Annual Report - Rainforest Alliance

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Annual Report - Rainforest Alliance

allies in sustainabilityRainforest AllianceAnnual Report


The Rainforest Alliance is helping toarrest the major drivers of deforestationand environmental destructionby ensuring that millions of acres of working forests, farms, ranchlands andhotel properties are managed according to rigorous sustainability standards.We link sustainably managed businesses to conscientious consumers, whoidentify their goods and services through the Rainforest Alliance Certifiedseal and Rainforest Alliance Verified mark. Our success in more than70 countries around the world demonstrates that a sustainable approach,which protects the environment, ensures good working conditions andprovides businesses with the tools to operate efficiently and responsibly,can help them to thrive in the modern economy.Rainforest Alliance Board of DirectorsDaniel R. Katz,ChairWendy Gordon,Vice ChairPeter M. Schulte,TreasurerLabeeb M. AbboudBert AertsAdam AlbrightDr. Noel BrownDaniel CohenRoger DeromediDr. Frank J. Dottori*Dr. Karl FossumHenry E. Juszkiewicz*Sudhakar KesavanMary Stuart MastersonBrendan MayEric RothenbergKerri A. SmithMartin TandlerDavid WassermanAnnemieke WijnAlan Wilzig*term ended during fiscal year 2010


Tea farmers in Kenya. Bird watchers inNicaragua. Biologists in India. Coffeedrinkers in Paris. CEOs in Chicago.Grade-school students in New Jersey.The Rainforest Alliance is the sum of ourparts. We are the millions of people aroundthe globe who are helping to determine andrealize our collective vision of a sustainablefuture—one that improves lives, increaseslivelihoods and protects our planet.This year our annual report shines a light on allies working in Asia,Africa, and Latin and North America. They include…• Conservation scientists and spouses T.R. Shankar Ramanand Divya Mudappa, who have been working with a smallteam of researchers for more than 15 years to conservebiodiversity in India’s Western Ghats.• The Asociación de Castañeros de la Reserva Nacionalde Tambopata, a Brazil nut–producers’ association whosemembers are learning how to increase the profitabilityof their business, which is giving them the incentive toconserve their ecologically valuable forests.• Hotel owner Max Gunther, who after learning of PuertoMaldonado’s extraordinary biodiversity, pushed thePeruvian government to create a large nature reserveadjacent to his property.• Maanasi Garg, a fifth-grade student at the Susie E. TolbertElementary School in Florida, a recycling ambassadorand participant in the school’s river cleanup project,who told her teacher, “I really like how it feels to helprainforests and animals.”The commitment, integrity and passion demonstrated by theseindividuals—along with our allies in more than 70 countriesaround the world—mean that 157 million acres of forest and1.24 million acres of farmland sustainably yield wood, nuts, coffee,tea, cocoa, fruit, ferns and flowers. On these certified lands, workersand their families enjoy clean drinking water, decent housing,healthcare and education, while wildlife habitat is protected, soilsand waterways are healthy, and the gasses that lead to climate changeare absorbed. The hotel owners who work with us provide these samevital benefits to their employees, their neighbors and the Earth.Our allies in sustainability working in forests, fields and touristdestinations are linked to our allies in board rooms, stockrooms,classrooms and supermarket aisles by means of a vast andinterconnected network—a supply chain that bridges oceansand spans continents. Because of their conviction and concertedsupport, consumers are now spending $12 billion a year onRainforest Alliance Certified or Verified products and services.Paring down the list of deserving people and groups for this year’sannual report was daunting. In the end, we could provide only a tinybut representative sampling. One who is featured is Christian Mensah,whose response is indicative of the dedication and selflessness of ourmany thousands of allies around the globe. Mensah, who works withcocoa producers in Ghana, wrote us: “I am amazed that such an honorhas been bestowed upon me. I am humbled by this recognition andquite surprised. I feel I have just been lucky to be recognized for doingsomething I have loved and developed passion for. Many thanks forrecognizing my efforts in Ghana.”We ourselves feel honored to recognize Mensah’s work—and the tirelessefforts of all our allies. We applaud their knowledge, their passionand their hard work, and we speak on behalf of the entire RainforestAlliance staff when we say that being part of an alliance that includesthe likes of Christian Mensah is truly a privilege for all of us.Daniel R. KatzBoard ChairTensie WhelanPresidentAllies in Sustainability Annual Report 2010 page 1


forestryOur SustainableForestry WorkRelies onIndividualsFrom AllWalks of Life—members of indigenous communities,captains of industry, ecologists, activistsand government representatives. Together,we are weaving a human ecosystem inorder to conserve a delicately balanced,infinitely expansive, ever renewableweb of biodiversity.


forestryfCastañeros Group Gains MarketingSavvy in the Peruvian AmazonMadre de Dios in southeastern Peru is one of the world’s most productive Brazil nut–producing regions.eaching up to 165 feet(50 meters), the trees towerover some of the PeruvianAmazon’s most biodiverseforestlands. The country’sforestry department awards concessionsto local Brazil nut harvesters, calledcastañeros, for the management ofthese lands. While the harvesting ofBrazil nuts provides more than half theyearly income for thousands of familiesin the region, the Peruvian Amazon isthreatened by the conversion of forestto farmland and cattle ranches, aswell as the construction of a transoceanichighway that will eventuallylink Brazil to the Pacific Ocean bytraversing this area of Peru.Because it’s critical that the castañeroshave both the know-how and theincentive to maintain their harvestareas’ productivity, the RainforestAlliance has been working withthe Asociación de Castañeros de laReserva Nacional de Tambopata(ASCART)—a small but influentialBrazil nut–producer’s association—to maximize the castañeros’ bargainingpower, market the nuts they collectand manufacture value-added productssuch as health snacks.“We realized that we neededto strengthen our organization inorder to gain advantages in thecommercialization of the Brazil nutand increase our profitability,”explains ASCART vice presidentVilma Zegarra. “Our first challengewas to manage our budget andimprove the legal status of ourorganization.” As a result of theRainforest Alliance’s work withASCART during the past two years,members have increased their incomeby 30 percent, from an average of$885 to $1,147 per person, givingthem the incentive to conserve the85,174 acres (34,469 hectares) ofAmazonian forestland.Allies in Sustainability Annual Report 2010 page 3


