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ONLINE SERVICESUrner Barry PRODUCTS & SERVICES catalog 2009Now with COMTELL’s brand-new design, you can:• React to market changes as they are happening• Know more about the market than your peers, suppliers, and customers• Instantly access supply statistics• Identify and take advantage of cyclical market patterns• Focus on the most important information• Get instant alerts to your mobile device• Use market volatility to your advantage• Have all the facts before you make decisions on contracts, long-termpricing, and forecasts• Identify what is driving market pricesFor more than 25 yearsCOMTELL ® has been thesource for up-to-the-minutemarket quotes, news reportsand historical data.• Use your time more productively - Spend less time tediously compilinginformation and more time acting on itCOMTELL Subscriptions:include access to:Service Rates:Historical databasesAdvanced charting capabilitiesLibrary of back issuesGeneral and industry-specific newsPoultry and Egg Package................................................$391/Month• COMTELL ® poultry and egg access• Urner Barry industry news• Urner Barry Market Update newsletterRed Meat Package..........................................................$338/Month• COMTELL ® red meat access• Yellow Sheet industry news• Yellow Sheet Market Update newsletterPoultry, Egg and Red Meat Package...............................$518/Month• COMTELL ® poultry, egg, and red meat access• Urner Barry and Yellow Sheet industry news• Urner Barry and Yellow Sheet Market Update newsletterPoultry, Egg, Red Meat and Seafood Package.................$582/Month• Complete COMTELL ® access• All industry news• All Market Update newslettersSeafood Package...........................................................$116/Month• COMTELL ® seafood access• Seafood.com industry news and newsletter• Seafood Market Update newsletter• GLOBEFISH - European Price Report......additional $26/MonthEuropean Egg Market Package........................................$84/Month• COMTELL ® EU egg access• EU egg market prices and trading information8Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 9

ONLINE SERVICESFORECASTING SOLUTIONS FOR THEMEAT, EGG AND POULTRY INDUSTRYOBSONO’s Market Insight for the Meat and PoultryIndustry provides concise information and forecasts neededto formulate a winning market strategy. Included with thisservice are biweekly forecasting reports as well as quarterlyExecutive Reports and live, quarterly webinars. Beef, pork,and poultry companies will find Obsono’s Market InsightReport a beneficial tool which delivers the information,education and insights necessary to identify and capitalize on market opportunitiesand recognize developing trends.OBSONO’S Market lnsight for the Meat Industry............$211/MonthAdd OBSONO’S Market lnsight for the Meat Industryto your existing COMTELL ® service for an additional.....$107/MonthObsono’s Egg & Feed Outlook quarterly mail report examines shell eggs, breakingstock and egg products with a section devoted entirely to the feed situation includingpertinent details regarding corn and soy, providing market recaps production and pricehistory and projections. It also includes quarterly corresponding webinars which providedirect access to the analyst and a forum to have your questions answered.OBSONO’S Egg & Feed Outlook........................................$400/YearUrner Barry PRODUCTS & SERVICES catalog 2009URNER BARRY’SFOREIGNTRADE DATASeafood Import Data OnlineRichardGutting, Jr.Urner Barry’s Foreign Trade Data gives you detailed information on each and everyfrozen waterborne shipment of seafood entering the United States including:The Foreign Trade Data Web site features full query and sorting capabilities, tradereports, full-color summary reports and charts, address reports, and weekly data updates.Also included are ‘Insider’s Reports’ specific to shrimp, salmon, lobster and tilapia.• Commodity names • Origin country • U.S. port of entry • Date of arrival• Volume of shipment • Importer and exporter names and addressesNEW!Urner Barry is pleased to announce that Richard Gutting, lawyer andseafood regulation expert, will be sharing his research and expertise withForeign Trade Data customers.ADDITIONAL NEW FEATURES…• Redesigned interface• Access to searchable Census data• Trade Alerts delivered electronically• Seafood Directory of InternationalGovernment Agencies• Interactive user forums• Add up to 3 users per licenseThis partnership brings Dick’s latest work rightto Foreign Trade Data customers. Through‘Trade Alerts,’ Dick will deliver research focusedon emerging issues and changes in regulationsboth domestically and abroad right to you, as theyhappen. Additionally, new ‘User Forums’ will allow you to comment on theissues and receive feedback from Dick Gutting and your peers. Foreign Trade Data isthe first, and foremost interactive platform for the seafood importer/exporter.Foreign Trade Data Full Service.....................................$159/MonthAdd Foreign Trade Datato your existing COMTELL ® service for an additional.....$105/Month10Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 11

