British Airways London Eye Website wins Gold ... - Creativematch

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British Airways London Eye Website wins Gold ... - Creativematch

Conceived and designed by Marks Barfield ArchitectsBritish Airways London Eye Website winsGold Award for The Best Tourism WebsiteApril 2004


The Open Agency’s “outstanding design” wins Goldat the Tourist Industry Oscars.The Open Agency’s design for www.ba-londoneye.com has won theGold Award for The Best Tourist Website, 2004.Visit Britain, formerly the British Tourist Authority, announced thewinning design for British Airways London Eye’s website at thetourism ‘Oscars’, The Excellence in England Tourism Awards 2004,held at Kensington Palace in London on 22 April.Visit Britain called the site “impressive” and “shows great innovation”. They also recognized its “outstandingdesign and innovative technology with an insistence on getting the important basics right”.The finalists nominated by all nine regional tourist boards were measured for:• strong and proven commitment to provide an excellent service through the website• attractive design and easy to navigate web pages• measures in place for disabled site visitors, in line with the new Disability Discrimination Act (DDA)• fit with client target market• tangible success with promotion and increased salesRob Hall, New Media Director at The Open Agency, called it “ a fantastic achievement for everyone involved.British Airways London Eye are a very encouraging client and the site is something we are all tremendouslyproud of”.There are now over a quarter of a million impressions a month on the site, a 40% increase over the sameperiod last year.“The Open Agency have designed a stylish and usable site incorporating a lot of content and functionality withthe minimum of fuss. There’s no doubt that their work has contributed greatly to our marketing effectiveness.”Jo Berrington, British Airways London Eye’s Head of MarketingThe Open Agency’s other on-line work includes GKN plc, South West Trains, Cunard, Disney, Timberland& Dan Dare.ba-londoneye.com


The Open Agency is a design agency specialising in Brand Identity& Corporate Literature, Packaging, and New Media. Our ability tocomprehend what needs to be communicated is coupled with ourinventiveness and originality - ultimately resulting in a strong and uniqueconcept. We believe that informality and openness isn’t contradictoryto good business, and ensures our full understanding of our customers’requirements. By being open and honest, with both our clients andourselves, we have developed a working environment that is fun, yetcommercial. Only by being truly open and approachable do we bestrepresent our clients’ interests.The Open AgencyMill House8 Mill StreetLondon SE1 2BAT: 020 7740 7000F: 020 7740 7001www.opennewmedia.comwww.openagency.comContactsMike Horseman, Managing Directormike@openagency.comRobert Hall, New Media Directorrobert.hall@openagency.comSimon Runton, Marketing & PR Managersimon.runton@openagency.com© The Open Agency 2004

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