Championing the Cause forVermont’s ForestersBen Machin is concerned that ForestStewardship Council (FSC) certification maybe at a crossroads in Vermont, challengedby environmental and economic pressuresincluding the availability of inexpensivewood harvested overseas, the fragmentationof forestlands, a depressed housing market,erratic weather conditions and an inconsistentsupply of certified wood from local forests.In response, Machin has forged an allianceamong his firm, Redstart Consulting—an FSC-certified land manager for agroup of private landowners—and severalother consulting forestry firms. The neworganization, the Forest Partnership, willaggregate a steady supply of FSC-certifiedwood from local forests by developing astatewide network of foresters and smalllandowners. Machin is hoping that bysupplying manufacturers with certifiedwood that reliably meets their specifications,small landowners throughout the state willbe able to more successfully access themarketplace and achieve a premium price.Machin is also encouraging manufacturersto market their certified products moreeffectively. “Those of us committed to FSCcertification need to explain its significancein human terms,” he says, which is why he willsoon be crisscrossing the state, camera andnotebook in hand, to gather the stories of theforesters, loggers and landowners behind theFSC-certified trademark.Carving a Message for Bolivia’sCertified ForestsFor the past three years, sculptor Juan Bustillos, cofounder of Manzana Uno—a leading art galleryin Santa Cruz, Bolivia—has been spearheading the International Gathering of Sculptors Workingin FSC-Certified Wood.uring the weeklongevent, artistsfrom around theworld gather tocreate monumentalsculptures craftedfrom certified wood and to introducethe public to the benefits ofsustainable forest management.Bustillos, who works with bothcertified and salvaged wood, takesseriously his responsibility toconserve forests. “I imagine thatdue to the nature of artists—theirsensitivity to their surroundings andtheir relationship with the public—they would be among the firstmembers of society to recognizethe importance of protecting theenvironment, and they wouldencourage other individuals to dothe same,” notes Bustillos.Bolivia is among the top ten mostbiologically diverse countries onEarth, with 2,194 known speciesof amphibians, birds, mammalsand reptiles, and more than17,000 species of plants. YetBolivia’s forests are threatened byoil and gas development, illegallogging, the over-harvesting ofselected species, forest fires andcommercial agricultural expansion.Over the past decade, more thanthree million acres (1.5 millionhectares) of the country’s forestshave been FSC-certified forsustainable management, whichbodes well for the conservationof Bolivia’s globally significantbiodiversity.


forestryfAllies in Sustainability Annual Report 2010 page 5


Seeing the Forests and the TreesWhen the Rainforest Alliance needs a SmartWood auditor who is not only experienced but ableto conduct certifications involving a large number of acres or stakeholders with conflicting interests,forestry consultant Keith Moore is often the person to lead the team.long-time resident of Haida Gwaii(the Queen Charlotte Islands of BritishColumbia), Moore has served on morethan 60 different Forest StewardshipCouncil (FSC) audits for the RainforestAlliance’s SmartWood program. Among them wasthe largest FSC-certified forest in the world—13.6million acres (5.5 million hectares) managedby Alberta-Pacific Forest Industries Inc., inCanada. The complex audit process required afull review of the company’s forest managementoperations, interviews with more than 100people, including aboriginal and communityrepresentatives, and reviews of surveys sent to 200community members. Not only was the auditsignificant because of the acreage evaluated andthe subsequent availability of responsibly producedwood, but it made Canada the world’s leader inFSC-certified lands.More recently, Moore conducted a SmartWoodpre-assessment of 991,000 acres (401,000 hectares)in Australia for Gunns Limited. As Mooreexplains, “Much of Gunns’ estate is in Tasmania.That is a highly polarized environment with along history of conflict, and Gunns Limited hasbeen in the middle of it.” He also audited theNewPage Port Hawkesbury paper company’sforest in Canada, which has recently becomecontroversial since the company announced aplan to burn wood from the forest to generateelectricity in Nova Scotia, Canada.Reflects Moore: “I work with motivated peoplein companies that want to be leaders. FSCcertification and the work of the SmartWoodprogram rewards those companies for changingtheir practices and meeting high social andenvironmental standards. I think that collectivelywe’re making an important difference in the waythat forests around the world are managed.”


forestryfNew Hope for Asia’s Ancient ForestsThe tropical forests in southeast Asia are among the most biologically rich in the world.n Borneo, for example,1.5 forested acres (0.6 hectares)frequently support moretree species than does allof North America. Butduring the 1980s and1990s Borneo’s forests wereleveled at an unparalleled ratefor the manufacture of gardenfurniture, paper and chopsticks.Illegal logging, the conversionof natural forests and oil palmextraction continue to drivedeforestation in Borneo.Every month for the past fiveyears, Indonesia has lost anaverage area of forest equal to115,000 US football fields.Under the direction of PeterKristensen, the vice president ofcorporate social responsibilityand the environment, DLH—theworld’s largest trader in tropicaltimber—is working closely withthe Rainforest Alliance to ensurethat the timber extracted by thecompany’s suppliers in northernBorneo is legally harvested, and thecompany is encouraging all of itssuppliers to obtain full verificationfor their timber. The RainforestAlliance’s legality verificationprogram supports the company’sefforts to demonstrate care anddue diligence in their sourcing ofwood and wood products. Suchdemonstration is particularlyimportant in helping companiesto reduce their risk of importing,exporting or trading illegaltimber, actions which arepunishable by law in theUnited States since the 2008amendment to the Lacey Act.“DLH realized early on that theiraccess to European and UnitedStates markets would be dependenton increased supply of legallyverified and sustainably certifiedwood,” points out Kristensen.“Little room will be left tocompanies operating on a ‘businessas usual’ model. This is especiallytrue in times of global downturn,when companies with foresight arelikely to succeed.” DLH is workingclosely with the Rainforest Allianceto promote legality verificationacross Borneo and around the world.Allies in Sustainability Annual Report 2010 page 7


farmingRainforest AllianceCertified TM FarmsAre Modelsof Cooperation:To produce high-quality crops, farmers rely onhealthy soils, clean water, a happy, healthy andproductive workforce and even the tiniest ofallies—beneficial insects that help control pestsnaturally. Like these farms, our achievementsare only possible through collaboration—withindividuals, communities and companies that careas much about transforming agriculture as we do.


farmingfCoffee, Tea and Conservationin India’s Western GhatsFor centuries, the inaccessibility and dense forests of India’s Western Ghats provided food andshelter for tribal peoples and habitat for wildlife including Asian elephants, Bengal tigersand lion-tailed macaques.ut the conversion ofthese verdant hillsidesto coffee and teaplantations more than acentury ago resulted inthe fragmentation of oneof India’s most biodiversity-rich areas.Within the plantations’ boundariesexist remnant natural ecosystems thatact as refuges for many endangeredand threatened species.Conservation scientists and spousesT.R. Shankar Raman and DivyaMudappa have been working witha small team of researchers formore than 15 years to conservebiodiversity in the Western Ghatsregion. Because many of the teaand coffee plantations borderwildlife sanctuaries and nationalparks, Raman and Mudappa havefound that it is essential to includeplantations in their conservationefforts. “Crucial wide-rangingspecies impacted are animals likeAsian elephants, leopards, gaur—the world’s largest species of wildcattle—and birds like hornbills.Besides the ‘corridor’ role of remnantforest, grassland, and other naturalhabitats in plantations, theseremnants are ‘refuges’ for a widevariety of endemic [found nowhereelse in the world] and endangeredplant and animal species,” explainsRaman.In 2008, the couple conducted theirfirst audits of tea plantations andcoffee farms for the SustainableAgriculture Network (SAN), andin 2009, their nonprofit group, theNature Conservation Foundation,joined the SAN. During thepast year, Raman and Mudappahave been promoting RainforestAlliance certification in India anddeveloping local indicators for theSAN standard. Farms that meet thestandard qualify for the RainforestAlliance Certified seal.Allies in Sustainability Annual Report 2010 page 9