ONLINE SERVICESUrner Barry PRODUCTS & SERVICES catalog 2009Foodmarket.com’s timely andaccurate news will allow youto speak intuitively aboutsignificant market activitiesto anyone in the food industry.By keeping yourself andyour company in sync withworldwide news events you canprevent bad decisions causedby delayed information. Thepremium content on the WeeklyInsider’s Report allows you toevaluate the latest productionand supply data in multiplereports including the TurkeyLetter, Dairy and Egg, andPoultry Report. The NationalWeekly Hatch Report detailsthe number of eggs set andpoults placed to assist you inaccurately forecasting expectedsupply every week. In the Red Meat Report you will find a summary of weekly priceand supply movement for various types of red meat. Also, the National Feature Activityreports retail of meat, poultry, and seafood to help you assess demand.SeafoodNews.com is apremium seafood industryservice that incorporatesthe broadest possible newsgatheringnetwork to provideup-to-the minute marketinformation and breakingnews on a daily basis. TheSeafoodNews.com serviceprovides a comprehensivedaily snapshot of vitalindustry information forseafood producers, sellers,importers, brokers, traders,distributors, buyers,foodservice and retail executives, restaurant owners and chefs. SeafoodNews.com nowalso features expanded Latin American coverage and the B.A.N.R. service which suppliesincreased reporting of Japanese markets.SeafoodNews.com (Daily)....1 user..................................$24/MonthSeafoodNews.com (Daily)....2 to 5 users..........................$39/MonthSeafoodNews.com (Daily)....6 to 20 users........................$54/MonthSeafoodNews.com (Daily)....21 to 50 users....................$109/MonthFoodmarket.com News..............................................................FREEPremium Content in the Weekly Insider’s Report:Foodmarket.com (Daily)....1 user.....................................$16/MonthFoodmarket.com (Daily)....2 to 5 users.............................$25/MonthFoodmarket.com (Daily)....6 to 20 users...........................$42/Month12Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 13

EVENTS & WORKSHOPSUrner Barry PRODUCTS & SERVICES catalog 2009For over 30 years, Urner Barry has hosted an annualExecutive Conference for invited executives in thepoultry, egg, red meat and seafood industries. Thisconference provides an unsurpassed networkingexperience and sessions focusing on professionaldevelopment. Topicsare generally organized around a marketing theme ofindustry importance in the form of discussion panels.A wide variety of personalities have spoken at pastconferences. They include Senator Jesse Helms of NC,Senator Patrick Leahy of VT, Senator Thomas Harkin ofIA, Secretary of State Alexander Haig, Professional Football Player and Senator JackKemp, Professional Basketball Player and Senator Bill Bradley, Vice President DanQuayle and political strategists Mary Matalin and James Carville.Urner Barry’s Executive Conference 2009..............Registration $939Spouse $391Market InsightWorkshopsThe Obsono Market Insight Workshops are one of the most information-packedseminars available, boasting some of the most experienced and qualified analyticalminds in the industry as our presenters.These single day, sometimes single session, workshops are designed to give specificinformation on current market conditions as well as the researched and educatedforecasts Obsono is known for. Seminars can cover all, or any one, of the majorprotein areas. They are typically held in conjunctionwith popular Urner Barry events such as Night at theRaces and Urner Barry’s Executive Conference. Seminarscan also be arranged specifically for your business andtailored to your needs, be it poultry, seafood, red meat,eggs, or even feed.Obsono’s Market Insight Workshops always offer a convenient opportunity to gain abetter understanding of the market you deal in and some valuable insight as to wherethose markets are going so you can make better and more profitable decisions.Obsono’s Market Insight Workshops......................................... $229Founded in 1982 by members of the West WashingtonMarket Men’s Club, the annual Night at the Racesremains the largest gathering of meat and poultryindustry professionals in the northeast. Held each year inthe Pegasus restaurant at the Meadowlands Racetrack in East Rutherford, New Jersey,roughly 800 gather for the industry’s premier networking event of the year.Urner Barry Presents Night at the Races............................... $117.70Designed specifically for those engagedin the international trade of seafood,the Seafood Import Workshop helpsthe busy executive deal with increasingdemands from buyers and regulatory agencies.This workshop, conducted by Richard Gutting, Jr. and Mary Snyder, two well-knownexperts on importing seafood with first-hand workingknowledge of agency requirements and compliancepolicies, introduces a new step-by-step system includinguse of product specifications, classifications anddatabases, supplier agreements and audits, and entrychecklists. Examples are used to demonstrate how youcan incorporate these components into an operationscompliance manual specifically designed for your company operations.In this workshop you will learn how to…• Meet U.S. governmental requirements• Streamline your import operations• Integrate seafood product specifications with supplier choice• Negotiate supply agreements• Conduct supplier audits• Use entry checklistsAttendees receive a copy of A Practical Guide to the Regulation of Seafood in the UnitedStates, the Model Compliance Manual, speaker presentations and lunch. The event isheld throughout the year in cities across the country.Seafood Inport Workshop Series............................................... $69916Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 17

