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INTRODUCTIONKenya Field Research Report 6INTRODUCTIONKenya Field Research Report7Table of ContentsINTRODUCTION 2KENYA AT A GLANCE 8Fact SheetBrief HistoryLanguage & CultureMobile PenetrationRESEARCH OBJECTIVES 16GoalsResearch QuestionsMETHODOLOGY 20Scope & ParticipantsLocationsFINDINGS 26Kenyans are TrilingualThere is no Kenyan WebInternet = WhatsAppAccess is a StruggleData is a CurrencyThe web is UnknownMicro-business StruggleRemixing is a CrimeMaking is not CoolFRAMEWORKS 50Web JourneyThreshold DiagramPERSONAS 58LucyGregMelanieKenCliffAnnUniversity StudentsAPPENDIX 88THANK YOU 92
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Page 4: INTRODUCTIONKenya Field Research Re
Page 10: KENYA AT A GLANCEKenya Field Resear
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Page 18: RESEARCH OBJECTIVESKenya Field Rese
Page 22: METHODOLOGYKenya Field Research Rep
Page 26: FINDINGS Kenya Field Research Repor
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PERSONASKenya Field Research Report
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APPENDIXKenya Field Research Report
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