More – Public Gardens Share Roots As Places Of - American Public ...

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More – Public Gardens Share Roots As Places Of - American Public ...

orepublic gardens share roots as places of inspiration, beauty,education, and preservation. but public gardens are muchmore. they are sources of creative ideas, new approaches, andinnovative thinkers who are moving the world of horticultureinto the future. the 2011 apga conference will be the place forus to spark a revolution in public gardens – to think differentlyand innovatively about how we cultivate not only our gardens,but our guests, staffs, donors, communities and world.More | 2


More to LOVE in Philadelphia:MORE—But Not More of the Same—Conference Tracks. Explore RevolutionaryRoots and MORE! Welcome to the “Cityof Brotherly Love,” where there is MOREto love this June at the APGA Conference.Love American history? This isyour chance to see the Liberty Bell,walk the streets the founding fatherswalked, and stand awestruck inIndependence Hall—birthplace ofour nation and backdrop for historymakingevents. Visit the home offamed seamstress Betsy Ross to whomAmericans owe their beloved red, white,and blue, and Bartram Gardens—John Bartram’s horticulturalmasterpiece and the birthplace ofpublic horticulture. And perchedin the first skyscraper ever built in the city,even Loews—the conference hotel—issteeped in history. Love the arts? Experiencesome of theworld’s mostcelebrated culturalattractions includingthe FranklinInstitute and thePhiladelphia Zoo(the country’soldest!). But don’tstop there! Run upthe seventy-two stone steps of the PhiladelphiaMuseum of Art, just like Rocky, to be wowedby one of the world’s greatest art collections.Love sports? Philly is home to the Flyers,Eagles, Seventy-Sixers, and, of course, thePhillies! Take this chance to catch “PhillyPhever” at a Phillies vs. Oaklandhome game. Love culinary adventures?How about trying scrapple with youreggs, sampling a “MOREtini” at thehotel bar, tucking into a Philly soft pretzel,or chomping down on a scrumptious cheesesteak sandwich? But wait, foodie friends,there’s MORE! Tantalizing fare everywherefrom quaint, cozycafes to five-starrestaurants—manywithin walkingdistance of theLoews—beckonsyour taste buds!More | 3


More to LOVE at the APGA ConferenceOne thing we know youlove is Gardens!And Philadelphia is THE mecca for public gardenlovers—there are MORE GARDENS than everbefore to explore at this year’s APGA Conference.In-conference events at three of our host gardens willinspire you with their unique ambience and experiences.Romantic and imaginative Chanticleer, athirty-five-acre pleasure garden, is a study of texturesand forms, where foliage trumps flowers, the gardenerslead the design, and even the drinking fountains aresculptural. With 1,077 acres of natural woodlands,majestic gardens, opulent conservatory, and dancingfountains, Longwood Gardens—a botanical treasureof unparalleled beauty—is often recognized as theworld’s premier horticultural showcase. And MorrisArboretum of the University of Pennsylvania,an ever-changing horticultural displaygarden, features a spectacular collectionof rare and mature trees in a grandVictorian setting.MORE Gardens – Get ready for a stellarweek of eclectic garden treasures. Enjoy inconferenceand optional tours to rarely seenprivate gardens and behind-the-scene looksat dearly loved public treasures.MORE Speakers – Be inspired by leadersfrom inside and outside public horticulture whoshare new initiatives, innovative ideas, and bestpractices in each day’s distinct Plenary Session.MORE Sessions - Seven Tracks concentratedin two- to three-day blocks throughoutthe conference make it easy to get in and out ifyou cannot stay all five days. The 2011 conferencealso offers workshops, both on site and offsite, to enhance the learning experience.MORE Networking – Networkingofficially kicks off at the Opening Receptionon Tuesday, June 21, 2011. Emerging andcurrent leaders can network in the LeadershipWorkshop. Let’s do lunch—now you cansay it and mean it! A lunch is included everysingle day. And Section Meetings will be heldthroughout the week. You can share lunch orconverse over a cup of coffee at one of two“Common Grounds” sections. New this year,“Common Grounds” provides informal ways toconnect with your colleagues from inside andoutside of public horticulture. This year’s SocialCommittee is planning special activities anddinners at local hot-spots.There are MORE choices than ever in thisyear’s conference tracks:MORE EducationMORE Leadership and InnovationMORE Marketing and Guest ExperienceMORE HorticultureMORE ConservationMORE Donors and MembersMORE VolunteersIn short, the APGA Conference promises todeliver MORE...but not MORE of the same!Join us for More: The 2011 APGA RevolutionaryConference in Philadelphia, Pennsylvania, fromJune 21 to 25, 2011.More | 4


Schedule OverviewClick Schedule Overview areas below to learn more7:00 a.m. 12:00 p.m. 5:00 p.m.MONDAYJUNE 20Regration Desk OpenRegISTration Desk OpenExhibits Hall OpenTUESDAYJUNE 21stEducation PlenaryDr. Tim MerrimanEducation ILeadership & Innovation IMarketing & Guest Experience IOptional Full-Day Tours and WorkshopsLunch in Exhibits HallEducation IILeadership IIMarketing IIOptional Half-Day Public Garden Management WorkshopEducation IIILeadership & Innovation IIIMarketing IIIOpening Receptionin the Exhibits HallDinner on your ownWEDNESDAYJUNE 22ndHorticulture PlenaryMichael DiBerardinisMARKETING SECTION MEETINGRegISTration Desk OpenExhibits Hall OpenOptional Half-Day Tours and WorkshopsEducation IVLeadership &I nnovation IVMarketing & Guest Experience IVHorticulture IVolunteer IBlackbaud SessionLunch in Exhibits HallEducation VLeadership VMarketing VHorticulture IIVolunteer IIIn-Conference Event Part IAll tours lead to ChanticleerJenkins Arboretum and GardensScott Arboretum at Swarthmore CollegeHaverford College ArboretumBartram’s GardenChanticleerPart IIChanticleer EventTHURSDAYJUNE 23rdHorticulture IIIVolunteer IIIConservation IDonors and Members IExhibits Hall OpenRegISTration Desk OpenOptional Half-Day Tours and WorkshopsHorticulture IVVolunteer IVConservation IIDonors and Members IIKeynote Address Tom KelleyAwards LunchDirectors of Smal l& Medium Gardens ForumHorticulture VCommon GroundsVolunteer VConservation IIISection MeetingDonors and Members IIIDirector’s DinnerDinner on your ownFRIDAYJUNE 24thConservation PlenaryElizabeth JohnsonRegISTration Desk OpenOptional Half-Day Tours and WorkshopsLeadership vIConservation IVDonors and Members IVStudent Presentationsand poster sessionsCommon Grounds LunchSection Meeting LunchIn-Conference Event Part I, All tours lead to LongwoodBowman’s Hill Wildflower PreserveLandscape of Temple University AmblerBarnes ArboretumTyler ArboretumWinterthur Musuem, Garden and LibraryMt.Cuba CenterLongwood GardensPart IILongwood GardensEventSATURDAYJUNE 25thRegISTration Desk OpenDonors and Members PlenaryNicholas M.DonofrioNAPCC Members ForumLeadership viiConservation VDonors and Members VTour to Morris Arboretum of the University of Pennsylvania for LunchLongwoodGraduateProgram ReunionClick Here to download the Conference Schedule at a Glance PDF.*Times subject to changeMore | 5


SPONSORED BY:Dr. Tim MerrimanExecutive Director of the NationalAssociation for InterpretationTUESDAY • JUNE 21 • 2011Education Plenary SessionTime: 8:00 a.m. to 9:30 a.m.Connecting Audiences toYour Collections throughGreat InterpretationThoughtful interpretive planning is essential for helpingpeople connect with collections at public gardens,museums, parks, zoos, arboreta, and botanical gardens.This may mean a shift from a resourcebasedplanning approach to a marketbasedapproach that incorporates theprinciples of social marketing as well asinterpretation to touch the emotions ofour audiences. We must also considerhow to define the expected results ofan emotional connection in measurableterms aligned with our organization’smission. This presentation will identifybest practices required in makingemotional connections between peopleand collections while planning forspecific results.Dr. Tim Merriman has been executivedirector of the National Association forInterpretation (NAI) since 1995. His41-year career includes time spent as apark ranger/interpreter, nature centerdirector, science director, and researchmanager with federal, state, and nonprofitorganizations. Dr. Merrimanholds a PhD in communications alongwith zoology, botany, and educationdegrees. He is co-author with LisaBrochu of Personal Interpretation(2002), Management of Interpretive Sites(2005), History of Heritage Interpretationin the United States (2006) and Put theHeart Back in Your Community (2010).He is a Certified Interpretive Trainerand Planner, having worked on projectsin 17 nations.More | 6


TUESDAY • JUNE 21 • 2011Concurrent Sessions 10:00 a.m. – 11:30 a.m.More > E DUCATION • SESSION I More > LEADERSHIP AND INNOVATION • SESSION I More > M ARKETING &GUEST EXPERIENCE • SESSION IOn the Horizon for InterpretiveEducationModerator: Mary Burke, UC Davis ArboretumPresenters: Joseph Garlington, Creative InteractiveAttractions, Walt Disney Imagineering; Deborah Boyer,PhillyHistory.org, Azavea; Maureen McCadden,Longwood GardensLearn how mobile applications, augmented reality,location-based services, and new methods of cataloging“rich media” are transforming education and interpretationby encouraging learning across the lifespan. See howSPONSORED BY: Disney Imagineers and the developersof Philly History create newvisitor experiences, using mobiletechnology and interactive storytelling,to reveal hidden aspects ofpublic spaces.Public Gardens as Agents of Changefor a Sustainable FutureModerator: Richard Piacentini, Phipps Conservatoryand Botanical GardensPresenters: Molly Steinwald, Phipps Conservatory andBotanical Gardens; Steve Windhager, Santa BarbaraBotanic Garden; Tim Kenny, Minnesota Landscape ArboretumBe inspired by how fellow gardens are going beyond traditionalgarden boundaries and visitor experiences to radicallyincrease the number of people adopting sustainable lifestyles.Learn about outreach initiatives targeted at influencing keycommunity members, including businesses, teachers, visualcommunicators, scientists, and policy makers — makingSPONSORED BY: gardens major agents ofpositive change in healingthe relationship betweenhumanity and theenvironment.A Method to the Madness:Build Your Best Integrated Marketing CampaignPresenters: Marnie Conley, Longwood Gardens; KathrynGlass, Brooklyn Botanic Garden; Mary Tyrell, MayoSeitzCome to a session where you are center stage, you providethe real-life marketing challenge, and you leave with afiercely competitive marketing toolkit to develop your ownintegrated marketing communications campaign. Media andmarketing experts will teach you the basic constructs of anintegrated marketing communications campaign; the 1-2-3media buying process; how to create positioning statementsand key messages; and tips of the trade. Small to mid-sizedgardens with small marketing budgets, who are trying to buymedia internally and develop messaging without expertise,will find this session valuable. This is an active, highly participatorysession that will require each participant to bringideas, a marketing challenge, or a new exhibit being plannedto the table—to the group and to the strategists—so thatthere is collective learning and discovery.Less is More: BYOBag @ APGA 2011Instead of being given the customary conference bag, attendees are urged to B.Y.O.B—Bring Your Own Bag(and water bottle)! Join in our environmental efforts and recycle your favorite bag from a previous event. Any color,size, or material will do—APGA and the earth will thank you.More | 7


TUESDAY • JUNE 21 • 2011Concurrent Sessions 1:00 p.m. – 2:00 p.m.SPONSORED BY:EXPERIENCE MORE! 3 EDUCATION TOPICS IN ONE SESSION ...More > E DUCATION • SESSION IILiteracy in Bloom: BotanicalInspirations for Reading, Writing,and LearningPresenters: Kate Trzaskos, Longwood Gardens; PattyKoller, Pennsylvania Writing and Literature ProjectAs schoolyard gardens gain momentum, teachers searchfor ways to incorporate core curriculum into gardenbasedlearning. Longwood Gardens partnered with thePennsylvania Writing and Literature Project to reachteachers as well as students and engage them withgarden-inspired literacy activities. Learn implementationstrategies to create a similar program with potentialpartnership organizations near you!Bugged Out: Active Ways forChildren to Experience Insect-Plant InteractionsPresenter: Gail Manning, Fort Worth Botanic GardenLearn to get children completely involved in exploringthe interrelationship of insects and plants! Common toolsand sports equipment can convey the biological mechanicsin ways words and pictures cannot. Children get importantphysical exercise while engaging higher-orderthinking skills. It’s fun, and students understand obscureideas quickly.Growing Students in Science:A Community Partnership to Create Interestand Ability in the SciencesPresenter: Rebecca Thompson, The Holden ArboretumIn 2003, Growing Students in Science started with 650students in 30 classrooms in two school districts. It hasnow grown to 4,500 students in 200 classrooms in 13school districts. This highly successful program has beenpraised by teachers and administrators from diverse schooldistricts throughout Northeast Ohio. Learn how you canreplicate this success in your community.Give More: Service ProjectAPGA is planning a collaborative service project with the Pennsylvania Horticultural Society (PHS)at a key civic space in Philadelphia. Join us for an exciting opportunity to work hand-in-hand withPHS and their community partners and participate in a volunteer landscape improvement project.Date and time to be announced.More | 8


