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Marketing & Product Guide P6: BBQ Central At the LCBO August 19

Marketing & Product Guide P6: BBQ Central At the LCBO August 19

Marketing & Product Guide P6: BBQ Central At the LCBO August 19

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Marketing & Product GuideDISPLAY table editionAUGUST 19 - SEPTEMBER 15, 2012PT6TRADE COPY ONLYRecipe Book 06Hot Buttons 07Bag in Box 21


PromotionalSign GalleryAll promotional sign components areavailable for re-order using their correspondingre-order numbers.If a sign component is missing or damaged, callhelloLCBO (416-365-5932) and quote its re-ordernumber. Please have a copy of this Marketing& Product Guide on hand for reference.Thank you.TRADE COPY ONLYMusicMusic CD re-ordered# DMS-13160We would like to hear your comments aboutthis period’s music. Please email you feedbackto jayne.roos@lcbo.com


Promotional Signs – Hot ButtonsHot ButtonsIn-section hot buttons signs have been produced to promote the recipe books.Please merchandise these Hot Buttons in various sections throughout the store usingthe perpendicular clips at Manager’s discretion (preferably on gondolas nearEnd Aisles 1 through 10).NEWRe-Order Code: DMS-10365-42TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 7


Promotional Signs - Exterior SignsComponent Where to install sign Re-order Code ImagesExterior BannersBeer & BurgerAlternate the versions. 13062-31(DOMINANT)Banners: 43” w x 87” hExterior BannersBBQ Central(Yellow w/spatula)Banners:43” w x 87” hExterior BannersWine & Grilled ShrimpBanners:43” w x 87” h13062-3213062-33TRADE COPY ONLYShow CardBeer World Stamps/Light GlassInstall in the windowson the hangers or in theframes.13062-01Dimensions:28” w x 45” h8 Promotional Turn 6


Promotional Signs - Exterior TransparenciesComponent Where to install sign Re-order Code ImagesExterior TransparencyBeer & Burger(DOMINANT)Dimensions:28” w x 45” hVendor installed betweenSunday, August 19 andWednesday, August 22.13063-21Exterior Transparency(Yellow w/spatula)Dimensions:28” w x 45” hExterior TransparencyWine & Grilled ShrimpDimensions:28” w x 45” h13063-2213063-23TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 9


Promotional Signs – Perimeter BannersComponent Where to install sign Re-order Code ImagesPerimeter BannerBBQ central(red)/spatulaOn the hangers around theperiphery of the store.ALTERNATE BETWEENVERSIONS13061-01Dimensions:45” w x 30” hPerimeter BannerBBQ central(red)/burgerDimensions:30” w x 30” hPerimeter BannerBBQ central(yellow)/cocktail13061-0213061-03TRADE COPY ONLYDimensions:30” w x 30” h12 Promotional Turn 6


Promotional Signs – Perimeter TransparenciesComponent Where to install sign Re-order Code ImagesPerimeter TransparencySquare:BBQ central (red)Vendor installed betweenSunday, August 19 andWednesday, August 22.13063-01Dimensions:28.5” w x 28.5” hPerimeter TransparencySquare:BurgerDimensions:28.5” w x 28.5” hPerimeter TransparencySquare:BBQ central (yellow)Dimensions:28.5” w x 28.5” hPerimeter TransparencySquare:Cocktail13063-0213063-03TRADE COPY ONLY13063-04Dimensions:28.5” w x 28.5” hMarketing & Product Guide - BBQ Central at the LCBO 13


Promotional Signs – Perimeter TransparenciesComponent Where to install sign Re-order Code ImagesPerimeter TransparencyHorizontal:BBQ Central RedDimensions:45.5” w x 28.5” hVendor installed betweenSunday, August 19 andWednesday, August 22.13063-11Perimeter TransparencyHorizontal:BurgerDimensions:45.5” w x 28.5” hPerimeter TransparencyHorizontal:BBQ Central YellowDimensions:45.5” w x 28.5” hPerimeter TransparencyHorizontal:CocktailDimensions:45.5” w x 28.5” hPerimeter TransparencyVertical:Burger with Beer13063-1213063-1313063-1413063-15TRADE COPY ONLYDimensions:28” w x 58” h14 Promotional Turn 6


Promotional Signs - PodsComponent Where to install sign Re-order Code ImagesPod 1 Display BackersFlat PodPower Aisle or prominentlocations of the store.13064-21Pod 2 Display BackersQuad/Solution PODPod 3 Display BackersFlat PodLCBO# Description Size (mL)4001959 Red Rock Malbec 7504001978 Fifth Leg Old Dog Shiraz 750Please follow installation instructions that will beshipped along with this Pod.Power Aisle or prominentlocations of the store.13064-22LCBO# Description Size (mL)173039 William Premium Cider 473279166 Alexander Keith’s Original Cider 473279539 Seagram Cider 473279646 Magners Pear Cider 500Please follow installation instructions that will beshipped along with this Pod.Power Aisle or prominent 13064-23locations of the store.TRADE COPY ONLYLCBO# Description Size (mL)95935Grey Goose Vodka - common bothsides750Please follow installation instructions that will beshipped along with this Pod.Pod Riser Wraps(1 version)Wrap around the riserwidth wise only13064-29Marketing & Product Guide - BBQ Central at the LCBO 15


