Corporate Identity Quick Reference Guide - FashionTV Corporate ...

Corporate IdentityQuick Reference Guide

IntroductionThis manual is a key element of the fashiontvIdentity Corporate Strategy. The fashiontv logois the most powerful and visible symbol of ourcompany’s brand. Correct and consistent usageof the logo will protect our identity from abranding and legal standpoint.This book is a short overview of our guidelines,illustrating how to apply the visual components of our brand.It includes directions on how to use our signatures, colors andtypefaces. As its name suggests, this book is a brief summaryof the full fashiontv Corporate Identityguidelines.For further information or to obtain artwork,please contact:fashiontvBarbara AparoArt Director for new mediaTelephone: +43 664 8843 1395Email: barbara@ftv.comWeb site: ftv.com

Content01 Brand Attributes02 Signature Elements03 Signature Configurations04 Signature Clear Space05 Company Signatures06 Official Claims07 Signature Color Variations08 Identity Typeface09 Identity Colors

Brand AttributesOur brand attributes are at the core of our brand.They summarize our promise to our customers,showing people not only what we do, but how wedo it. Everything that bears the fashiontv nameshould live up to these attributes.UniqueInnovativeEntertainingGlamorousWorldwideConnectedfashiontv is the only 24/7 Fashion, beauty andstyle television station worldwide.fashiontv is the biggest Fashion Medium in theworld. fashiontv is the first to show the latesttrends fashion weeks, models, events andfashion locations all around the world.fashiontv‘s unique mix in productions anddistribution, innovative technology andbroadcasting give its viewers a VIP seat in theshow wit only the best available quality.fashiontv is fast and informative while beingglamorous and stylish. fashiontv is the firstglobal media to deliver the latest fashiontrends,models, events, news and gossip. fashiontv isfirst in information – when it happens,where it happens.fashiontv is present in 193 countries on 5continents.fashiontv’s confirmed reach: 350 millionhouseholds worldwide.

Signature ElementsOur signatures are the most prominentexpression of the fashiotv brand.That’s why it’s vitally important to use themcorrectly and consistently. Each signature is apiece of custom-designed artwork. For everysignature, use only approved artwork downloadedfrom fashiontv.com.Localized Company SignaturesEach fashiontv operating company has its ownsignature, consisting of two elements:the fashiontv wordmark and the operatingcompany descriptor.Collective SignatureThis signature consists of the wordmarkwithout a descriptorWordmarkSignatureDescriptor

Signature ConfigurationEach of our operating companies has a preferredsignature configuration; use it whenever possible.However, our signatures must also accommodatea wide range of uses, from business cardsto billboards.To meet all business needs, special-use(horizontal) configuration is also available.Download approved artwork from fashiontv.com.General Use - Preferred StyleSpecial Use - Horizontal Style

Signature Clear SpaceOur company stands out from the crowd,and so does our signature. To create maximumimpact, keep the space around the fashiontvsignature free from other text and graphics. Theclear space on each side of the signature shouldalways be equal to or greater than the x-height/2of the fashiontv wordmark.x-height/2General Use - Preferred Stylex-height/2fashiontv

Company SignaturesWhenever possible, use these preferred signatureconfigurations. Artwork for all of our signaturescan be dowloaded from fashiontv.com.Long - lowercase, in 1 wordfashiontvShort - UPPERCASEFTV

Official ClaimsA good slogan is:is hard to forget - it adheres to one’s memory.Primary SloganSecondary Slogani love fashiontvi see it first on fashiontv

Signature Color VariationsThe colors specified for each operating companycan be used as backgrounds for one-color, blackand reverse signatures. Only approved artworkshould be used; download it from fashiontv.com.Original ColorOne-Color BlackOne-Color Black ReverseOne-Color GoldOne-Color Gold Reverse

Identity TypefaceBodoni Book, our primary typeface, sets astylish, contemporary tone for all fashiontvcommunications. Use Bodoni Book in continuoustext for all printed communications.Primary TypefaceBodoni BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Bodoni Book ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Identity TypefaceUniverse Condensed is our secondary typeface.Use Universe Condensed 47, 57 and 67 in headlinesand for highlights in all printed communications.Secondary TypefaceUnivers Condensed 47 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Univers Condensed 57 RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Univers Condensed 67 BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Identity ColorsColor shows our spirit and promotes brandrecognition.Our fashionable corporate colors:fashiontv Silver, fashiontv Gold, black and white.fashiontv COLOR PANTONE® EQUIVALENT CMYK RGB WEB-SAFE HEXfashiontv GOLD PANTONE® 871C C20 M25 K60 Y25 R163 G145 B97 A3 91 61fashiontv SILVER PANTONE® 877C C0 M0 K0 Y40 R167 G169 B172 A7 A9 ACfashiontv BLACK C0 M0 K0 Y100 R0 G0 B0 FF FF FFfashiontv WHITE C0 M0 K0 Y0 R255 G255 B255 00 00 00