TUESDAY • JUNE 21 • 2011Concurrent Sessions 1:00 p.m. – 2:00 p.m.SPONSORED BY:EXPERIENCE MORE! 4 LEADERSHIP AND INNOVATION TOPICS IN ONE SESSION ...More > LEADERSHIP AND INNOVATION • SESSION IIThe Royal Botanic Garden Edinburgh(RBGE) Certificate in PracticalHorticulture—A Dynamic Wayof Delivering FormalizedPractical TrainingPresenter: Leigh Morris, Royal Botanic Garden EdinburghMany contemporary horticulture qualifications focus tooheavily on classroom theory and students collecting paperevidence. However, the RBGE Certificate in PracticalHorticulture lets students have fun and get their handsdirty while learning and simultaneously gaining a recognizedqualification, tailored to fit any horticulture institution.Public Gardens as Tourist AttractionsPresenter: Dean Runyan, Dean Runyan AssociatesGardens often attract tourists and other travelers from afar,visitors who can be particularly appealing because of theirspending patterns. However, directly marketing to thesevisitors is rarely cost effective for most gardens. The presentedresearch will help identify useful public attractionpartnerships and facilitate effective program developmentand marketing.Developing a Public Garden withCultural Connections: A Case Studyby Peckerwood Garden and The GardenConservancyPresenter: Bill Noble, The Garden ConservancyGain insight into how this case study can be a modelto help you expand your Garden’s reach. In addition topreserving its living collection, much of which faces thethreat of extinction in its native habitat, the PeckerwoodConservation Foundation focuses on conserving anotherimportant aspect of the region through its collection ofcontemporary Mexican folk art.An Update on the HealthyFoods and Gardens InitiativePresenter: Richard Piacentini, Phipps Conservatoryand Botanical GardensChildhood obesity and the disconnect between childrenand nature are hot topics today. This initiative addresses keyareas in the White House Report on Childhood Obesitywith a goal to develop a national program for APGAmember gardens based on a key set of requirements and acommitment to sharing ideas, programs, and experiences.This national program could have far-reaching benefits andraise the perceived value of public gardens in each of ourcommunities.More | 9


TUESDAY • JUNE 21 • 2011Concurrent Sessions 1:00 p.m. – 2:00 p.m.EXPERIENCE MORE! 2 MARKETING AND GUEST EXPERIENCE TOPICS IN ONE SESSION ...More > M ARKETING & GUEST EXPERIENCE • SESSION IIEverybody Wins: Creating a TrueMarketing OrganizationPresenters: Mike Sexauer, Pittsburgh Parks Conservancy;N. Barbara Conolly, Chatham Bars InnWould you like to multiply your marketing efforts withoutmultiplying your marketing budget? Participatory marketingcan turn your staff into a marketing machine, ready torecognize and seize every chance to increase awareness,raise attendance, boost donor contributions, and meet yourmission. Learn how to identify and seize marketingopportunities.More > M ARKETING & GUEST EXPERIENCE • SESSION IIThe Little Garden That Could: Usingthe Landscape to Drive EducationalProgramming and Community Outreachin Urban PhiladelphiaPresenter: Nicole Juday, Wyck Historic House and GardenWith no money and a tiny staff, Wyck’s garden reinventeditself in the space of three years: visitation has doubled,funding is up, and Wyck has become a presence in thePhiladelphia horticultural scene. Learn what we did (andwhy) and get strategies for transforming programs at anygarden. If Wyck could do it, so can you!Concurrent Sessions2:30 p.m. – 4:00 p.m.More > E DUCATION • SESSION III More > LEADERSHIP AND INNOVATION • SESSION III More > MARKETING & GUEST EXPERIENCE • SESSION IIIStarting a Distance Learning Program:The Mt. Cuba Center ExperiencePresenters: Eileen Boyle, Jeanette Zipf, and Brian Kelly,Mt. Cuba CenterHow can you take current programming and package itfor distance learning? There’s plenty of information at theuniversity level and in industry, but how does this informationtranslate to public gardens? As we delve into distancelearning, you’ll experience theviewpoints of a multi-mediaexpert, a horticulture educator,and a media coordinator.Extreme Conditions/InspiringSolutions—Finding Ways to AttractVisitors to Your Garden Year-RoundModerator: Elizabeth Lumbert, Dow GardensPresenters: Julianne McGuinness, Alaska BotanicalGardens; Nancy White, Desert Botanical Garden; CatherineHubbard, Rio Grande Botanic GardenSPONSORED BY:Discover how gardensare enticing visitors todiscover the beauty oftheir gardens even insweltering summers and frigid winters. Participants willlearn about the severe weather conditions of gardens inAlaska, Arizona, Michigan, and New Mexico and howthese gardens encourage visitation despite the extremes.A Guest Experience Model: DeliveringMore Service, More Knowledge, More Guestsand More RevenueModerator: Connie McCaw, Longwood GardensPresentors: Chuck Ross, Longwood Gardens; Diana Oreck,Representatives from the Leadership Center Ritz Carlton,Ritz Carlton Hotels; Julie Sajda, Restaurant AssociatesIn today’s economy, extraordinary service is the key tosustaining a healthy, long-term business model. Learn thekey components of building successful business modelsthrough guest service excellence, including the importanceof partnerships and training staff to build sales and loyaltyto your public garden.More | 10


TUESDAY • JUNE 21 • 2011Optional Full-Day Tours200 Years of du Pont HospitalityTime: 8:00 a.m. to 6:00 p.m. Fee: $65, includes lunch at Winterthur Museum, Garden and LibraryNEMOURS MANSION AND GARDENSHAGLEY MUSEUM AND LIBRARYThe first stop is recently restoredNemours Mansion and Gardens, theformer estate of Alfred I. du Pont.Nemours—the grandest residence everconstructed in Delaware—is a full oneacre under a roof. Its gardens are still thefinest example in North America of aformal, French garden. Next we visitWinterthur Museum, Garden andLibrary whose 1,000 acres encompassrolling hills, streams, meadows, andforests. Founder Henry Francis du Pont(1880-1969) developed an appreciation ofnature as a boy that served as the basis forhis life’s work in the garden. Then it’s onto Hagley Museum and Library wherethe du Pont story begins. Located on 235acres along the banks of the BrandywineRiver, Hagley is the site of the gunpowderworks founded by E. I. du Pont in 1802.Your last stop is Patterns, the privateresidence of Governor and Mrs. Pierre S.du Pont. The realization of Patterns hasbeen a collective effort, with each designerproviding original ideas. The depth of theinput and talent from all involved succeededin achieving the overall vision.WINTERTHUR MUSEUM, GARDEN AND LIBRARYPATTERNSPhiladelphia Green Urban TransformationTime: 9:00 a.m. to 3:30 p.m. Fee: $65, includes lunch at Johnny Brenda’s RestaurantExplore some of the most innovativeand successful urban greening initiativesthroughout the city of Philadelphia.Washington Avenue Green features nativewoodlands and meadows, demonstratinginnovative approaches to re-purposing anindustrial landscape. Meanwhile, an unusedpier at the end of Race Street near theBen Franklin Bridge is being transformedinto a dynamic, multi-use public space.At Liberty Lands Park, the PennsylvaniaHorticultural Society (PHS) designed andinstalled a stormwater management systemthat includes an ADA-accessible performancestage and a rain garden.The Big Green Block in New Kensingtonwill serve as a model of best practices insustainability, including stormwater management,energy conservation, greening,and neighborhood mobility. The SpringGardens, created in the 1990s with supportfrom PHS, occupies a full city blockand involves 180 participating gardenerscollecting, and breeding these plants formany decades. We’ll end at Michael Petrie’sHandmade Gardens, a two-acre plantnursery, garden shop, and landscape designbusiness launched in March 2008 by thisaward-winning Philadelphia Flower Showdesigner and garden artist.More | 13


TUESDAY • JUNE 21 • 2011Optional Full-Day ToursUnique Ecology and Culture of the Pine BarrensTime: 8:30 a.m. to 6:30 p.m. Fee: $65, includes a boxed lunchExplore the unique ecology of sandy, acidic,nutrient-poor soils in the Pine Barrens.This ecosystem supports a diverse spectrumof plant life, including orchids andcarnivorous plants. We will also learn howhuman culture has survived in this toughenvironment. Visit the rare pygmy PitchPines and learn about the frequent fireecology of the Wharton State Forestand the bog ecology of Webb’s Mill. Inaddition to the great natural sites, wewill investigate the human culture of thistough environment which is not conduciveto traditional agriculture. A visit toa cranberry bog farm will highlight thecurrent economic driver in the region.LINDEN HILL GARDENSNative Retreat to Cutting Edge CollectionsTime: 7:45 a.m. to 4:30 p.m. Fee: $65, includes a boxed lunchThis tour through Bucks County, renownedfor its natural scenery, farmland,and colonial history, will highlight theregion’s best collection of public andprivate gardens. Enjoy a stroll throughBowman’s Hill Wildflower Preserve’s134-acres of picturesque woodlands andnative plant meadows—Bucks County’snative plant wonderland! Specializing inrare, unusual, and cutting-edge plants,Linden Hill Gardens is the retail destinationfor collectors, connoisseurs, and plantenthusiasts. Gain inspiration as you enjoya picnic lunch surrounded by creativelydesigned display gardens, garden vignettes,and the picturesque landscape. Finally,enjoy the home garden of Barbara Tiffany:The Gardens at Mill Fleurs. Locatedalong the Tohickon Creek, this privateBuck’s County garden is packed with rareand unusual specimens and a world-classHosta collection, and overflows withgarden whimsy.More | 14


TUESDAY • JUNE 21 • 2011Optional Full-Day WorkshopsCreating Criteria for New EducationPrograms: A Huge Small StepTime: 8:00 a.m. to 4:30 p.m.Location: Loews HotelFee: $95 includes boxed lunchPresenter: Kitty Connolly and Rachel Vourlas,Huntington Botanical GardensLearn how you can take advantage of the initial waveof enthusiasm surrounding new projects. Discover howto evaluate against selected criteria to judge a project’selements to achieve overall goals by: Working in teams,learning how criteria can be used to guide decision making,reviewing working examples, and exchanging ideas andexperiences.Unleashing Personal CreativityTime: 8:00 a.m. to 4:30 p.m.Location: Winterthur Museum, Garden and LibraryFee: $75 includes lunch and transportationPresenter: W. Gary Smith, W Gary Smith DesignSometimes we forget the importance of simple creativityunfettered by practical realities. All artistic expressionbegins with the self, and everyone is an artist. This workshopwill explore techniques for encouraging personalcreativity as an essential part of the design process. AmidstWinterthur’s Enchanted Woods, participants will learnhow to express their own “artist within,” practice simple,“kindergarten-level” tools and techniques for unleashingpersonal creativity, learn artists’ ways of recording creativeideas to share with others, and create a written and visualvocabulary that is particular to the design project.A Day at Fordhook Farm: the AmericanLandmark Where W. Atlee Burpee HelpedRevolutionize American HorticultureTime: 8:00 a.m. to 4:30 p.m.Location: Forkhook FarmFee: $25 includes lunch and transportationPresenter: George BallSPONSORED BY:Celebrate the 135th anniversary of Fordhook Farm inDoylestown, Pennsylvania, founder W. Atlee Burpee’s firstresearch farm. The morning session includes a tour of 15acres of ornamental and vegetable gardens and trials, apresentation on plant research methods, and demonstrationsin the Farm’s kitchen gardens. The afternoon sessioncovers new varieties from Burpee, The Cook’s Garden,Heronswood Nursery, and a tour of nine designed gardens.More | 15


TUESDAY • JUNE 21 • 2011Optional Full-Day WorkshopNAPCC ReviewerTraining WorkshopTime: 7:00 a.m. to 4:15 p.m.Location: Scott Arboretum of Swarthmore CollegeFee: $15 public transportation fee,remainder sponsored by Scott Arboretumof Swarthmore CollegePresenters:Pam Allenstein, NAPCC Manager;Chris Carmichael, NAPCC Chair;Andrew Bunting and arboretum staff, Scott ArboretumDesigned to train future NAPCC reviewers, this workshopfeatures mock onsite reviews guided by experiencedreviewers. Participants gain a thorough understandingof the field review process and components of a quality,collaborative collections program. All application typeswill be covered: individual, multi-institutional, and thenew additions to an existing NAPCC multisite collection.Curators, plant recorders, and related disciplinesare invited to attend. Participants will join the NAPCCreviewer pool.More | 16


