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A basic manual of standards - My Laureate - Laureate Education

A basic manual of standards - My Laureate - Laureate Education

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I M P O R TA N T L E G A L R E Q U I R E M E N T SThere are a number <strong>of</strong> important legal requirements we mustrespect when creating written and graphic materials on behalf<strong>of</strong> the company.Trademarks and copyrighted materials only will remain assets<strong>of</strong> <strong>Laureate</strong> if we protect them. Correct usage will help guardagainst infringement <strong>of</strong> these assets.The symbol ® signifies a trademark that has been registeredwith the United States Patent and Trademark Office and similar<strong>of</strong>fices around the world. The symbol is used to claim trademarkrights without or until registering the mark with the USPTO.A party holding a trademark has the exclusive right to use themark for specified classes <strong>of</strong> goods or services, and <strong>of</strong> course,the right to prevent others from using it for the same classes <strong>of</strong>goods or services. A trademark does not prevent third parties fromusing the same or similar mark for a different class <strong>of</strong> goods orservices, provided consumers aren’t confused.For registered trademarks:“[NAME OF MARK] is a registered trademark <strong>of</strong> <strong>Laureate</strong> <strong>Education</strong>, Inc.”For unregistered trademarks or trademarks with pending trademark applications:“[NAME OF MARK] is a trademark <strong>of</strong> <strong>Laureate</strong> <strong>Education</strong>, Inc. ® ”Please consult our legal department with questions.<strong>Laureate</strong> International Universities ® is used by <strong>Laureate</strong> <strong>Education</strong>, Inc., astrademarks for education services.Correct forms for first use in a document:<strong>Laureate</strong> International Universities ®<strong>Laureate</strong> <strong>Education</strong>, Inc. ®Incorrect first use:<strong>Laureate</strong> International UniversitiesLAUREATE INTERNATIONAL UNIVERSITIESLAUREATE International UniversitiesCorrect form for subsequent use in a document:<strong>Laureate</strong> International Universities ®<strong>Laureate</strong> International Universities<strong>Laureate</strong> <strong>Education</strong>, Inc. ®<strong>Laureate</strong> <strong>Education</strong>LAUREATE INTERNATIONAL UNIVERSITIES ®LAUREATE INTERNATIONAL UNIVERSITIESAny use <strong>of</strong> <strong>Laureate</strong> trademarks by third parties must be approvedby the company’s general counsel. Any questionable use orinfringement <strong>of</strong> our trademarks should be reported promptly toour legal department.Whenever feasible, use the following sentence at the end <strong>of</strong> adocument containing <strong>Laureate</strong> trademarks or service marks:Trademark: any word, name, or symbol used in commerce to identify themanufacturer or seller <strong>of</strong> goods or services.© 2010 | <strong>Laureate</strong> <strong>Education</strong>, Inc. Elements <strong>of</strong> Our Identity | 24

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