A New Crop of Self-SufficientTea Farmers in KenyaThe Rainforest Alliance first crossed paths with Peter Mbadi in 2006, when he was involved in a pilotproject with Lipton and the Kenya Tea Development Agency (KTDA) to encourage smallholder teagrowers to adopt more sustainable and profitable farming practices.ince then, Mbadi hascontinued to champion theRainforest Alliance causewithin the KTDA—anorganization made up of560,000 smallholders—and introducedthe Sustainable Agriculture Networkstandard to thousands of farmers, layingthe groundwork for them to earn theRainforest Alliance Certified seal.“The whole process of changing thehearts and minds of farmers in sucha large and complex organizationhas been an enormous undertaking,”explains Marc Monsarrat, RainforestAlliance manager for East Africaand South Asia, “and Peter has beena wonderful driving force to makeit happen.” Kenya produces around320,000 tons of tea each year and isthe world’s largest exporter. TheKTDA alone produces 60 percentof the country’s tea.Mbadi has also championed theintroduction of farmer field schools,a training methodology that ishelping KTDA farmers throughoutthe country to learn and adopt goodagricultural practices. The farmers havebeen learning about the importanceof frequent plucking, re-planting teabushes, handling agrochemicals safelyand ways to protect the environment.For instance, by simply removingeucalyptus trees that line riverbanks,farmers have been able to return theflow of water to dry riverbeds. AsMbadi explains, “The farmers nowfeel empowered and are disseminatingtheir knowledge to other farms. This isreally exciting to them. And we are allexcited to associate with the RainforestAlliance, which promotes the economicand environmental improvement of ourfarmers and the country at large.”


farmingfGhanaian Cocoa Farmersto Benefit from RainforestAlliance CertificationIn the 15th century, Spanish explorersbrought back to Europe a drink madefrom cocoa beans. With its steady rise inpopularity, cocoa was eventually introducedto Africa, where today, most of the world’scocoa is produced. In Ghana, thousands ofsmallholders have been learning sustainablefarming methods—to grow their cocoa inshade, provide decent working conditionsfor employees, monitor progress and makesound management decisions—thanks inlarge part to the efforts of Christian Mensah.Since 2008 Mensah has been working with theRainforest Alliance’s Ghanaian partner group,Agro Eco-Louis Bolk Institute, where he hasbeen charged with introducing the farmers tosustainable farming, preparing them to meetcertification standards, training auditors andadapting the Sustainable Agriculture Networkstandard to local conditions. In addition, he’sbeen helping the farmers earn a premiumfor their product. This has meant introducingthe government, which purchases all ofthe country’s cocoa, to Rainforest Alliancecertification and demonstrating its inherentenvironmental, social and economic value.As a result of Mensah’s leadership, in just overtwo years a total of 1,000 farmers in Ghanahave earned the Rainforest Alliance Certifiedseal, another 7,000 farmers are in training andan additional estimated 12,000 farmers areslated to join the program in 2011.Allies in Sustainability Annual Report 2010 page 11


farmingfStanding Out From the HerdDeforestation. Greenhouse gas emissions. Land degradation. Water pollution. Biodiversity loss.An estimated 26 percent of the Earth’s terrestrial surface is devoted to the grazing of livestock, andthe problems associated with it are well documented.ortunately, with the2010 launch of a standardfor Rainforest AllianceCertified cattle farms,there is now a sustainablefuture in store forcattle ranches.The new standard was developedin collaboration with the TropicalAgricultural Research and HigherEducation Center (CATIE), aCosta Rica–based nonprofit researchinstitution where scientists havedetermined that cattle farms canindeed be integral aspects of healthyecosystems, provided that farmersare engaged in practices such asplanting shade trees and activelymanaging their pastureland andwater resources.“The experience of working withthe Rainforest Alliance has beenwonderful,” reflects MuhammadIbrahim, leader of CATIE’s CattleProduction and EnvironmentalManagement program. “Together,we have researched practical waysto improve biodiversity and waterquality, and mitigate climate change.”The standard also ensures thatcattle are well-treated and givenaccess to pasture.While no cattle ranches have yetearned the Rainforest AllianceCertified seal, a number of farmershave already begun working towardit. “It’s an honor to be linked toa standard that has the ability tochange the way cattle production ismanaged,” Ibrahim notes. “Now, weneed to prepare farmers and promotethe standard so it is recognized byregional entities and authorities, theprivate sector and consumers.”Allies in Sustainability Annual Report 2010 page 13


Four Directions Tour CompanyAlfonso MurallesRainforest Alliance AuditorKeith MooreGlobal Sustainable TourismCriteria (GSTC)Kelly BrickerForest Partnership Co-FounderBen MachinClimate, Community andBiodiversity Alliance (CCBA)Joanna DurbinIxlú Community School TeacherOsmar MonzónTourism ConsultantIngrid AyubHotel El Rey Del CaribeAraceli DominguezSalvaNATURATropical Agricultural Research andHigher Education Center (CATIE)Muhammad IbrahimGuillermo BellosoEl Jaguar Private Wildlife ReserveGeorges and Lili Duriaux-ChavarríaASCART Vice PresidentVilma ZegarraManzana Uno Co-FounderJuan BustillosExplorer’s InnMax GuntherCoffee FarmerWilson Sucaticona


Susie E. Tolbert Elementary SchoolAgro Eco-Louis Bolk instituteChristian MensahEnvironmental ConservationTrust of Uganda (ECOTRUST)Pauline NantongoVice President ofCorporate Social Responsibilityand the Environment, DLHPeter KristensenThe Rainforest Alliance’sGlobal ReachThe Rainforest Alliance works in more than70 countries, but not by ourselves. Ourachievements are possible because of thepartnerships we’ve forged with organizationsand individuals in every corner of the Earth.Whether they are part of an organizationleading workshops, training farmers,harvesting trees, managing hotels, pluckingtea or teaching school, our allies—and everyone of us—have a unique contribution tomake. And like the species and communitieswe strive to protect, the Rainforest Alliancecan accomplish far more by working collaborativelythan any single individual couldever hope to achieve on his or her own. Weshare this planet and its resources, and onlyby working together can we conserve them.Kenya Tea Development Agency (KTDA)Peter MbadiNature Conservation Foundation ResearchersT.R. Shankar Raman and Divya Mudappa


tourismAny TravelDestination’s MostEssential Ally is itsLocal Community—a healthy environment coupled withan economically thriving population.By ensuring that hotels and lodges respectlocal cultures, support local people andprotect their surroundings, we are helpingthese businesses craft an economicallyand environmentally viable future. Traveldestinations that are able to strike thebalance between responsibility andprofitability not only draw tourists, butkeep them coming back.