WEDNESDAY • JUNE 22 • 2011Concurrent Sessions 10:00 a.m. – 11:30 a.m.More > E DUCATION • SESSION IV More > LEADERSHIP AND INNOVATION • SESSION IV More > M ARKETING &GUEST EXPERIENCE • SESSION IVTen Ways for Gardens to Develop aSustainable Scientific CommunityModerator: Dr. Carl E. Lewis, Fairchild Tropical BotanicGardenPresenters: Amy Padolf, Fairchild Tropical Botanic Garden;Molly Steinwald, Phipps Conservatory and BotanicalGardens; Jennifer Schwarz-Ballard, Chicago Botanic GardenAs the number of trained science professionals in ourworkforce declines, botanic gardens play an important rolein developing educational programs that build and sustainthe interest of young people from diverse backgrounds.Methods for connecting education programs to gardenbasedscience will be explored. Using these tools, gardenswill lead students toward careers in environmental scienceand help build the next generation of garden professionalsfrom within their communities.SPONSORED BY:More People, More Urbanism,More Heat, More Drought: The Roleof Botanical Gardens in the MetropolisModerator: John Cary, Next American City MagazinePresenters: Dennis McGlade, OLIN; Todd Forrest,The New York Botanical Garden; Drew Becher, PennsylvaniaHorticultural Society; Claire Sawyers, Scott ArboretumAs an increasing number of people migrate from thesuburbs and countryside to urban areas, how can botanicalgardens support urbanity in our rapidly growing cities?Through research and species exploration, the world’sbotanical gardens can provide plants that will not onlylive but thrive in theseSPONSORED BY:new urban and artificialenvironments, therebytempering the builturban condition.More RESULTS for Your Public GardenRetail Operation!Moderator: Madeline Dobbs, APGAPresenters: Andrew Andoniadis, Andoniadis Retail Services;Kimberlee Riley, Jefferson National Parks Association;Jan Simons, Missouri Botanical GardenLearn how to beat the Museum Store Association IndustryReport benchmarks for store performance! As we all know,the public garden visitor is more economy conscious,Internet savvy, and quality-time focused than ever before.Managing the financial performance of your gardenstore, developing an online presence for it, and connectingwith garden enthusiasts through events and activities willdirectly impact your sales results!More fun in Philly:The APGA 2011 social committee is hard at work planning fun, Philly-focused outings so attendees can experience MOREof Philadelphia. Known for far more than its rich history, Philly has recently developed a reputation as a destination for greatrestaurants. Our host hotel is in the perfect location to walk to many of the best eateries in the city. We’ve put together somegreat itineraries to get you out and about with other conference attendees to experience the best of Philly. Guides will leadyou on interesting walks to your dining destinations. Outings may include themes such as “Beer Nuts”, “Art Smart”, “Puttingon the Ritz”, “Old Philly” or “History Buffs.” It’s not every day you get to stroll past the Liberty Bell on your way to dinner!We hope you’ll join us. Strolls are planned for Tuesday and Thursday evenings. More details to follow.More | 20


WEDNESDAY • JUNE 22 • 2011Concurrent Sessions 12:45 p.m. – 1:45 p.m.EXPERIENCE MORE! 2 EDUCATION TOPICS IN ONE SESSION ...More > E DUCATION • SESSION VMore > E DUCATION • SESSION VMore > LEADERSHIP AND INNOVATION • SESSION VHow Does Your Edible Garden GrowHealthy Kids? Addressing ChildhoodObesity in Your Public GardenPresenter: Julia Hansel, Franklin Park ConservatoryHow does a public garden address the childhood obesityepidemic in this country? By growing, harvesting, preparingand sharing food with children and families. Teachingchildren and families where their food comes from andhow to grow and prepare vegetables and fruits is essentialto expanding children’s palates and sets them up for alifetime of positive eating behaviors. In this session, learnhow to integrate a culinary garden into nutrition and foodeducation. Gardens can not only grow healthy food—theycan also grow healthy kids!SPONSORED BY:Landscape for Life: A Free Resourcefor Public Gardens on Sustainable HomeGardeningPresenters: Susan Rieff, Lady Bird Johnson WildflowerCenter; Holly Shimizu, US Botanic GardenLeave this session with everything you need to host a seriesof sustainable gardening classes at your garden or partnersite. The session includes a downloadable workbook,downloadable curriculum including instructor presentationsand hand outs, and a colorful, informative overviewbrochure about the program, “Landscape for Life: YourGuide to Harnessing Nature’s Power for a Healthy, BeautifulGarden.”MOREPublic Gardens as Sentinels:Uniquely Positioned to Detect and EducateModerator: Rachel McCarthy, Cornell UniversityNortheast Plant Diagnostic NetworkPresenters: George Hudler, Cornell University-NortheastPlant Diagnostic Network; Amanda Hodges, University ofFlorida-Southern Plant Diagnostic Network; Casey Sclar,Longwood Gardens Inc; Dan Stern, AmericanPublic Gardens AssociationThe Sentinel Plant Network (SPN) is a collaborativeproject with APGA and the National Plant DiagnosticNetwork (NPDN) to promote the early detection of andrapid response to pests and pathogens that might jeopardizeplant conservation goals. Public gardens are uniquelypositioned as sentinel systems and provide ideal platformsto educate a wide spectrum of gardeners. The purpose andgoals of the SPN andSPONSORED BY:training opportunitiesfor garden staff will behighlighted.PERSPECTIVESINNOVATIONPROFESSIONALSMore | 22


WEDNESDAY • JUNE 22 • 2011Special SessionYou don’t want to miss THIS Lunch!Time: 11:30 a.m. to 12:30 p.m.Location: Loews HotelFee: Included in Conference RegistrationSPONSORED BY:So, what did YOU say? Come learnabout the APGA Member surveyresults from the 2011 NonprofitFundraising Survey that measuresthe impact of economic conditions within the community onfundraising efforts for nonprofit organizations compared toprevious years. We have aggregated the APGA Membershipsurvey data and analyzed it separately to share with you.So, how can YOU leverage this information? Learn how totake these research findings and leverage Altru, Blackbaud’sfirst technology solution that centralizes all information botanicalgardens need, allowing you to strategically unite yourentire organization, personally engage each supporter, andmake every visitor experience exceptional. Blackbaud will beshowcasing the power of the APGA Altru Affinity Program,so grab your lunch and join the party!“APGA is committed to raising the professionalism of ourmember gardens. In today’s uncertain economic climate,we know that our members need acompetitive edge in all areas of theirbusiness, as well as the ability tostreamline their operations. Therefore,APGA is pleased to offer theAltru Affinity Program to providea discount on Altru to our APGAmember gardens.”- Daniel J. Stark, APGA Executive DirectorMore | 23


WEDNESDAY • JUNE 22 • 2011In-Conference Event Part I All tours lead to ChanticleerTOUR OPTION TWOTime: 2:00 p.m.Haverford College ArboretumThe history of the 216-acre Haverford College Arboretumgoes back to 1834 when the English gardener WilliamCarvill was hired by college founders to transform 60 acresof farm land into a functioning campus. His landscapeplan, now in the college archives, reflects the influenceof Sir HumphryRepton with rollinglawns, sweepingvistas and theplacement of trees inartfully naturalisticways. This, the oldestplanned college landscapein the country,marked its 175thanniversary in 2009.The arboretumincludes severaloriginal oaks in itscollection of more than 2,500 labeled trees. Other highlightsare an 18-acre Pinetum of mature conifers, a DuckPond, colorful and diverse perennial gardens, two Asianinspiredgardens, and a Peace Garden, all within a 2.2- mileNature Trail running along the campus perimeter. Notabletrees include a direct descendant of the original PennTreaty American elm under which William Penn signed apact of unity with Native Americans in 1682.More | 25


WEDNESDAY • JUNE 22 • 2011In-Conference Event Part I All tours lead to ChanticleerTOUR OPTION THREETime: 2:00 p.m.Scott Arboretum of Swarthmore CollegeThe Scott Arboretum, the 300-plus-acre campus ofSwarthmore College, exhibits more than 4,000 kinds ofornamental plants, displaying the best trees, shrubs, vines,and perennials for the region. Established in 1929 as aliving memorial to Arthur Hoyt Scott through a bequestfrom Mr. Scott’s family, the mission of the Arboretum isto display plants suited for home gardens and to educatethe public.The Arboretum’s gardens are uniquely set amidst a busycollege campus. While pursuing its mission, theArboretum has integrated the everyday needs of thecollege community with its plantings. Adam Levinedescribed the Scott Arboretum of Swarthmore Collegeas “the most beautiful campus in United States” in hisbook entitled A Guide to Great Gardens of the PhiladelphiaRegion.This integration of campus and garden showcase severalsustainable landscape techniques. The campus hasthree green roofs providing relaxing views from studentdorm rooms. The college’s LEED certified building, theScience Center, features porous pavement, infiltrationbeds of eye-catching prairie dropseed grass, dramaticrain staircases, and a cistern that collects rain which isdistributed to the surrounding gardens. As part of ourmission to showcase great plants for home gardeners, wehave several trials of lawn alternatives throughout campusfor those who dislike mowing. Our BioStream garden isa unique and attractive rain garden handling rainwaterrunoff from the upper campus.More | 26


WEDNESDAY • JUNE 22 • 2011In-Conference Event Part I All tours lead to ChanticleerTOUR OPTION FOURTime: 2:00 p.m.Bartram’s GardenBartram’s Garden is a National Historic Landmark andhome of famed 18th century explorers and naturalists, Johnand William Bartram. It is located on the banksof the Schuylkill River, just minutes from Center CityPhiladelphia. The Bartrams are credited with identifyingand cultivating more than 200 North American plants,many of which were shared with the likes of BenjaminFranklin, George Washington, and Thomas Jefferson. In1765, John Bartram was appointed King George III’sRoyal Botanist to North America and was considered byCarl Linnaeus to be the “greatest natural botanist in theworld.”Highlights include the Franklinia alatamaha, saved fromextinction by the Bartrams and named for John Bartram’sgreat friend, Benjamin Franklin, and the oldest Gingkobiloba specimen in North America. The Lower Gardenfeatures herbaceous and woody plants, all native speciesthat were listed in the Bartrams’ 1783 catalogue and subsequenteditions. Look for native beauties such as CarolinaAllspice, Virginia Sweetspire and Witherod Viburnumamid a carpet of ferns and wildflowers.The Bartram house, hand built by John Bartram more thanfour decades, and the oldest standing barn in Philadelphiacounty are also unique features of the site. The riversidemeadow offers spectacular views of the Philadelphiaskyline and the restored native wetland provides importanthabitat for wildlife. The site is managed by the JohnBartram Association, established in 1893, in partnershipwith the Philadelphia Department of Parks & Recreation.More | 27


WEDNESDAY • JUNE 22 • 2011In-Conference Event Part ITOUR OPTION 5, 2:00 p.m.Can’t wait to see Chanticleer?Start early and see More on your own!More | 28


WEDNESDAY • JUNE 22 • 2011In-Conference Event at ChanticleerTime: 4:00 p.m. to 6:00 p.m.Tour and RefreshmentsAs soon as you arrive at Chanticleer, A Pleasure Garden,you will notice that something is different here. A lateafternoon stroll through the lush and diverse areasof Chanticleer will confirm this. Verdant woodlandsand rolling pastures serve as background to the uniquehorticultural experience that awaits APGA ConferenceAttendees.Light refreshments will make your experience an evenmore personal one, like one you might have enjoyed whenthe Rosengartens lived in the homes on the property.Chanticleer is truly a team effort. Seven horticulturistsshare a vision with the executive director and he with theboard of directors to make this one of the most intimate andwonderful experiences in this region.Garden DescriptionExuberant seasonal container and bedding schemes fillformal courtyards where vibrant foliar energy tempersthe historic architecture of the original homes. A formertennis court is at play with color, now maintained as amixed border of season-long excitement. Leaving the morestructured portions, a welcoming cobble-lined path escortsyou on your journey. You’ll walk through the serpentine, afusion of agriculture and aesthetics, blending the beauty ofagronomic crops with a reconnection of people to plants.SPONSORED BY:More | 29


