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PUBLIC RELATIONS & SERVICE MANAGEMENT 82 BACHELOR’S AND MASTER’S PROGRAMME DIRECTORY | PUBLIC RELATIONS & SERVICE MANAGEMENT MASTER’S PROGRAMME IN SERVICE MANAGEMENT, RETAIL �� agement, is intended for the kind of people who would like to take leadership in the development and organisation of new ideas and concepts within the retail field. The programme will give you analytical and managerial skills based on high academic demands and quality standards. Through our extensive network of partner companies we cooperate closely with the leading retail companies and institutions in the service industries. During your studies you will get rich opportunities to learn about retail management. The courses will include many interesting field trips and guest lecturers from our partnership companies. The close cooperation with the retail industry will contribute to keeping our programme vibrant, current and relevant. Case studies and academic writing is essential in our �� of working with managers and experts from the retail industry will help you to keep up to date with current trends as well as giving you access to valuable future contacts. You will find there will be several opportunities to both deepen and broaden your view of retailing during your studies. One important and exciting part of the programme is also the academic internship. This encourages you to look into what it is like to work as a leader in a retail company. The aim is to see, learn and thus gain an insight into the role of a leader. �� its special business and service logics �� tomer relationship and service management, global retail industry, multi-channel retailing, supply chain management, sustainable retailing, retail site loca- tion and change management �� qualitative research methods �� - �� - �� Graduates from this programme will be able to work as managers, analysts, consultants or researchers in retail industries. You will also be able to perform research projects across a wide spectrum of fields in the retail sector. Our department has partnership agreements with more than 60 organisations, including many leading international retail corporations. �� For admission to the programme, the student must �� education credits or the equivalent, of which at least 60 higher education credits must be within the area of service management, business economics and man- �� www.lunduniversity.lu.se for details on English proficiency levels. �� Follow the instructions on page 96-97. ��list, you must also submit a statement of purpose when you apply to this programme. �� scholarships, see page 96-97. �� MASTER’S PROGRAMME IN SERVICE MANAGEMENT, TOURISM AND HOSPITALITY �� Do you have a passion for tourism and hospitality? Would you like to take a step towards furthering your personal and professional development? Our Master’s programme in Tourism and Hospitality Management is proud to offer a unique combination of excellence in academic and strategic leadership skills. During this programme, you will study tourism and hospitality from a multi-disciplinary perspective, combining insights from management, marketing, social science and the humanities. You will work in close cooperation with the department’s partner organisations. For example, destination marketing institutions or international hotel chains, through projects and work placements. This will give you the opportunity to develop important analytical and managerial skills. �� control, revenue management and change management �� qualitative research methods �� - �� - �� Graduates from this programme will be able to work as managers, analysts, consultants or researchers in industries including hotels, events, tourism, travel and transport. You will also be able to perform research projects across a wide spectrum of fields in the tourism and hospitality sector. Our department has partnership agreements with more than 60 organisations, including many leading international travel and hotel corporations. �� For admission to the programme, the student must �� education credits or the equivalent, of which at least 60 higher education credits must be within the area of service management, business economics and man- �� www.lunduniversity.lu.se for details on English proficiency levels. �� Follow the instructions on page 96-97. ��list, you must also submit a statement of purpose when you apply to this programme. �� see page 96-97. �� Tourism ��
MASTER’S PROGRAMME IN STRATEGIC PUBLIC RELATIONS �� Lund University and the University of Stirling, UK (joint programme) �� stratecic-public-relations �� strategic-public-relations Programme overview The programme aims to meet the increasing demands on professionals with knowledge and understanding of Public Relations and its role in society. In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. � �� tence and networks to take on leading strategic roles as Public Relations professionals. In line with this, the programme allows students to undertake an industrial placement. Through this design, the programme ex� poses the students to the latest research in the field of public relations. The programme is taught in English and it is deliv� ered jointly with our partner, University of Stirling, �� ters at Lund University, Sweden. The last semester is BACHELOR’S AND MASTER’S PROGRAMME DIRECTORY | PUBLIC RELATIONS & SERVICE MANAGEMENT �� the supervisor can be from either Lund University or University of Stirling. �� through close connections with leading practitioners for example through guest lectures and internship. �� tionally recognised for teaching and research. �� ing curriculum which develops both a theoretical and practical understanding of Public Relations. �� nationally focused professional career by examining � �� tions programmes. Programme modules/Courses �� Career prospects Public relations is a global occupation, implemented in many countries and a growing work field. More people than ever are employed in the sector in Eu� rope. The work field has expanded as new professions, job titles and media have developed. The need for PR professionals continuously increases amongst organi� sations and more job opportunities will arise. The degree offers necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and com� munication management and related posts in a variety of contexts and sectors. �� dergraduate degree or a Bachelor’s degree from a uni� versity or college recognised by University of Stirling and Lund University. Applications will also be consid� ered from those with significant experience in public �� language proficiency, see www.stir.ac.uk for details. How to apply For more information about the application process, �� Tuition fees �� Contact Programme webpage �� Study guidance �� Programme coordinator �� “On one of our first days at the University, a lecturer told us that half the knowledge we would acquire would come from our fellow students. It is as much through discussions with them that one gains insight and knowledge, as through listening to a lecture.” Gao Yuan (China), Master’s in Service Management, Tourism & Hospitality. 83 PUBLIC RELATIONS & SERVICE MANAGEMENT
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SINCE 1666 LUND UNIVERSITY | SWEDEN
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2 WELCOME TO LUND UNIVERSITY WELCOM
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Founded in 1666, Lund University is
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LUND UNIVERSITY 7
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University the task of developing a
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FACULTY OF PERFORMING ARTS ��
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The Swedes celebrate many tradition
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HELSINGBORG CAMPUS Helsingborg is k
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8. 9. 10. WHAT STUDENTS SAY 1. BABU
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STUDENT LIFE 19
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With subjects ranging from Internat
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