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Johannesburg Expo Centre, Nasrec South Africa

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AFRICA HEALTH 2011 POST-SHOW REPORTShow profile<strong>Africa</strong> Health Exhibition & Congress298 exhibitors10 conferencesOrganised byInaugurated byDr. Norman MabasaChairman of the <strong>South</strong> <strong>Africa</strong>n Medical AssociationEndorsed byDate & Venue:9 – 11 May, 2011<strong>Johannesburg</strong> <strong>Expo</strong> <strong>Centre</strong>, <strong>Nasrec</strong>,<strong>South</strong> <strong>Africa</strong>Exhibition SummaryFloor space occupied: 4650 sqm298 exhibitors33 countries represented10 country pavilionsThe <strong>South</strong> <strong>Africa</strong>n Medical AssociationSupported byThe Gauteng Department of Healthand Social DevelopmentTotal attendanceVisitors: 2347Delegates: 526SPONSORSFoundation sponsorsPlatinum sponsorsSilver sponsorswww.africahealthexhibition.com


AFRICA HEALTH 2011 POST-SHOW REPORTMarket backgroundSub-Saharan <strong>Africa</strong> holds 11% of the world’s total populationbut carries 24% of the global disease burden leaving room fortremendous development and business opportunities in thehealthcare sector.According to a 2009 report from the International FinancialBank, spending on health in Sub-Saharan countries could doublein the next ten years. “Expenditures are expected to grow from$16.7 billion in 2005 to around $35 billion in 2016”.The private sector is playing a major role in most countriesin this region. In <strong>South</strong> <strong>Africa</strong> for instance, the government isspending approximately R80 per person per year (less than USD12) on drugs against R1860 (USD 275) from the private sector.A report entitled “<strong>South</strong> <strong>Africa</strong>n Healthcare Market Analysis”published by the RNCOS (leading market research institute) inApril 2011 states “In addition to the demands regarding hospitalservices and medical devices, there will be strong demand forprimary healthcare level drugs, such as generics, antibiotics, andOTC in coming years as a number of drugs are due to lose theirpatents. Thus, the pharmaceutical industry is expected to growat a CAGR of around 15.5% during 2011-2013.”With their growing economy, Sub-Saharan countries such as<strong>South</strong> <strong>Africa</strong>, Kenya, Nigeria, Tanzania and others, are becomingincreasingly health conscious and have realised the importanceof developing their healthcare industry in order to achievebetter treatments.“We had a good concept for our standand are proud that we have establishedourselves a lot more because of this event.This event has allowed us to display ourcutting edge equipments.”Masahiro MatsushitaTechnical Manger of FujiFilm (Exhibitor)“The show was well organized and theexhibitors were very knowledgeable. It wasa pleasure to attend.”Kevin NaiduDurban, <strong>South</strong> <strong>Africa</strong> (Visitor)“Very good. We made lots of new contacts”Paul WolterVereeniging, <strong>South</strong> <strong>Africa</strong> (Visitor)“The congress on Quality & Accreditationwas outstanding and the presentations of ahigh standard.”Daniel S Mogafe<strong>Johannesburg</strong>, <strong>South</strong> <strong>Africa</strong> (Delegate)“The event was very good and I wasimpressed.”Meriam KamatiOngwediva, Namibia (Delegate)www.africahealthexhibition.com