tourismtThe ABCs of aSustainable HotelFor the eco-curious traveler, a stay atHotel El Rey Del Caribe is part vacation,part education. Located in the heart ofdowntown Cancún, the 31-room bed andbreakfast is known for its commitmentto teaching guests and communitymembers about sustainability. “Ourhotel works like a school, so studentsand neighbors come once a week to learnabout recycling and composting garbage,the benefits of native plants and otherenvironmental subjects,” explains ownerAraceli Dominguez.Hotel El Rey Del Caribe earned theRainforest Alliance Verified mark inrecognition of its commitment to social,economic and environmental responsibility.When it was first evaluated,the hotel met the sustainability criteriawith a score of 76 percent. “A year later,thanks to [the Rainforest Alliance’s]workshops and training, we earned a97 percent,” explains Dominguez.In addition to its impressive environmentaleducation work, the hotel has also investedin a solar water heater, a system to capturerainwater, a solar-powered clothes dryerand a composting system—all to reduce itsenvironmental footprint.An Eco-Discovery in the AmazonIn 1972, Max Gunther was working as a veterinarian, assisting sheep and cattle farmers in the Peruvian Andes.ut when a nationalland reform eradicatedall large, private landholdings in Peru andconverted most farmsinto worker-ownedcooperatives, the demand forGunther’s veterinary serviceswas eliminated.Forced to find another way to earna living, Gunther and a few friendspurchased 260 acres (105 hectares)along the Tambopata River, wherethey built the Explorer’s Inn, anAmazonian eco-lodge that catersto birdwatchers and wildlifeenthusiasts. While Gunther wasnot always aware of the extent ofthe natural riches surroundinghis property, several visitingbiologists quickly uncovered thearea’s extraordinary biodiversityand encouraged the government tocreate a 13,590-acre (5,500-hectare)reserve around it. “Our lodge issituated within a pristine rainforestwhich has been untouched for35 years [and safeguards]abundant wildlife, includingseveral endangered species,” saysGunther. “We also hold worldrecords [for an area of this size],with 600 bird species and1,232 species of butterflies.”While he hasn’t always identifiedhimself as a conservationist, todayGunther is deeply committed toensuring the continued protectionof the astounding natural resourcessurrounding his property. He hasalready installed solar panels andbegun recycling, is educating guestsabout wildlife and conservation,and participates in a number ofRainforest Alliance workshops onsustainable tourism best practices;he aims to earn Rainforest Allianceverification for his inn.Allies in Sustainability Annual Report 2010 page 17


Sustainable Tourism LeaderSets a New StandardIn the past 25 years, Kelly Bricker has guidedriver trips, conducted natural resourcemanagement research, taught, led tourgroups, owned an ecotourism company andserved as board chair for the InternationalEcotourism Society. All of her experiencehas led her to this conclusion: “Tourismemphasizes the power we have to influencepositive change—to prevent social ills, boostconservation efforts and improve qualityof life for individuals and communities thatmight not have other options.”This conviction propels her work as boardpresident for the partnership for GlobalSustainable Tourism Criteria (GSTC),the coalition behind the set of voluntarystandards that any responsible tourismbusiness should aspire to reach. Ultimately,these criteria aim to create what Brickercalls “a universal understanding” ofsustainable tourism and, by ensuringthat the industry is speaking with a unitedvoice, increase the demand for sustainabletourism around the world.“The Rainforest Alliance has been a keyplayer in this whole process,” Bricker says.“They’ve provided the technical expertisewith regard to standard setting, theexperience with certification programsin the Americas and a real understandingof the challenges inherent in developingcertification programs.”Inspiring a Change of AttitudeWhen the Rainforest Alliance’s sustainable tourism team is confronted with a particularlydemanding assessment in Costa Rica, one of their first calls is to Ingrid Ayub.or five years, the consultingbiologist and ornithologisthas conducted verificationsof tourism businessesand hosted seminars andworkshops on sustainabletourism best practices for hoteliers,tour companies and their staff.According to Ayub, the mostchallenging part of her job isgetting people to adopt newhabits. It can be difficult toprepare businesses to begin keepingprecise records, for example. Butrecord-keeping is key to helpingbusinesses take stock of theirapproach and understand how toimplement improvements. “Evenwith limited economic resources,you can achieve a breakthroughwith just a change of attitude,”Ayub observes.To illustrate her point, Ayubdescribes her visits to two tourismbusinesses in Talamanca, CostaRica, working toward RainforestAlliance verification. “Theyworked extremely hard for fourstraight months,” she explains,“implementing low-cost but criticalimprovements.” Ayub visited eachbusiness five times to help themdevelop sustainability policies,work plans, record-keeping forms,emergency response plans andmore. Concludes Ayub: “To see thechange was inspiring.”


Fighting Poverty whileConserving ResourcesBy creating jobs in rural areas; providing analternative to illegal logging, poaching andslash-and-burn agriculture; and teachingtravelers to be conscious of their environmentalfootprint, Alfonso Muralles believes thatsustainable tourism can help local economiesand protect ecosystems.That’s why he is ensuring that FourDirections—his family-run, RainforestAlliance Verified tour company basedin Guatemala—supports the destinationsalong its tour routes through Mesoamerica.“We believe that by hiring local guides and[showing a preference for] communityservices, we are helping to reduce povertyand ultimately having a positive impact onpeople, wildlife and the environment,” reflectsMuralles. “The Rainforest Alliance taught usthat becoming more sustainable involves morethan just community jobs—we must control ourenvironmental impact and develop an efficientbusiness management plan.”Allies in Sustainability Annual Report 2010 page 19


climateEnsuring ForestConservation:A thriving forest ecosystem offers far morethan the eye can see. Healthy forests protectwater sources, prevent erosion and absorb thegreenhouse gases that lead to climate change.Our climate program is helping to ensure forestconservation by giving communities the financialincentive to plant new trees in areas where deforestationhas already occurred and by helpingthem adapt to the impacts of climate change.


climatecClimate-Friendly Farming is theNext Step on Sustainability PathAsked to describe his work for the El Salvador–based nonprofit SalvaNATURA, Guillermo Belloso says he aims to“make the path toward sustainability easier for farmers.”or the past 11 years, technicalassistance coordinator Bellosohas been helping producersmeet the social, environmentaland economic standards ofthe Sustainable AgricultureNetwork (SAN), connecting farmerswith buyers of Rainforest AllianceCertified agricultural goods andworking to find financing for growerscommitted to sustainability.Most recently, Belloso and colleaguesat SalvaNATURA, a RainforestAlliance partner in the SAN, havebeen working to develop the SAN’snew climate module, a voluntary add-onto the existing SAN standard that helpsfarmers demonstrate the actions theyare taking to mitigate climate changeand adapt to its impacts. According toBelloso, many producers in El Salvadorhave experienced the consequences ofa changing climate on their own farmsand have become allies in the project.Caribou Coffee supported SalvaNATURAand the Rainforest Alliance in a fivemonthinitiative to guide the developmentof the new climate module and gaugethe challenges of implementing climatefriendlypractices. Pilot verifications ofthe climate module and capacity buildingon coffee farms helped farmers to developa deeper understanding of their role incurbing climate change. “Farmers are noweager to begin to implement [climatefriendly]practices and teach others tofollow them,” says Belloso.Allies in Sustainability Annual Report 2010 page 21