Promotional SignsComponent Where to install sign Re-order Code ImagesPole Top SignsSummer Sold Block PileOn block pile display 13065-51Pricer CardsSummer Sold Block PileShelf TalkersSummer Sold Block PileOntario WinesSuperstars KitIncludes:• Backer Cards x 2• Shelf Talkers 6” w x 3”h• Pricer CardsDimensions:14” W x 24” H (Backer Cards)Popular Pick KitIncludes:• Backer Card x 1• Shelf Talkers 6” w x 3”hDimensions:14” W x 24” H (Backer Card)FOOD & DRINKHeader CardCut case display 13065-52On shelf in section 13065-53Cut case display atVQA CubeCut case display inOntario SectionFull kit: Backer Cards x 2,Shelf Talkers, Pricer Cards(Kit A) 13068-01Shelf Talkers Only:(Kit C) DMS-13068-03Shelf Talkers and PopularPicks Backer Cards:(Kit B) 13068-02TRADE COPY ONLYFOOD & DRINK Fixture 13068-98English/BilingualFOOD & DRINK“A” Frame SignFOOD & DRINK“A” Frame Fixture English: 13068-99French: 13068-10116 Promotional Turn 6


Promotional SignsComponent Where to install sign Re-order Code ImagesVintages Superstars KitIncludes:• Basket Insert10 7/8” x 6 7/8”• Shelf Talkers6” w x 3”hgoLOCAL FSI Fixture• VQA goLOCAL CategorySigns x 2• VQA cube centre sign x 1• Shelf Talkers 6” w x 3”hBundles of 4 x 2 per kit• Vintage s Shelf Talkers2 7/8” w x 5”hSpecial PromotionsFixture Drum SignNew DiscoveriesDimensions:48” w x 6.375” hMerchandise the participatingproduct in a basket next to/near theLCBO Ontario VQA wines section.Install the pre-printed shelf talker infront of the featured product, in itson-shelf position within the Vintagessection.One end of the VQA Fixture(Participating stores only)Vintages Shelf TalkerReference by programname only.Complete Kit:13068-04VQA Cube Centre SignBilingual shelf talkerSpecial Promotions Fixture #2 13064-16Basket InsertTRADE COPY ONLYVQA goLOCAL CategoryEnglish Shelf TalkerShelf TalkerSpecial PromotionsFixture PosterNew! New! New!Special Promotions Fixture #2 13064-11Dimensions:22” w x 39.5” hMarketing & Product Guide - BBQ Central at the LCBO 17


Promotional SignsComponent Where to install sign Re-order Code ImagesPromo FixtureSign - Short(Mini Thematic)Dimensions:28” w x 6 3/8” hPromo Fixture Sign - Long(Mini Thematic)Dimensions:43” w x 6 3/8” hPromo Fixture Shelf Talker(Mini Thematic)Dimensions:6” w x 3” hIn-Section Shelf Talkers(1 version); English DMSShelf Talkers (5 per bundle)Dimensions:6” w x 3” hIn-Store Brochure(bundled in 50)Rum AdventuresPromo FixtureSign - Short(Gifting)Dimensions:28” w x 6 3/8” hPromotional FixtureSee page 39 for details.Copy, colours, andimages subject tochange.Promotional FixtureSign Band13062-6113062-62DMS 13062-64DMS 13062-6813062-6313052-65TRADE COPY ONLYShelf Talkers(Gifting)On shelf in frontof bags & vesselsDMS 13052-67Gift Tags(Gifting)On pre-wrappedvesselsDMS 13052-6618 Promotional Turn 6


Promotional Signs - On ShelfSigns’LocationSigns’ MessageComponentSpecifications Re-order # ImagesOn Shelf“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)6” w x 3” hEnglish/No PricePrice/No PriceDMS-13067-01On ShelfOn ShelfOn ShelfOn ShelfOn ShelfAir Miles Shelf TalkersPre-printed(Bonus Air Miles Program)“NEW” Shelf TalkersPre-printed(New Product Program)More Miles Shelf TalkersPre-printed(BBAM Program)“In The Spotlight” Shelf TalkersPre-printed(IMAGE Program)“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” h6” w x 3” hEnglish/No PricePrice/No Price6” w x 3” hBilingual/No PricePrice/No PriceDMS-13067-02DMS-13067-03DMS-13067-04DMS-13067-05TRADE COPY ONLYDMS-13067-06On ShelfAir Miles Shelf TalkersPre-printed(Bonus Air Miles Program)6” w x 3” hBilingual/No PricePrice/No PriceDMS-13067-07On ShelfNew Shelf TalkersPre-printed(New Product Program)6” w x 3” hBilingual/Now PricePrice/No PriceDMS-13067-08On Shelf“In the Spotlight” Shelf TalkersPre-printed(Image Program)6” w x 3” hBilingual/No PriceDMS-13067-09Marketing & Product Guide - BBQ Central at the LCBO 19


