings new procedures,

products and technologies, as well as a group of the top physicians in the aesthetic field, together in a

highly condensed and effective venue.

One major concept that drives THE Aesthetic Show is to provide a perfect sales environment for the interaction of

the show attendees and companies who offer the products and services to help our attendees succeed in aesthetic

medicine. Our goal for participating companies is to ensure that all attendees have every opportunity to touch and

experience available products and services.

THE Aesthetic Show provides creative opportunities for our sponsors to

promote their products and services via customized scientific education

formats — such as dedicated workshops — and to interact

extensively with show attendees in social settings. We offer

a number of unique sponsorship packages that include basic

show services and benefits, including exhibit hall booths and

pre- and post-marketing services.

Exhibitor and Sponsorship Opportunities

and Benefits

• Ability to creatively design your own show presence

• Educational workshops including your products and

instructors

• Live patient treatment demonstrations

• Support of CME program speakers by the sponsors

• Main stage sponsored presentations in the

exhibit hall

• Advance profiles of attendees and their interests

• Multiple social opportunities to interact with

attendees

• DVD recording of entire program

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com


Show Topics:

• Body Shaping

Implants, Light-Based, Lipodissolve, Liposuction, Mesotherapy,

Radiofrequency, Skin Tightening, Smartlipo, Ultrasound, Vaginal

Rejuvenation, Cellulite Treatment

• Skincare

Acne Tx, Anti-Aging Science, Expert Training, Nonotechnology,

New Ingredients, Office Dispensing, Treatment

Regimens

• Facial Injectables

BOTOX, European Fillers, EVOLENCE, Juvéderm,

Purtox, Radiesse, Restylane, Reloxin, Sculptra

and others

• Practice Management

Consumer Market Research, Legal Issues, MediSpa

Development, Patient Financing, Practice Marketing,

Software Systems

• Skin Rejuvenation

elōs, Fractional Laser, Fraxel, LED, PDT, Plasma, Pulsed

Light, Radiofrequency, Ultrasound

• Hair Regrowth Methods

• Hair Removal Technologies

• Imaging Technologies

• Tattoo Removal

• Vascular Treatments/Leg Veins

www.aestheticshow.com

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com 15


16

Circulation

THE Aesthetic Guide: 20,000

THE Aesthetic Guide reaches over 20,000 of the core group of dermatologists, cosmetic/plastic surgeons,

aesthetic practices and medical spas in the United States.

THE European Aesthetic Guide: 12,000

THE European Aesthetic Guide is the only comprehensive resource of its kind for aesthetic physicians in Europe,

bringing product and aesthetic medical news to 12,000 of the leading aesthetic practices in Western Europe.

THE Aesthetic Guide – Primary Care Edition: 25,000

The Primary Care Edition of THE Aesthetic Guide reaches 25,000 non-core physicians across the United States.

This is our widest circulation to one of the fastest growing markets in the industry.

Total Mail Distribution: 57,000

10

(x1000)

THE Aesthetic Guide

THE European Aesthetic Guide

THE Aesthetic Guide – Primary Care Edition

12 14 16 18 20 22 24 26

Bonus Distribution

In addition to electronic and mail circulation, all three of our publications

are distributed at major medical trade shows around the world.

THE Aesthetic Guide

THE European Aesthetic Guide

THE Aesthetic Guide – Primary Care Edition

0 1 2 3 4 5 6 7 8 9 10

Distribution at Major Medical Shows

Show Distribution

American Academy of

Dermatology (AAD) Annual

Meeting

American Academy of

Dermatology (AAD) Summer

Meeting

American Academy of Family

Physicians (AAFP)

American Academy of Gynecology

and Obstetricians (ACOG)

American Society for Aesthetic

Plastic Surgery (ASAPS)

American Society of Cosmetic

Dermatology and Aesthetic

Surgery (ASCDAS)

American Society for Dermatologic

Surgery (ASDS)

American Society for Laser

Medicine and Surgery (ASLMS)

American Society of Plastic Surgery

(ASPS)

Anti-Aging Medicine World

Conference (AAMWC)

Medical Insight, Inc. • Phone: +1 949.830.5409 • Fax: +1 949.830.8944 • www.miinews.com

European Academy of

Dermatology and Venereology

(EADV)

European Masters in Aesthetic &

Anti-Aging Medicine (EMAA)

International Master Course on

Aging Skin (IMCAS)

Pri-Med East

Pri-Med West

THE Aesthetic Show, Las Vegas, NV

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