annual-and-sustainability-report-2014

malkyl

annual-and-sustainability-report-2014

Strategic direction | Stakeholder dialogueVattenfall’s stakeholdersOne prerequisite for Vattenfall to be able to conduct successful business long-term is to listen to its stakeholders andunderstand their expectations. This gives Vattenfall an understanding for and insight into the priorities that the companymust set in order to gradually reduce its negative impacts and increase its positive impacts on the environment andcommunities, and thereby be a more sustainable company.Vattenfall has identified its stakeholder groups by mapping the groupsof people along Vattenfall’s value chain that are either impacted byor have an impact on Vattenfall’s operations. Vattenfall has categorisedits stakeholders in the following groups: the owner, customers,decision-makers, regulators, NGOs, financial stakeholders, suppliers,employees, the general public and media.By listening to and carrying on an active dialogue with its stakeholders,Vattenfall can identify challenges and opportunities associatedwith the company’s operations. This dialogue is part of the day-to-dayactivities and is conducted in a variety of ways throughout the organisation.Dialogues with the owner, regulators and NGOs are conductedregularly. Meetings with interest organisations, politicians and mediaare held on a regular basis throughout the year, both at Vattenfall’s andtheir initiative. Every year Vattenfall conducts in-depth surveys focusingon topics such as customer satisfaction, reputation and brand. Internally,Vattenfall conducts employee surveys every second year. Focusgroups are a forum for dialogue and are used for specific projects orwhen introducing new customer products and services. In connectionwith planning work for new plants, dialogues are held through formalconsultations and information meetings for local organisations, peopleliving nearby and the general public, as well as through social media.In 2014 an in-depth survey was conducted in the Swedish marketin an effort to gain a deeper understanding of the expectations heldfor Vattenfall. One conclusion is that the company’s stakeholders havehigher expectations on Vattenfall, in its capacity as a state-ownedcompany, than they have of the company’s competitors. They feel thatVattenfall should act more ethically, be more transparent, and lead theway in the transformation to a more sustainable energy system. Oneway of meeting these expectations and being even more transparentand more accessible is to work with continuous improvement in thesustainability focus areas identified by Vattenfall. In 2013 an extensivesurvey was conducted in Sweden, Germany and the Netherlands toverify that the identified sustainability focus areas are aligned withthe stakeholders’ expectations for the company. The result showed aclose alignment. Highest priority was attached to the work on transformingthe production portfolio towards electricity generation basedon renewable energy, lowering CO 2emissions and energy efficiencyimprovements. These areas also reflect Vattenfall’s sustainabilitytargets.Customer solutions that enablesustainable use of energyTransform the production portfolio towardslower CO 2-emitting sources and more renewablesIncrease focus on other emissionsProtect nature and speciesand safeguard biodiversityImproved resource efficiency inVattenfall’s operationsTake responsibility for Vattenfall‘simpacts on local communitiesOur peopleEnsure a healthy andsafe workplaceSafeguard the company’s integrityEnsure sustainability inthe supply chain%0 20 40 60 80 100Internal stakeholdersExternal stakeholders Source: Vattenfall’s stakeholder dialogue 2013.Read more about Vattenfall’s stakeholder dialogues on Vattenfall’swebsite: http://corporate.vattenfall.com/globalassets/corporate/sustainability/doc/intressentdialog_en_final_20140320.pdf24 Vattenfall Annual and sustainability report 2014

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