Planting Trees to Produce Both Globaland Local BenefitIn southwestern Uganda, farmers are planting native trees, sequestering carbon dioxide and providing habitat for wildlife.armers in southwestern Uganda’s rural BushenyiDistrict are transforming their local landscapethrough an innovative tree-planting project.According to the Environmental ConservationTrust of Uganda (ECOTRUST), which createdand manages the Trees for Global Benefitproject, since its launch in 2003 the initiative hasinvolved 2,000 households in planting over 1.5 millionnative trees in critical conservation areas.After visiting a number of farms that participate inthe project, meeting with local farmers, communitymembers and funders, and closely reviewing projectplans, in 2009 the Rainforest Alliance’s SmartWoodprogram validated and verified 637 acres (258 hectares)of the project to Plan Vivo Standards. “It’s importantto have a project verified because we want to ensurethat it meets international standards based on theopinion of a third-party professional verifier,” explainsPauline Nantongo, executive director of ECOTRUST.“We wanted to work with the Rainforest Alliancebecause we have common values and definitions ofsustainable development.”In addition to providing food and habitat for wildlife,the trees planted as part of the project offer a range ofbenefits for the local community: enriching the soiland preventing erosion, generating medicinal extracts,sequestering carbon dioxide, providing supplementalincome through the sale of carboncredits and, eventually, generating timber and fuelwood. “It takes a bit of time to develop trust withthe communities because the carbon-trading conceptcan be difficult to understand,” explains Nantongo.“But after we have paid the first participants, we’reusually overwhelmed by the response from peoplewho wish to join.”


climatecEnhancing Efforts toReduce Climate ChangeJoanna Durbin is passionateabout building mutuallybeneficial relationshipsbetween people and nature,which is why she’s a great fitfor the director’s post at theClimate, Community andBiodiversity Alliance (CCBA).he CCBA is a partnership offive nonprofits—includingthe Rainforest Alliance—thatcollaborates with researchinstitutions, corporations and thepublic to develop and managevoluntary standards to ensure thatland-use-based carbon projects benefitlocal communities and wildlife as wellas reduce emissions. The standards alsoaim to promote excellence and innovationin project design and mitigate risk forinvestors.“We set standards to ensure that projectsreally deliver positive results for climate,community and biodiversity,” explainsDurbin. “We rely on experienced auditorsto determine who gets validated, andwe provide them with guidance andsupport on how the standard should beinterpreted, without getting involved inaudit decisions.” Since 2007, RainforestAlliance auditors have been validatingand verifying forest carbon projects allover the world to the Climate, Communityand Biodiversity Standard.In collaboration with the humanitarianorganization CARE International, theCCBA is also helping develop social andenvironmental standards for governmentprograms to reduce carbon emissionsfrom deforestation and degradation, andconserve forests.Allies in Sustainability Annual Report 2010 page 23


educationThe Long-termSuccess of OurWork Depends onPublic Support.Though much of our focus is on farm and forestconservation, our work relies on the public’sencouragement and support. Which is why weare creating alliances with consumers, colleagues,businesses, journalists, teachers and studentsaround the world. With their help, we will continueto build awareness of our efforts, promote theRainforest Alliance Certified seal and create amore just and sustainable economy.


educationeInspiring the Next GenerationJaguars, scarlet macaws, howler monkeysand leafcutter ants thrive amidst the densefoliage of the Maya Forest, a biologically-richecosystem that extends from Guatemala,through Belize, into Mexico. So perhapsit’s no surprise that Osmar Monzón, a fourthgradeteacher at the Ixlú Community School—located within Guatemala’s precious pieceof the Maya Forest, in a region known asthe Petén—has developed such a keeninterest in protecting his surroundings.“Living and working among the incrediblebiodiversity we have here, it is difficultnot to become interested in conservation,”he says.To ensure that teachers like Monzón havethe skills and resources they need tobring environmental education into theirclassrooms, the Rainforest Alliance providescurricula, hosts workshops in the Petén andthe US, and offers follow-ups to ensure thatteachers effectively integrate our lessons intotheir classes. “The workshops have increasedmy knowledge of the region’s geographyand provided me with new, effective ways toengage children in (conservation] issues,”Monzón explains.His love of the environment is proving tobe contagious. “I see some kids telling othersto clean up waste when they have littered;a few years ago, this would never havehappened,” he says.Educating the Next Generation ofSustainability StewardsSince participating in Rainforest Alliance workshops and incorporating our conservationcurricula into their classes, the teachers at the Susie E. Tolbert Elementary School inJacksonville, Florida, are seeing their students embrace their lessons and even go beyond them.he students have starteda recycling-ambassadorprogram to encourageresponsible waste managementthroughout theirschool, initiated fundraisingactivities to benefit a localmanatee conservation program,raised $1,995 to support theRainforest Alliance’s Adopt-A-Rainforest program and promotedand participated in the cleanup of alocal waterway, the St. Johns River.“We try to encourage other peopleto do things to save the rainforests,and we remind them not to litterand to recycle,” explains fifthgraderMaanasi Garg, a recyclingambassador and participant in theriver-cleanup project. “I really likehow it feels to help to conserverainforests and animals.”The students have impressiveplans to continue spreadingconservation awareness. “Someof us are working on a brochureabout recycling to hand out to[students and the community],and we’re designing posters to hangaround the school,” says WalkerMiller, a fifth-grade student, whois a recycling ambassador andco-founder of the school’s “Adopt-a-Manatee” campaign. The schoolis also building raised gardenbeds so that students can growtheir own produce, and they willsoon begin composting to minimizewaste and provide organic fertilizerfor the garden.Allies in Sustainability Annual Report 2010 page 25


The giant oak and fern trees onGeorges and Lili Duriaux-Chavarría’s260-acre (120-hectare) property innorthern Jinotega, Nicaragua, dateback to Jurassic times.Travelers & Bird-Watchers Help Protect aPristine Parcel of Nicaraguan Cloudforesthe trees shelter rare and declining bird speciessuch as the three-wattled bellbird and thegolden-winged warbler, a migratory songbirdthat spends Northern winter months in Centraland South America. The couple bought the landfrom Lili Chavarría’s brother 18 years ago withthe intention of protecting its rich biodiversity.Today, the El Jaguar Private Wildlife Reserve andOrganic Farm produces coffee, hosts ecotourists andserves as an international center for wildlife research.“We realized that in order to conserve our land,we needed to earn income from it,” explains Duriaux.“I had experience with organic coffee production,so we decided to start an organic farm at El Jaguar.My wife is fascinated by ornithology and has alwaysbeen a nature lover. So everything fell into place—we grew coffee and were lucky to have a lot of birdson the reserve.” The farm, which is designated anImportant Bird Area by BirdLife International,provides habitat for 284 bird species, includingseven endangered species, three endemic speciesand 17 species with reduced populations.Travelers planning a trip to Latin America or theCaribbean can find El Jaguar on the RainforestAlliance’s SustainableTrip.org website, an online searchtool that was launched in July. The database includeshotels, lodges, B&Bs, resorts and tour operators thathave been certified by a third-party sustainable tourismcertification program, verified by the RainforestAlliance or recommended as being sustainable by areputable organization.


