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Membership Benefits - Scotland Food and Drink

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Making the most of your membershipMarket IntelligenceWant to test a new product or packaging concept withconsumers? Why not access our collaborative focus groupswhere you will have the opportunity to present your conceptto a group of consumers <strong>and</strong> get direct feedback. Thefocus group will be shared with two other non-competingcompanies, for one-third of the normal price, representinga typical saving of £1,650. Assistance will also be providedto develop the research brief.Grant FinderHave you identified a new business opportunity that youwould like to develop, but don’t yet know how to finance it?We can help you by identifying sources of funding availableto companies in the food <strong>and</strong> drink industry across a rangeof projects. This is a free service available to members only.Discounted Advertising with STV duringthe Year of <strong>Food</strong> <strong>and</strong> <strong>Drink</strong>If you are considering television advertising, or would like apresence on the STV online site, STV is offering preferentialrates to <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> members.Members who have never used TV advertising or who have notused STV in the last two months are entitled to a 15% discounton STV’s lowest package rate <strong>and</strong> 17.5% cent towards thecost of your commercial made by STV Creative.INSIGHTS First for <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> Members<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> INSIGHTS has teamed up with Kantar,the market intelligence supplier, for a unique, members only,benefit. Members can now gain access to Kantar Worldpanelcategory data, free of charge, allowing them to track volume<strong>and</strong> spend changes across their own category, to benchmarktheir category against others <strong>and</strong> to break out <strong>Scotl<strong>and</strong></strong>only data. The data can be used for a host of strategic <strong>and</strong>tactical purposes; from long term planning to specific retailerpresentations. This market intelligence data would normallycost thous<strong>and</strong>s of pounds <strong>and</strong> is being offered by Kantar<strong>and</strong> INSIGHTS to encourage <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> membersto explore more fully the opportunities that expert marketintelligence can generate. Members who would like to takeadvantage of this special benefit should email:<strong>and</strong>rew.Niven@scotl<strong>and</strong>food<strong>and</strong>drink.org orkenny.Martin@scotl<strong>and</strong>food<strong>and</strong>drink.org <strong>and</strong> the teamwill arrange for Kantar to supply login details.Free Sales Manager for HireDo you need help to review <strong>and</strong> develop your sales strategy?Not sure how to approach a key multiple or foodservice provider?<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> is delighted to offer its members aday’s free access to an industry expert (worth £450) whocan assist in a variety of areas:Specific channel planning – our Sales Managers can offerassistance with decision-making in relation to a company’scapability <strong>and</strong> resources to tackle targeted channels.Access to their expertise in navigating <strong>and</strong> negotiatingwith multiples (regional <strong>and</strong> national), foodservice providers,wholesalers <strong>and</strong> boutique premium retailers.A review of clients’ sales <strong>and</strong> marketing strategy toidentify new, profitable routes to market <strong>and</strong> maximisepotential opportunities.Strategic assistance in developing skills <strong>and</strong> competenciesthat will enable businesses to manage, develop <strong>and</strong> targetnew areas of growth to ensure a measurable <strong>and</strong> profitableoutcome.Access to the practical skills <strong>and</strong> know-how required tomake launching br<strong>and</strong>s, developing br<strong>and</strong>s <strong>and</strong> marketingbr<strong>and</strong> extensions a reality.‘Horsepower for a Day’ – businesses may want someadditional effort to push a project on, get a new influx ofideas, or to act as a sounding board.Our Sales Managers for Hire days are provided by HATConsultancy, Flair Factor <strong>and</strong> Forbes Sales & Marketing.They have a wealth of experience, knowledge <strong>and</strong> contactsin the food <strong>and</strong> drink industry <strong>and</strong> proven records of successin delivering growth <strong>and</strong> profitability.