Promotional Signs - On ShelfSigns’LocationSigns’ MessageComponentSpecifications Re-order ImagesOn EndAislesPre-printed - Thematic(64 versions) Shelf Talkers - 6” x 3” DMS-13067-19On shelfOn shelfOn shelfOn shelfCutCasesPre-printed(Regular Program - 65 versions)Pre-printed(Community Program - 10versions)Pre-printed(Discovery Program - 9 versions)Blank Shelf TalkersLCBO stamp(1 version x 50 per bundle)Blank Pricer CardsLCBO stamp(1 version x 30 per bundle)Extender strips12” x 2.5”Extender strips12” x 2.5”Extender strips12” x 2.5”Shelf TalkersBlank - 6” x 3”Pricer CardsBlank - 8” x 7”DMS-13067-12DMS-13067-13DMS-13067-14DMS-13067-15DMS-13067-16TRADE COPY ONLYOn shelfBlank Extender StripsLCBO stamp(1 version x 15 per bundle)Extender stripsBlank - 12” x 2.5”DMS-13067-17On shelfPre-printed Go Green Extenderinsert - 1 versionExtender stripsPre-printed - 12” x 2.5”DMS-13067-18Podsand HeroDisplaysPre-printed - ThematicPricer Card for Pod and Hero(7 versions)Thematic Pricer CardPre-printed - 8” x 7”Pod’s- DMS-13064-26Hero- DMS-13062-4220 Promotional Turn 6


Bag in BoxOverviewThese International Canadian Blendwines are perfect for large gatheringsand offer convenient, every day valuein a casual way.Key DatesInstall: August 19, 2012Takedown: September 15, 2012Participating ProductsLCBO # Description Size (mL) Retail Price Agent Name LTO Approved589036 French Cross Cab Merlot Cask 4,000 $36.95 Andrew Peller Limited $3.00255166 Copper Moon Merlot 3,000 $34.95 Andrew Peller Limited $3.00669465 French Cross Pinot Grigio Cask 4,000 $40.95 Andrew Peller Limited $3.00270934 Jackson-Triggs Shiraz Cask 4,000 $42.95 Vincor International $4.00589051 French Cross Dry White Cask 4,000 $34.95 Andrew Peller LimitedSignage ComponentsComponent Where to install sign Re-order Code ImageHot Button(BBQ Favourites)1 bundle of 5 pieces(1 version only)In-section in front of theparticipating products.DMS-13065-43External Advertising: Run of Press ADSTRADE COPY ONLYThere will be 11 ads running the week of August 19, and another 11 running the week ofAugust 26. Print ads will appear in the following community papers:LocationsOsh/whit/claringtonHamiltonSt. CatharinesBarrieOttawaOttawaWaterlooPeterboroughDufferin / peelBramptonCaledonOrangevillePublicationsThis weekSpectatorThis weekAdvanceMetroOttawa west- covers centralChronicleExaminerGuardianEnterpriseBannerNOTE: We expectcustomers tocome in and askfor these products.This is a greatopportunity to letthem know aboutother great ICBproducts.22 Promotional Turn 6