PUBLICATIONSUrner Barry PRODUCTS & SERVICES catalog 2009Urner Barry’s Price-Current servesthe poultry and egg industries astheir premier market price report.This report is loaded with all theinformation you need every day. Our reporters research, study and then report all ofthe markets for you – whether they are unsettled, declining or advancing. We trackchicken, chicken parts, turkey, turkey parts, raw fowl, butter, table grade eggs, frozen,liquid and dry products, fats, oils, cheese and milk. Bids, offers and, most important,sales are verified before our quotations are issued, and a brief resume of marketconditions is written.Available via: Daily fax, eggs...................................... $200/Month*Daily fax, poultry.................................. $154/Month*Daily e-mail, eggs..................................$158/MonthDaily e-mail, poultry...............................$158/MonthUrner Barry’s Yellow Sheet has longbeen recognized as the industrystandard for timely and unbiasedmeat price quotes. This dailyinsider’s report helps you quickly pinpoint the very latest trading levels for beef, pork,lamb, veal, meat by-products, carcasses and boxed cuts. USDA ranges and weightedaverages are listed alongside the Yellow Sheet quotations for comparative analysis.Available reports: Beef, Pork, or By-ProductsAvailable via: Daily fax.............................. $101/Month per report*Daily e-mail............................. $90/Month per reportUrner Barry’s Seafood Price-Current is the world’s source forUnited States seafood marketinformation. The Seafood Price-Current provides complete market price reports on shrimp, salmon, lobster tails, fishblocks, fresh fillets and much more. Businesses worldwide utilize our publication as atool for increasing their own market perspective and to keep up with competitors. Oureditors monitor the seafood industry on a daily basis and relay current market trendsand conditions in each Tuesday and Thursday edition.Available via: Tuesday and Thursday fax...................... $84/Month*Tuesday and Thursday e-mail...................$63/MonthUrner Barry’s West Coast EggMarket is a three times weeklynewsletter which reports changes inprice and market conditions on theWest Coast. Urner Barry’s experienced reporters survey West Coast markets for youand distill the information you need to know. This publication informs you of the latesttrading prices for table grade eggs, liquid and frozen eggs and other products.Available via: Tuesday, Wednesday & Thursday e-mail......$198/MonthUrner Barry’s European Egg Marketis a Friday newsletter reporting pricechange and market conditions inEUROPEANEurope. This publications informsyou of the latest trading prices for egg solids, liquid eggs and shell eggs.Available via:Weekly e-mail..........................................$84/MonthPublished each Thursday, theHRI Buyers’ Guide is a weeklypublication of current commodityprices being paid to wholesalers andpurveyors by hotels, restaurants, clubs, institutions and any other “away from home”eating place. A subscription to this outstanding report will provide your organizationwith the current market conditions and prices for fresh dairy, egg, poultry, meat, seafood,fruits, vegetables and other perishable foods.Available via:Weekly fax or e-mail............................... $306/Year*The Monthly Price Review listsprices for the month and alsocompares the monthly average tothe previous year. Included are eggs,turkeys, chickens, fowl, butter, margarine, cheese and concentrated milk products. Asubscription also includes the yearly summary edition.Available via:Monthly fax or e-mail.............................. $179/Year**Fax service to some countries may be higher. Call for rates.18Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 19

