Website redesign for health-oriented nonprofitBladder Cancer Advocacy Network4813 St. Elmo AvenueBethesda, MD 20814Contact: Grace Schroergschroer@bcan.orgDirector of External RelationsTimelineDecember 12 – Questions and expression of interest dueDecember 19 – Answers postedJanuary 16 – Proposals dueJanuary 27 – Finalists notified, begin interviewsFebruary 17 – Selection madeOur timeline for launch is flexible. We want to launch an excellent site.Budget$10,000 - $15,000Who We AreBCAN is dedicated to increasing awareness of bladder cancer, advancing bladder cancer research, andproviding educational and support services for the bladder cancer community.Providing education and support: BCAN’s website is the most comprehensive source of bladder cancerinformation on the web, and includes information, support, text, images, and videos. Medicalinformation is up-to-date and reviewed by our Scientific Advisory Board. BCAN provides freeeducational materials to medical practices and patients, hosts semi-annual educational patient forumsnationally, answers patient inquiries by phone and email, and supports in-person support groups and anonline support community.
Increasing awareness: In 2012, BCAN is supporting the second annual Walk for Bladder Cancer onSaturday, May 5, with volunteer-organized fundraising walks across the country. (Our website is thecenter of the walk organization. Currently, people sign up to express their interest on our site, getinformation about how to organize a walk and set up a fundraising page (off our site), and we postinformation about each walk on an interactive map tool. BCAN volunteers serve on panels at the FDAand Department of Defense as bladder cancer patient representatives to advocate for more treatmentoptions and research funds. BCAN partners with the Cancer Leadership Council and One Voice AgainstCancer to advocate on Capitol Hill and at the National Cancer Institute. BCAN partners with patients,loved ones and medical professionals to raise awareness throughout their communities.Advancing research: BCAN organizes an annual Bladder Cancer Think Tank bringing together 100bladder cancer experts, and participants contribute throughout the year to working groups. BCAN givesout an annual research award, as well as travel fellowships to attend the Think Tank. BCAN’s researchwork will be expanding greatly in the next few years.Current TechnologyWordPress for our website, hosting with Nexcess, email with GoogleApps, constitutent email throughCreateSend via diviniadesign.com, host videos at Vimeo, event registrations through EventBrite andStayClassy.org, online fundraising and donations through StayClassy.org, store through GoogleCheckout, potentially GoToWebinar to host webinars. The plugin we use most often in WordPress iscforms II. We use cforms to allow people to register to organize events, become volunteers, join ourmailing list and request materials. They then automatically receive a confirmation email. We exportdata from cforms and import it into other programs as necessary. This is the most interactive aspect ofour website. We use GiftWorks for non-integrated donor management.Will need new hosting, and happy to consider new tools for any other services. Do not need CRMintegration at this time. Find WordPress to be workable and user-friendly, but not sure if it will be theright tool as the website grows, so we’re open to other CMS options. Google Checkout has been fine,but it has been difficult to get the details we would ideally have (like weighted shipping rates) and wehaven’t been able to integrate the cart feature in our pages.GoalsReorganize web content / site architecture so that three key visitor groups can more easily findwhat they are looking for. We think the easiest way to do this may be to have separate silos foreach group, but will consider any easy-to-navigate design. BCAN will create new content asneeded but majority of content will be transferred from current site; BCAN staff is happy to helpwith that to keep costs down.Refresh website design to be more current, attractive and inviting
Contact us, join our mailing list, sign up for our newsletterPrivacy policiesStore with BCAN merchandiseLinks out to social media (Facebook, Twitter, online support community, microsites)Donate button or link to donation information should be available across visitor groupsSearch functionQuestions for Vendors-What is the expected timeline and budget? Please include some expected budget details or a lineitembudget.Please describe what you expect the process would involve from selection to launch.What do you see as potential problem areas? What would you recommend to overcome or avoidthese problems?Is there anything you think we are missing to create a lasting, highly effective website? If so, pleasebudget for these improvements separately.How do you prefer to communicate? Would there be one primary point of contact?What sort of revision process will you plan for?What training plan would you recommend for our staff?Please provide references and site examples.Sample Sites We Likehttp://www.workplacefairness.org/ - Like the division of visitors, but the home page seems prettybusy. Within the divisions, we don’t think they offer the level of cross-referencing we’d like – weenvision people being able to visit an FAQ page and go from there to an Inspirational Story page.http://www.sightline.org/ - Like the clean home page, and like the idea of having different key areasaccessible through the changing pictures, but this might not guarantee that visiting informationseekers see an easy way to get information when they enter.http://www.nyrp.org/ - Like the looks of their drop down menus and side bar around the mainpicture, but the sponsors/social media/video below doesn’t seem fully cohesive.http://www.pbs.org/ - Like the way PBS uses the full screen space across at the top, but still makesthe content accessible for smaller windows.http://www.stemcellfoundation.ca/ - Like the innovative design of the navigation and the locationon the far left, don’t like the flash!http://www.one.org/us/ - Great, cohesive picture with actions below it.http://www.teenagecancertrust.org/ - Like BCAN, this site has a lot of goals and possible audiences– a different way to reach out to them.http://www.kidneycancer.org/ - Clean, modern feel.