Strategies for Reducing the Climate Impacts of Red Meat ... - WWF UK

Strategies for reducing the climate impacts of UK red meat/dairy consumptionTable of ContentsAcknowledgements .................................................................................................................................................... 2Forward ..................................................................................................................................................................... 3Executive Summary ................................................................................................................................................ 71. Introduction .......................................................................................................................................................101.1 Brief for the Project ......................................................................................................................................................... 101.2 Methodology ................................................................................................................................................................... 112. Background .......................................................................................................................................................132.1 The Food Sector and Climate Change ............................................................................................................................. 132.2 A Focus on Red Meat and Dairy ...................................................................................................................................... 142.3 Section Summary ............................................................................................................................................................. 153. Food Market ......................................................................................................................................................153.1 Methodology ................................................................................................................................................................... 153.2 Industry Structure and Stakeholders .............................................................................................................................. 163.3 The Size and Trends of the UK Meat Market .................................................................................................................. 163.4 The Size and Trends of the UK Dairy Market .................................................................................................................. 183.5 Implications for Red Meat and Dairy Consumption Reduction ...................................................................................... 204. Policy Context ...................................................................................................................................................204.1 Methodology ................................................................................................................................................................... 204.2 Current Status .................................................................................................................................................................. 214.3 Implications for Red Meat and Dairy Consumption Reduction ...................................................................................... 245. Consumer Profile ...............................................................................................................................................245.1 Methodology ................................................................................................................................................................... 245.2 Red Meat Consumer Profile ............................................................................................................................................ 255.3 Dairy Consumer Profile .................................................................................................................................................... 265.4 Ethnic and Religious Groups Profile ................................................................................................................................ 285.5 Special Health Needs Consumer Profile .......................................................................................................................... 295.6 Summary – All Consumers ............................................................................................................................................... 316. Retailers and Red Meat/Dairy .........................................................................................................................316.1 Methodology ................................................................................................................................................................... 326.2 Retailing in the UK ........................................................................................................................................................... 326.3 Category Analysis ............................................................................................................................................................ 336.4 CSR and Sustainable Farming .......................................................................................................................................... 356.5 Nutrition ........................................................................................................................................................................... 376.6 Implications for Red Meat and Dairy Consumption Reduction ...................................................................................... 377. Options and Impact Assessment .......................................................................................................................387.1 Methodology ................................................................................................................................................................... 397.2 Target Reductions 2020, 2050 ......................................................................................................................................... 397.3 Options and Evaluation – Supply Chain .......................................................................................................................... 417.4 Options and Evaluation – Consumption ......................................................................................................................... 437.5 Overall Impact Assessment ............................................................................................................................................. 467.6 Implications for WWF One Planet Food Strategy ........................................................................................................... 478. Recommendations for Retailer Changes ..........................................................................................................498.1 Methodology ................................................................................................................................................................... 498.2 Recommended Retailer Imperatives and Rationale ....................................................................................................... 498.3 Recommended Policy Changes ........................................................................................................................................ 528.4 Other Recommended Food Market Changes .................................................................................................................. 535