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Zetta Sans + Zetta Serif + Zetta Round - Playtype

Zetta Sans + Zetta Serif + Zetta Round - Playtype

Zetta Sans + Zetta Serif + Zetta Round - Playtype

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PLAYTYPE<strong>Zetta</strong> <strong>Round</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com5Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeUPPERCASELOVERCASESTANDARD PUNCTUATIONMATH SYMBOLSCURRENCY & SYMBOLSPROPORTIONAL LINING (DEFAULT FIGURES), PROPORTIONALOLDSTYLE & PROPORTIONAL OLDSTYLESUPERSCRIPT, SUBSCRIPT, NUMERATORS & DENOMINATORSPREBUILT FRACTIONSACCENTED UPPERCASEACCENTED LOVERCASEACCENTSLIGATURESSTYLISTIC ALTERNATES (S#01)STYLISTIC ALTERNATES (S#02)UPPERCASE PUNCTUATION (S#03)LIGATURES ALTERNATES (S#04)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz{[(_)]}*,.:;¿¡?­&@/|¦\•®©«»‹›“”‘’‚„”’…-–—†‡¬+≠≤≥±÷−×∞~≈°$¢ƒ£¥€§√#∫π%‰∑◊∏∂∆µΩªº ℮0123456789 01234567890123456789 0123456789⁰¹²³⁴⁵⁶⁷⁸9⁄⁰¹²³⁴⁵⁶⁷⁸9 ⁰¹²³⁴⁵⁶⁷⁸9⁰¹²³⁴⁵⁶⁷⁸9½⅓¼¾⅔⅛⅜⅝⅞ÆŒØÁÀÂÄÃÅĀĄĂÇĆČĈĊĎĐÐÉÈÊËĒĚĖĘĔĜĠĢĞĦĤÍÎÌÏIĨĬĮĪĴĶĻĿĹŁĽŊÑŃŇŅNÓÒÔÖÕŌŐØŎŔŘŖŠŚȘŞŜSSŤŢŦÚÙÛÜŪŲŮŰŬŨŴẂẄẀŸÝŶỲŹŽŻÞIJæœøáàâäãåāąăçćčĉċďđðéèêëēěėęĕĝġģğħĥíîìïıĩĭįīĵķļŀĺłľŋñńňņʼnóòôöõōőøŏŕřŗšśșşŝßťţŧúùûüūųůűŭũŵẃẅẁÿýŷỳźžżþſĸij`´¨ˆ˜˘˙ˉ˚¸˝˛ˇfb fh fi fj fk fl ff ffb ffh ffi ffj ffk ffl&gĝğġģyýÿŷỳQRŔŖŘThtyH ¿¡?@«»‹›-–—


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> UltraLight<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com6Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves of theneon city exploding on myclosed eyelids as the combinationof Xanax and jet-lagslowly deadens my limbs.“Rest” I mouth.Then oblivion.16/17 I ask her her name, strainingto hear above the slow dronecoming from the PA. She grabsmy arm and inscribes »Melissa«on it in neat, tightly-spacedcursive, punctuating the i witha small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically asthe machine purrs across his forearm.I can see Melissa through the opendoor to the bathroom, perched on thetoilet, a pair of boys briefs around herankles, absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping sprees andmore people to please. More dusty blondboys and speedos. I flick my aviators downand read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line falls flat.My delivery is off. I keepglancing between themenu and the fois grasprinted out in roundedserifs and the waiterlaughing politely, anxiously.I settle on theduck since it strikes meas funny somehow. Shepicks her teeth and nods.8/10 The ‘clack’ of the cab doorsnaps me back and I nervouslyglance up at the departuressign. Numerals slither rapidlyas I scan the board. SK402 toCopenhagen. Exhausted i pushthrough security – belt, shoes,watch, laptop and slump downat the nearest bar. I slip out mycredit card, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa with aheart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery besaid to be equally meaningless. This is the existentialist paradox ofthe typographer; can type ever be separate from meaning? Wordsseparate from medium?9/11 Smart as a whip: the typographer, butnever smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and concept store,created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Thin<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com7Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves of theneon city exploding on myclosed eyelids as the combinationof Xanax and jet-lag slowlydeadens my limbs. “Rest” Imouth. Then oblivion.spaced cursive, punctuating the iwith a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically as themachine purrs across his forearm. I cansee Melissa through the open door tothe bathroom, perched on the toilet, apair of boys briefs around her ankles,absentmindedly smoking a cigaretteand blowing smoke rings; O followedby Q followed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping sprees andmore people to please. More dusty blond boysand speedos. I flick my aviators down andread the street signs.10/12 I keep on crackingjokes, right? Because I’mfunny. I want to be funny.Only each time the punchlinefalls flat. My deliveryis off. I keep glancingbetween the menu andthe fois gras printed outin rounded serifs and thewaiter laughing politely,anxiously. I settle on theduck since it strikes meas funny somehow. Shepicks her teeth and nods.8/10 The ‘clack’ of the cab doorsnaps me back and I nervouslyglance up at the departuressign. Numerals slither rapidlyas I scan the board. SK402 toCopenhagen. Exhausted i pushthrough security – belt, shoes,watch, laptop and slump downat the nearest bar. I slip out mycredit card, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa with aheart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read but haveno apparent meaning. as asimulation of actual copy,using ordinary words withnormal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery be saidto be equally meaningless. This is the existentialist paradox of thetypographer; can type ever be separate from meaning? Wordsseparate from medium?9/11 Smart as a whip: the typographer, butnever smarter than his script.»the philosophy of type«16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes»Melissa« on it in neat, tightly-<strong>Playtype</strong> is an online type foundry and concept store,created as a place to play, a home for experimentationand a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Light<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com8Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves of theneon city exploding on myclosed eyelids as the combinationof Xanax and jet-lagslowly deadens my limbs.“Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes»Melissa« on it in neat, tightlyspacedcursive, punctuating thei with a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically asthe machine purrs across his forearm.I can see Melissa through the opendoor to the bathroom, perched on thetoilet, a pair of boys briefs around herankles, absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping sprees andmore people to please. More dusty blondboys and speedos. I flick my aviators downand read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line falls flat.My delivery is off. I keepglancing between themenu and the fois grasprinted out in roundedserifs and the waiterlaughing politely, anxiously.I settle on theduck since it strikes meas funny somehow. Shepicks her teeth and nods.8/10 The ‘clack’ of the cab doorsnaps me back and I nervouslyglance up at the departuressign. Numerals slither rapidlyas I scan the board. SK402 toCopenhagen. Exhausted i pushthrough security – belt, shoes,watch, laptop and slump downat the nearest bar. I slip out mycredit card, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa with aheart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it is intendedto be read but haveno apparent meaning. as asimulation of actual copy,using ordinary words withnormal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery be saidto be equally meaningless. This is the existentialist paradox of thetypographer; can type ever be separate from meaning? Wordsseparate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and concept store,created as a place to play, a home for experimentationand a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Book<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com9Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves of theneon city exploding on myclosed eyelids as the combinationof Xanax and jet-lagslowly deadens my limbs.“Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes»Melissa« on it in neat, tightlyspacedcursive, punctuating thei with a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically asthe machine purrs across his forearm.I can see Melissa through theopen door to the bathroom, perchedon the toilet, a pairof boys briefs around her ankles,absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping spreesand more people to please. More dustyblond boys and speedos. I flick my aviatorsdown and read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cab doorsnaps me back and I nervouslyglance up at the departuressign. Numerals slither rapidlyas I scan the board. SK402 toCopenhagen. Exhausted i pushthrough security – belt, shoes,watch, laptop and slump downat the nearest bar. I slip out mycredit card, leaving it on thebar and pick at the polaroidwith Melissa´s number on theback. 8 digits, XXX and Melissawith a heart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery besaid to be equally meaningless. This is the existentialist paradoxof the typographer; can type ever be separate from meaning?Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home for experimentationand a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Regular<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com10Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes»Melissa« on it in neat, tightlyspacedcursive, punctuatingthe i with a small heart.14/15 The tattoo guns passesaround the table- A kid etches out‘MOMS’ in blue biro ink laughinghysterically as the machine purrsacross his forearm. I can see Melissathrough the open door to the bathroom,perched on the toilet, a pairof boys briefs around her ankles,absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys andspeedos. I flick my aviators down andread the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down at thenearest bar. I slip out my creditcard, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa witha heart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation ofactual copy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer, butnever smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Caps<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on thecool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above the11Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentypeslow drone coming from thePA. She grabs my arm and inscribes»Melissa« on it in neat,tightly-spaced cursive, punctuatingthe i with a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’in blue biro ink laughing hystericallyas the machine purrs across hisforearm. I can see Melissa throughthe open door to the bathroom,perched on the toilet, a pairof boys briefs around her ankles,absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammy businesscards passed of in moist handshakes.More Melissa. More pointless shoppingsprees and more people to please. Moredusty blond boys andspeedos. I flick my aviators down andread the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery isoff. I keep glancingbetween the menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously. Isettle on the duck sinceit strikes me as funnysomehow. She picks herteeth and nods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down atthe nearest bar. I slip out mycredit card, leaving it on thebar and pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> DemiBold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com12Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i with a smallheart.14/15 The tattoo guns passesaround the table- A kid etches out‘MOMS’ in blue biro ink laughinghysterically as the machine purrsacross his forearm. I can see Melissathrough the open door to thebathroom, perched on the toilet, apair of boys briefs around her ankles,absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys andspeedos. I flick my aviators down.10/12 I keep on crackingjokes, right? BecauseI’m funny. I wantto be funny. Only eachtime the punch-linefalls flat. My deliveryis off. I keep glancingbetween the menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And ifthe words have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separatefrom meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> DemiBold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com13Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curves ofthe neon city explodingon my closed eyelids asthe combination of Xanaxand jet-lag slowly deadensmy limbs. “Rest” Imouth. Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I cansee Melissa through the opendoor to the bathroom, perchedon the toilet, a pair of boys briefsaround her ankles, absentmindedlysmoking a cigarette andblowing smoke rings; O followedby Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moisthandshakes. More Melissa. Morepointless shopping sprees and morepeople to please.10/12 I keep oncracking jokes, right?Because I’m funny.I want to be funny.Only each time thepunch-line falls flat.My delivery is off. Ikeep glancing betweenthe menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy, usingordinary words withnormal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> ExtraBold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com14Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curves ofthe neon city explodingon my closed eyelids asthe combination of Xanaxand jet-lag slowly deadensmy limbs. “Rest” Imouth. Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro inklaughing hysterically as themachine purrs across his forearm.I can see Melissa throughthe open door to the bathroom,perched on the toilet, a pairof boys briefs around her ankles,absentmindedly smoking acigarette and blowing smokerings; O followed by Q followedby O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moisthandshakes. More Melissa. Morepointless shopping sprees and morepeople to please.10/12 I keep oncracking jokes, right?Because I’m funny.I want to be funny.Only each time thepunch-line falls flat.My delivery is off. Ikeep glancing betweenthe menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy,using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Heavy<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com15Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curvesof the neon city explodingon my closed eyelidsas the combination ofXanax and jet-lag slowlydeadens my limbs. “Rest”I mouth. Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro inklaughing hysterically as themachine purrs across his forearm.I can see Melissa throughthe open door to the bathroom,perched on the toilet, a pairof boys briefs around her ankles,absentmindedly smoking acigarette and blowing smokerings; O followed by Q followedby O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moisthandshakes. More Melissa. Morepointless shopping sprees and morepeople to please.10/12 I keep oncracking jokes, right?Because I’m funny.I want to be funny.Only each time thepunch-line falls flat.My delivery is off. Ikeep glancing betweenthe menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy,using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong> Poster<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com16Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curvesof the neon city explodingon my closed eyelidsas the combinationof Xanax and jet-lagslowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear abovethe slow drone comingfrom the PA. She grabs myarm and inscribes »Melissa«on it in neat, tightlyspacedcursive, punctuatingthe i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro inklaughing hysterically as themachine purrs across hisforearm. I can see Melissathrough the open door to thebathroom, perched on thetoilet, a pair of boys briefsaround her ankles, absentmindedlysmoking a cigaretteand blowing smoke rings; Ofollowed by Q followed by O.12/13 More daysin daze. Morescripts, morenovels. Morepages and clammybusinesscards passed ofin moist handshakes.MoreMelissa. Morepointless shoppingsprees andmore people toplease.10/12 I keep oncracking jokes,right? Because I’mfunny. I want to befunny. Only eachtime the punch-linefalls flat. My deliveryis off. I keepglancing betweenthe menu and thefois gras printedout in rounded serifsand the waiterlaughing politely,anxiously. I settleon the duck since itstrikes me as funnysomehow. She14/17 abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890 This is dummy text.it is intended to beread but have no apparentmeaning. as asimulation of actualcopy, using ordinarywords with normalletter frequencies,it cannot deceiveeye or brain.6/8 But can words ever be said to have no meaning?And if the words have no meaning cannotthe medium of it’s delivery be said to be equallymeaningless. This is the existentialist paradox ofthe typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than hisscript. »the philosophy of type«<strong>Playtype</strong> is an online type foundry andconcept store, created as a place to play, ahome for experimentation and a showcaseof our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com17Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com18Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com19Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com20Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com21Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Sans</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com22Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> UltraLight<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes23Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype»Melissa« on