Approved Applications - UNC Health Care

The UNC Health Care TrademarkUNC Health Care is the registered trademark used in marketing patient services provided by the UNC HealthCare System. Units of the UNC Health Care System presently include UNC Hospitals, UNC School ofMedicine, UNC Home Health, UNC Physicians and Associates, The Wellness Center, various UNC communitymedical and specialty practices, and related health care and health care management enterprises.The UNC Logotype and Old Well IconThe distinctive UNC logotype with an Old Well icon inserted in the C of UNC is an integral feature of theregistered trademark. Use of the UNC logotype with the Old Well icon is strictly regulated and vigorouslyenforced by the trademark holder. Adaptation for uses other than those expressly authorized by thetrademark holder is forbidden.UNC Health Care Trademark RationaleThe UNC Health Care trademark is a primary component of the UNC Health Care System’s competitiveadvertising and brand promotional program, and of its internal visual communications system. Thetrademark’s use projects the fact that UNC provides a comprehensive system of health care services.The dominant “UNC” in the trademark links the health care system to the University of North Carolinasystem and its statewide and nationwide health care mission.Inclusion of the Old Well and Carolina Blue color in the trademark provide a connection to the Universityof North Carolina at Chapel Hill, NC, where UNC Health Care operations are based.The UNC Health Care trademark is used for brand-building image ads in print and television, and forother promotional activities intended to achieve awareness, promote confidence in and enhance utilizationof UNC patient care services.2