WEDNESDAY • JUNE 22 • 2011In-Conference Event at ChanticleerChanticleer continued ...The shade of the Asian woodland beckons you next. This peacefuloasis of plants of Asian provenance grows under a canopy ofmature American deciduous trees. Paths and bridges, nooks andvistas, emerge in this garden of discovery. The talent of the staffbecomes evident in other ways, such as in the furniture and furnishingsin these gardens, mostly constructed by the gardenersthemselves in the winter. An Asian-inspired restroom offers theusual relief plus shade and a seat to contemplate the building’snear seem less integration into its surroundings.Leaving the shade of the woodland you emerge into the light ofthe pond garden. A series of ponds, each with its own personalityand occupants, connected by active spillways delight the senses.Water lilies bloom, marginal plants intrigue and bog plantsfascinate in this moisture-based environment. Take a moment tolisten to the insects, the amphibians, and experience this worldwith child-like wonder again. After a brief stroll through theadjoining woodland, the ruin emerges in the distance. Delightfulor disturbing, you need to decide for yourself. A constructedruin of the stone home that once was the home of the visionarywho saw Chanticleer as a thing to be shared. The ruin’s pocketsand corners overflow with the enthusiasm and detail that onlya passionate horticultural staff can cultivate. Wandering just afew steps away from the ruin you will find yourself in the gravelgarden, a place filled with scents, sounds and movement and avaguely Southwestern feel.Dinner at ChanticleerTime: 6:00 p.m. to 8:00 p.m. Fee: $55 Guest Fee: $95As one approaches the reception tent, the vegetable and cutflower garden reveals itself as the production area long beforethis was a public garden. Handcrafted seats, attention to detail,and a stream of things await your discovery. As does the newlyopened, nearby woodland of eastern American plants.You’ll be extending your stay and expanding yourpalette, if you choose to join us for dinner. Visit placesyou may have missed earlier in the afternoon, andreconnect with friends. Chanticleer will celebratethe season and the bounty of the Delaware Valleywith a tasting menu served on our longest day of theyear. Multiple dining stations around the garden willentice you to taste, stroll, and indulge in the pleasureof the garden. The evening will conclude with a sweetdessert, a catchy tune, and a lasting memory.More | 30


WEDNESDAY • JUNE 22 • 2011Optional Half-Day ToursJohn Heinz Wildlife RefugeTime: 8:00 a.m. to 11:00 a.m. Fee: $40Encompassing just less than 1,000 acres, theJohn Heinz National Wildlife Refugeat Tinicum provides green relief from thesurrounding built environment—and notjust for people! The refuge attracts morethan 200 bird species, providing food,water, shelter, and a resting place on theirtwice-yearly migrations. It is also thehome to about 85 bird species that eitherlive here year round or use the refuge astheir final stop on their migration routes.In 2010, the refuge had its first successfulbald eagle nest; theadults hatched twoyoung! In additionto a hike throughthe refuge, the tourwill explore theCusano EnvironmentalEducationalCenter featuring an on-site MarshMachine and sustainable design utilizingrecycled building materials such as plastic,bottles, and discarded tires.BARTRAM’S GARDENTHE SOLITUDEPhiladelphia’s 18th Century Garden LegacyTime: 9:00 a.m. to 12:30 p.m. Fee: $40Located on the banks of the SchuylkillRiver, Bartram’s Garden is a NationalHistoric Landmark and the home offamed 18th century explorers and naturalists,John and William Bartram. Thefather and son are credited with identifyingand cultivating more than 200 NorthAmerican plants, many of which wereshared with the likes of Benjamin Franklin,George Washington, and Thomas Jefferson.Carl Linnaeus considered John Bartramto be the “greatest natural botanist in theworld.”In 1784, John Penn, grandson of WilliamPenn, constructed The Solitude, acountry retreat now located at the heart ofAmerica’s first zoo, the Philadelphia Zoo.Raised in England on an estate landscapedby Lancelot “Capability” Brown,Penn developed his Schuylkill River villain the mid-eighteenth-century Englishtradition. We tour the restored villa, aswell as the recently restored grounds.More | 31


WEDNESDAY • JUNE 22 • 2011Optional Half-Day ToursTwo Unique Gardens in the Garden StateTime: 8:15 a.m. to 12:15 p.m. Fee: $40CAMDEN CHILDREN’S GARDENMEDFORD LEASThe Camden Children’s Garden isdesigned for children and families as aspecial place to explore and discover thenatural world. This four-acre garden provideshorticultural experiences for creativeand imaginative play, from a four seasonsbutterfly house and a maze to the ArrowRiver Train that carries children througha railroad garden of miniature landscapescomplete with a 10-foot-high waterfall,tiny buildings, and model trains. Openedto the public 11 years ago, the Gardenis located on the Camden Waterfront,directly across the Delaware River fromCenter-City Philadelphia. Next you’ll visitMedford Leas—home to the Lewis W.Barton Arboretum and Nature Preserve.This Quaker-related, not-for-profit 168-acre community for adults aged 55 andolder is designated as an arboretum andfeatures landscaped grounds, courtyardand patio gardens, a pinetum of exoticpines, wildflower meadows, recreationalareas, and natural woodlands andwetlands.HAPPENSTANCE FARMFOXFODDER FARMPrivate Farms and Gardens of WilmingtonTime: 8:00 a.m. to 11:45 a.m. Fee: $40Happenstance Farm will always be a“work in progress,” incorporating everchangingbeds of flowering shrubs, awildflower meadow, a walled herb andvegetable garden, and ponds. The intent ofthe garden is to convey the informal feelingof a farm while using a wide varietyof plants, some of which are rare or hardto find. There are many “passalong” plantswhich have come from generations ofgardens and gardeners and represent treasuredmemories of friends and relatives.Located on a western facing slope ofthe Brandywine River, Foxfodder Farmcaptures the romantic beauty of theBrandywine Valley, with its scenic views ofthe surrounding pastoral landscape, stonewalls, mature trees, and horse pasture. Theproperty has been owned by the samefamily for generations and is home to avariety of garden novelties, including a“rare plant nursery,” chickens, a new waterfeature, and unique specimen trees andshrubs acquired through the local RarePlant Auction®.More | 32


WEDNESDAY • JUNE 22 • 2011Optional Half-Day WorkshopLONGWOOD GARDENSConservation Initiatives of theBrandywine Conservancy andLongwood Gardens in theBrandywine River ValleyTime: 8:00 a.m. to 11:30 a.m.Location: Longwood Gardens andBrandywine ConservancyFee: $65Presenters:Tom Brightman, Longwood Gardens;Mark Gormel, Brandywine ConservancyHorticultural institutions have a rich history of landconservation in the Brandywine Valley. Through thephilanthropic efforts of the du Pont family, institutionssuch as the Brandywine Conservancy and LongwoodGardens have consistently led the land conservation andpublic garden communities in innovative conservationpractices.LAURELS PRESERVETom Brightman, land steward for Longwood Gardens,and Mark Gormel, horticultural coordinator for theBrandywine Conservancy, will tour visitors through theirrespective facilities. Learn about storm-water managementdesign with native plants, local native seed collectionefforts, and sustainable land management techniques.More | 33


THURSDAY • JUNE 23 • 2011Concurrent Sessions 8:15 a.m. – 9:45 a.m.More > H ORTICULTURE • SESSION IIIInnovative Approaches to OverlyMature Trees in the LandscapeModerator: Jim Salyards, Filoli CenterPresenters: Alex Fernandez, Filoli Center; Dan McCarthy,Olmstead Center for Historic Preservation,National Park Service; J. Paul Swartz, Michigan StateUniversity; Shawn Kister, Longwood Gardens;Grace Chapman, Ambler Arboretum, Temple UniversityWhat is the protocol for dealingSPONSORED BY:with overly mature plants inthe landscape? Does a gardenchoose to renovate, replant, remove,or relocate them? In thissession, experts will give their thoughtful and innovativetakes on the methods, along with the politics, costs, andconcerns behind each of the choices on the table.More > VOLUNTEER • SESSION IIIGood Seeds and Wild Weeds—Volunteers and Risk ManagementPresenters: Lois Kuter, Academy of Natural Sciences;Karen Fink, National Constitution Center; Michael Kruelle,Hillwood Estate and GardenWhat do you do when a volunteer becomes a detrimentto your program? How do you fire a volunteer gracefully?What can you do to ensure you get great volunteers? Apanel of experienced volunteer program directors will addressbest practices in hiring and firing volunteers. Learnhow to sow the right seeds, nourish growth, and pulldestructive weeds in engaging volunteers in your work.More > C ONSERVATION • SESSION ITowards Operational and CulturalSustainability in Public GardensModerator: Mark Winnicki, Longwood GardensPresenters: Casey Sclar, Longwood Gardens;Libby Bernick, Five Winds International; John Byrne,University of DelawareSPONSORED BY:When integrated through an organization’sMission, Vision and Values,its leadership and every employee,sustainability programs quicklyturn ‘viral’ and become part of anorganization’s DNA. Corporate andinstitutional leaders will share how public gardens havecreditability and are great springboards for sustainableoperational practices. They’ll also review the methodologyand key components of this soil to sky strategy.More > D ONORS AND MEMBERS • SESSION ISPONSORED BY:Membership Tweaks, Tune-Ups,and Face-LiftsPresenters: Diane Ward, Membership Matters!;Alison Thornton, Morris Arboretum of theUniversity of Pennsylvania; Stephanie Phillips,Bartram’s GardenWhile audiences havechanged during the pastdecade, many membershipmodels have not adapted to changing needs. Members arethe lifeblood of small to mid-sized gardens. In the neweconomy, it’s increasingly important to understand the trueimpact of membership on an organization and what drivesmembership—mission, perceived value, or both. Discoverthe challenges and opportunities for managing and growingmembership programs with a changing donor base andlimited resources.More | 34


THURSDAY • JUNE 23 • 2011Concurrent Sessions 10:00 a.m. – 11:30 a.m.More > H ORTICULTURE • SESSION IVSustaining Collections in the Face ofAdversity: More Strategies for SuccessModerator: Andrew Gapinski, The Arboretum at Penn StatePresenters: Emily Griswold, UC Davis Arboretum;David Michener, The University of Michigan MatthaeiBotanical Gardens and Nichols Arboretum; ChristopherCarmichael, University of California Botanical Garden;Michael Dosmann, The Arnold Arboretum of HarvardUniversitySPONSORED BY:How vulnerable is your plantcollection to external or internalthreats? From natural disastersand biological agents to financialstrains and leadership changes, many challenges canimpede collection preservation. Learn how three gardenshave sustained robust collections in the face of biologicaland financial challenges, and join a dynamic discussionabout proactive strategies that you can use to ensure thelong-term survival of your core plant collections.More > VOLUNTEER • SESSION IVHow I Ruined the Docent Program:The Challenges and (Eventual) Successes ofWorking with Volunteer StaffModerator: Kitty Connolly, The Huntington BotanicalGardensPresenters: Mikki Heydorff, The Huntington BotanicalGardens; Arlene Ferris, Fairchild Tropical Botanic Garden;Christopher Lowe, Franklin Park ConservatoryAt one time or another, most garden professionals havefaced challenges working with docents. It’s time to ownup to our own role in creating those challenges. This panelwill reveal the perils of professionalizing docent programswithout fully recognizing the motivations, and limitations,of volunteers.More > C ONSERVATION • SESSION IISustainable Leadership in PublicGardens: Lessons from Garden Pilot Projectswithin the Sustainable Sites InitiativeModerator: Melanie Sifton, Humber ArboretumPresenters: James Ward, North Carolina Botanical Garden;Stephanie DeStefano, American University; Jose Alminana,Andropogon Associates; Kelly Ogrodnik, Phipps Conservatory;Sheila Brady, Oehme, van Sweden & Associates, Inc.SPONSORED BY:Sustainable Sites Initiative (SITES)released voluntary guidelines andperformance benchmarks for sustainableland design, construction,and maintenance practices. Publicgardens have shown great leadership in the SITES project,as numerous APGA gardens volunteered to test thesystem. Landscape architects, project managers, and gardenleaders will discuss the benefits and challenges of SITES,and share how they work with nature to ensure built gardensmimic natural systems of this soil to sky strategy.More > D ONORS AND MEMBERS • SESSION IIDynamic Combinations: HowVolunteer Fundraisers Can InspireSignificant Garden GiftsModerator: Beverly Duzik, Desert Botanical GardenPresenters: Oonagh Boppart and Hazel Hare, Desert Botanical Garden;Emily Emerick, Ladew Topiary Gardens; Melissa Calvert and Ann Reed,Morris Arboretum of the University of Pennsylvania.Extraordinary volunteers from the Desert Botanical Garden, Ladew Topiary Gardensand Morris Arboretum share their personal stories of becomingfundraising leaders for the gardens they love. With professionalstaff partners from each garden, these dynamic individuals willsuggest ways to identify, nurture, and effectively engage volunteersto cultivate, solicit, and steward generous gifts to support the missionsof public gardens.SPONSORED BY:More | 35