it in neat, tightlyspacedcursive, punctuating the iwith a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically asthe machine purrs across his forearm.I can see Melissa through the opendoor to the bathroom, perched on thetoilet, a pair of boys briefs around herankles, absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping sprees andmore people to please. More dusty blondboys and speedos. I flick my aviators downand read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line falls flat.My delivery is off. I keepglancing between themenu and the fois grasprinted out in roundedserifs and the waiterlaughing politely, anxiously.I settle on theduck since it strikes meas funny somehow. Shepicks her teeth and nods.8/10 The ‘clack’ of the cab doorsnaps me back and I nervouslyglance up at the departuressign. Numerals slither rapidlyas I scan the board. SK402 toCopenhagen. Exhausted i pushthrough security – belt, shoes,watch, laptop and slump downat the nearest bar. I slip out mycredit card, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa with aheart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery be saidto be equally meaningless. This is the existentialist paradox of thetypographer; can type ever be separate from meaning? Wordsseparate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Thin<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes24Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype»Melissa« on it in neat, tightlyspacedcursive, punctuating the iwith a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically asthe machine purrs across his forearm.I can see Melissa through theopen door to the bathroom, perchedon the toilet, a pair of boys briefsaround her ankles, absentmindedlysmoking a cigarette and blowingsmoke rings; O followed by Qfollowed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping spreesand more people to please. More dustyblond boys and speedos. I flick my aviatorsdown and read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line falls flat.My delivery is off. I keepglancing between themenu and the fois grasprinted out in roundedserifs and the waiterlaughing politely, anxiously.I settle on theduck since it strikes meas funny somehow. Shepicks her teeth and nods.8/10 The ‘clack’ of the cab doorsnaps me back and I nervouslyglance up at the departuressign. Numerals slither rapidlyas I scan the board. SK402 toCopenhagen. Exhausted i pushthrough security – belt, shoes,watch, laptop and slump downat the nearest bar. I slip out mycredit card, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa witha heart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery besaid to be equally meaningless. This is the existentialist paradoxof the typographer; can type ever be separate from meaning?Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Light<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com25Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes»Melissa« on it in neat, tightlyspacedcursive, punctuating thei with a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’ inblue biro ink laughing hysterically asthe machine purrs across his forearm.I can see Melissa through theopen door to the bathroom, perchedon the toilet, a pair of boys briefsaround her ankles, absentmindedlysmoking a cigarette and blowingsmoke rings; O followed by Qfollowed by O.12/13 More days in daze. More scripts, morenovels. More pages and clammy businesscards passed of in moist handshakes. MoreMelissa. More pointless shopping spreesand more people to please. More dustyblond boys and speedos. I flick my aviatorsdown and read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down at thenearest bar. I slip out my creditcard, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa witha heart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery besaid to be equally meaningless. This is the existentialist paradoxof the typographer; can type ever be separate from meaning?Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Book<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com26Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it in neat,tightly-spaced cursive, punctuatingthe i with a small heart.14/15 The tattoo guns passes aroundthe table- A kid etches out ‘MOMS’in blue biro ink laughing hystericallyas the machine purrs across hisforearm. I can see Melissa throughthe open door to the bathroom,perched on the toilet, a pair of boysbriefs around her ankles, absentmindedlysmoking a cigarette andblowing smoke rings; O followed byQ followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys and speedos.I flick my aviators down and read thestreet signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line falls flat.My delivery is off. I keepglancing between themenu and the fois grasprinted out in roundedserifs and the waiterlaughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down atthe nearest bar. I slip out mycredit card, leaving it on thebar and pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Book Italic<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com27Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i with asmall heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I can seeMelissa through the open door tothe bathroom, perched on the toilet,a pair of boys briefs around herankles, absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys and speedos.I flick my aviators down and read thestreet signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down atthe nearest bar. I slip out mycredit card, leaving it on thebar and pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. itis intended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Italic<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com29Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i with a smallheart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I can seeMelissa through the open door tothe bathroom, perched on the toilet,a pair of boys briefs around herankles, absentmindedly smoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys and speedos.I flick my aviators down and read thestreet signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down atthe nearest bar. I slip out mycredit card, leaving it on thebar and pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And ifthe words have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separatefrom meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Caps<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com30Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city explodingon my closed eyelids asthe combination of Xanaxand jet-lag slowly deadensmy limbs. “Rest” Imouth. Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i with asmall heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I cansee Melissa through the opendoor to the bathroom, perchedon the toilet, a pair of boys briefsaround her ankles, absentmindedlysmoking a cigarette andblowing smoke rings;12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys andspeedos. I flick my aviators down andread the street signs.10/12 I keep oncracking jokes, right?Because I’m funny.I want to be funny.Only each time thepunch-line falls flat.My delivery is off. Ikeep glancing betweenthe menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy, usingordinary words withnormal letter frequencies,it cannot deceiveeye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is theexistentialist paradox of the typographer; can type everbe separate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> DemiBold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above the31Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentypeslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i with a smallheart.14/15 The tattoo guns passesaround the table- A kid etches out‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I can seeMelissa through the open doorto the bathroom, perched on thetoilet, a pair of boys briefs aroundher ankles, absentmindedly smokinga cigarette and blowing smokerings; O followed by Q followed byO.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys andspeedos. I flick my aviators down.10/12 I keep on crackingjokes, right? BecauseI’m funny. I wantto be funny. Only eachtime the punch-linefalls flat. My deliveryis off. I keep glancingbetween the menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmn opqrstuvwxyzabcde fghijklmnopqrstuvwxyz 1234567890 This is dummy text. itis intended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is theexistentialist paradox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Bold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above the32Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentypeslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i with a smallheart.14/15 The tattoo guns passesaround the table- A kid etches out‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I can seeMelissa through the open doorto the bathroom, perched on thetoilet, a pair of boys briefs aroundher ankles, absentmindedlysmoking a cigarette and blowingsmoke rings; O followed by Q followedby O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys andspeedos. I flick my aviators down.10/12 I keep on crackingjokes, right?Because I’m funny. Iwant to be funny. Onlyeach time the punchlinefalls flat. Mydelivery is off. I keepglancing between themenu and the fois grasprinted out in roundedserifs and the waiterlaughing politely, anxiously.I settle on theduck since it strikesme as funny somehow.She picks herteeth and nods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy, usingordinary words withnormal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is theexistentialist paradox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry andconcept store, created as a place to play,a home for experimentation and a showcaseof our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> ExtraBold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com33Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curves ofthe neon city explodingon my closed eyelids asthe combination of Xanaxand jet-lag slowly deadensmy limbs. “Rest” Imouth. Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro inklaughing hysterically as themachine purrs across his forearm.I can see Melissa throughthe open door to the bathroom,perched on the toilet, a pair ofboys briefs around her ankles,absentmindedly smoking a cigaretteand blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moisthandshakes. More Melissa. Morepointless shopping sprees and morepeople to please. More dusty blondboys and speedos.10/12 I keep on crackingjokes, right?Because I’m funny.I want to be funny.Only each time thepunch-line falls flat.My delivery is off. Ikeep glancing betweenthe menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy,using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry andconcept store, created as a place to play,a home for experimentation and a showcaseof our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Heavy<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com34Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harsh curvesof the neon city explodingon my closed eyelidsas the combination ofXanax and jet-lag slowlydeadens my limbs.