BOOKSThe CommercialGuide to Fish andShellfishAn essential reference for the industryprofessional, The Commercial Guide toFish and Shellfish acts as a lexicon for over100 different species of fish and shellfishthat are highly significant to the industry.Complete with detailed descriptions specificto the species, each entry provides the userwith all the vital information necessary topurchase, sell and consume both imported anddomestically available seafood.186 pages, Softcover, ISBN 0-9778126-1-8Published by Urner Barry Publications, 2006 $79Urner Barry PRODUCTS & SERVICES catalog 2009Field GuidesUrner Barry is proud to offer illustratedfield guides which give readers an indepthand comprehensive look intoa variety of topics. Titles includeSeafood, Produce, Herbs & Spices,Tools, Cocktails, Stains, Dreams, andGestures, each book convenientlyputs a particular world of knowledgein the palm of your hand. Featuringdetailed descriptions, selection tips,and full-color photographs for easyidentification, the Field Guides provethemselves a complete reference noone should be without.Each book is soft cover, full-color, and over 300 pages $16The Meat Buyer’sGuideThis manual by the North AmericanMeat Processors Association is consideredthe most complete meat identificationreference ever published for the foodserviceindustry. Includes Institutional MeatPurchase Specifications (IMPS), 300illustrated cuts, buying and orderingprocedures, nutrition data, food safety andUSDA grading standards.The Meat Buyer’s Guide: Beef, Lamb,Veal, Pork, and Poultry maintains theauthoritative information professionalsexpect, and by including information from The Poultry Buyer’s Guide in this new edition,it offers a complete, single-source reference for every facility’s meat-buying needs.Softcover, ISBN 0-471-74721-1Published by John Wiley & Sons, Inc. $70Meat EvaluationHandbookAmerican Meat ScienceAssociationThe primary text for training meat scienceprofessionals in fresh meat evaluation.Now in a completely revised and expandededition, the Handbook is the industrystandard guide for fresh meat gradingand selection.161 pages, Softcover,Published 2001 $9020Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 21

BOOKSA Practical Guideto the Regulation ofSeafood in theUnited StatesBy Richard E. Gutting, Jr.“The Red Book” is the first comprehensiveregulatory guide for the buyers and sellers ofseafood in the United States—providing themwith a concise summary of the federal requirementsgoverning seafood safety and inspection,labeling, permits, recordkeeping, customs andinternational trade, advertising, business practicesand fishery trade restrictions.559 pages, Softcover, ISBN 0-9778126-0-XPublished by Urner Barry Publications, 2006 $150Urner Barry PRODUCTS & SERVICES catalog 2009Exporting Seafood tothe United States:A Legal Guide toSuccessful SalesExporting Seafood tothe United States:A Legal Guide to Successful SalesBy Richard E. Gutting, Jr.This is a basic guide that walks exportersthrough the process of researching andselling products in the U.S. market,including explanations on how to negotiatesales agreements, prepare required tradedocumentation, pack, label and shipproducts, and get paid.Richard E. Gutting, Jr.148 pages, Softcover, Spiral BindingISBN 978-0-9778126-6-0Published by Urner Barry Publications, 2008 $79Model Seafood ImportCompliance ManualBy Richard E. Gutting, Jr.U.S. seafood importers face increasing demandsfrom regulatory agencies and buyers. Thosewho are negligent in importing face audits,product seizures, the loss of business andcriminal penalties. Those who are prepared cantake advantage of the opportunities presentedby the changing rules and markets.This Model Compliance Manual outlines astep-by-step system for seafood importing usingchecklists, supplier reviews and agreements,and product specifications and descriptions.It is intended to guide you in drafting a manual specifically designed for your productsand operations.124 pages, Softcover, Spiral Binding, ISBN 978-0-9778126-3-9Published by Urner Barry Publications, 2007 $79Exporting Seafood tothe United States:A Practical Guide toFDA RegulationsBy Richard E. Gutting, Jr.and Mary SnyderThis guide discusses how exporters canplan for, manage, and respond to FDAinspections of their facility or individualexport shipments. It also explains whatthey should do when their products aredetained under an Import Alert.Exporting Seafood tothe United States:A Practical Guide to FDA RegulationsRichard E. Gutting, Jr. and Mary Snyder132 pages, Softcover, Spiral BindingISBN 978-0-9778126-5-3Published by Urner Barry Publications, 2008 $7922Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 23

