IFA International Media Kit - B-FOR International

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IFA International Media Kit - B-FOR International

Media KitInformation on Editorial Themes & Advertisement Rates InsideInformation on Editorial Themes & Advertisement Rates InsideIncludes Special Packages for Exhibitors at the US Pavilion


The IFA Internationalmanagement team:Dirk Koslowski,Gérard Lefebvre,Bettina Badon,Richard Barnes,Jens HeitheckerIFA INTERNATIONAL -Concise and Exciting...IFA International is composed of the following sections: please send us all relevant content at yourearliest convenience.> HEADLINE NEWS: The biggest stories of the day ofinterest to international trade visitors, including majorproduct launches, announcements, major debates andkeynotes, visits by state officials, etc.> MARKET AND TECHNOLOGY TRENDS: Important newindustry trends are highlighted and we include interviewswith leading analysts from organisations such asGfK/Compario, Displaysearch, Infotrends, Canalys. We alsospotlight new trends in technologies and applications.> VISIONARY INTERVIEWS: Given the calibre of many ofthose presenting conferences, where possible we notonly give a précis of their conference, but also field someexclusive comments that are more specifically destinedto our readers.> CONFERENCE SPOTLIGHT: As international visitors hopfrom one stand to another, they no doubt regret not beingable to attend some of the top conferences. We cover allconferences of interest for international trade visitors.> PRODUCT TRENDS: We pick and choose between themyriad of new products on show, to highlight those wefeel are the most innovative, which will subsequentlycreate new sales potential for retailers. In a specialproduct spotlight section, we list key SELLING POINTSand CUSTOMER BENEFITS of each new product. Inaddition, we may highlight new bundling ideas andmarketing value added.> GREEN PAGE: This section highlights new ideas,initiatives and products aiming to reduce our impact onthe planet.> HOME APPLIANCES @ IFA: We dedicate a special sectionto Home Appliances, covering market trends as revealedat IFA, new exiting products and interviews with leadingindustry figures.> TRADE NEWS: A specific column that outlines theevolution of key exhibitors’ philosophies with regard toNon-contractual documentEDITORIAL INFORMATIONsales channels. We thus enable, enhance and sometimesclarify relations between vendors and their current andpotential channel partners.> WHERE TO GO IN BERLIN: A definitive guide on where togo out in Berlin to make the international visitors feelmuch more “at home” in this exciting city.IFA INTERNATIONAL TVIFA International TV complements the print and PDFeditions of the Daily through exciting audio and videocontent – updated in real time on the websiteswww.ifa-berlin.com and www.ifa-international.org, as wellas on plasma screens in the IFA Press Centre. In addition,the PDF version of IFA International includes links for allcorresponding video and audio reports. This service mirrorsthe content of IFA International and also gives theopportunity to “tour the stands” of participating exhibitorsas well as getting a close up vision of new products!


DISTRIBUTIONPRINT VERSION• All IFA Information counters• Trade visitors’ reception• Keynote area• International Trade Press stand• Press Centre• Main entrances• Cleverdis stand• Partners’ & Participants’ stands• Leading Berlin HotelsELECTRONIC VERSION• The PDF is available for download on IFA & IFAInternational websites – including links to exclusive audioand video streams & IFA International TV.• Daily E-mailing of PDF to pre-registered internationaltrade visitors & press: (48,000 contacts x 6 mailings),resulting in 288,000 Hits for one advertisement in eachissue!QUANTITIES• Number of Issues: 1 preview issue (electronic version only) + 5 live show issues• Print run: 75,000 copies (15,000 x 5 days) • Electronic Format: 288,000 impactsADVERTISING RATESPRESENCE IN ALL EDITIONS• 1/8 page advertisement ........................................... 3,150 €• 1/4 page advertisement ........................................... 5,150 €• 1/2 page advertisement ........................................... 10,400 €• 1 full page advertisement ....................................... 17,700 €• 2 full page advertisement ....................................... 31,400 €HIGHLIGHT POSITIONING• Logo & stand N ° on front cover............................. 5,500 €• 1/5 page banner on front cover ........................... 14,200 €• 1 full page advertisement,first 12 pages .................................................................... 18,600 €• Inside back cover .......................................................... 23,100 €• Inside front cover, Back Cover,Bookmark .......................................................................... 24,700 €• 4-page insert on special paperin centre of magazine ................................................ 66,900 €PREVIEW EDITION + 1 OTHER EDITION• 40% of prices aboveSPECIAL PACKAGES FOREXHIBITORS AT THEUS PAVILION:Includes 10% Discount on Standard Rates:• 1/4 page advertisement in all editions: .......... 4 630 € (5 990 $)• 1/8 page advertisement in all editions: ............. 2 830 € (3 660 $)• 1/2 page in Preview edition & 1 other edition (containingeditorial feature on US Pavilion): ......................... 3 740 € (4 840 $)• 1/4 page in Preview edition & 1 other edition (containingeditorial feature on US Pavilion): .......................... 1 850 € (2 390 $)• 1/8 page in Preview edition & 1 other edition (containingeditorial feature on US Pavilion): ....................... 1 130 € (1460 $)• 1/8 page in 1 edition (containing editorial feature on USPavilion): ............................................................................. 425 € (550 $)WEB ADVERTISING ATWWW.IFA-INTERNATIONAL.ORG• Banner-large* ................................................................. 9,900 €• Banner-small* ................................................................ 6,900 €IFA INTERNATIONAL TV* online for 6 monthsVideo clip presenting your stand, products and people at IFA• 1,5 minutes: ...................................................................... 490 €• 3 minutes: .......................................................................... 990 €• 5 minutes: .......................................................................... 1,590 €Non-contractual document


CONTACTSAdvertisingBettina BADON – Project ManagerTel: +33 442 77 46 07E-mail: bettina.badon@ifa-international.orgEditorialRichard BARNES – Editor-in-ChiefTel: +33 442 77 46 00E-mail: richard.barnes@ifa-international.orgNon-contractual documentRelais du Griffon • 439 route de la Seds • 13127 Vitrolles • FranceTel: +33 442 77 46 00 • Fax: + 33 442 77 46 01www.ifa-international.org

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