Exhibitors by countryMedical Supplies, 66.20% Equipment for Surgeries and Hospitalsby countryAsia 45%Europe 33%<strong>Africa</strong> 14%Middle East 5%North America 3%Exhibitors by continent5% 3%Austria 114%45%AsiaBelgium 2EuropeCanada 2<strong>Africa</strong>China 54Middle East33%North AmericaCyprus 1Egypt 2Finland 1France 17Germany Exhibitors 49 by Exhibitors area of business by area of businessHong-Kong 1Hungary 2India 23Medical Supplies, Equipment for Surgeries and HospitalsIran 24Imaging and DiagnosticsItaly 10LaboratoryJapan 1Emergency and Rescue Equipment / RehabilitationLebanon 1Medical SpecialtiesMalaysia 1Information and Communication TechnologyNetherlands 2Norway 1Healthcare FacilitiesPakistan Medical 2 Services 2.90% and PublicationsHospital Build, Furniture and ManagementPoland Pharmaceutical 27.40% and Biotechnology Pharmaceutical and BiotechnologyPortugal Hospital 1 Build, 10.30% Furniture and ManagementMedical Services and PublicationsRussia Healthcare 1 Facilities 11.80%<strong>South</strong> <strong>Africa</strong> Information 40 and 13.20% Communication Technology<strong>South</strong> Korea Medical 16 Specialties 16.20%Spain Emergency 1 andReasons16.20% RescueforEquipmentexhibiting/ Rehabilitationat <strong>Africa</strong> HealthSwitzerland Laboratory 2To 19.10% seek contacts for future business 72%Taiwan Imaging 11 andToDiagnostics 22.10%test the <strong>Africa</strong>n market for the first time 45%Turkey Medical 1 Supplies, 66.20% Equipment for Surgeries and HospitalsTo look for a local agent 40%United Arab Emirates by 13countryTo meet existing clients or partners 35%United Kingdom 5To raise profile of company / organisation 24%United States Asia 745%To support local existing agent 11%Vietnam Europe 133%To monitor activity of competitors 11%Grand total 298 <strong>Africa</strong> 14%Middle East 5%North America 3%AFRICA HEALTH EXHIBITORS“It was great to see thesupport from <strong>Africa</strong> as awhole and would like tosee it grow in the future sothat it is a regular event.”22.10%19.10%16.20%16.20%13.20%11.80%10.30%7.40%2.90%Morag GunnOperations Manager at Siemens(Exhibitor)66.20%“Very organised for its firstattempt. It is important to usthat we participate as oftenas we can. We enjoyed it andbelieve that it is importantfor our market to showcaseour products”Yukishige SanadaGeneral Manager of TERUMO(Exhibitor)- The show had a well-targeted audience as 69%of exhibitors have arranged to do business with anew or existing client whilst at <strong>Africa</strong> Health14%33%5% 3%- 79% of the exhibitors thought that the quality ofvisitors at their stand was excellent or good45%Asia- 84% of exhibitors thought the organisation of theshow was excellent or good Europe<strong>Africa</strong>- Over 35% of exhibition space was re-bookedMiddle EastonsiteNorth America- 79% of exhibitors are willing to re-book theirstand for <strong>Africa</strong> Health 2012www.africahealthexhibition.com