BOOKSAnnual Report on theUnited StatesSeafood IndustryBy H.M. Johnson & AssociatesThe Annual Report on the United States SeafoodIndustry is the only annual reference that tracksthe key trends affecting U.S. seafood supplyand demand. Over 100 tables, charts and graphsproviding clear, concise data on the state of theindustry, key species, availability and consumerattitudes and purchasing patterns. The most upto-dateindustry information available, includingproprietary reports and previously unpublishedresearch. Information is displayed in easy-to-understand charts and graphs plusa comprehensive appendix with full data tables. Sources for all information areidentified for easy access. Each graph is presented in a format which best displays theinformation and trend. Much of the information presented is not available elsewhereand represents the most clear and concise look at the major trends likely to affect thefuture of the U.S. seafood industry. $55Illustrated MultilingualGuide to the World’sCommercialColdwater FishBy Claus FrimodtEach spread covers an individual species and listsspecies name, scientific name and family name.Common names are given in as many as 17 languages.Each spread includes a description of the species withhighlights of particular relevance and full nutritiondata. Short notes cover eating qualities and feeding andhabitat characteristics. Symbols are used to illustratefishing methods and to identify major uses and methods of preparation. Maps provideoverall current range of each species.244 pages, Hardcover, ISBN 0-85238-218-8, Published 1995 $75Urner Barry PRODUCTS & SERVICES catalog 2009Sea FishBy Claus FrimodtThe most comprehensive work on sea fish and thefisheries, Sea Fish includes 300 color graphics ofspecies from the North Sea, all common fish ofEurope and their predators.328 pages, Hardcover, ISBN: 87-90787-00-5,Published 1999 $50The Smoked and CuredSeafood GuideBy Ian DoréThe Smoked and Cured Seafood Guide, from seafoodauthor Ian Doré, dedicates itself specifically to theever-growing and seemingly exotic smoking andcuring segment of the seafood industry. This bookcovers all bases on the subject, from processing tomarketing, and is intended to be read by expertsdirectly related to the field as well as individualswho deal only occasionally with the product. It willbenefit the processor as much as the distributor ordeli owner.250 pages, Hardcover, ISBN 1-881693-03-1,Published 1993 $3924Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 25

BOOKSSeafood Scamsand FraudsAnd How to Protect Yourself!By Ian DoréA simple fraud can cost seafood dealers millions ina matter of weeks. Learn how to make your businessmore fraud-resistant. Learn how to look for and spotthe warning signs and distinguish the scams fromthe simple miscommunications often associated withlegitimate business.160 pages, Hardcover, ISBN 1-881693-00-7,Published 1992 $39Urner Barry PRODUCTS & SERVICES catalog 2009The UltimateShrimp BookBy Bruce Weinstein and Mark ScarbroughSavor the flavor of America’s favorite seafoodin The Ultimate Shrimp Book. Dive into thiscollection of more than 650 shrimp recipes.Whether you love shrimp fried, steamed, baked,broiled, or grilled, in mole sauce, cream sauce,cocktail sauce, peanut sauce, or garlic sauce,crispy, crunchy, tender, hot, or cold, you’re aboutto fall in love with shrimp all over again.248 pages, Softcover, ISBN: 0-06-093416-6,First Edition, Published 2002 $16.95New Legal Sea FoodsCookbookBy Roger Berkowitz and Jane DoerferLegal Sea Foods restaurant built its reputationon serving only the freshest fish. Featuring theinnovative recipes that have been added to Legal’smenu during the past fifteen years, The New LegalSea Foods Cookbook covers not only the traditionalgold standards, but also contemporary dishes.Much more than a cookbook, this is the ultimatesourcebook from America’s seafood specialists.310 pages, Hardcover, ISBN: 0-7679-0691-8,Published 2003$26The Secret Lifeof LobstersHow Fishermen and Scientists AreUnraveling the Mysteries ofOur Favorite CrustaceanBy Trevor CorsonIn this intimate portrait of an island lobsteringcommunity and an eccentric band of renegadebiologists, journalist Trevor Corson escorts thereader onto the slippery decks of fishing boats,through danger-filled scuba dives, and deep intothe churning currents of the Gulf of Maine to learnabout the secret undersea lives of lobsters. The SecretLife of Lobsters is a rollicking oceanic odyssey punctuated by salt spray, melted butter,and predators lurking in the murky depths.256 pages, Hardcover, ISBN: 0-06-055558-0, Published 2004 $24.9526Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 27

