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PwC Pulse 2010What CEOs are sayingIntroductionCEO Confidence Business Performance Foreign DirectInvestmentCEO Priorities People Management Sustainability/Climate ChangeActionsfor GovernmentSurveyMethodologySome glimmers ofconfidence returningCautious optimism isthe single key highlightemerging from the PwC2010 CEO Pulse survey.The survey shows thatconfidence is returning.Nearly a third (29%) ofIrish business leadersare favourable aboutthe outlook for the Irisheconomy comparedto just 3% last year.However, another third(31%) are unfavourableabout the future outlook,demonstrating continuinguncertainty in a difficultoperating environmentfor some. 40% see nochange in the economyover the next 12 months.“One in five expect Ireland's economy toreturn to growth this year, while half expectthis recovering in 2011.”Chart 1:Favourable outlook trends for the Irish economy2007 - 201080%Chart 2:Outlook for the Irish economy for the next 12 monthsChart 3:When will the Irish economy return to growth?60%40%20%0%PricewaterhouseCoopers Pulse 2010 4
PwC Pulse 2010What CEOs are sayingIntroductionCEO Confidence Business Performance Foreign DirectInvestmentCEO Priorities People Management Sustainability/Climate ChangeActionsfor GovernmentSurveyMethodologyCosts and finance stilltop of mindFollowing significantcost-cutting andrestructuring over thelast year, continuingto keep a check oncosts and access toavailable finance aretop-of-mind for economicrecovery. For example,Irish CEOs feel thatthe top three factorscritical for Ireland’seconomic recoveryare reinstatement oflost competitiveness(68%), improvement inthe flow of credit (61%)and developing andcommunicating a clearrecovery plan (57%) forthe country. While muchwork has been done andpain has been taken inthese areas, the surveysuggests more needs tobe done.Other areas that needtackling are repositioningIreland as a location-ofchoicefor foreign directinvestment; nurturingand incentivising ourindigenous exportingindustry and up-skillingour workforce.“Competitiveness and availability offunding are critical for Ireland's recovery”Chart 4:Factors critical for Ireland’s economic recovery0% 10% 20% 30% 40% 50% 60% 70% 80%PricewaterhouseCoopers Pulse 2010 5
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