1C9ywxe

420digitalweb

1C9ywxe

DIGITAL MARKETING AGENCYSpecializing in promoting high profile marijuanaretailers, dispensaries and cannabis products.Logo and BrandingPlanning GuideStudio420Prepared for:Prospective ClientConfidential Information NoticeThe information enclosed in this document is Studio 420 Proprietary and considered Private and Confidential and shouldnot be reproduced, copied, distributed or discussed without prior written consent of Studio 420, or its subsidiaries.Confidential Information shall include all data, materials, products, technology, computer programs, specifications,manuals, business plans, software, marketing plans, financial information, and other information disclosed or submitted,orally, in writing, or by any other media by Studio 420.


Logo and Branding Design Questionnairewww.420digitalstudio.comBusiness Logo Design and Branding QuestionnaireThe purpose of this document is to provide Studio 72dpi with a basic outline for determining your logo design, brandingand marketing objectives.Client input is the foundation of successful projects. This questionnaire will help you articulate, identify, and agree upon theoverall goals of your logo design project, including specific questions regarding message, audience and look and feel.Please skip any questions that are not relevant or previously discussed with our staff.Company Specific Questions1. How would you describe your services and/or products?..............................................................................................................................................................................................................................................................................................................................................2. What are the long-term goals of your company?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................3. Why do you want a new logo? (If you already have one) What do you want your new logo toaccomplish?..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................4. Who are your main competitors?.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Page 2 of 7Studio 420 Confidential


Logo and Branding Design Questionnairewww.420digitalstudio.com5. How are you different from your competitors?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................6. What’s the age range of your target customer base?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Project Specific Questions1. Do you have a tagline or a slogan? If so, would you like to see it incorporated with the logo?..............................................................................................................................................................................................................................................................................................................................................2. What do you want your new logo to communicate about your company, services or products?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................3. What feeling or message do you want your logo to convey to those who view it?............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................4. Is there a certain look that you like (include URLs or company names if possible)?..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Page 3 of 7Studio 420 Confidential


Logo and Branding Design Questionnairewww.420digitalstudio.com5. Are there any elements that you would like to see included in your logo design? What elementsfrom your old identity do you like or dislike?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................6. Do you have any particular point of emphasis you want to see in the design?............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................7. Do you have any preconceived ideas about the design of your logo?............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................8. Are there any images or concepts you DO NOT want to see?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................9. Do you want your logo to include text only, text and graphic, or graphic only?..............................................................................................................................................................................................................................................................................................................................................10. How many colors would you like used in your logo? List your color preference if you have any.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................11. How would you like the typography to appear? Example: script, bold, light, hand drawn, customlettering........................................................................................................................................................................Page 4 of 7Studio 420 Confidential


Logo and Branding Design Questionnairewww.420digitalstudio.com..............................................................................................................................................................................................................................................................................................................................................12. Do you prefer icon based logo or text based logo or combination of the two?............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................13. What adjectives should best describe your logo?............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................14. What logos appeal to you and why?.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................15. Will you require a style guide developed for the new logo? If so, will you need a basic or extendedstyle guide? See below.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Page 5 of 7Studio 420 Confidential


Logo and Branding Design Questionnairewww.420digitalstudio.comStyle Guide ExampleWhat is a style guide? Keeping your messaging consistent is one of the most important aspects ofbuilding a strong brand. That’s why many companies put together style guides. Style guides arecompany standards for how a logo and other brand information are to be used. They usually includeregulations on color palettes, spacing, font usage, layout, proper logo use, and so forth.Comments/QuestionsPlease list any miscellaneous comments or questions that you feel are relevant in assisting our staffvisualize your logo and branding project...........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Studio 72dpi appreciates you taking the time to complete this form. It will prove invaluable to us inproviding an accurate picture of your web development requirements.Page 6 of 7Studio 420 Confidential


Studio 4202100 16th Street, Unit 203,Denver, CO 80202303-295-1402 - Studioideas@420digitalstudio.com - Emailwww.planetmediazone.com - WebBetter Business Bureau ®BBB helps people find and recommendbusinesses, brands and charities they can trust.

More magazines by this user
Similar magazines