SECOND EDITIONBOOKSHookedPirates, Poaching, and the Perfect FishBy G. Bruce KnechtUrner Barry PRODUCTS & SERVICES catalog 2009Bird Flu - Everything You Need to KnowAbout the Next PandemicBy Marc Siegel, MDHooked is a story about the poaching of the Patagonian toothfish(known to gourmands as Chilean Sea Bass) and is built aroundthe pursuit of the illegal fishing vessel Viarsa by an Australianpatrol boat, Southern Supporter, in one of the longest pursuitsin maritime history.328 pages, Hardcover, ISBN 1594861102Published May 2006 by Rodale Press, Incorporated $24.95Tsukiji: The Fish Market at theCenter of the WorldLocated only blocks from Tokyo’s glittering Ginza, Tsukiji–the world’s largest marketplace for seafood–is a prominentlandmark, well known but little understood by most Tokyoites.Theodore C. Bestor–who has spent a dozen years doing fieldworkat fish markets and fishing ports around the world–explainsthe complex social institutions that organize Tsukiji’s auctionsand the supply lines leading to and from them and illuminatestrends of Japan’s economic growth, changes in distribution andconsumption, and the increasing globalization of the seafood trade.439 pages, Softcover, ISBN: 978-0-520-22024-9, Published July 2004 $25.95Sourcing Seafood:A Professional’s Guide to ProcuringOcean-Friendly Fish and Shellfish,Second EditionSourcing SeafoodA Professional’s Guide to ProcuringOcean-friendly Fish and ShellfishThis must-have resource for those who buy and sell oceanfriendlyseafood now has over 50 species and 450 suppliers foryour buying needs. Find information on your favorite oceanfriendlyseafood, including conservation information, buyingtips and health advisories. Search among over 400 suppliers of these smart choices andlearn more about the progressive fishermen and fish farmers that are working withthe Alliance to ensure a lasting and diverse supply of ocean-friendly seafood.Second Edition, 190 pages, Softcover, ISBN: 978-0-9789806-0-3 $45As bird flu sweeps through Asia, the rest of the world has begun toworry that it might spread west and start infecting humans. As manyexperts have pointed out, an influenza pandemic is only a matter oftime and that time could be now. Or is it?208 pages, Paperback, ISBN: 0-470-03864-0, January 2006 $12.95Egg Science and TechnologyBy William D. Stadelman, PhDand Owen D. Cotterill, PhDYour source for egg handling, processing and utilization. Coversproduction practices, quality identification and control, productchemistry, and specialized processes such as freezing, pasteurization,desugarization, and dehydration. This edition also explores new andrecent trends in the industry, new material on the microbiology of shell eggs, and a newchapter on value-added products.Fourth Edition, 591 pages, Softcover, ISBN: 1-56022-855-5 $49.95It All Began with an EggThe only book about the leaders of the egg and egg productsindustry. Written by longtime eggman Ken Klippen, edited by DeanHughson, and with a foreword by Arthur Papetti, this 138-pagehard cover book is a compilation of egg industry biographies from54 industry leaders all over the world.138 pages, Hardcover, ISBN 1-59872-469-X, Published 2006$25.95Being the ShopperUnderstanding the Buyer’s ChoiceBy Phil LempertBeing the Shopper reveals the subtle and important things thatmotivate consumers to buy. Lempert trails consumers as theyshop, examining every detail of the retail experience, with a focuson effective ways to manipulate the customer’s visceral, emotional,and intellectual reaction to a product.245 pages, Hardcover, ISBN: 0-471-15135-1, Published 2002 $27.9528Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 29

BOOKS ON CDUrner Barry PRODUCTS & SERVICES catalog 2009Urner Barry Books on CDVolume 1The long-awaited return of this seafood classic iseven better than you would expect. All four of thefollowing popular titles are now available on oneconvenient CD:• An Illustrated Guide toLobsters of the World• Shellfish – A Guide to Oysters,Mussels, Scallops, Clams andSimilar Product for the Commercial User• The Frozen Seafood Handbook• The Fresh Seafood Buyers Guide – A Manual for Distributors,Restaurants and Retailers.You will gain insight on proper handling of fresh and frozen seafood, seasonalavailability of fresh fish, scientific and vernacular names of numerous species, andidentify over 59 lobsters with full color graphics, which also include common featuresof major lobsters. $99An Illustrated Dictionaryof Fish and ShellfishFeatures data on more than 900 fish and shellfishin beautiful color illustrations of each species.Descriptions of weight and size, geographicalmaps, fishing methods and common foodpreparations are all included. This newlyupdated version also includes world mapsindicating the European Union and FAO fishingareas. Species’ names are now listed in up to 22different languages. This multilingual editionallows the user to easily shift between Danish,English, German, French, Italian or Spanish.This newly updated user-friendly version iscompatible with Windows 95/98/2000/XP. $129Urner Barry Books on CDVolume 2The powerful data included in the classic titles AnIllustrated Guide to Shrimp of the World and AnIllustrated Guide to Lobsters of the World are nowavailable on one convenient CD.This CD identifies 70 commercially importantshrimp species including farm-raised species and59 different lobsters in full-color graphics.You will also find scientific and common names, abrief look at the specifications for processing shrimp, and common features of majorlobster species. $79The New EuropeanFishing Handbook -Directory of theEuropean Fish Trade5th Edition Now on CD-ROMThe fifth edition of the European FishingHandbook is the most extensive Europeandirectory in the world. This multilingualCD-Rom edition is easy to install, veryuser-friendly and includes data on over 11,000 Eastern and Western European fishingcompanies. A unique profiling section allows your company logo to be listed with alink to your homepage. $12930Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 31