Visitors by continentAFRICA HEALTH VISITORStVISITORS ACROSS 55 COUNTRIESVisitor breakdown by regionVisitors:Visitors by continentDelegates:by area of businessVisitors by area of businessAgent / Dealer / DistributorSupplier/procurementManufacturerHospital (Public)Hospital (Private)Governmentby area of ClinicInbusinesstotal, 92% of delegates came from Sub-Saharan <strong>Africa</strong>,across 16 countries, among which:Retail76% from <strong>South</strong> <strong>Africa</strong> 6% from NigeriaPharmaceutical3% from Ghana 2% KenyaAgent / 2% Dealer Namibia / Distributor 1% Dedicated Tanzania/Uganda/ZimbabwelaboratorySupplier/procurementAcademicManufacturer20%Hospital (Public)16.70%Hospital (Private)14.70%itors at <strong>Africa</strong> HealthActions taken by visitors at <strong>Africa</strong> HealthMENA 1%Sub-Saharan <strong>Africa</strong> 92%Europe 5%Asia 2%MENA 1%Reasons for visiting <strong>Africa</strong> Health 2011Government Actions taken by 11.30% visitors at <strong>Africa</strong> HealthTo establish Clinic new business 11.30% contacts 66%To keep Retail up to date with 10.70% new product developments/trends 55%To look for a new business 8.70% Ask supplier for a quotation / specification49.40%41%4.00%To obtain general information/literature Take away sales / technical literature40% 45.00%Academic 2.70%To seek a specific business supplier Decide on a new supplier32.00% 28%To meet up with colleagues Request a visit in the from a industry sales representative14.00% 14%PharmaceuticalDedicated laboratoryActions taken by visitors at <strong>Africa</strong> healthIn total, 92% of visitors came from Sub-Saharan <strong>Africa</strong>, among which:Sub-Saharan <strong>Africa</strong> 92%85% from <strong>South</strong> <strong>Africa</strong> 2% from Botswana2% from Zimbabwe 1% from Europe Nigeria 5%29 Sub-Saharan <strong>Africa</strong>n countries represented including Kenya, Namibia, Tanzania,Swaziland, Lesotho, Senegal, Cameroon, Benin and Asia many 2% more.Sub-Saharan <strong>Africa</strong> 92%Europe 5%45.30%Asia 2%26.70%MENA 1% 20%16.70%14.70%11.30%11.30%10.70%8.70%4.00% 45.30%26.70% 2.70%Confirm an order9.00%“Excellent, it gave our companythe opportunity to meet someof our suppliers face-to-face,which assisted in building longterm relationships.”Cohen Tjale<strong>Johannesburg</strong>, <strong>South</strong> <strong>Africa</strong>(Visitor)“It was a very useful event. Ithelped me understand a bitmore about healthcare in <strong>Africa</strong>from a procurement perspectiveand theElogistic problems ofservice agreements.”Dayo Ajayi-ObeLagos, Nigeria(Visitor)Ask for a quotation / specificationTake away sales / technical literatureAsk for a quotation / specificationDecide on a new supplierTake away sales / technical literatureRequest a visit from a sales representativeDecide on a new supplierConfirm an orderRequest a visit from a sales representative14.00%0.329.00%0.140.0949.40%45.00%0.49432.00%0.45- 70% of visitors have arranged to dobusiness with a new or existing supplier- 73% of the <strong>Africa</strong> Health visitors intendto visit <strong>Africa</strong> Health 2012“It was an absolute eye-opener forour business, and we have alreadystarted to implement changes we haveadopted from the exhibition.”Bully Nkowane<strong>Johannesburg</strong>, <strong>South</strong> <strong>Africa</strong>(Visitor)www.africahealthexhibition.com


Delegates:AFRICA HEALTH DELEGATESDELEGATES ACROSS 32 COUNTRIESBy regionDelegate breakdown by regionIn total, 92% of delegates came from Sub-Saharan <strong>Africa</strong>,across 16 countries, among which:76% from <strong>South</strong> <strong>Africa</strong> 6% from Nigeria3% from Ghana 2% Kenya2% Namibia 1% Tanzania/Uganda/ZimbabweSub-Saharan <strong>Africa</strong> 92%Europe 3%MENA 3%Asia 2%By regionReasons for attending the<strong>Africa</strong> Health Congress 2011To gain CPD Points 42%There was a specific topic I wantedto learn more about 42%Sub-Saharan <strong>Africa</strong>I wanted92%to view the exhibition 33%Europe 3%There was a specific speakerMENA 3% I wanted to see 12%Asia 2%I was requested to attend bymy superior 9.0%The <strong>Africa</strong> Health Congress held 10 CPD-accredited conferences:- <strong>Africa</strong>n International Surgery Conference- <strong>Africa</strong>n International Imaging and Radiology Conference- MEDLAB – <strong>Africa</strong>- Pan-<strong>Africa</strong>n Symposium on Infectious Diseases- <strong>Africa</strong>n Update in Otolaryngology- Pan-<strong>Africa</strong>n Obstetrics and Gynaecology Conference- <strong>Africa</strong>n International Quality & Accreditation in Healthcare Conference- <strong>Africa</strong>n World Congress on Complementary Medicine- Leaders in healthcareby area of business- Ethics, Human Rights and Medical Lawby area of business“It was really very informative forme and I learnt a lot. I thankHospitalyou(Public)andGovernmentyour partners for this great event onHospital (Private)<strong>Africa</strong>n soil.”Agent / Dealer / DistributorDedicated laboratoryDr. Jean Academic Paul IlungaChief Medical OfficerManufacturerMinistry of Health Namibia(Delegate) ClinicSupplier/procurementRetailPharmaceuticalDelegates by area of business13.60%11.90%10.20%10.20%10.20%8.50%5.10%1.70%Hospital (Public)GovernmentHospital (Private) 30.50%Agent 15.30% / Dealer / Distributor15.30% Dedicated laboratoryAcademicManufacturerClinicSupplier/procurementRetailPharmaceutical“The conferences were very wellattended and the whole eventwas well organised, a thank youto the organisers”Dr. Olushayo OluWorld Health Organization, Uganda(Delegate)15.30%15.30%13.60%11.90%10.20%10.20%10.20%8.50%5.10%1.70%30.50%“This event has beenpowerful, especiallybecause many of the topicsare relevant in <strong>Africa</strong>. Ithas been an informativeexperience and we haveseen the great way in whichscience has helped thehealthcare system”Ms. M. NongTambo Memorial Hospital,<strong>South</strong> <strong>Africa</strong>(Delegate)www.africahealthexhibition.com