educationeAllies in Sustainability Annual Report 2010 page 27


A Conservation Success StoryIn April 2010, the Rainforest Alliance’s Eco-Index featured a story about Wilson Sucaticona, a 34-year-old Peruviancoffee farmer who produces some of the country’s best beans.ucaticona’s seven-acre(three-hectare) Tunkimayofarm won second placein the December 2009Rainforest AllianceCupping for Quality event, edgingout coffees from Brazil, Indonesiaand East Africa. In 2010, Sucaticona’scoffee was selected over 300 othersto win the “Best of Origin” for Peruat the Specialty Coffee Associationof America’s 2010 Roasters GuildCoffees of the Year competition.In his Eco-Index interview,Sucaticona acknowledges thatgood soil and adequate rainfallare essential to the production ofgreat-tasting coffee, but he creditsRainforest Alliance certification,which he earned in 2006, withgiving him the tools that havehelped to perk up the flavor of hiscoffee beans. “I learned how toimprove the quality of the coffeeplants and how to better dry thebeans, which is crucial becausedrying affects quality,” explainsthe Peruvian farmer. “Everythingis important, from planting, toharvesting, to drying…if somethingisn’t right, it harms the coffee.”Not only has Rainforest Alliancecertification helped Sucaticona growbetter beans, it’s also helping himto take better care of his land.“We used to cut down trees and huntanimals,” he reflects. “But now wehave learned how to take care of theforests, stop logging and protect thewildlife and the water.”The Eco-Index is an online,bilingual resource designed toprovide the conservation communitywith an easy way to share projectdata, reports, lessons learned andinspirational success stories likeSucaticona’s. To learn more aboutconservation initiatives in Peruand throughout the Americas, visitwww.eco-index.org.


fundersfFundersContributions Over$1,000,000Bill & MelindaGates FoundationGlobal Environment FacilityInter-American DevelopmentBank / FOMINUnited NationsDevelopment ProgrammeUnited States Agency forInternational DevelopmentContributions$100,000 - $999,999Anonymous (2)African Development BankAdam and Rachel AlbrightArgidius FoundationBettys & Taylors of HarrogateChemonics InternationalCiti FoundationCongo Basin Forest FundCritical EcosystemPartnership FundRoger and Sandra DeromediDOEN FoundationDutch Ministry ofForeign AffairsDutch SustainableTrade InitiativeEcuadorianMinistry of TourismThe Estée LauderCompanies Inc.Fintrac, Inc.Flanders InternationalCooperation AgencyFondation EnsembleThe Government of Norway’sInternational Climateand Forest InitiativeGrupo BimboIKEAInternational FinanceCorporationHenry and CatherineJuszkiewicz / GibsonFoundationKendeda FundKiehl’s Since 1851Kraft Foods Global, Inc.Maggie Lear and Daniel R. KatzLeon Lowenstein Foundation /Kim BendheimMars, IncorporatedThe Nature ConservancyNestlé Nespresso S.A.Norwegian Agency forDevelopment CooperationOjon CorporationThe Overbrook FoundationAmanda Paulson /The Bobolink FoundationProgreso FoundationReforestamos México A.C.Richard and RhodaGoldman FundThe Rockefeller FoundationThe Spray FoundationU.S. Department of State /CAFTA-DREnvironment ProgramUK Department forInternational DevelopmentUnileverUnited NationsEnvironment ProgrammeUnited Nations FoundationRobert W. WilsonZ Zurich FoundationContributions$10,000 - $99,999Anonymous (3)John D. AdamsBert Aerts / FUJIFILM HuntChemicals USAAGEXPORTAlcoa FoundationThe Ashden Trustblue moon fund, Inc.Brooklyn Community FoundationCaribou Coffee Company, Inc.Citi Foundation Costa RicaClaneil Foundation, Inc.Daniel Cohen and Leah KeithCon EdisonFrank A. DottoriDunkin’ DonutsThe Eric and Joan NorgaardCharitable TrustEFICO FoundationFirmenichKarl Fossum andMartina LeonardFUJIFILM HoldingsAmerica CorporationGeraldine R. Dodge FoundationGoldman, Sachs & Co.Wendy Gordon andLarry RockefellerMarilú Hernández andLuis BosomsHSBC – North AmericaJDD Holdings, LLCJohn & EvelynKossak FoundationSudhakar KesavanKing Baudouin FoundationElysabeth KleinhansKlema/Resnick Charitable FundPam KohlbergMerck Family FundMitsubishi CorporationFoundation for the AmericasDavid and Katherine MooreNational WoodFlooring AssociationNedelman Family FundNewman’s Own FoundationThe Orchard FoundationOxfam NovibThe Panaphil FoundationTom Plant / Plant FamilyEnvironmental FoundationPromoviendo MercadosSostenibles para MiPyMEs yProductores Rurales enCosta RicaPolly C. RattnerMike and Faye RichardsonEric B. Rothenberg andCatherine A. LuddenEd Rounds andCallae Walcott-RoundsSpanish Agency forInternational CooperationTchiboThe Timberland CompanyTinker Foundation IncorporatedTowards Sustainability FoundationTransat A.T. Inc.U.S. Fish and Wildlife ServiceVictoria Foundation, Inc.Wallace Global FundThe Waterloo FoundationWeaver Family FoundationMary J. WilliamsAlan and Karin WilzigWorld BankContributions$1,000 - $9,999Anonymous (7)Labeeb M. AbboudOmar AbboudJonathan AdlerMerrideth AkersSteven and Joanie AlleyAllianz selbständigerReiseunternehmen –Bundesverband e.V.Jean AndersonThe Armand G. Erpf FundDouglas and Mary Jo BaslerGarth E. BeallTimothy and Virginia BeaulacThe Biedenharn FoundationNancy Bower andLindsey QuesinberryMary BrockBrookfield Public SchoolsPhilip BurstonLeonard and Mary CarganAlice Chan-LoebThe Chris andMelody MalachowskyFamily FoundationSusan ClarkJennifer L. Costley, Ph.D. andJudith E. Turkel, Esq.Randolph L. Cowen andPhyllis GreenDiane CummingsHarvey DannDavid F. & Sara K. Weston FundRobert DevereuxDLA PiperJerry L. DodsonCamille DullWarren and Carol EmblidgeDr. Hamilton andLillian EmmonsDiane Englander andMark UnderbergKaren EvansSandra C. FinnfirstgivingJoan FitzGeraldThe Frederick and Margaret L.Weyerhaeuser FoundationFriedlander Family FundFuller Family Charitable TrustFundecooperaciónBeau GageThe Gale Henning TrustWilbur and Linda GantzMarge GardnerJack GibbonsEugene and Emily GrantGrazeDavid GrillThe Heins FamilyDaniel HerrickI Do FoundationThe Jane Henson FoundationApril JohnsonJones Lang LaSalleEdward M. JudaDiane Jukofsky and Chris WilleJustGive.orgShalini Parameswaran KamalaMurray and Jeanie KilgourMatthew A. Kirby andKaren RiffenburghElizabeth L KiriazisChristina K. KirkLaura S. KirkCarl W. KohlsKorein FoundationLara KoritzkeThe Laney Thornton FoundationJeff LarcombeMarta Jo LawrenceLegg Mason & Co., LLCKenneth A. LehmanLeonardo DiCaprio FoundationLevit Family FundLinden Trust for ConservationLawrence F. LuntM. House Family Fund atThe San Diego FoundationAllies in Sustainability Annual Report 2010 page 29