Summer Rosé ProgramTRADE COPY ONLY


Summer Rosé ProgramNO CHANGEOverviewThe Summer Rosé Program continues to be a huge success, generating over $4.8 Millionin net sales last year.This year, the program has a large number of new and exciting Rosé wines from aroundthe world. Customers will have the opportunity to try Rosés throughout the year, as theprogram will run from April to October. In-store signage will capitalize on seasonal timingfrom Spring to Fall.The participating products are not to be planogrammed on shelf and the 1-in/1-out rulewill not apply. They will also be excluded from actual SKU count on the stores’ Flashreport and should not be included on the Back Room Tracker.Phase 2: Concludes September 15, 2012Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31,32, 34, 35, 36, 37, 38, 39, 40, 42, 43, 44, 45, 46, 47, 48, 49, 50, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62,63, 64, 65, 68, 69, 70, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 90, 91, 93, 94, 95, 97,98, 99, 101, 102, 103, 106, 107, 109, 110, 112, 113, 115, 116, 119, 122, 123, 124, 125, 128, 130, 132,136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 157, 160, 163, 164, 165, 166,167, 168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195,196, 197, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210, 211, 212, 213, 214, 216, 217, 218, 219,220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 237, 238, 239, 242, 243,244, 246, 247, 248, 249, 250, 251, 252, 253, 254, 255, 259, 260, 261, 263, 264, 265, 266, 267, 268, 269,270, 273, 275, 276, 278, 279, 281, 284, 286, 287, 288, 289, 293, 294, 295, 297, 298, 299, 300, 301, 302,305, 306, 310, 311, 312, 313, 314, 316, 318, 320, 321, 324, 325, 326, 327, 329, 330, 331, 333, 334, 335,340, 343, 344, 345, 346, 348, 349, 351, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367,369, 370, 371, 372, 373, 374, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394,395, 397, 398, 399, 400, 401, 402, 403, 404, 406, 407, 408, 411, 412, 414, 415, 416, 417, 418, 419, 420,423, 425, 426, 427, 428, 429, 430, 431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445, 446, 448, 449,450, 452, 453, 454, 455, 456, 457, 458, 459, 461, 462, 465, 467, 468, 469, 470, 471, 473, 474, 475, 481,482, 483, 484, 485, 486, 489, 490, 491, 492, 494, 495, 496, 497, 499, 501, 502, 504, 505, 509, 511, 512,515, 517, 518, 521, 522, 523, 526, 527, 528, 529, 530, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544,545, 546, 547, 549, 550, 552, 553, 555, 556, 559, 560, 561, 563, 564, 566, 568, 569, 571, 572, 573, 575,578, 579, 581, 582, 584, 586, 587, 590, 593, 598, 599, 601, 602, 605, 612, 614, 616, 617, 618, 619, 623,624, 626, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 677, 697, 698, 700, 702, 703, 742,771, 776TRADE COPY ONLY24 Promotional Turn 6


Summer Rosé ProgramNO CHANGEContinuedPromo Table #1 - (PT5 & PT6)LCBO# Description Retail Price Size (mL) Merchandising Location277863 Botter Raboso Moscato $9.95 750 Promo Table/Seasonal & NewProduct Fixture234872 Flourish Rose VQA Niagara Peninsula $10.95 750 Promo Table/Seasonal & NewProduct Fixture273763 Santa Digna Cabernet SauvignonRoseNOTE: Additional pre-printed Shelf Talkers are available for participating stores to order.Please call helloLCBO@416-365-5932 and quote the re-order# below.Merchandising InstructionsPromo Table Signs• Stores with Promo Table #1 will feature 8 of theparticipating Rosé wines on the fixture.• Merchandise the pre-printed Shelf Talkers in frontof participating products.$12.95 750 Promo Table/Seasonal & NewProduct Fixture277855 Mythique Languedoc Rose $12.95 750 Promo Table/Seasonal & NewProduct Fixture244616 Sandbanks Rose $12.95 750 Promo Table/Seasonal & NewProduct Fixture274373 Sutter Home Pink Moscato $8.95 750 Promo Table/Seasonal & NewProduct Fixture283952 Terrasse de Lalande Rose $10.95 750 Promo Table/Seasonal & NewProduct Fixture279968 VIVACE Rose Dolce $13.95 750 Promo Table/Seasonal & NewProduct Fixture*Prices subject to change without notice.TRADE COPY ONLYComponent Where to install sign Re-order CodePromo Table#1 SignDimensions:14” w x 24” hThe sign shipped forPT5 remains in placefor PT6.DO NOT rECYCLE!See the Display Table Guidefor details.English: DMSROSE003French: DMSROSE00526 Promotional Turn 6