WALL CHARTS$19 each, 27" x 39"These lovely, colorful fish wall charts are a perfect way to add a touch of thesea to a fish lover’s life.Our fine charts include scientific names of species, common names in manylanguages, size data, and valuable identification guides. The posters are printedon heavy art paper in full color. The surface of each chart is laminated forwipe-clean protection – framing isnot necessary. Look no further for asimple, elegant, inexpensive gift!• Full color• Indispensable,informative, decorative• Excellent, inexpensive gifts• Needs no framing• Names in many languages• Laminated for protectionand long-life!North America FishType A u uThis colorful North American chartincludes illustrations of 65 of the mostcommon fish found in the Pacific Ocean,the Atlantic Ocean and the Great Lakesin North America.Salmon and TroutType AA u uThis popular chart shows all majorspecies of salmon and trout in theirvarious stages including ocean form andbreeding colors.Freshwater FishType BThis multi-color poster helps you clearlyidentify 52 of the most common fishfound in the lakes and rivers of Europe.Urner Barry PRODUCTS & SERVICES catalog 2009Save money with apackage deal!u The Popular PackageA, AA, I, Lu The Latin America PackageG, I, JJ, Mu The Asia PackageEE, I, L, Mu The Retail PackageA, AA, FF, LPriced individually at $19 each,all packages are reduced to $60.You Save $16.00!Tropical AquacultureType BBOffering 46 important warm-water farmedspecies, including shrimp and shellfish,this chart is sure to add educational andaesthetic value to any room.Sea FishType CTuna, snapper, swordfish and halibut areamong the wide variety of fish on thischart. 60 fish of the North Atlantic areattractively and accurately displayed.Temperate AquacultureType CCTemperate Aquaculture displays 47significant cool-water farmed species,including salmon, sturgeon, halibut,striped bass, catfish, eels, and shellfish.All wall chartscan be customizedwith yourcompany logoin colorShellfish:Molluscs and CrustaceansType DLobsters, crabs, shrimp, scallops, oysters,clams, mussels, squid, octopus, frogsand goose barnacles are among the 75different species from around the worldyou will find on this colorful chart.Continued on next pageSee ourWeb site forfull colorpictures ofeach poster32Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 33