Funders continuedMaryland Charitable CampaignMary Stuart Masterson andJeremy DavidsonLinda MatthewsBrendan MayMazar Family CharitableFoundation TrustChase McCainMerrill Lynch & Co., Inc.Timothy P. MesslerThe Miller-WehrleFamily FoundationMary Jill MooreJoanna E. MorseJohn and Suzanne MorseThomas NergerNetwork for Good.orgNippon Steel U.S.A., Inc.Will NixonSusan OshiroDavid and Cary PaynterEllen and Eric PetersenJoseph A. PopperMaureen R. RafaelWilliam and Eleanor RevelleRobert W. andAmy T. Barker FoundationAnthony and Florence RodaleRichard and Marjorie RogalskiRonald C. WornickJewish Day SchoolThe Ross FamilyCharitable FundLenore RubenRoger and Victoria SantPatricia J. Scharlin andGary TaylorRichard A. SchneiderPeter M. SchulteRobert SchumannSeaWorld & Busch GardensConservation FundConstantine and AnneSidamon-EristoffEtienne SnymanTana Sommer-BelinDr. Jon Spar andKaren KulikowskiGreg SparksSt. Mary’s Catholic SchoolPhillipa StrahmSusie E. TolbertElementary SchoolMartin TandlerVanguard CharitableEndowment ProgramJanet M. VasiliusMary WahlMagnes WelshWesfair Agency, Inc.Annemieke WijnJohn H. T. Wilson /Bridgemill FoundationDennis WiseJanet C. WoodwardGrace Yu and Nikolas MakrisContributions$500 - $999Alaska Health QuestAmerica’s CharitiesJonathan and Lorelei AtwoodJoseph BaribeauBen BaxtStephen M. BertrandBlackbaudEdward BlankBoeingLouise BourgeoisJohn A. BradleyDonna W. CameronTodd CarpenterThe Glen & BobbieCeiley FoundationChevron HumankindMatching Gift ProgramCommunity DevelopmentInstitute Head StartCommunity Foundation ofNew JerseyMelisande Congdon-DoyleWilliam CummingsCharles CurranBruce T. DalzellRonald D. DaviesDeanna DawsonEdward N. DaytonDeLaCour Family FoundationDell Direct Giving CampaignWena W. DowsHelen M. DunlapEvan M. FalesColleen FitzpatrickCecil F. FosterCary FriedmanMargaret B. FrinkCarlyn E. GoettschGoogle Matching GiftsKristen GrauerJune E. HeilmanLeigh HendersonArthur L. HiltDorothy S. HinesChristian L. HoemplerVirginia S. HooperLeona M. HubatchPeter HughDominique IsenhowerJust GiveJoanne and Dennis KeithBarbara KyseParris LampropoulosThelma Z. LavineRyan LinkPeter and Cheryl LloydCharlotte LowLila L. LuceJeffrey MassMargaret MayerPhilip and Iliana MindlinAllyson MooreTim MooreColette MullenhoffLeslie O’LoughlinRichard and Barbara OsbornePatsy PerryRichard G. PritzlaffQualcomm MatchingGift ProgramDavid A.F. Raynolds andSharon BollesIra M. ResnickRaymond RoccaforteJacqueline RouffThe Rueth FamilyCharitable Gift FundSafeco Insurance EmployeeGiving ProgramsJay and Linda SandrichMarla A. SchwartzSecond Nature SoftwareRyan SmithRaphael SpannocchiBeng SpiesSten StemmeKeith StrandMr. and Mrs. Daniel StricklerLisa TatroJames ThorsonBarbara J. TomasovicStephen ValdesMark WallaceWelch and Forbes, LLCMark WentleyLucille B. WilliamsNoah YechielyRainforest AllianceLegacy SocietyEvelyne O. AdlerDr. Lynn H. CaporaleBeatrix De GreveDr. Karl FossumHelene FrankelEliot M. GirsangIlse HollidayElysabeth KleinhansCorinne KonradMaxine MansorElizabeth McBradyJudith PerlmanDe Nyse W. PinkertonGloria RippleAbigail RomePamela SimonssonMary J. WilliamsEvents Over $10,000AnonymousAllegro Coffee CompanyAltriaBlommer Chocolate CompanyCandlewood Timber Group, LLCThe Central National-Gottesman FoundationChiquita Brands InternationalThe Coca-Cola CompanyColumbia Forest ProductsRoger and Sandra DeromediDomtarECOM Group / Atlantic USA Inc.The Estée Lauder CompaniesInc. / Ojon CorporationForestal Mininco S.A.FUJIFILM Hunt Chemicals USAGloria Jean’s CoffeesGoldman, Sachs & Co.Wendy Gordon andLarry RockefellerMarilú Hernándezand Luis BosomsChristopher Herrmann andJoseph LorinoICF InternationalJD WetherspoonHenry and CatherineJuszkiewicz / GibsonFoundationKiehl’s Since 1851Elysabeth KleinhansKraft Foods Inc.Maggie Lear and Daniel R. KatzLear Family FoundationLuigi Lavazza S.p.A.Lawrence F. LuntDeborah MarsMars, IncorporatedNational Federation of CoffeeGrowers of ColombiaNational Geographic TravelerNestlé Nespresso S.A.O’Melveny & Myers, LLCMike and Faye RichardsonSappi Fine PaperSuzano Pulp and PaperUnilever-Lipton TeaWillamette Valley VineyardsZurich Insurance CompanyEvents$1,000 - $9,999Labeeb M. AbboudJohn D. AdamsBert and Mieke AertsCecilia and Santiago AguerreFernando AguerreRoss AinRobert Apfel andJai Imbrey ApfelJoe ApuzzoFrancesca and Chris BealeBeveridge & Diamond, P.C.BloombergJenifer Brooks


