Say Cheese! - Multichannel Merchant

Say Cheese! - Multichannel Merchant

The Systems – data access•MRP/Financials•Wholesale Order MgmtOrder Mgmt Catalog/Web•Ecommerce & CMS•Dot-Net

Challenges• Systems not fully connected• Limited ad-hoc reports from MRP• Many stock reports were print only• Data – outside systems• Business rules for wholesale & retail differ• Wasted time re-entering data

IBM SPSS StatisticsBI ToolboxGoogle AnalyticsMS Excel & AccessSAP Crystal Reports

Comparing ToolsExcel SPSS Crystal AccessEasy to learn + - 0 0Large data sets - + 0 0Auditing - + 0 0Batch Processing - + 0 0Import file types 0 + + +File matching - + 0 0Aggregation 0 + + +Statistics - + - 0Complex reports 0 0 + +Cost + - 0 +

The plan of attackETL – building a baseSPSSBOM detailSPSSTransaction detailSPSSWeb detail

BI Tools – Typical uses• Sales by channel• Sales by Product• Square Inch Analysis• ROI by keycode• Circulation planning• Customer segmentation• Customer file extracts• Housefile reporting• Email performance• Match-backs unknown/web• PPC performance• Affiliate performance• SEO performance• Forecast Analyst report• Customer comments• BOM explosion + on-hand• Personalized Gift list• Visual sales by product• Pricing Models• Component cost impactModels

1. You don’t know what you don’t know• Make sure you can access ALL the data• Pick tools that let you to SEE the data• Always keep the ORIGINAL

2. The world is flat – deal with it• Legacy does NOT mean lost• Purge and PARSE

3. Don’t be afraid to code• Build a LIBRARY of code blocks• GLUE the pieces together• RUN & DONE

1 Picture=1000 Words=10,000 NumbersSales by product best to worst – mockup

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