Tom KelleyGeneral Manager, IDEOTHURSDAY • JUNE 23 • 2011Leadership and Innovation KeynoteTime: 11:45 a.m. to 1:45 p.m.SPONSORED BY:Fostering a Culture of InnovationThere is not an institution in the world that does notwant to be more creative or more innovative. But howdo you move beyond the business-as-usual way ofdoing things and become a creative powerhouse?Public gardens are often places ofinspiration for our guests. But how dowe inspire our own staffs and colleaguesto think innovatively? How do you hire,nurture, and retain innovative thinkersand talent? What are the characteristicsof an innovative organization? How canan organization be innovative when staffand finances are alreadystretched to the max?Tom Kelley knows allabout how to foster aculture of creativity anddevelop processes forcontinuous innovation.Kelley is the general manager of IDEO,the widely admired design and developmentfirm that brought us the Applemouse, the Palm V, and hundreds ofother cutting-edge products and services.He helped manage IDEO, often namedamong the world’s most innovativecompanies, as it grew from 20 designersto a staff of more than 500 and is widelyadmired as one of the most successfulpractitioners of managing innovation.He has authored two books on the subject—TheArt of Innovation, in which hedescribes IDEO’s “deep dive” approach tosuccessful product creation, focusing onbrainstorming and teamworkas invaluable tools, andhis The Ten Faces of Innovation,which reveals ten uniquestrategies for making surethat good ideas make it tomarket.Kelley was named the first-ever ExecutiveFellow by the dean of the Haas BusinessSchool, University of California Berkeley,and received the 2009 Kellogg Awardfor Distinguished Leadership fromthe Kellogg School of Management,Northwestern University. More | 37


THURSDAY • JUNE 23 • 2011Awards LuncheonAPGA ATLANTA 2010, Awards CeremonyAwards LuncheonTime: 12:00 p.m. to 1:30 p.m.Fee: Included in registration fee (Registrants Only)Each year APGA recognizes theoutstanding achievements of itsmembers through its awards. TheAwards Ceremony celebratesthose who have made exceptionalaccomplishments in public gardensand professionals who aremaking a difference in public horticulture. The Awards Ceremony isa highlight of the conference. Awards to be given include HonoraryLife Member, Award of Merit, ProfessionalCitation, Award for Program Excellence,Horticulture Magazine Award for GardenExcellence, and the APGA Service Award.SPONSORED BY:More | 38


THURSDAY • JUNE 23 • 2011MORE Special Sessions:Common Grounds:New PerspectivesTime: 3:00 p.m. to 5:00 p.m.Location: Loews Philadelphia HotelFee: Included in Conference RegistrationIn this café-style session, expose yourself to More.Learn about the work, mission and professionalpartnership opportunities offered by other horticulturerelatedorganizations during brief get-to-know-youpresentations. Discover current projects and initiativesthat may benefit and be of interest to you, yourstaff and your organization. New industryconnections are just waiting to be made.APGA Professional Section MeetingMORE Networking & MORE InvolvementTime: 3:15 p.m. to 4:45 p.m.Location: Loews Philadelphia HotelAPGA Professional and Garden Sections are focusedgroups providing a variety of networking and informationsharing opportunities for APGA members. Some ofthese opportunities include Professional DevelopmentWorkshops, writing articles for the Public Garden,webinars, contributions to the online resource centerand newsletter articles. All Attendees are welcome toany of the following Section meetings:• Conservatory andSupport Facilities• Education• Grounds Management• Plant Conservation• Plant Nomenclature andTaxonomy• Volunteer Management• College and UniversityGardens• Emerging Professionals• Information TechnologyDirector’s of Small and MediumGardens ForumTime: 2:00 p.m. to 4:30 p.m.Location: Loews Philadelphia HotelAPGA has dedicated this time during the conferencefor the directors of small and mediumgardens to gather to discuss specific issues relevantto their gardens with budgets of $2 million andunder. There is no fee to attend but registration isrequired. For more information about this forum,please contact Dan Stark at 610.708.3016.NAPCC Oak Curatorial GroupMeetingTime: 4:45p.m. to 6:00 p.m.Location: Loews Philadelphia HotelCoordinator: Emily Griswold,UC Davis ArboretumMore | 39


THURSDAY • JUNE 23 • 2011Optional Half-Day WorkshopLeadership and InnovationWorkshop: Eight Is EnoughTime: 8:30 a.m. to 12:00 p.m.Location: Loews HotelFee: $25Guest Speaker:Tom Apple, PhD, Provost University of DelawareModerator:Bill Thomas, Chanticleer FoundationJoin us for an interactive workshop dedicated to leadership.This is a great opportunity for current and emergingleaders to connect with each other and share ideas. Ourspecial guest speaker, Dr. Tom Apple, will share hisinsights and lead hot topic discussions on the eightthings that matter most in leadership today—Visioningand Goal Setting; Conflict Management, Ethics andTransparency; Empowering People; Mentoring FutureLeaders; Board Development; Living Your Brand; theTruth about Leadership; and Realizing Your Passion!You won’t want to miss it!More | 42


THURSDAY • JUNE 23 • 2011Optional Half-Day WorkshopOnline Learning and CollaborationWorkshopTime: 7:00 a.m. to 11:30 a.m.Location: Longwood GardensFee: $65 includes continental breakfastPresenter: Douglas Needham, Susan Caldwell,Longwood Gardens; John Walber, Learning Times, LLC;Julia Shildmyer-Heighway, Center for Interactive Learningand CollaborationThis workshop will provide an introductory overview,including the justification for online learning and collaboration.Attendees will learn how Longwood Gardensassessed its guests’ interest in online learning, how toimplement an online classroom, and how to leverage webinarsand interactive videoconferencing for collaborationand online outreach programming.More | 43


THURSDAY • JUNE 23 • 2011Optional Half-Day WorkshopThe Botany of Desire:Gateway to Teacher EducationTime: 8:00 a.m. to 11:30 a.m.Location: Loews HotelFee: $70 includes refreshments and handoutsPresenter: Jamie Boyer, The New York Botanical GardenTeacher education staff at The New York Botanical Gardenhave used a narrative-based learning approach in theircourses, which focus on a specific idea or object, to introducelearning skills and explore cross-curriculum subjectsthat meet the needs of teachers. Such an inductive approachallows for specific learning using standards basedscientific inquiry but incorporates other connections thatmake learning fun and engaging. The best-selling book,The Botany of Desire, by Michael Pollan and correspondingdocumentary by Michael Schwarz are perfect forms of mediafor facilitating this approach. Using the book’s chapters,professional development staff have been able to engageteacher learning and provide a reliable pedagogical modelfor conducting teacher education at a botanical garden.Since plants affect the daily lives of all cultures, both pastand present, this method allows for an engaging avenue toconnect students and teachers to nature, while addressingother curricular subjects and life skills.More | 44


THURSDAY • JUNE 23 • 2011Optional Half-Day WorkshopVisitor Surveys: Everyone BenefitsTime: 8:00 a.m. to 11:30 a.m.Location: Loews HotelFee: $50 includes refreshmentsPresenter: Michael Sexauer, Pittsburgh Parks ConservancyVisitor surveys consist of four steps: create, execute,evaluate, apply. This workshop will take participantsthrough each step. The result will be a clear and confidentunderstanding of the value of visitor surveys and how toaccurately complete each step.CREATION: While it may seem like the easiest step,the key is to create an actionable survey—one that willproduce valuable results.EXECUTION: Who will execute? Volunteers, staff,management? By thinking through the actual processof collecting information from visitors, participants willlearn to avoid pitfalls created by inexperienced surveyadministrators.EVALUATION: The step that causes the most anxietyand the most mistakes is tackled through a combinationof common sense and basic Excel functions. Avoidingthe fallacy of averages and learning to interpret standarddeviation will be covered.APPLICATION: Maximize the value of the survey bytaking data and creating information that can be used bymany departments.More | 45


THURSDAY • JUNE 23 • 2011Director’s DinnerDirectors’ Dinner(Executive Directors and Spouses/Partners Only)Time: 5:30 p.m. to 9:00 p.m.Location: Mt. Cuba CenterFee: $25, includes transportation, cocktails, and dinnerGuest Fee: $25Spend a very special evening at Mt. Cuba Center with yourfellow garden directors and their spouses or partners. Mt.Cuba Center is the region’s finest naturalistic woodlandwildflower garden and former estate of the late Mr. andMrs. Lammot du Pont Copeland. Begin the evening witha leisurely stroll through our woodland gardens and enjoycocktails. Along the way discover the gardens’ etherealbeauty and rich native plant diversity nestled within nearly600 acres of preserved land along the Red Clay Creek ofnorthern Delaware. As the summer light fades, enjoy dinnerin the formal gardens adjacent to the Copelands’ formercolonial revival-style home, the Main House.Please join us for a relaxing evening dinner and conversationat this favorite annual gathering!Sponsored and Hosted by Mt. Cuba Centerand Berends Hendricks StuitMore | 46


Elizabeth JohnsonFRIDAY • JUNE 24 • 2011Conservation Plenary SessionSPONSORED BY:Manager, MetropolitanBiodiversity Program,American Museum ofNatural History’s Centerfor Biodiversity andConservationTime: 8:00 a.m. to 9:30 a.m.Conserving Biodiversityat HomeBiodiversity is everywhere – even in the mostdensely populated cities where many of ourcultural institutions are located.Although often overlooked and unappreciated,biodiversity plays a vital rolein our daily lives. Fortunately, there ismuch that can be done to better manageand conserve species and their habitatsin these areas. Elizabeth Johnson willtalk about some of her experiences developinglocal and regional conservationinitiatives for the American Museumof Natural History’s Center for Biodiversityand Conservation and sharechallenges and successes in achievingconservation outcomes.With a background in ecology and education,Elizabeth Johnson is manager ofthe Metropolitan Biodiversity Programat the American Museum of NaturalHistory’s Center for Biodiversity andConservation. She is keenly interested inraising awareness about biodiversity inurban and suburban areas and in educatingdecision makers about biodiversity.She has also focused attention on invertebrateconservation; her research hasled to the discovery of a new centipedespecies in Central Park. Currently, sheand staff from Greenbelt Native PlantCenter are working with citizen scientiststo study New York City’s nativebee fauna, and she is partnering withHudsonia, Ltd., to develop a biodiversityhandbook for New York City.More | 47


FRIDAY • JUNE 24 • 2011Special SessionCommon Grounds:Insider’s ViewTime: 12:00 p.m. to 1:30 p.m.Location: Loews HotelFee: Included in Conference RegistrationIn this new, informal session, grab lunch andfind common ground with your colleagues!Each table in the room features a moderatordiscussing a unique topic, suggested by attendees.Designed to be informal and collaborative,we invite you to experience more and sit down,share ideas and solve problems in this newunique format.APGA Professional Section MeetingMORE Networking & MORE InvolvementTime: 11:45 a.m. to 1:15 p.m.Location: Loews Philadelphia HotelAPGA Professional and Garden Sections are focused groups providing a variety ofnetworking and information sharing opportunities for APGA members. Some of theseopportunities include Professional Development Workshops, writing articles for the PublicGarden, webinars, contributions to the online resource center and newsletter articles.All Attendees are welcome to any of the following Section meetings:• Design and Planning• Green Buildings and Landscapes• People-Plant Interaction• Plant Collections• Historic Landscapes• Native Plants• Small Gardens• DevelopmentBREAKMOREBREADMore | 49


FRIDAY • JUNE 24 • 2011Student Presentations and Poster Session10:00 a.m. – 11:30 a.m.Student PresentationsModerator: Don Rakow, Cornell PlantationsThis session is devoted exclusively to research findingspresented by undergraduate and/or graduate students.It will consist of six 15-minute presentations and isintended to encourage discussion and facilitate theexchange of current, research-based information thatpertains to public horticulture. The session also provides aforum through which students at universities and publichorticulture institutions can gain public speaking experiencein a professional environment and serves as anotheropportunity for professionals to meet their rising peers.11:30 a.m. – 1:00 p.m.Poster SessionEach year the APGA Conference includes a postersession. For 2011, professionals working in public horticultureand students were invited to present details ofprojects and programs from their own institutions. Pleasevisit their posters, participate in the networking process,and encourage your peers and emerging leaders in publichorticulture.More | 50


FRIDAY • JUNE 24 • 2011In-Conference Event Part I All tours lead to Longwood Gardens • Choose one afternoon tourFee: Included in Conference Registration Guest: $25TOUR OPTION ONETime: 12:00 p.m.Bowman’s Hill Wildflower PreserveBucks County’s Bowman’s Hill WildflowerPreserve features more than 800 species of nativeplants in a naturalistic setting, ready for you todiscover. Enjoy 134 acres of picturesque woodlands,meadows, a pond, and Pidcock Creek—thebackdrop for achanging collectionof wildflowers,birds and wildlife.With more than twodozen trails, you’llbe captivated by thebeauty and serenityof the Preserve—theperfect place to learnabout the richness ofPennsylvania’s naturalheritage. Founded in 1934, Bowman’s Hill WildflowerPreserve is an accredited member of theAmerican Association of Museums. The Preserve isfirmly focused on preserving Pennsylvania’s nativeplants and its “commitment to the preservation of ahealthy and diverse natural world.”More | 51