WALL CHARTSUrner Barry PRODUCTS & SERVICES catalog 2009Continued from previous pageIndo-Pacific Tropical FishType DDFrom Mexico to Peru, Japan to Australia,Africa to Thailand, the waters of theIndo-Pacific basin teem with speciesimported into the US market. Over59 major species are included on thishandsome chart.Indo-Pacific-Temperate FishType EE uSpecies from North and South Pacific,pollock to Atka mackerel, halibut tokingklip. Features a wealth of informationon 61 species in an attractive package.Fish & ShellfishType FF uThis vivid chart offers an absorbingcomposition of 74 of the mostimportant, commercial species of theAtlantic complete with weights andmeasurements.South American Fish &ShellfishType G uGrouper, king mackerel, mahi-mahi,swordfish, shrimp and lobsters from theseas around South America are among the58 species of fish and shellfish you willfind on this spectacular wallchart.SeashellsType GGThis chart features an attractive selectionof 62 species including the world’s edibleclams, snails, and sea urchins.Mediterranean FishType HThis chart features 70 species includingbonito, swordfish, breams and mullets.ShrimpType I u u uOur most popular chart offers 51 differentcommercial shrimp species from aroundthe world. Accurately reproduced, thefull-color pictures are supported byscientific names, names in numerousother languages and measurements.Fish of the Southern SeasType J72 fish from the southern hemispherewith multilingual names and sizes.OctopusType JJ uOur newest wallchart is an absorbingcomposition of 41 of the world’s mostimportant octopus, squid and cuttlefish.Each species name is listed in 15 languagesand also includes the scientific name.Game FishType KThis chart offers 67 of the world’smost desirable sport fish together withcommon names in many countries– where you might land them!Arctic Fish & ShellfishType KKThe 63 most important species from thearctic seas.Crabs and LobstersType L u u uIdeal for the general seafood connoisseuror educational purposes, this chartoffers colorful pictures of 51 lobsters,crabs, slipper lobsters and langoustinesworldwide.Tunas and MackerelsType M u uShows 49 (almost every species) of thisimportant and valuable group. Names inlocal languages so you can communicatewith suppliers.Fish of the Arabian GulfType NOur only chart with photographs, Fish ofthe Arabian Gulf identifies 60 species fromthe N.W. Indian Ocean, an increasinglyimportant area as more “exotic” speciesare flown to our markets.SharksType OFrom the 52-foot long whale shark tothe 2 ½-foot dogfish, 60 different sharksworldwide, this exciting poster is usefulto sportsmen and commercial fishermanalike.Whales and DolphinsType PYou will find this chart is the mostaccurate poster of its kind featuring 33species in full color. Names in manylanguages and maximum sizes.u Included in the Popular Packageu Included in the Latin America Packageu Included in the Asia Packageu Included in the Retail PackageShown below is detail fromType DD Indo-Pacific Tropical Fishin actual size.34Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 35

MINI WALL CHARTSBased on the European Union/FAO new divisionof the oceans of the world.• 16¼" x 23" inches• $7 eachUrner Barry PRODUCTS & SERVICES catalog 2009MWC-MB MWC-MCMWC-MF MWC-MHMWC-MD MWC-MEMWC-MGMWC-MI16¼" x 23" inches$7 each36Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 37

LITHOGRAPHSSingle Species Lithographs$12 each• Full Color• Over 30 to Choose From• Perfect for your Office or Home• Classic 12" x 8½" Prints• Perfect for FramingID No. 01 / Pecten maximus / Great scallopID No. 02 / Pleuronectes platessa / PlaiceID No. 03 / Thunnus thynnus / Northern bluefin tunaID No. 04 / Zeus faber / John DoryID No. 05 / Salmo salar / Atlantic salmonID No. 06 / Oncorhynchus mykiss / Rainbow troutID No. 07 / Katsuwonus pelamis / Skipjack tunaID No. 08 / Acipenser sturio / SturgeonID No. 09 / Gadus morhua / CodID No. 10 / Perca fluviatilis / PerchID No. 11 / Octopus vulgaris / OctopusID No. 12 / Palinuris elephas / Spiny lobsterID No. 13 / Pandalus borealis / Deepwater prawnID No. 14 / Homarus gammarus / LobsterID No. 15 / Esox lucius / PikeID No. 16 / Abramis brama / BreamID No. 17 / Engraulis encrasicolus / AnchovyID No. 18 / Sardina pilchardus / SardineID No. 19 / Clupea harengus / HerringID No. 20 / Scomber scombrus / Atlantic mackerelID No. 21 / Raja clavara / SkateID No. 22 / Theragra chalcogramma / Alaska pollockID No. 23 / Cetorhinus maximus / Basking sharkID No. 24 / Penaeus monodon / Giant tiger shrimpID No. 25 / Cancer pagurus / Edible crabUrner Barry PRODUCTS & SERVICES catalog 2009ID No. 26 / Nephrops norvegicus / Norway lobsterID No. 27 / Delphinus delphis / DolphinID No. 28 / Orcinus orca / Killer whaleID No. 29 / Xiphias gladius / SwordfishID No. 30 / Coryphaena hippurus / Mahi mahiID No. 31 / Solea solea / Dover SoleID No. 32 / Mytilus edulis / Blue musselVisit http://shop.urnerbarry.comto see all available lithographs38Shop Online: http://shop.urnerbarry.com • Call 800-932-0617 • 39

Shop Online:http://shop.urnerbarry.comToll Free: 800-932-0617Phone: 732-240-5330Fax: 732-341-0891E-mail: sales@urnerbarry.comwww.urnerbarry.comMailing Address:Urner Barry, P.O. Box 389, Toms River, NJ 08754-03891st Printing, September 2008