Ready to DrinkParticipating storesParticipation is mandatory for the following stores:1, 5, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 27, 28, 29,31, 34, 35, 36, 38, 39, 42, 43, 44, 45, 46, 47, 48, 49, 50,52, 55, 56, 58, 61, 62, 63, 64, 68, 69, 70, 72, 73, 74, 77,78, 80, 82, 83, 84, 85, 86, 87, 90, 91, 93, 94, 95, 97, 98,99, 101, 103, 104, 106, 107, 108, 109, 110, 113, 114,115, 116, 122, 123, 125, 126, 127, 128, 130, 132, 133,136, 137, 139, 140, 141, 144, 145, 148, 149, 151, 152,153, 155, 156, 157, 158, 160, 166, 168, 169, 171, 173,174, 175, 176, 179, 181, 182, 183, 184, 185, 186, 187,188, 190, 191, 193, 194, 195, 196, 198, 199, 200, 201,202, 205, 207, 209, 211, 212, 213, 217, 218, 220, 222,223, 224, 225, 226, 228, 229, 230, 231, 232, 236, 237,238, 239, 240, 242, 243, 248, 249, 250, 252, 253, 255,256, 258, 258, 262, 263, 265, 266, 267, 268, 269, 270,271, 275, 276, 277, 278, 279, 284, 286, 288, 292, 295,297, 298, 299, 300, 302, 303, 304, 308, 309, 310, 311,312, 315, 321, 322, 324, 325, 326, 327, 329, 330, 334,335, 340, 343, 344, 345, 346, 348, 351, 355, 359, 361,362, 365, 366, 367, 370, 371, 372, 373, 375, 377, 378,379, 380, 381, 382, 383, 385, 386, 388, 390, 392, 393,394, 397, 398, 399, 400, 402, 404, 405, 407, 408, 409,410, 412, 416, 417, 418, 421, 422, 425, 427, 428, 430,431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445,446, 448, 449, 451, 452, 453, 454, 456, 457, 458, 461,462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486,487, 488, 489, 490, 494, 495, 497, 499, 501, 505, 507,509, 510, 511, 517, 518, 519, 521, 522, 523, 527, 528,529, 531, 533, 534, 536, 539, 540, 542, 543, 544, 545,546, 549, 550, 553, 555, 556, 558, 559, 562, 563, 564,565, 566, 568, 569, 571, 572, 573, 575, 576, 578, 581,584, 586, 587, 589, 590, 591, 593, 596, 598, 599, 601,602, 603, 605, 616, 617, 618, 619, 623, 624, 629, 630,631, 632, 634, 635, 637, 638, 641, 698, 700, 702, 703,771, 776TRADE COPY ONLY


Ready to Drink - Party Zone Block PileContinued• Do not build too close to other sold space displays (Hero, Pod,etc.).• Use Poles and the supplied Pole Top signs (re-order# 13065-51) on the Block Piledisplays.• Use the Pricer Cards (re-order# 13065-52) supplied to communicate the price ofthe products.• Use the Shelf Talkers (re-order# 13065-53) provided if the products are alsomerchandised on-shelf or in the store’s fridge.Re-ordering ComponentsPlease call the helloLCBO @ 416-365-5932 to re-order the signs.Component Where to install sign Re-order Code ImagesPole Top SignsSummer Sold Block PileOn block pile display 13065-51Pricer CardsSummer Sold Block PileCut case display 13065-52TRADE COPY ONLYShelf TalkersSummer Sold Block PileOn shelf in section 13065-53Marketing & Product Guide - BBQ Central at the LCBO 29


Promotional FixtureFeatured GiftsDuring PT6 we will continue highlighting anassortment of Summer Bottle Bags and Pails.Participating stores1, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35,36, 38, 40, 44, 50, 57, 58, 60, 62, 63, 64, 65, 68, 72, 79,80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132,140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165,166, 168, 171, 175, 179, 182, 185, 186, 187, 190, 191,192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212,214, 217, 218, 221, 226, 228, 237, 242, 243, 244, 248,249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295,298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343,344, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371,373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389,390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 412,416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438,443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484,486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518,521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546,549, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575,579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617,619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641,643, 698, 700, 702, 703, 771, 776TRADE COPY ONLY


Promotional Fixture Featured GiftsGift ComponentsLCBO# Description Price293357 Tunisia Fabric Bottle Bag (available in 3 colours) $5.95 each293373 Gotch Fabric Bottle Bag (available in 3 colours) $5.95 each293381 PVC Wince Cooler Bag (available in 3 colours) $5.95 each293126 Glass Fish Bottle Stopper (available in 2 styles) $4.95 each293233 Large Ribbed Party Tub (available in 3 colours) $9.95 each296749 Party Tub Wrap Kits $3.50 per gift wrapped293241 Small Ribbed Beer Pails (available in 3 colours) $5.95 each296731 Beer Pail Wrap Kits $3.50 per gift wrappedNote: Items are packed in cases of 12 units with the exception of the Large RibbedParty Tubs and Party Tub Wrap Kits – they are case packed in units of 6.Any residual inventory from last summer should also be merchandised duringPT6 to help sales.LCBO# Description Price245795 Good Vibrations Toucan Bag $5.95 each244368 Summer Party Tubs $8.95 each244335 Summer Beer Pails $5.95 eachTRADE COPY ONLY32 Promotional Turn 6


