Hispanic Marketing - BeefRetail.org

Hispanic Population• Largest ethnic group in the U.S., at 50.5million consumers and growing• 16% of the total population• Those of Cuban, Mexican, PuertoRican, South or Central American, orother Spanish culture or originregardless of race• Hispanic population is driving overallpopulation growth at +43% (vs. +4.9%non-Hispanic)• 130 million Hispanic consumers inthe U.S. by 2050, 30% of the totalpopulationSource: 2010 U.S. Census. 2010 Bureau of Labor Statistics Consumer Expenditure Survey. The MulticulturalEconomy, Selig Center for Economic growth