AFRICA HEALTH MARKETING CAMPAIGN<strong>Africa</strong> Health Marketing CampaignEmail campaigns: Emails to internal and external databases were sent out over thepromotion period, targeting healthcare and trade professionals. 35% of our visitors heardabout <strong>Africa</strong> Health through one of our email campaigns.E-invitation system: The organisers set up an e-invitation system that allowed our exhibitorsto send personalised invitations to their contacts, prospects or potential customers. Hundreds ofinvitations were sent from our exhibitors using this system. which resulted in visitors on-site.Radio advertising: Live-reads and advertisements were broadcast on four <strong>South</strong> <strong>Africa</strong>nradio stations (702 Talk Radio, Cape Talk, Jacaranda and Classic FM) raising the awareness ofthe show amongst the local audience. and bringing visitor registrations as well as conferencedelegate bookings.Trailer advertising: Two trailers advertising the <strong>Africa</strong> Health Exhibition and Congresscirculated for over four weeks prior to the event around the main hospitals of <strong>Johannesburg</strong>and Pretoria directly targeting healthcare professionals.Poster campaigns: Posters were displayed in private clinics as well as government hospitalsthanks to special agreements in order to reach the core of the healthcare market.Street pole ads: Street pole advertisements were placed on roads around major hospitals inGauteng to raise awareness of the show.Fax shots campaign: Fax shots were sent to heads of department and HR Directors inhospitals inviting them to the exhibition and informing them of the various conferences takingplace.Direct marketing:- Conference brochures and visitor tickets were mailed to everyone on our database in <strong>South</strong><strong>Africa</strong> inviting them to attend the event.- Conference brochures were distributed in hospitals in the relevant medical departments topromote the <strong>Africa</strong> Health congress.- Inserts in payslips of our hospital partner staff were arranged to inform them about theeventAdvertising: Regular advertisements promoting the exhibition as well as the congress wereplaced in several <strong>South</strong> <strong>Africa</strong>n medical publications, in our in-house magazines (Medlab,Imaging & Diagnositcs, Arab Health, Arab Health e-book) as well as in trade guides.PR campaign: A Public Relations Agency in <strong>South</strong> <strong>Africa</strong> was appointed to handle thepublicity for the show and ensure media coverage.On-site promotions and raffle-draws: on each day of the event, an iPad has been givenaway to three visitors of the show. The Grand Prize – Win a trip to Arab Health 2012 in Dubai– has been advertised online, through emails, on the e-invitation system and hundreds ofvisitors have entered the draw.www.africahealthexhibition.com


AFRICA HEALTH 2011 POST-SHOW REPORTListed below are just a few of the many <strong>Africa</strong> Health Exhibitors that are featured members on the<strong>Africa</strong> Health’s Online product directory, www.dothealth.com. Use the links below to access their fullproduct profiles and contact details.Company Country Dothealth Membership77 Elektronika KFT HungaryAirsep CorporationAGFA HealthcareAlvo MedicalAmerican Heart AssociationDraegerwerk AG & CO KGaAGlobal Medi ProductsGPC Medical Ltd.Karl Storz GmbH & Co. KGMaquet GmbH Co KGSiemens AG Healthcare SectorSonyTerumo Corporation Dubai BranchZiehm ImagingManmanUSA<strong>South</strong> <strong>Africa</strong>PolandUSAGermanyAustraliaIndiaGermanyGermanyGermany<strong>South</strong> <strong>Africa</strong>UAEGermanyUAEwww.dothealth.comTo register your company on the directory, email, parvinder.arneja@iirme.comwww.africahealthexhibition.com

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