Promotional Fixture Featured GiftsMerchandising Instructions - Promotional FixturePromotional Fixture End - Top ShelfContinue to merchandise the bottle Bags on the top shelf of the Promotional Fixture End.Remove 1-2 of each bag versions from their packaging and display them with productssuitable for your store demographics. The balance of the bags must be merchandisedin the Acrylic Fabric Bag Holder. The Glass Fish Bottle Stoppers should also bemerchandised on the top shelf.Promotional Fixture End - Middle And Bottom ShelfContinue to merchandise the assembled Small Ribbed Beer Pails, on the middle shelfand the Large Ribbed Party Tubs on the bottom shelf. All pails should be pre wrappedwith product that is suitable for your store demographics. Should the pails sell down,merchandise the remaining gifts alongside with the Year-Round Boxes (LCBO #178723One-Bottle Box and #LCBO 178764 Two-Bottle Box).Participating ProductsContinue to display the Large Ribbed Party Tubs and the Small Ribbed Beer Pails withproducts that are suitable for your store demographics. Ensure the Large Ribbed PartyTubs and the Small Ribbed Beer Pails are pre-wrapped with product as we do notrecommend they be sold on their own.As an alternative option, display the gifting items with products that best suit your storesdemographics and/or per Store Managers discretion. Please refer to page 21 in theadvertising section for a list of participating products.Preparation GuidelinesTRADE COPY ONLYWe recommend making 12 gifts at a time as there is enough material in each Wrap Kit toprepare 12 vessels. If you run out of the Wrap Kits, order the Year Round Wrap Kit LCBO151688 from your supplying warehouse. Ensure you use a Generic Gift Tag to itemize thecomponents and products in the pre wrapped vessel.Write the following on the Generic Gift Tags(available from Central Supply re-order 691311):• Product Name(s)• Product LCBO#(s)• Product Price(s)• Vessel LCBO#• Vessel Price• Wrap Kit LCBO#• Wrap Kit Charge ($3.50)• Total PriceMarketing & Product Guide - BBQ Central at the LCBO 33


Promotional Fixture Featured GiftsFeatured Gift Signs and re-orderingShelf Talkers and Promotional Fixture Sign will be developed to help support thesummer Gifts.Item Description Re-order# Where to installFeatured Gift Promo 13052-65 Promo Fixture Sign BandFixture SignGift Tags DMS 13052-66 On pre-wrapped vesselsShelf Talkers(4 Versions)DMS 13052-67On shelf in front of bags & vesselsTRADE COPY ONLYShippingGifting items and signage have been shipped out to the participating stores in PT5.Additional signage is available for re-ordering.34 Promotional Turn 6


Promotional Fixture Featured Gifts - Summer 95¢ BagsComponentsLCBO# Description Price296905 Summer 95cent Bag $0.95 each*Bags are case packed in 100 (50 units per design)Participating StoresAll stores have received 1 (one) case of the Summer95¢ Bags. Additional inventory is available for re-ordering fromsupplying warehouse.Merchandising InstructionsBags are to be merchandised at the cash ends in the Metal 95¢ Bag Holder. Selectstores that have the Metal 95¢ Bag Holders on End Aisles should merchandise theSummer 95¢ bags in both areas of the stores; at Cash Ends and on End Aisles.Signs and Re-Ordering95¢ Bag Hot Button signs will be supplied to support the Summer 95¢ Bag. They areto be affixed onto the 95¢ Bag Clip Holder and attached onto the Metal 95¢ Bag Holder.Item Description Re-order#95c Bag Hot Button DMS 13045-41TRADE COPY ONLYBag Clip NlHK102Marketing & Product Guide - BBQ Central at the LCBO 35


Pod ProgramParticipating stores1, 5, 10, 15, 17, 21, 23, 31, 38, 44, 57, 65, 74, 148, 149,171, 185, 187, 191, 195, 198, 200, 217, 226, 249, 252,253, 269, 288, 298, 300, 326, 329, 344, 346, 355, 359,361, 367, 373, 378, 381, 383, 390, 392, 394, 397, 407,412, 416, 427, 428, 437, 438, 444, 457, 459, 470, 485,490, 491, 497, 511, 522, 523, 528, 534, 536, 542, 545,556, 566, 569, 575, 584, 605, 619, 623, 624, 630, 632,634, 641, 643, 694, 698, 700, 703, 776, 629, 630, 700,702, 742, 771, 776TRADE COPY ONLY


Pod ProgramOverviewThe pod display is a merchandising program that highlights new, premium and hotproducts in the most favourable and high traffic locations of the top destination stores.The program runs for the full Promotional Turn.Component Where to install sign Re-order Code ImagesPod 1 Display BackersFlat PodPod 2 Display BackersQuad/Solution PODPower Aisle or prominentlocations of the store.13064-21LCBO# Description Size (mL)4001959 Red Rock Malbec 7504001978 Fifth Leg Old Dog Shiraz 750Please follow installation instructions that will beshipped along with this Pod.Power Aisle or prominentlocations of the store.13064-22LCBO# Description Size (mL)173039 William Premium Cider 473279166 Alexander Keith’s Original Cider 473279539 Seagram Cider 473279646 Magners Pear Cider 500TRADE COPY ONLYPlease follow installation instructions that will beshipped along with this Pod.Pod 3 Display BackersFlat PodPower Aisle or prominent 13064-23locations of the store.LCBO# Description Size (mL)95935Grey Goose Vodka - common bothsides750Please follow installation instructions that will beshipped along with this Pod.38 Promotional Turn 6