FRIDAY • JUNE 24 • 2011In-Conference Event Part I All tours lead to Longwood GardensTOUR OPTION THREETime: 12:00 p.m.Landscape Arboretum ofTemple University AmblerThis year the Ambler Arboretum celebrates 100 years of treeplanting on its site. Although the first trees were planted acentury ago after the Pennsylvania School of Horticulturefor Women was founded by Jane Bowne Haines, the sitewas not designated as an Arboretum until the year 2000.Jane came from a Quaker family in Germantown and hadseen similar schools in Europe. She decided that the schoolwas needed to teach girls about horticulture, agriculture andlandscape design. The Woman’s National Farm and GardenAssociation was also founded here in 1914. The site wasdesignated as a Women’s History Site in 2002.Fifty years ago, the site became part of Temple University.Today, green programs such as horticulture, horticulturaltherapy, landscape architecture, and community and regionalplanning are taught here. The gardens are situated on the187-acre campus. The centerpiece garden, the symmetricalLouise Bush-Brown Formal Perennial Garden, dates fromthe 1920s. The twin pavilions were designed by well knownearly female landscape gardener Beatrix Farrand. Othergardens on campus include the Formal Native Plant Garden,the Albright Winter Garden, the Ernesta Ballard HealingGarden, the Colibraro Dwarf Conifer Garden, the WetlandGarden, and the Viola Anders Herb Garden.The mission of the Ambler Arboretum is to promote educationusing the Arboretum, focusing particularly on sustainability,the healing benefits of gardens, and the history ofwomen in horticulture, agriculture, and design.More | 53


FRIDAY • JUNE 24 • 2011In-Conference Event Part I All tours lead to Longwood GardensTOUR OPTION TWOTime: 2:00 p.m.Barnes ArboretumWelcome to the Arboretum at the Barnes Foundation, an exquisitepiece of nature and a natural gallery of living specimens. In 1922, Dr.Albert C. Barnes purchased this land from Joseph Lapsley Wilsonand agreed to preserve the trees Wilson had planted as early as 1800.These became the nucleus of this extraordinarily beautiful Arboretum.Wilson was its first director, followed by Dr. Barnes’s wife,Laura Leggett Barnes, who carefully enhanced the woody plantsand trees. In 1933, Mrs. Barnes described her work in these words:“I followed the same instinct as the painter does in organizing hiscanvas... It takes time to find rare trees and to find out by experimentthe particular arrangement of masses, colors, graceful lines, andspatial intervals that give the most beautiful effect.”The diversity of species and varieties growing in such a modest areais one of the most noteworthy features of the Arboretum. Rangingin form, texture, color, and shape, the woody plants in the Arboretumsupplement the Foundation’s educational programs that focus onaesthetic experience. Moreover, the whole garden is a fine exampleof an approach to landscaping that balances aesthetic values withbotanical and horticultural interests. As you explore the Arboretum,you will descend from an elegant terrace through the rose garden tothe perennial garden and out to the woodland. Here you will findthe Tea House, set alongside a pond and a stream. This area featuresnative plants, collections of wild flowers, and many species of hardynative ornamental ferns, which are exceptional in this region. Thenwander through an enchanting wood of native trees, renowned for itsseasonal color. You will find many interesting conifers, with at leastone specimen of every genera. Crabapple, lilac, magnolia, peony, andstewartia blossoms will overwhelm you with their fragrance. Manyof these plants, as well as others not usually hardy in this region, areimportant as genetic resources and conservation materials.More | 52


FRIDAY • JUNE 24 • 2011In-Conference Event Part I All tours lead to Longwood GardensTOUR OPTION FOURTime: 2:00 p.m.Winterthur Museum, Garden and Library“Color is the thing that really counts more than any other,”said Winterthur’s founder and master of color Henry Francisdu Pont. The garden is known for its harmony and “near-discords,”wrote landscape architect Marian Coffin, who workedwith du Pont on the Reflecting Pool, and Peony and SundialGardens. So skillfully did he harmonize his garden with theagricultural landscape, echothe colors of woodland andmeadow flowers, and amplifynatural cycles and successionof bloom that many visitorsattribute the garden’s informalbeauty to chance, littlemore than a series of happycoincidences. Nothing couldbe further from the truth.In 1956, after he had gardenedat Winterthur for 70years, the Garden Club of America awarded Henry Francisdu Pont their Medal of Honor, proclaiming him, “One of thebest, even the best, gardener this country has ever produced.”The award cited du Pont as being a master of gardening,noting, “The woodland trees underplanted with a profusionof native wildflowers and rhododendron, acre upon acre ofdogwood, great banks of azaleas, lilies and peonies, iris andother rare specimens from many lands, each planted withtaste and discrimination, each known, loved and watched,looking as though placed there by nature, forms one of thegreat gardens.”More | 54


FRIDAY • JUNE 24 • 2011In-Conference Event Part I All tours lead to Longwood GardensTOUR OPTION FIVETime: 2:00 p.m.Tyler ArboretumIn 1681, William Penn sold the land now occupied by TylerArboretum to Thomas Minshall, an English Quaker. Between1681 and 1944, the property was home to eight generationsof the same Minshall/Painter/Tyler family. The Arboretumitself began as the private collectionof two brothers, Jacob andMinshall Painter. In 1825, theyset aside some of their land tobegin the systematic planting ofmore than 1,000 varieties of treesand shrubs. More than 20 of theoriginal Painter Plants still survive,including the Giant Sequoia(Sequoiadendron giganteum), oneof five state champion trees and the majestic symbol of TylerArboretum.Today, Tyler Arboretum holds the National Collection ofRhododendron that covers 15 acres and contains approximately1,500 specimens of 529 taxa. Recent restorationprojects in the Wister Rhododendron Garden include identificationand propagation of significant specimens, herbaceousgroundcover trials, and the installation of new ADA-accessiblepaths using porous asphalt. A deer fence now protectsthe 100 acres that contain Tyler’s plant collections. A 13-acrenative woodland is undergoing restoration in a project sponsoredby the US Forest Service. Outside the fence, 550 acresinclude hiking trails through woodland, meadows, two streamvalleys, and a rare serpentine barren. Garden features alsoinclude a Meadow Maze, Native Woodland Walk, andhistoric 18th and 19th century buildings.More | 55


FRIDAY • JUNE 24 • 2011In-Conference Event Part I All tours lead to Longwood GardensTOUR OPTION SIXTime: 2:00 p.m.Mt. Cuba CenterMt. Cuba Center is a non-profit horticultural institution situatedon nearly 600 acres of rolling hills in northern Delaware. Thecenter is dedicated to the study, conservation, and appreciationof plants native to the Appalachian Piedmont region, throughgarden display, education, and research. The woodland wildflowergardens are recognized as the region’s finest. Mt. CubaCenter offers year-round educational programs, docent-ledseasonal tours, and aonce-a-year open houseto celebrate our springwildflower collection.In 1935, Mr. and Mrs.Lammot du Pont Copelandpurchased farmlandnear the village of Mt.Cuba, Delaware, tobuild a stately ColonialRevival house for their family. Both shared an interest in plantsand an enthusiasm for gardening. With the help of prominentlandscape architects, Thomas W. Sears and Marian C. Coffin,they developed a series of formal gardens and elegant outdoorentertaining spaces. Over time, the Copelands’ growing passionfor native plants and naturalistic gardening led them tocreate a series of glorious wildflower gardens, meadows, paths,and ponds. Today, these gardens boast a diverse, scientificallycurated plant collection that includes more than 2,000 taxa,making Mt. Cuba Center a widely respected living museumand an important botanical resource.More | 56


FRIDAY • JUNE 24 • 2011In-Conference Event Part ITOUR OPTION 7, 2:00 p.m.Can’t wait to see Longwood?Start early and see More on your own!More | 57


FRIDAY • JUNE 24 • 2011In-Conference Event at Longwood GardensTime: 2:00 p.m. to 5:00 p.m.Longwood Gardens, Tour and RefreshmentsSpend an unforgettable summer day and evening at LongwoodGardens. A jewel situated in the heart of the Brandywine Valley30 miles west of Philadelphia, Longwood’s 1,077 acres of naturalwoodlands, majestic gardens, managed meadow, opulent conservatoryand dancing fountains enchant more than 885,000 visitorseach year. From its historic collection of trees (of which more than60 have been identified as state champions or runners-up) to thesplendor of its seasonal horticulture displays both indoors and out,a visit to Longwood is an inspiring stroll through timeless beautyas you encounter plants from nearly every continent, both rare andfamiliar, grown and displayed in extraordinary ways.We invite our APGA colleagues to experience the gardensand more. Enjoy a glimpse behind-the-scenes at our advancedResearch and Production facility, explore the breadth and depthof Longwood’s sustainable practices, from composting to landstewardship to our new solar initiative, and hear directly from thestaff that designs, creates and maintains our renowned displays.If this is not your first visit to Longwood, rest assured more newsurprises and recent additions await your discovery. The IndoorChildren’s Garden, opened in 2007, sparks the imaginations ofyoung visitors (and the young at heart) and reveals the simple joyof being in a garden. Whimsical creatures, splash fountains, and intriguingplants combine to create a garden wonderland for all ages.SPONSORED BY:More | 58


FRIDAY • JUNE 24 • 2011In-Conference Event at Longwood GardensLongwood Gardens, Tour and Refreshmentscontinued ...Nature’s Castles, three large-scale tree houses added in 2008,entice you to not only experience life in trees, but also gain agreater appreciation and understanding of the importance of treesin our daily lives. The new Student Exhibition Garden, dedicatedin June 2010, showcases the talent and creativity of future horticulturistsin Longwood’s Professional Gardener Program.Finally, Longwood’s newest creation beckons. The East ConservatoryPlaza, a dynamic gathering space designed by UK landscapearchitect Kim Wilkie debuted in October 2010. This innovativelandform showcases an outdoor terraced lawn and includesthe largest indoor green wall in North America—encompassingmore than 4,000 square feet, 47,000 plants and producing theequivalent oxygen of 90 fourteen-foot tall trees. Beauty andfunctionality perfectly meld in this inspiring design.Dinner at Longwood GardensTime: 6:00 p.m. to 9:00 p.m.Fee: $55 Guest Fee: $95Wait . . . there’s more . . . As evening falls, relax with cocktailsand hors d’oeuvres in the Gardens. Casual attire is recommendedand a sense of expectation is required as you experience the grandhospitality for which Longwood founder Pierre S. du Pont wasknown. Enjoy a dinner featuring local favorites and fresh fareprepared by the Terrace Restaurant at Longwood, which wasrecently named a Certified Green Restaurant® by the GreenRestaurant Association. After dinner, your evening concludesas only an evening at Longwood Gardens can . . . with music,garden magic and lasting memories.More | 59


FRIDAY • JUNE 24 • 2011Optional Half-Day WorkshopDesign and Designers in the Public Realm:A Continuum of Horticultural Heritage, Dialogue, and ExpressionTime 8:00 a.m. to 12:00 p.m. Fee: $50Presenters: Stuart Appel, Wells Appel; Mark Focht, Fairmount ParkLONGWOOD GARDENS EAST CONSERVATORYFive great Philadelphia landscapes will be the focus of this fourhourtour that includes a presentation and a walking tour led byStuart D. Appel, FASLA, president of Philadelphia-based WellsAppel and landscape architect for various projects at LongwoodGardens, and Mark Focht, FASLA, executive director ofFairmount Park. Participants will learn about living green walls,land form as art, sustainable stormwater practices, historicalplants in contemporary settings, and the continued success oftraditional Victorian gardens. Don’t miss this opportunity toexplore and discuss these wonderful landscapes. This tour includes:Gardens as Modern Art:Longwood Gardens East Conservatory withStuart Appel, FASLA from Wells AppelLandscapes as Sustainable Practice:Jefferson University Hospital with Chris Mendel, RLAfrom Andropogon AssociatesContemporary Expressions with Historical Plants:Independence National Historic Park with Susan Weiler,FASLA from OLIN & Logan Circle with Nancy O’Donnell from PennsylvaniaHorticultural Society and with Susan WeilerTraditional Gardens:Rittenhouse Square with Mark Focht, FASLA from Fairmount ParkJEFFERSON UNIVERSITY HOSPITALINDEPENDENCE NATIONAL HISTORIC PARKRITTENHOUSE SQUARELOGAN CIRCLEMore | 60