fundersfCasey and Tiffany BrownCaribou CoffeeRicardo ChevesDaniel Cohen and Leah KeithCon EdisonTed and Molly EldredgeWarren E. Emblidge, Jr.Environ International CorporationLewis FixThe Forestland Group, LLCKarl Fossum andMartina LeonardHumboldt RedwoodCompany, LLCMichael HusalukThe J.M. Smucker CompanySudhakar KesavanJamie KiggenJim and Barbara KoreinLara KoritzkeRichard KornguteKate Lear and Jonathan LaPookLife TechnologiesCarlin and Peter MastersonMary Stuart MastersonBob McCulloughColleen McNally andThomas KuhnMendocino RedwoodCompany, LLCMitsubishiInternational CorporationMorinaga Milk CompanyCarol A. MulhollandThomas and Jill MullenMark and Ann NavarraSean NevettHolly and Dieter NottebohmMichael O’KeeffePepsiCo, Inc.Jessica PerdewScott Peters and Lynn GorguzePfizer Inc.Andrea and Mark PicardEric B. Rothenberg andCatherine A. LuddenGeorge SaffadiElena Sansalone andJan Van MeterMuneer A. SatterPeter M. SchulteJohn and Isabelle SilvermanJoanne SmithDavid and Miriam SmotrichLise Strickler and Mark GalloglySwiss ReMartin TandlerCathy Taub and Lowell FreibergTimothy’sTinker Foundation IncorporatedUnisource Worldwide, Inc.Ted WaittArlin WassermanMagnes WelshSidney S. Whelan, Jr.Tensie WhelanAnnemieke WijnAlan and Karin WilzigEvents $500 - $999Una BakerJohn Balint, MDPam BarkerSuzanne Girard FooteStephanie GoyetteJohn HendersonDeirdre IvesChristina K. KirkFrank LarussoJalila LissilaaKelley MaggsMarks & SpencerIan and Becky McKinnonDavid MechanicNell NewmanDaniel SchwartzCoty SidnamJuliet SinghKerri and Drew SmithCees TalmaThomas TarpeyMiriam and Roger WidmannWill WynnIn-KindContributions59E59 TheatersAli Budiardjo,Nugroho, ReksodiputroAloha BayArenas Del Mar Beach &Nature ResortArt WolfeAventuras Naturales/Pacuare LodgeBaker & McKenzie Abogados S.C.Barnes & Noble BooksellersBDS ASESORES JURIDICOSBerry Appleman & Leiden LLPBird & BirdBling BoneBufete Aguirre Soc. Civ.CARMA InternationalClairvoyant Beauty LLCContinental AirlinesCôte d’OrDahon California Inc.David SwiatloDavis, Polk & WardwellKaren DoddsEcoventuraEndangered Species ChocolateErmenegildo ZegnaJ. Henry FairFinca Rosa Blanca CoffeePlantation & InnFour Seasons Hotels andResorts – Costa RicaFrégate Island Private, SeychellesGarcía & BodánGIUSEPPE Restaurants &Fine CateringGlobal AbogadosGoldman, Sachs & Co.Grand Hyatt New YorkGreen Hotels of Costa RicaGrupo ENM MéxicoHarris LithoGraphicsHeenan Blaikie LLPHolland & Knight LLPHotel O’TaiIMLHenry and CatherineJuszkiewicz / GibsonFoundationKramer PortraitsLapa Rios EcolodgeLucky Strike Lanes & LoungeCatherine A. LuddenMannic ProductionsMayora & Mayora, S.C.McDermott Will & Emery LLPMiranda & Amado AbogadosMorgan LewisMorgan’s RockNatera y Espinosa, S.C.Newman’s Own OrganicsNina McLemoreMichael O’Keeffe/The Water ClubOller AbogadosO’Melveny & Myers LLPOrrick, Herrington &Sutcliffe LLPPatagonia, Inc.Paul, Hastings, Janofsky &Walker LLPJerry and Margie PerenchioPizarro, Aguirre, Bustos& RualesPrestige Imports LLCPure YogaRegatta PointReusableBags.com / Reuseit.comR.G.C. Jenkins & Co.Saks Fifth AvenueScholastic, Inc.Peter M. SchulteSharpe PartnersSive, Paget & Riesel, P.C.SmartSourceSouthwest AirlinesStortz Lighting Inc.T-Shirt ExpressVintage Plantations ChocolatesWhite & Case LLPWillamette Valley VineyardsWoodman CreativeZhong Lun Law FirmAllies in Sustainability Annual Report 2010 page 31


Financial SummaryAs of June 30, 2010 (with comparative totals for fiscal year 2009)REVENUEFee-for-Service (32.4%)Revenue and Support 2010 2009Foundation 7,009,877 6,606,686Government 10,409,729 8,658,142Contributions/Membership 3,552,625 3,767,281Special Events 1,231,132 1,254,767Fee-for-Service 11,545,988 12,023,803Other 1,876,939 1,293,712Government (29.2%)Foundation (19.7%)Contributions/Membership (10%)Other (5.3%)Special Events (3.5%)35,626,290 33,604,391ExpensesForestry 15,472,145 14,732,741Agriculture 10,934,505 7,279,610Tourism 2,420,959 1,834,186Education/Communication 2,148,427 2,263,688Special Projects 1,108,467 2,869,324Climate 475,819 -Total Program 32,560,322 28,979,551Fundraising 2,356,992 1,525,915Management/General 302,330 275,19135,219,644 30,780,657Change in Net Assets 406,646 2,823,734Total Net Assets 4,917,064 4,510,417EXPENSESForestry (43.9%)Agriculture (31%)Tourism (6.9%)Fundraising (6.7%)Education / Communication (6.1%)Special Projects (3.1%)Climate (1.4%)Management / General (0.9%)


AcknowledgementsPhotography:Editor: Carol GoodsteinCover: Charlie Watsonpg 21:Radim SchreiberContributors: Dresden Joswig and Sofia PerezInside Front Cover: Stock/Madagascar Day Geckopg 22:Stock/Malachite KingfisherDesign Coordinator: Mason Phillipspg 2:Kalyan Varmapg 24:Left to Right–Design: Caliber, Dallas, LLCpg 3:Left to Right–Refugio Amazonas, Charlie Watson,Meghan Sullivanpg 25:pg 27:Charlie Watson, Radim SchreiberSusie E. Tolbert Elementary SchoolLeft to Right–Printing: ColorDynamics, Allen, TX, using UV inks.ColorDynamics is an FSC-certified printer.pg 5:pg 6pg 7:pg 8:pg 10:Left to Right–FSC Pine, Stock/Maple LeavesStock/MooseKalyan VarmaCharlie WatsonEach by Caroline Irbypg 28:pg 31:Stock/Broad-billed Motmot, MontibelliLeft to Right–David Dudenhoefer, Cafeconsul S.A.,Charlie WatsonVeronica MuñozPaper: This annual report is printed on 100 lb.Cougar ® , Super Smooth Finish and 100 lb. Cougar ®Cover, Super Smooth Finish. Cougar ® is FSCcertifiedand part of the Domtar EarthChoice ® familyof environmentally and socially responsible papers.pg 11Stock/Coffee Beanspg 12:Stock/Cowpg 15:Stock/Foliagepg 16:Stock/Street, Mexicopg 17:Beto Santillanpg 18:Esteban Ericksenpg 19:Rob Goodierpg 20:Radim SchreiberSustainable Agriculture Network PARTNERSConservación y Desarrollo, EcuadorFundación Interamericana de Investigación Tropical (FIIT), GuatemalaFundación Natura, ColombiaInstituto para la Cooperación y Autodesarrollo (ICADE), HondurasInstitute for Agricultural and Forestry Management and Certification (IMAFLORA), BrazilNature Conservation Foundation, IndiaPronatura Sur A.C., MexicoRainforest AllianceSalvaNATURA, El SalvadorForestry PartnersInstitute for Agricultural and Forestry Management and Certification (IMAFLORA), BrazilNature, Ecology and People Consult (NEPCon), Denmark


665 Broadway, Suite 500New York, NY 10012-2331tel 212.677.1900 fax 212.677.2187www.rainforest-alliance.orgUSA Bolivia Canada Costa Rica Ecuador Guatemala Indonesia Mexico Nicaragua Spain United Kingdom

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