Seasonal & NewProduct FixtureProgramParticipating storesParticipating stores are grouped depending on theSeasonal & New Product fixture sizes. Each storehas been allocated a specific set of merchandisinginstructions, and is required to follow thePlanoguide merchandising instructions.1, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35,36, 38, 40, 44, 50, 57, 62, 64, 65, 70, 82, 83, 95, 97, 102,106, 115, 125, 130, 132, 145, 148, 149, 153, 154, 156,164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209,211, 212, 217, 226, 228, 237, 243, 244, 248, 252, 253,260, 263, 265, 269, 278, 288, 295, 298, 300, 325, 326,329, 334, 340, 341, 343, 344, 346, 353, 355, 359, 360,361, 367, 371, 373, 378, 381, 383, 384, 385, 386, 387,388, 390, 392, 393, 394, 397, 398, 404, 407, 408, 412,416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445,452, 456, 457, 459, 465, 470, 483, 490, 491, 494, 495,497, 499, 501, 505, 511, 522, 523, 528, 534, 536, 540,542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568,569, 573, 575, 579, 584, 590, 593, 601, 605, 614, 616,617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 636,637, 638, 639, 641, 642, 643, 677, 698, 700, 702, 703,771, 776TRADE COPY ONLY


Seasonal & New Product Fixture ProgramOverviewEffective PT1, the merchandising strategy for the Gift Centre fixture inparticipating stores changed along with the name of the Gift Centre.Going forward the Gift Centre is now referred to as the: Seasonal & NewProduct Fixture.The following programs will be merchandised on the fixture until PT8:New Products, Rosé Program, Seasonal Vodka Program, Large Formatproducts and gifts.Participating ProductsRosésLCBO# Description Retail Price Size (mL)275693 Hardys Chronicles Twice Lost Rose (Rose Program) $13.95 750122275 Stoneleigh Pinot Noir Rose (Rose Program) $16.95 700274381 Kwv Classic Pinotage Rose (Rose Program) $10.95 750275727 Innocent Bystander Moscato (Rose Program) $18.95 75037622 Jacob's Creek Shiraz Rose (Rose Program) $11.95 700122424 Fuzion Shiraz Rose (Rose Program) $7.75 37579384 Barefoot White Zinfandel (Rose Program) $9.95 750234872 Flourish Rose Vqa (Rose Program) $10.95 750164343 The Beachhouse Rose (Rose Program) $9.95 75034322 Santa Julia Syrah Rose (Rose Program) $9.95 700279968 Vivace Rose Dolce (Rose Program) $13.95 375274399 Adobe Reserva Rose Organic (Rose Program) $11.95 750122481 Cono Sur Merlot Rose (Rose Program) $9.95 750273763 Santa Digna Cab Sauv Rose (Rose Program) $12.95 750274373 Sutter Hone Pink Moscato (Rose Program) $8.95 700275685 Union Rose Vqa (Rose Program) $13.95 375244616 Sandbanks Rose Vqa (Rose Program) $12.95 750273771 20 Bees Rose (Rose Program) $9.95 750126110 Xoxo White Zinfandel Gamay Rose (Rose Program) $9.95 750279661 L'orangeraie Rose, Pays D'oc $9.95 700Tbd Terrasse De Lalande Rose $10.95 375234575 Terres De Saint Louis Rose $11.35 750277855 Mythique Languedoc Rose $12.95 750278192 Bieler Pere Ef Fils Sabine Rose $12.95 750587725 Masi Modello Delle Venezie Rosato 2011 $10.95 70043588 Folonari Pink Pinot Grigio $11.95 375TRADE COPY ONLY40 Promotional Turn 6


Seasonal & New Product Fixture ProgramRosés ContinuedLCBO# Description Retail Price Size (mL)159269 Voga Rose Igt Veneto $13.95 750175620 Campo Viejo Tempranillo Rose $11.95 750622134 Perrin La Vieille Ferme Rose $10.95 750277863 Botter Raboso Moscato $9.95 750Seasonal Vodka ProgramLCBO# Description Retail Price Size (mL)272690 Pinnacle Whipped 25.45 750272724 Three Olives Cake 25.95 700272732 Sobieski Cynamon 25.4 750275354 Uv Cake 25.45 750275412 Smirnoff Fluffed Marshmallow 25.95 700279489 Van Gogh Espresso Vodka 69.95 375Ready To DrinkLCBO# Description Retail Price Size (mL)225771 Black Fly Tequila Margarita Pet 4 Pk-B $11.00 1600697292 Bacardi Breezer Pina Colada Pet 4 Pk-B $9.95 1320697334 Bacardi Breezer Island Pineapple Pet 4 Pk-B $9.95 1320612713 Black Fly Cranberry Blueberry 4 Pk-Pet $11.00 1600SpiritsLCBO# Description Retail Price Size (mL)Any P.E.T product can be included in the spirits section of the display (i.e. 31757)TRADE COPY ONLY115980 Prairie Organic Vodka $39.75 750271924 Tierras Organic Reposado Tequila $49.95 750225094 Leyenda 'Tlacuache' Organic Mezcal $51.75 750VintagesLCBO# Description Retail Price Size (mL)Any Organic or sustainable products from the new releases can be included in the display342436 Bonterra Chardonnay $18.95 750342428 Bonterra Cabernet Sauvignon $19.95 750WinesLCBO# Description Retail Price Size (mL)Any lightweight glass product can be included in the display255844 Era Montepulciano D'Abruzzo Biologica Organic $9.95 750255869 Era Igt Veneto Merlot Biologica Organic $9.95 750Marketing & Product Guide - BBQ Central at the LCBO 41