FRIDAY • JUNE 24 • 2011Optional Half-Day TourPrivate Gardens of ProfessionalPlant GeeksBELVIDERETime: 8:30 a.m. to 12:00 p.m. Fee: $40Belvidere is the home garden of AndrewBunting, curator at the Scott Arboretum ofSwarthmore College. Andrew purchased thethird-of-an-acre property in 1999. The frontof the house has a cottage-like feel with largemasses of perennials. Around the foundationare planted unusual shrubs and vines.In the backyard, a large bluestone patio runsthe lengths of the back of the house and isa showcase for many ornamental containers.The detached stone garage was convertedinto a summerhouse in 2006.Hedgleigh Spring, home to members ofauthor/lecturer Charles Cresson’s family since1883, is a two-acre garden designed byCresson’s grandfather in the 1920s and1930s. It fully retains its early 20th-centurycharacter. Ancient towering white oaks andblack gum surround the house and pre-1850springhouse, underplanted with matureazaleas, dogwoods, and newer hardy camelliahybrids. Subtle topography, numerousstone retaining walls, and mature woodyplants divide the garden into many sectionscontaining diverse habitats that have beenintensively “naturalized” with a wide range ofunusual plants.HEDGLEIGH SPRINGMore | 61


FRIDAY • JUNE 24 • 2011Optional Half-Day ToursST. MARY MEDICAL CENTERVIRTUA MEMORIAL HOSPITALPublic Healing Gardens at Healthcare InstitutionsTime 8:00 a.m. to 12:00 p.m. Fee: $50Presenter: Jurgita Tamutyte, Carter van Dyke AssociatesHealing Gardens differ from well-landscapedgrounds as their designs respond to the particularphysical and emotional needs of theusers. This half-day tour will take participantsto purposefully designed restorative spaces attwo healthcare institutions – St. Mary MedicalCenter in Langhorne, PA and VirtuaMemorial Hospital in Mt. Holly, NJ.St. Mary Medical Center features an awardwinning Japanese themed Cloister Garden anda tour of the Green Roof. At Virtua MemorialHospital participants will visit the HealingGarden of Senses, a transformed smokingcourtyard which opened in 2009. Participantswill learn how space can be “tuned” to berestorative in intellectual, emotional, spiritualand physical ways by using design features andplant materials.Engaging VolunteersTime: 8:00 a.m. to 12:00 p.m. Fee: $40, includes refreshmentsCompare and contrast two different, successful,well-known volunteer programsat local gardens. Both of these institutionsuse volunteers in all aspects of the garden—fromground maintenance to specialevent support. Learn about the similaritiesand differences in each of the gardens’programs from coordinator, administrate,and support their volunteers.The historic Tyler Arboretum evolvedfrom the efforts of two 18th centuryQuaker brothers who planted and grewnumerous trees and shrubs on their farmsteadfor study and enjoyment. Today theorganization features 100 acres of horticulturalcollections, 550 acres of naturalareas, historic buildings, and numerouseducational and environmental stewardshipinitiatives.The Scott Arboretum, the 300-plus-acrecampus of Swarthmore College, exhibitsover 4,000 kinds of ornamental plants,displaying the best trees, shrubs, vines, andperennials for the region. The Arboretum’sgardens are uniquely set amidst a busycollege campus.More | 62


FRIDAY • JUNE 24 • 2011Optional Half-Day ToursHistoric Quaker GardensTime 8:00 a.m. to 12:00 p.m. Fee: $40AWBURY ARBORETUMOne of Philadelphia’s oldest settlements,Germantown is richly influenced byWilliam Penn’s promise of religious tolerance.Enjoy a leisurely afternoon touring thetranquil gardens and period architecture oftwo prominent Quaker estates.Clustered in a landscape connected byperennial borders and woodland plots, a collectionof 24 houses comprise the HistoricDistrict of Awbury Arboretum. This uniquesection of Germantown celebrates the existenceand survival of one of the oldest publicgreen spaces in Philadelphia.WYCK GARDENSA national historic landmark is yours tobehold–this is horticulture, preservation,and history at their finest. Located in theGermantown section of Philadelphia, WyckGardens is steeped in Quaker tradition. Thedistinguished gardens, outbuildings, andelegant home illustrate life on the farm from300 years past.More | 63


FRIDAY • JUNE 24 • 2011Half-Day WorkshopWISTER EDUCATION CENTER AND GREENHOUSEMORE Ideas about Growingand Managing Plants under GlassTime: 8:00 a.m. to 12:00 p.m.Location: Scott Arboretum, NovaFlora, Inc.,and Longwood GardensFee: $50Presenter:James Harbage, Longwood GardensNOVAFLORA, INCCreating, developing, and managing plant collections anddisplays under glass poses challenges including choosing theappropriate technology for production and display facilities,linking collections and displays to education, matching plants tofacilities, selecting and preparing proper media to support planthealth, developing production schedules for permanent and seasonalplants to meet display needs, and incorporating sustainableapproaches to each of these.For this workshop, tours to three locations (Scott Arboretum’snew Wister Education Center and Greenhouse on the SwarthmoreCollege campus; NovaFlora, Inc.; and Longwood Gardensin Kennett Square, Pennsylvania) will be combined with a paneldiscussion—a format that will allow participants to get a firsthandlook at the challenges mentioned above.LONGWOOD GARDENSMore | 64


Nicholas M. DonofrioIBM FellowSATURDAY • JUNE 25 • 2011Donors and Members Plenary SessionTime: 8:00 a.m. to 9:30 a.m.SPONSORED BY:Innovation for the 21st CenturyInnovation that matters for the 21st Century is allabout the creation and capture of real and lastingvalue, be it societal, economic, educational or political.Successful innovators enable an open,collaborative, multi-discipline andglobal environment for value creationand capture. They also realize that innovationtakes many forms: businessmodel, management system, businessor technical process, product or service.In this session explore the impact andimplications of successful innovation fordevelopment.Nick Donofrio is a 44-year IBM veteranwho led IBM’s technology and innovationstrategies for 11 years.He was vice chairman of the IBMInternational Foundation and chairmanof the Board of Governors for the IBMAcademy of Technology. In 2008, Mr.Donofrio was elected IBM Fellow, thecompany’s highest technical honor. Hesupports many community groups and issharply focused on advancing education,employment, and career opportunitiesfor underrepresented minorities andwomen.More | 65


SATURDAY • JUNE 25 • 2011Concurrent Sessions 10:00 a.m. – 11:00 a.m.EXPERIENCE MORE! 3 CONSERVATION TOPICS IN ONE SESSION ...More > CONSERVATION • SESSION VUnpaving Paradise: Retrofitting YourExisting Parking Lot to Improve SustainabilityPresenter: Kara Roggenkamp, MTR Landscape ArchitectsA visitor’s first impression of a garden is often the parkinglot. A sustainable retrofit can present a compelling imageto the public and can significantly reduce environmentalimpacts. Public gardens have an opportunity to demonstrateplant-based and sustainable solutions that can reduceenvironmental problems caused by impervious surfaces.Learn what factors should be considered, design strategies,and how to communicate about the project to visitors andpotential funders.More > LEADERSHIP AND INNOVATION • SESSION VIIInnovative Land Steward StrategicPlan at Longwood GardensPresenter: Tom Brightman, Longwood GardensLongwood Gardens’ Land Stewardship Strategic Plan isdesigned to guide the land use and stewardship principles,practices, and decisions regarding Longwood Gardens’ 700acres of perimeter and natural landscapes. Participants willlearn how this innovative landSPONSORED BY:management tool was conceivedand how it can be adapted todifferent institutional scalesand budgets across a variety ofgeographic regions.Rainwater in the Garden: Linking Water,Soil, and VegetationPresenters: Michele Adams, Susan McDaniels, MelioraEnvironmental Design, LLCThis highly visual presentation will offer unique insightinto the approach to storm water management in whichwater is celebrated and treated as a limited, preciousresource rather than a storm water runoff problem. Casestudies will focus on actual built projects that incorporatevarious methods and strategies for integrating soils, water,and vegetation to create sites that not only manage runoff,but also perform valuable ecosystem services.More with Less —Tight BudgetsCall for Tough Decisions... NowIt’s Time to LeadEXPERIENCE MORE! 2 DONORS AND MEMBERS TOPICS IN ONE SESSION ...More > D ONORS AND MEMBERS • SESSION VModerator: Jim McDaniel, Airlie GardensPresenters: Kara Newport, Daniel Stowe BotanicalGardenLet’s Hear It for the Girls! A Women’sAuxiliary Board Success StoryPresenter: Bruce Harkey, Franklin Park ConservatoryWhat’s So Important about MemberResearch?Presenter: Karin Jaros, The Morton ArboretumStrategic business planning, fine-tuned budgets, smartdecisions, and motivated workforces don’t happen byaccident. This session will discuss ways to strengthen an organizationby creating an environment of change. Gardenleaders will highlight ways to return to the fundamentalsand define the skills necessary to move the organizationforward. This presentationSPONSORED BY:will give even proven leadersmore skills, knowledge, andconfidence to empower thosewho want to be led.Does your support organization need an upgrade? Learnhow to engage your support organization and align it withyour garden’s mission and development goals.Strengthen your partnership to turn it into avibrant and active philanthropic group that canraise millions of dollars, enhance mission-basedprograms, and elevate community support. KarenFiorile & Laura Troup from Franklin Park Conservatory’sWomen's Board will share how the Board evolved into aninnovative and vibrant organization, raising more than$2 million by advocating for our mission.When visitors decide not to join—or worse, when membersdecide not to renew–they often say it’sbecause the price is too high or the benefitsdon’t match their needs. The speaker willdiscuss market research as the first step in restructuringan existing membership program.By restructuring you can improve the value of membership,attract more members, and increase the chances thatmembers will renew year after year.SPONSORED BY:More | 66


SATURDAY • JUNE 25 • 2011NAPCC Members ForumNAPCC Members MeetingSaturday, June 25, 2011Time: 8:00 a.m. to 9:30 a.m.Location: Loews Philadelphia HotelThere is no charge for attendees, however registrationis required.Presenters: Pam Allenstein, NAPCC Manager;Chris Carmichael, NAPCC Committee Chair;Kris Bachtell, NAPCC Committee Vice ChairAll NAPCC collections holders, recruiter/mentors andreviewers are invited to attend this annual meeting. Jointhe open forum discussion to share the latest about yourNAPCC collections and hear updates on all the excitingactivities underway. Questions? Contact NAPCCManager Pam Allenstein: pallenstein@publicgardens.orgor 610.708.3015.NAPCC Maple Curatorial Group MeetingSaturday, June 25, 2011Time: 10:00 am to 11:00 am.Location: Loews Philadelphia HotelCoordinator: Kunso Kim, The Morton ArboretumMore | 67


SATURDAY • JUNE 25 • 2011In-Conference EventTime: 11:00 a.m. Fee: Included in Conference Registration Guest Fee: $35Morris Arboretum of the University ofPennsylvania, Tour and LunchThe Morris Arboretum’s staff and volunteers inviteAPGA Conference attendees to a wonderful afternoonat the Arboretum with lunch and More! Attendees willenjoy special guided tours of the public gardens and thenew adjoining Horticulture Center Complex, situatedacross the street at Bloomfield Farm. In honor of 15 yearsof collaboration to establish APGA’s North AmericanPlant Collections Consortium (NAPCC), a tree dedicationceremony will take place at 1:00 p.m. at the MorrisArboretum’s Acer wuyuanense location.Garden DescriptionSet on 92 acres at the outer edge of Philadelphia, theMorris Arboretum began life in 1887 as “Compton,”the private estate of Quaker brother and sister, John andLydia Morris, and was designed as a formal Victorianlandscape. Today, the Morris Arboretum is a publicgarden that boasts a formal rose garden with a worldclassreputation, multiple water features including a swanpond, numerous garden sculptures that create a visual, yetseamless, counterpoint to the landscape, and the nationallyaward-wining Out on a Limb tree canopy walk. Thegarden treats visitors to an ever-changing display of rareand beautiful plants and trees, all year long. It is a placeof stately trees, a place of beauty, a historic landscape, ascientific institution, a teaching garden, a place of art andarchitecture, and a place to connect people with plants.The magnificent garden displays showcase the region’sbest horticultural practices and plant selections.More | 68


SATURDAY • JUNE 25 • 2011In-Conference EventMorris Arboretumcontinued ...One of the Morris Arboretum’s most outstanding features is itsliving collection. For the past 30 years, a primary way in which theArboretum has grown its living collection is through foreign plantexploration, mostly in Asia. As a result, nearly one-third of theplants at the Arboretum are of wild-collected origin. The collectionscontain approximately 13,000 specimens of over 2,500 taxa.Nationally recognized plant collections include maple (Acer), oak(Quercus), and fir (Abies). Other significant plant groups includerose (Rosa), witchhazel(Hamamelis), holly (Ilex), conifers, rhododendronand azalea (Rhododendron), magnolia (Magnolia), andcherry (Prunus), as well as a myriad of other plant types.Across the street from the public garden is the Bloomfield Farmproperty, which was purchased by the Morrises in 1913 and establishedas a working farm with rich soils and a working mill withwater rights. The farm provided fresh food for the household andsupplied animal feed, vegetables, poultry, and dairy products for thecommunity.Today, after 25 years of planning, the completion of the new HorticultureCenter at Bloomfield signifies a time of great excitementand achievement for the Morris Arboretum. It marks the first newbuilding to be built on the Arboretum’s property since the Morrises’time. The complex utilizes modern sustainable energy and watermanagement technologies, reflecting the stewardship and teachingintentions of its founders. Designed and built to achieve LEED®Platinum standards, the highest rating of the US GreenBuilding Council, the Horticulture Center is a demonstration ofthe best land use practices of our time. The overarching goals forthe Arboretum’s new Horticulture Center include a “forwardlooking”building of national significance that serves as a teachingexample of sustainable principles. It is a structure that is respectful ofits site and surroundings and presents a vision whose time has come.More | 69