“Rest” I mouth. Thenoblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spaced cursive,punctuating the i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro inklaughing hysterically as themachine purrs across his forearm.I can see Melissa throughthe open door to the bathroom,perched on the toilet, a pair ofboys briefs around her ankles.12/13 More days in daze. Morescripts, more novels. More pages andclammy business cards passed of inmoist handshakes. More Melissa.More pointless shopping sprees andmore people to please. More dustyblond boys and speedos.10/12 I keep oncracking jokes, right?Because I’m funny.I want to be funny.Only each time thepunch-line falls flat.My delivery is off. Ikeep glancing betweenthe menu andthe fois gras printedout in rounded serifsand the waiter laughingpolitely, anxiously.I settle on theduck since it strikesme as funny somehow.She picks herteeth and nods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scanthe board. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. itis intended to be readbut have no apparentmeaning. as a simulationof actual copy,using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium ofit’s delivery be said to be equally meaningless. This isthe existentialist paradox of the typographer; can typeever be separate from meaning? Words separate frommedium?9/11 Smart as a whip: the typographer,but never smarter than hisscript. »the philosophy of type«<strong>Playtype</strong> is an online type foundry andconcept store, created as a place to play,a home for experimentation and a showcaseof our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong> Poster<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com35Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet. I rest myhead on the coolglass.18/19 The harshcurves of the neoncity exploding on myclosed eyelids as thecombination of Xanaxand jet-lag slowlydeadens my limbs.“Rest” I mouth. Thenoblivion.16/17 I ask her her name,straining to hear abovethe slow drone comingfrom the PA. She grabsmy arm and inscribes»Melissa« on it in neat,tightly-spaced cursive,punctuating the i witha small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro inklaughing hysterically as themachine purrs across hisforearm. I can see Melissathrough the open door to thebathroom, perched on thetoilet, a pair of boys briefsaround her ankles.12/13 More days in daze. Morescripts, more novels. More pagesand clammy business cardspassed of in moist handshakes.More Melissa..10/12 I keep oncracking jokes,right? Because I’mfunny. I want to befunny. Only eachtime the punch-linefalls flat. My deliveryis off. I keepglancing betweenthe menu and thefois gras printedout in rounded serifsand the waiterlaughing politely,anxiously. I settleon the duck sinceit strikes me asfunny somehow.She picks her teethand nods.8/10 The ‘clack’ of thecab door snaps me backand I nervously glanceup at the departuressign. Numerals slitherrapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out mycredit card, leaving it onthe bar and pick at thepolaroid with Melissa´snumber on the back. 814/17 abcdefghijklm nopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text.it is intended to beread but have no apparentmeaning. as asimulation of actualcopy, using ordinarywords with normalletter frequencies, itcannot deceive eye orbrain.6/8 But can words ever be said to have no meaning?And if the words have no meaning cannotthe medium of it’s delivery be said to be equallymeaningless. This is the existentialist paradox ofthe typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than hisscript. »the philosophy of type«<strong>Playtype</strong> is an online type foundry andconcept store, created as a place to play,a home for experimentation and a showcaseof our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com36BigDesign: Jonas Hecksher | Published: 2010playAll Fonts are in this format: OpentypeBig play


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com37Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com38Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com39BigDesign: Jonas Hecksher | Published: 2010playAll Fonts are in this format: OpentypeBig play


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com40Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBigplay


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com41Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Serif</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com42Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig playBig play


PLAYTYPE<strong>Zetta</strong> <strong>Round</strong> Light<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes43Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype»Melissa« on it in neat, tightlyspacedcursive, punctuatingthe i with a small heart.14/15 The tattoo guns passesaround the table- A kid etches out‘MOMS’ in blue biro ink laughinghysterically as the machine purrsacross his forearm. I can see Melissathrough the open door to the bathroom,perched on the toilet, a pair ofboys briefs around her ankles, absentmindedlysmoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammy businesscards passed of in moist handshakes.More Melissa. More pointless shoppingsprees and more people to please. Moredusty blond boys and speedos. I flick myaviators down and read the street signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down at thenearest bar. I slip out my creditcard, leaving it on the barand pick at the polaroid withMelissa´s number on the back.8 digits, XXX and Melissa witha heart doting the i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation of actualcopy, using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s delivery besaid to be equally meaningless. This is the existentialist paradoxof the typographer; can type ever be separate from meaning?Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Round</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com44Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of the street.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city exploding onmy closed eyelids as thecombination of Xanax andjet-lag slowly deadens mylimbs. “Rest” I mouth.Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from the PA.She grabs my arm and inscribes»Melissa« on it in neat, tightlyspacedcursive, punctuatingthe i with a small heart.14/15 The tattoo guns passesaround the table- A kid etches out‘MOMS’ in blue biro ink laughinghysterically as the machine purrsacross his forearm. I can see Melissathrough the open door to the bathroom,perched on the toilet, a pair ofboys briefs around her ankles, absentmindedlysmoking acigarette and blowing smoke rings;O followed by Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moist handshakes.More Melissa. More pointlessshopping sprees and more people toplease. More dusty blond boys and speedos.I flick my aviators down and read thestreet signs.10/12 I keep on crackingjokes, right? BecauseI’m funny. I want to befunny. Only each timethe punch-line fallsflat. My delivery is off. Ikeep glancing betweenthe menu and the foisgras printed out inrounded serifs and thewaiter laughing politely,anxiously. I settle onthe duck since it strikesme as funny somehow.She picks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i push throughsecurity – belt, shoes, watch,laptop and slump down atthe nearest bar. I slip out mycredit card, leaving it on thebar and pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghij klmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 This is dummy text. it isintended to be read buthave no apparent meaning.as a simulation ofactual copy, using ordinarywords with normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? And if thewords have no meaning cannot the medium of it’s deliverybe said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever be separate frommeaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Round</strong> Bold<strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com45Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: Opentype24/25 The warmleather embraceof the cab creaksominously to therhythm of thestreet.I rest my head onthe cool glass.18/19 The harsh curves ofthe neon city explodingon my closed eyelids asthe combination of Xanaxand jet-lag slowly deadensmy limbs. “Rest” Imouth. Then oblivion.16/17 I ask her her name,straining to hear above theslow drone coming from thePA. She grabs my arm andinscribes »Melissa« on it inneat, tightly-spacedcursive, punctuating thei with a small heart.14/15 The tattoo guns passesaround the table- A kid etchesout ‘MOMS’ in blue biro ink laughinghysterically as the machinepurrs across his forearm. I cansee Melissa through the opendoor to the bathroom, perchedon the toilet, a pair of boys briefsaround her ankles, absentmindedlysmoking a cigarette andblowing smoke rings; O followedby Q followed by O.12/13 More days in daze. More scripts,more novels. More pages and clammybusiness cards passed of in moisthandshakes. More Melissa. Morepointless shopping sprees and morepeople to please. More dusty blondboys and speedos.10/12 I keep on crackingjokes, right?Because I’m funny. Iwant to be funny. Onlyeach time the punchlinefalls flat. Mydelivery is off. I keepglancing between themenu and the foisgras printed out inrounded serifs andthe waiter laughingpolitely, anxiously.I settle on the ducksince it strikes me asfunny somehow. Shepicks her teeth andnods.8/10 The ‘clack’ of the cabdoor snaps me back and Inervously glance up at thedepartures sign. Numeralsslither rapidly as I scan theboard. SK402 to Copenhagen.Exhausted i pushthrough security – belt,shoes, watch, laptop andslump down at the nearestbar. I slip out my creditcard, leaving it on the barand pick at the polaroidwith Melissa´s number onthe back. 8 digits, XXX andMelissa with a heart dotingthe i.14/17 abcdefghijklmn opqrstuvwxyzabcde fghijklmnopqrstuvwxyz1234567890 This is dummy text.it is intended to be readbut have no apparentmeaning. as a simulationof actual copy,using ordinary wordswith normal letterfrequencies, it cannotdeceive eye or brain.6/8 But can words ever be said to have no meaning? Andif the words have no meaning cannot the medium of it’sdelivery be said to be equally meaningless. This is the existentialistparadox of the typographer; can type ever beseparate from meaning? Words separate from medium?9/11 Smart as a whip: the typographer,but never smarter than his script.»the philosophy of type«<strong>Playtype</strong> is an online type foundry and conceptstore, created as a place to play, a home forexperimentation and a showcase of our craft.


PLAYTYPE<strong>Zetta</strong> <strong>Round</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com46BigDesign: Jonas Hecksher | Published: 2010playAll Fonts are in this format: OpentypeBig play


PLAYTYPE<strong>Zetta</strong> <strong>Round</strong><strong>Playtype</strong> | Vesterbrogade 80 B | 1620 Copenhagen V | Denmarkhttp://www.playtype.com47Design: Jonas Hecksher | Published: 2010 All Fonts are in this format: OpentypeBig play

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