Making the most of your membershipFree Br<strong>and</strong> Review<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> member R<strong>and</strong>ak Design is offeringScottish food <strong>and</strong> drink businesses a unique opportunityto access their br<strong>and</strong>ing expertise. Having worked withsome of <strong>Scotl<strong>and</strong></strong>’s most iconic br<strong>and</strong>s including Loch Fyne,Chivas <strong>and</strong> Tunnock’s to name but a few, we are delightedto offer five members the opportunity to participate in atwo-day br<strong>and</strong> review.From the simplest br<strong>and</strong> identity to the most extensivebr<strong>and</strong> management strategy, R<strong>and</strong>ak’s work in <strong>Scotl<strong>and</strong></strong>’sfood <strong>and</strong> drink sector covers br<strong>and</strong> development includingname creation, positioning <strong>and</strong> Intellectual PropertyTrademark protection through to structural design, bottleshaping <strong>and</strong> packaging design – all as part of a plannedbr<strong>and</strong> management programme to ensure consistentbr<strong>and</strong> integrity for long-term success.The Br<strong>and</strong> Review will include a questionnaire, reviewmeeting <strong>and</strong> in-depth analysis in order to produce areport of the company’s current br<strong>and</strong>ing, positioning,packaging <strong>and</strong> communications together with outlinedirections for the company to take forward.This is a fantastic opportunity for <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong>member companies to access top br<strong>and</strong>ing expertise freeof charge. Places are available on a first come, first servedbasis <strong>and</strong> are subject to company status.Discounts <strong>and</strong> Support at National<strong>and</strong> International Exhibitions<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> provides discounted st<strong>and</strong>s in aprominent br<strong>and</strong>ed pavilion <strong>and</strong> enhanced support at anumber of national exhibitions that can include the following:The Catering & Hospitality Forum, Northampton (May).The Royal Highl<strong>and</strong> Show, Edinburgh (June).The Speciality & Fine <strong>Food</strong> Fair, London (September)– free transport of goods.The BBC Good <strong>Food</strong> Shows Glasgow <strong>and</strong> Birmingham(October & November).ScotHot, Glasgow (February 2011).In addition, Scottish Development International (SDI) offerspreferential rates for <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> members onexhibition costs at all international exhibitions that theyattend. Discount levels vary between events but offerbetween 5–10% discount.International exhibitions include:SIAL, Paris (Oct).SIRHA, Lyon (Jan).Gulfoods, Dubai (Feb).IFE, London (Mar).European Seafood Show, Brussels, (April).Summer Fancy <strong>Food</strong>s, Washington (July).Winter Fancy <strong>Food</strong>s, San Francisco (January).


Making the most of your membershipBUSINESS SERVICESFree Access to the Buying Support Agency ConsortiumThe BSA has identified 13 categories of overheads thatthey can offer savings in:Stationery Supplies (15% saving min)Utilities (Gas <strong>and</strong> Electricity)Cleaning suppliesPrint & packagingCatering suppliesTelecomsVending servicesWork wearFranking servicesArchiving servicesCredit card processingTraining servicesCourier servicesFree Website Compliance Audit – essential for online tradingLaw firm Harper Macleod is keen to help with our collectivestrategic aim of growth <strong>and</strong> improvement of br<strong>and</strong> awarenessacross all markets. As part of this growth, it is crucial thatorganisations ensure their websites are legally compliant. Manycompanies, especially those which trade online, could potentiallybe breaching key legal requirements <strong>and</strong> as such would benefitenormously from an audit of their websites.Harper Macleod, therefore, offers a Website ComplianceAudit. The service involves reviewing websites againstthe laws relating to your operation <strong>and</strong> identifying anynon-compliance issues that may require remedial work.This represents a free service of £1,300 per membercompany – an enormous financial saving.In addition, Harper Macleod also offers a discount of 20%off its st<strong>and</strong>ard hourly rates etc to <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong>members.They have a pre-audited range of suppliers in each category thatare constantly monitored in relation to pricing <strong>and</strong> service levels.Members are required to select whichever of the abovecategories they would like to make savings on <strong>and</strong> to submit threemonths’ worth of copy invoices – this is the only work required bymembers <strong>and</strong> all information exchanged is kept confidential.The BSA extracts information from the invoices to put into ananonymous tender document (excluding their current costs)<strong>and</strong> puts it out as a competitive tender.Once all bids in a specific category have been submitted the BSAinvites the most competitive supplier to contact the member.There is no obligation for the member <strong>and</strong> if they do proceedthey are tied in only with gas/electricity/telecommunicationssuppliers as is the norm.The BSA will then periodically contact the member on a 3/6/9-month basis to ensure they are happy with their new supplier.Members benefit from free access to this service that usuallycosts £495+VAT.Economies of scale that the BSA consortium benefits frommeans cost-savings range from 10% to as much as 58%.Free Legal AdviceAll members of <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> are entitled to onehour’s free legal advice (worth £250) with top legal firmMaclay Murray & Spens. This service is offered from anyof MMS’ offices (located in Aberdeen, Glasgow, Edinburghor London) <strong>and</strong> can also be conducted via telephoneconversations if these locations are inconvenient. Thisoffering covers advice on any legal matters that are ofconcern to a member. Common issues within the food<strong>and</strong> drink sector are as follows:Obtaining advice on your supplier/ customer terms <strong>and</strong>conditions <strong>and</strong> distribution arrangements.Considering the impact of the ever changing employmentlegislation whether it be around the minimum wage, workingtime legislation or rights of migrant workers.


