AttrActiveness survey AttrActiveness survey

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AttrActiveness survey AttrActiveness survey

AgendaMethodologyThe reality of FDI in CEE and HungaryThe perception of CEE and Hungary & their futureattractiveness4Hungary Attractiveness Survey 2009


An image and reality approachImage: 202 international business leadersinterviewed by CSA research firm in 2009Reality: 43 European countries surveyed for foreigninvestment projects since 1997EIM is an Ernst & Young database powered by Oxford IntelligenceCall centersR&DHQManufacturingBack officesLogistics...6Hungary Attractiveness Survey 2009


The reality of FDI in CEE and Hungary“Shifting to value”8Hungary Attractiveness Survey 2009


Investors have slowed down their FDI projects in CEEFDI projects in Central and Eastern Europe in 20081,042+15%992-5%903Source: Ernst & Young European Investment Monitor 20092006 2007 200810Hungary Attractiveness Survey 2009


Direct impact on industrial sectors in CEEJob shortfall by sector*Electronics - 13,073Computers - 4,521Automotive - 3,348Electrical - 2,425* 2008 vs 2007Source: Ernst & Young European Investment Monitor 2009Hungary Attractiveness Survey 200911


Crisis combines with a changing competitive landscapeTop CEE countries for FDI projects (market share by number of projects 2004-2008 )16%15%12%10%17%16%13%12%18% Poland15% Romania10% Hungary9% Czech Rep2004 2006 2008Source: Ernst & Young European Investment Monitor 200912Hungary Attractiveness Survey 2009


Hungary is shifting towards a services profileDistribution of industrial / services projects over the period (number of projects)78%64%Industrial projects58%22%36%Services x242%2004 2006 2008Source: Ernst & Young European Investment Monitor 2009Hungary Attractiveness Survey 200913


Key services… while auto industry remains crucialTop 5 CEE countriesfor Business Support Services(number of FDI projects, 2008)Top FDI sectors in Hungary(in job creation, 2008)Hungary21%2Poland23%1Romania18%3Source: Ernst & Young European Investment Monitor 2009ITBusinessServicesPharmaOtherFurniture4%5%6%Retail6%19%6%10%45%Machinery &EquipmentAutomotive14Hungary Attractiveness Survey 2009


Hungary moves closer to leading the CEE in R&DEvolution of Hungary’s market share within CEE for R&D projects(number of projects, 2008)20%15%18%15%10%8%10%12%Hungary #2 CEEcountry for R&Dactivities5%0%2004 2005 2006 2007 2008Source: Ernst & Young European Investment Monitor 2009Hungary Attractiveness Survey 200915


Wanted: predictability and flexibilityMeasures to be taken to improve Hungary’s attractivenessMake tax and legal regulationmore flexibleEnsure predictable environmentPromote economic growthand SME developmentPromote entrepreneurshipEncourage sustainabledevelopment initiativesReform the social modelUpdate the trainingand education system40%37%27%21%20%20%18%Respondents: 202 Total > 100%: many possible answersHungary Attractiveness Survey 200923

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