SATURDAY • JUNE 25 • 2011Longwood Graduate Program Reunion 2011Longwood Graduate ProgramReunion 2011Celebrating 45 YearsCalling all Longwood Graduate Program alumni! Joinus for an evening of reminiscing and camaraderie atLongwood Gardens while celebrating the Program’ssapphire anniversary. Reconnect with classmates, meetcurrent students and help build the network of graduatesextending across the country and globe.Saturday, June 25, 2011Time: 6:00 p.m. to 10:00 p.m.Location: Longwood GardensBy invitation onlyTicket price: $25.00RSVP online at ag.udel.edu/longwoodgrad/index.htmlor by calling the LGP office at 302.831.2517.More | 70


MOREConference Registration Information and PoliciesDiscounted RatesOnline registrationGo to www.publicgardens.org to register online and save$50 off your registration. All paper registrationswill include a $50 processing fee.APGA Early Bird DiscountSend in your registration by April 30, 2011, and save$50 off the daily registration rate and $100 off the fullregistration rate. Regular rates are in effect from April30 to June 15, 2011; registrations received after June 15will be charged an additional on-site fee of $50 for dailyregistration and $100 for full registration.MembershipTake advantage of conference discounts available tomembers by joining APGA today. For membershipinformation, please contact Sarah Maietta, APGA MembershipManager, at 610.708.3014 or smaietta@publicgardens.org.To receive the discounted rates, membershipdues must be received with or prior to your registration.Full RegistrationFull registration includes the Opening Reception,Keynote Address and Awards Ceremony, Daily PlenarySessions, your choice of all concurrent sessions, inconferenceevents at host gardens, and the in-conferencebreakfasts and lunches that are provided.Multi-Day RegistrationMulti-day registration allows you to attend each of theday’s Plenary or Keynote session, special sessions andconcurrent sessions, host garden tours, and any meals thatare included. To register for non-consecutive multi-dayregistration, fax the registration form to 610.444.3594.The fee will be waived since this cannot be done online.Daily RegistrationDaily registration allows you to attend that day’s Plenaryor Keynote Sessions, special sessions and concurrent sessions,host garden tours, and any meals that are included.Presenters/ModeratorsWhether members or not, moderators and presenters canregister at member rates. Non-members must registerusing a paper registration form. Either download thePDF registration form at the conference website (www.publicgardens.org) or use the registration form in theregistration brochure.StudentsFull-time students who are student members of APGAmay register at the student rate. All other students mustjoin APGA to benefit from the student rate or pay thenon-member rate. For membership information, pleasecontact Sarah Maietta, APGA Membership Manager, at610.708.3014 or smaietta@publicgardens.org.GuestsYou must register guests separately for the events theywill attend. Please complete the Guest Informationsection of the registration form.Payment PolicyAll payments must be in US dollars and included withyour registration form. Registration forms receivedwithout proper payment will not be processed. Pleasedirect all questions regarding payment to Sharon Malgire,APGA Meetings Manager, at 610.708.3008 orsmalgire@publicgardens.org.Refund PolicyCancellation requests must be made in writing to APGA.APGA will refund registration fees less a $125 processingfee if the written cancellation is received by May 1, 2011.Cancellations received from May 1 through May 15 are50 percent refundable. After May 15, there are no refundsfor cancellations, no-shows, or unused function tickets.ConfirmationsThose who register by June 1, 2011, receive writtenconfirmations. Those who register after June 1, 2011, canpick up their confirmations at the Conference RegistrationDesk along with their conference packet and namebadge. Please review your conference registrationconfirmation carefully, and contact Sharon Malgire,APGA Meetings Manager, at 610.708.3008 orsmalgire@publicgardens.org with any questions orcorrections.Conference Packets and Name BadgesAll conference packets and name badges will bedistributed at the Conference Registration Desk.Attendee ListTo be included in the Attendee List, you must registerby June 15, 2011.More | 71


MOREHotel InformationLoews Philadelphia Hotel1200 Market StreetPhiladelphia, Pennsylvania, 19107Phone: 215.627.1200Fax: 215.231.7305Located conveniently in the heart of Center CityPhiladelphia, our luxury hotel is surrounded by historicaland exciting things to do in Philadelphia. Explore IndependenceHall, the Liberty Bell, South Street and MORE!The best in dining, nightlife, sports and shopping lay justoutside your front door. Accessible to all modes of transportationfrom Amtrak and NJ Path Trains to local busand subway lines, as well as Valet Parking, getting aroundPhiladelphia couldn’t be any easier.Special APGA Conference Rate$169 per night plus taxReservations may be made online by clicking here, or bycalling 888.575.6397. Please refer to the American PublicGardens Assocation.Please note the cut-off date for reservations isMay 23, 2011.ParkingCovered valet-only parking ($36 per day)More | 72


MORERegistration FormPrimary RegistrationNameInformal NameJob TitleGarden AffiliationAddressCity, State, ZipFee Schedule Choose either FULL CONFERENCE, DAILY or MULTI-DAYRegistrationFull Conference Includes all Plenary Sessions, choice of Concurrent Sessions,Opening Reception, In-Conference Tours and any meals that are included for the day.Full conferenceEARLY BIRD BY 4/30 REGULAR RATE BY 6/15 ONSITE AFTER 6/15APGA Members $649 $749 $849Student Members $549 $649 $749Non-Members $749 $849 $949Wednesday, June 22Optional Half-Day ToursPRIcE QTy TOTALJohn Heinz Wildlife Refuge $ 40 _____ _____Philadelphia’s 18th Century Garden Legacy $ 40 _____ _____Two Unique Gardens in the Garden State $ 40 _____ _____Private Farms and Gardens of Wilmington $ 40 _____ _____Optional Half-Day WorkshopPRIcE QTy TOTALConservation Initiatives of the Brandywine $ 65 _____ _____Daytime PhoneEmailGuest RegistrationYou must register guests separately for events they will attendNameDaily or Multi-Day RegistrationIncludes day’s Plenary, choice of Concurrent Sessions, OpeningReception, In-Conference Tours, Breakfasts and Lunches.Daily Registration (if only attendng one day)Choose Day Members Non-Members StudentsTuesday 6/21/11 $199 $299 $149Wednesday 6/22/11 $199 $299 $149Thursday 6/23/11 $199 $299 $149Friday 6/24/11 $199 $299 $149Saturday 6/25/11 $199 $299 $149Blackbaud Lunch and Learn FREE _____ _____In-conference Event Part I, All Tours Lead to chanticleerChoose One Afternoon TourPRIcE QTy TOTALBartram’s Garden FREE _____ _____Straight to Chanticleer FREE _____ _____Haverford College Arboretum FREE _____ _____Jenkins Arboretum & Gardens FREE _____ _____Scott Arboretum of Swarthmore College FREE _____ _____Guest Fee $ 25 _____ _____Part II Optional Dinner at Chanticleer $ 55 _____ _____Guest Fee $ 95 _____ _____Lodging InformationLoews HotelTransportation InformationWill you use APGA provided coach transportation?Meal PreferenceVegetarianSpecial Needs:Non-VegetarianWe will accommodate special needs to the best of our ability.OtherYesVeganNoMulti-Day Registration (if attendng more than one day)Number of Days Members Non-Members StudentsTwo Day $398 $498 $348Three Day $447 $547 $397Four Day $596 $696 $496Please select the days you will attendTuesday 6/21/11 Wednesday 6/22/11 Thursday 6/23/11Friday 6/24/11 Saturday 6/25/11To register for non-consecutive days fax this form to 610.444.3594.The processing fee will be waived.*After 4/30 please add $100 for Multi-Day and $50 for DailyThursday, June 23Optional Half-Day ToursPRIcE QTy TOTALLiving Classrooms $ 50 _____ _____Marketing to the Next Generation $ 40 _____ _____Urban Transformations $ 50 _____ _____Optional Half-Day WorkshopsPRIcE QTy TOTALLeadership Workshop $ 25 _____ _____Online Learning and Collaboration $ 65 _____ _____The Botany of Desire $ 70 _____ _____Visitor Surveys $ 50 _____ _____Directors of Small and Medium Garden’s Forum FREE _____ _____I Am APresenterSection ChairHost Committee MemberModeratorFirst-Time AttendeeMembership StatusGardenIndividual (working at an APGA member garden)Individual (not working at an APGA member garden)CorporateStudentFor Membership information, please contactSarah Maietta at smaietta@publicgardens.org.ExhibitorSponsorRetiredVolunteerNon-MemberTuesday, June 21Optional Full-Day ToursPRIcE QTy TOTALPlugs to Pollinators: Conservation Effort $ 65 _____ _____Plantsmen’s Private Country Gardens $ 65 _____ _____200 Years of du Pont Hospitality $ 65 _____ _____Philadelphia Green Urban Transformation $ 65 _____ _____Unique Ecology and Culture of the Pine Barrens $ 65 _____ _____Native Retreat to Cutting Edge Collections $ 65 _____ _____Optional Full-Day WorkshopsPRIcE QTy TOTALCreating Criteria for New Education Programs $ 95 _____ _____NAPCC Reviewer Training Workshop $ 15 _____ _____Unleashing Personal Creativity $ 75 _____ _____A Day at Fordhook Farm $ 25 _____ _____Optional Half-Day WorkshopPRIcE QTy TOTALPublic Garden Management $ 70 _____ _____Keynote and Awards Luncheon PRIcE QTy TOTAL(Registrants Only) FREE _____ _____Director’s Dinner PRIcE QTy TOTAL(Executive Directors Only) $ 25 _____ _____Guest Fee $ 25 _____ _____REGISTRATION FORM cONTINUEDON PAGE 74 ...Lunch in Exhibits Hall FREE _____ _____Opening Reception FREE _____ _____Guest Fee $ 25 _____ _____More | 73


MORERegistration Form page 2Friday, June 24Optional Half-Day ToursPRIcE QTy TOTALPrivate Gardens of Professional Plant Greeks $ 40 _____ _____Public Healing Gardens $ 50 _____ _____Engaging Volunteers $ 40 _____ _____Historic Quaker Gardens $ 40 _____ _____Optional Half-Day WorkshopsPRIcE QTy TOTALDesign and Designers in Public Realm $ 50 _____ _____MORE Ideas about Growing and Managing Plants under Glass $ 50 _____ _____In-conference Event Part I, All Tours Lead to Longwood GardensChoose One Afternoon TourPRIcE QTy TOTALBarnes Arboretum FREE _____ _____Bowman’s Hill Wildflower Preserve FREE _____ _____Mt. Cuba Center FREE _____ _____Landscape Arboretum of Temple FREE _____ _____Straight to Longwood Gardens FREE _____ _____Tyler Arboretum FREE _____ _____Winterthur Museum, Garden and Library FREE _____ _____Guest Fee $ 25 _____ _____Common Grounds: Insider's View FREE _____ _____(Registrants Only)Part II, Dinner at Longwood GardensOptional Longwood Gardens Dinner $ 55 _____ _____Guest Fee $ 95 _____ _____Payment InformationCheck Mastercard VisaCard NumberExpiration DateCVV#SignatureAll paper registrations will be charged a processing fee of $50Please remit payment in US dollars only. Registrations received without paymentwill not be processed. Register online at www.publicgardens.org and save $50.If you do not wish to register online, please detach this form and mail withpayment to: APGA 351 Longwood Road, Kennett Square, PA 19348 or fax to610.444.3594Questions?Please contact Sharon Malgire: smalgire@publicgardens.org.or phone 610.708.3008Saturday, June 25PRIcE QTy TOTALNAPcc Members Forum FREE _____ _____In-conference Tour and LunchMorris Arboretum FREE _____ _____$ 35 GUEST FEE _____ _____TOTAL REGISTRATION $_____________PROcESSING FEETOTAL AMOUNT DUE50.00$_____________$_____________There will be an additional fee of $50 for paper registrations unlessyou are registering for non-consecutive days.MOREwayS To SavECLICK HERE to REgIstER onLInEand savE $50.00American Public Gardens Association351 Longwood RoadKennett square, Pa 19348610·708·3010 tel610·444·3594 faxpublicgardens.orgMore | 74

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