Making the most of your membershipThe value to participants:A professional qualification (following the completionof all four modules).The opportunity for progression at a later date to afull university degree.Insight into the latest theories <strong>and</strong> industry practices.<strong>and</strong> much more…The course:The Fellowship is a one-year course that comprises fourmodules delivered through four separate intensive one weekresidential courses.The course is supported by a comprehensive range ofstate-of-the-art online tutor support, peer review knowledgesharing <strong>and</strong> one-to-one mentoring.The course incorporates engagement with the food <strong>and</strong>drink industry with guest speakers, site visits <strong>and</strong> casestudies.The Scottish Fellowship in <strong>Food</strong> & <strong>Drink</strong> costs £5,000,with payment on a quarterly basis. There is a 10% discountfor members of <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong>.<strong>Food</strong> Technology SupportNeed some help with any aspect of product development?<strong>Food</strong> Innovation @ Abertay is offering a 10% discount tomembers on a variety of its services including new productdevelopment <strong>and</strong> reformulation; sensory analysis; productanalysis <strong>and</strong> shelf life testing; food hygiene, food safety <strong>and</strong>HACCP; marketing <strong>and</strong> consumer research analysis; <strong>and</strong> foodstyling <strong>and</strong> photography.Free refrigeration Surveys & EligibilityAssessment for Carbon Trust LoansWith almost 60 years’ experience in the refrigeration <strong>and</strong>air-conditioning industry, ACE Refrigeration has a vast amountof experience <strong>and</strong> an impressive customer base, including anumber of food <strong>and</strong> drink companies.<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> Members can benefit from the following:FREE* Site Survey to assess current refrigeration use,including assessment of the use of prohibited R22 gas,gauging efficiency improvements <strong>and</strong> cost-savings thatcould be made.FREE Assessment of eligibility for Carbon Trust, UnsecuredInterest-Free Loans, the Government lead initiative that offersunsecured business loans at 0% interest to finance <strong>and</strong> investin energy saving projects, from £3,000 up to the value of£500,000. Anticipated energy savings offset theloan repayments. So new equipment should pay for itself<strong>and</strong> business can continue to make savings year on year.FREE Completion of Application form for Carbon TrustLoans on customer behalf.FREE Advice <strong>and</strong> design assessment of the potential useof Enhanced Capital Allowance products – to capitalise onthe ECA scheme <strong>and</strong> benefit from Corporation Tax allowances,this can equate to a discount on goods of up to 28%.*For Sites out with Mainl<strong>and</strong> UK, travel costs may have tobe incurred.*Subject to size of Asset Register.Product Development SupportIf you are thinking of developing a new product or need tomodify an existing one, then you can take advantage ofh<strong>and</strong>s-on help from an experienced product developmentprofessional. This service is focused on recipe development <strong>and</strong>complements the work of the <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> InnovationService. Members qualify for a free one-day consultation withour NPD expert worth £375. If you would like to undertake anyfurther work you will qualify for a discounted rate.


Making the most of your membershipFree Business Health Check <strong>and</strong> Discounted Accessto Risk Management & Health & Safety ExpertsThe Insurance Management Group is an expert in riskmanagement <strong>and</strong> Health <strong>and</strong> Safety <strong>and</strong> is pleased to offer<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> members the following services:1. <strong>Membership</strong> Discount on All-in-One Service.2. 20% Discount for members of <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong>.This service provides support over a 12-month period<strong>and</strong> includes the following:<strong>Food</strong> safety audit visits.Development <strong>and</strong> implementation of HACCP system.<strong>Food</strong> suppliers management.Fire I.C.S Safety.Fire safety checks.Fire risk assessments.Health <strong>and</strong> Safety policy development <strong>and</strong> production.Members can benefit from a 20% discount on the complete‘All-in-One’ service, or receive discretionary discounts onindividual components of this service depending on their needs.Payment for the ‘All-in-One’ service can be received in monthlyinstallments. For a one-site business, savings on this servicewill range from £1,300–£1,800, representing a huge saving.Complete Business Health CheckFree ‘Business Health Check’ appointment available tomembers. This will be the first time the Insurance ManagementGroup has offered a drop-in advisory service of this kind.Members could access the expertise <strong>and</strong> advice of staff fromall key areas (Insurance <strong>and</strong> Health & Safety) simultaneously.<strong>Membership</strong> Discount on Institute ofOccupational Safety <strong>and</strong> Health Training15% discount on Health & Safety training.25% discount on bookings of two or more delegates(i.e. St<strong>and</strong>ard Rate: £895/<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> MemberRate: £671.25).Risk assessments: general assessments, COSHH,manual h<strong>and</strong>ling, work at height.Asbestos management review.Services management: review of electrical & gassystems, lifts, etc.Health <strong>and</strong> Safety check.Internal safety check form.To find out how to access these member benefits,please contact Shelley Breckenridge on 07917 355918or shelley.breckenridge@scotl<strong>and</strong>food<strong>and</strong>drink.org

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