THE WINE SOCIETYJOB DESCRIPTIONJob title:Marketing Campaign AnalystDepartment:Marketing Planning and Analysis Team, MarketingResponsible to:Marketing Recruitment and Retention ManagerJob purpose:To work in the Marketing Planning and Analysis team to understand our members andsupport decision making through providing marketing analysis and insight to thebusiness.To provide relevant member (customer) selections for marketing activities, andascertain their success.To provide, develop and streamline reporting to monitor performance and supportdecision making.
Main duties:1. Responsible for preparing the data for marketing communications (mailings andemails). Plan the data strategy for mailing packs to maximise response from themembers for the range of offers within the communication programme. Developand document the selection criteria and extract data to agreed campaigntimescales.2. Analyse the success of offers and campaigns, proposing new tests andimprovements for future campaigns.3. Produce and document ‘ad hoc’ reporting relating to marketing activities andmembers as required by the business. Plan the ‘ad hoc’ workload with theMarketing Recruitment and Retention Manager.4. Produce monthly reports that monitor and comment on performance and trends,and develop those reports in line with changing requirements.5. Work with Marketing staff to develop regular reports and train staff to use themeffectively.6. Work with the Senior Marketing Analyst and the IS department to define andcentralise marketing data.All staff have a responsibility for carrying out their work in a safe manner, reportingany incidents or problems to the Team Leader and taking all reasonable steps tominimise risk to both self and others.Prepared by: Liz BrownDate: June 2011TheSociety reserves the right to vary or amend the duties and responsibilities of the post holder at any timeaccording to the needs of the Society’s business.
MARKETING CAMPAIGN ANALYSTCandidate Profile• Proven marketing experience - likely 2-3 years in marketing analysis or CRMareas.• Graduate, with a statistical or mathematical oriented degree• Excellent analytical skills supported with direct marketing knowledge andawareness. Preferably with mail order or member-based organisation.• Excellent Excel and Access (or similar) skills. Experience of column-basedsystems, such as smartFocus or FastStats would be an advantage.• Ability to communicate complex ideas and analysis in a simple way to otherparts of the business.• Keen questioner, challenger of data and analytical findings to maximiselearning.• Self-motivated.
How to ApplyPlease submit a comprehensive CV, detailing your most significant achievements,together with a covering letter that addresses the criteria in the candidate profile. Youshould also include details of your current salary package and notice period.Applications may either be emailed to email@example.com or posted tothe address below:Andrea HarknessHuman Resources AdvisorTheWineSocietyGunnels Wood RoadStevenageHertfordshireSG1 2BTClosing date for receipt of applications: 8 th July 2011