Seasonal & New Product Fixture ProgramLCBO# Description Retail Price Size (mL)29090 Ciao Sangiovese Organic Carton $11.95 1000254888 Angel Nero D'Avola Organic Giorgio & Gianni $9.95 75087379 Green Rabbit Organic Merlot Carton $13.95 1000267260 Castellar Di Castellina Chianti Classico $18.95 750192674 Malivoire Guilty Men Red VQA $14.95 750192666 Malivoire Guilty Men White VQA $14.95 750249565 Southbrook Organic Red Connect VQA $14.95 750249078 Southbrook Organic White Connect VQA $14.95 750250217 Henry Of Pelham Pinot Grigio VQA $14.95 750219030 Red House Cabernet/Shiraz VQA $12.95 750559088 Ladybug Rose (Malivoire Wine Co.) $15.95 750573147 Chardonnay VQA Niagara (Malivoire) $19.95 750127456 Fuzion Organic Malbec Cabernet $12.95 750160952 Domaine Jean Bousquet Malbec Organic $11.45 750218859 35 South Cabernet Sauvignon Merlot Organic $12.95 750218875 Domaine Jean Bousquet Cabernet Sauv Organic $12.05 750230565 Cono Sur Chardonnay Organic $11.95 750229740 Parducci Sustainable Red $15.45 750*Prices subject to change without notice.TRADE COPY ONLYSeasonal & New Product Fixture Category Sign“Recent Arrivals”Re-order #: GFT092On Shelf Box Sign (10 versions)Re-order #: GFT09142 Promotional Turn 6


Front EndMerchandiserParticipating stores1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31,35, 36, 38, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82,86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143,148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190,192, 195, 198, 200, 201, 207, 209, 210, 216, 217, 218,226, 228, 234, 243, 249, 252, 253, 263, 270, 278, 288,295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344,346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381,382, 383, 384, 385, 387, 392, 397, 400, 401, 404, 415,427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 456,457, 459, 465, 481, 485, 486, 494, 495, 501, 521, 522,523, 528, 533, 540, 542, 544, 545, 549, 555, 556, 563,564, 572, 590, 593, 605, 617, 624, 629, 630, 631, 632,641, 643TRADE COPY ONLY


Front End MerchandiserOverviewThe new Front End Merchandiser programhas proven to generate incremental sales, createconsistency across the stores and encouragecustomers to discover new products. This isa sold program and participating is mandatory.Signage will be shipped to participating storeseach Period.Signage Components• Pre-Printed Shelf Talker• Box SignTRADE COPY ONLYShelf TalkerBox SignParticipating ProductLCBO# Brand Price Size (mL)277210 Cavit Collection Moscato Pavia Igt $11.95 750289447 Pasqua Soave Doc Black Label $12.95 75044 Promotional Turn 6


Wine FridgeParticipating storesThis is a Sold Program and participation ismandatory. Participating products have paid forpremium shelf positioning. Stores must bring inparticipating products for display in the wine fridge.1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19,20, 21, 22, 23, 24, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38,39, 40, 44, 45, 47, 48, 49, 50, 55, 57, 58, 59, 60, 61, 62,63, 64, 65, 68, 70, 72, 73, 74, 77, 79, 80, 82, 83, 84, 85,86, 90, 93, 95, 97, 99, 101, 102, 106, 115, 125, 130, 132,139, 140, 143, 144, 145, 148, 149, 153, 154, 155, 156,163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185,186, 187, 188, 190, 191, 192, 195, 198, 199, 200, 201,202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221,223, 226, 227, 228, 229, 233, 234, 237, 242, 243, 244,248, 249, 250, 252, 253, 255, 263, 265, 268, 269, 278,279, 287, 288, 295, 298, 300, 310, 311, 312, 321, 324,325, 326, 329, 333, 334, 340, 343, 344, 345, 346, 351,353, 355, 358, 359, 360, 361, 362, 363, 366, 367, 371,373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389,390, 392, 393, 394, 397, 398, 400, 401, 402, 403, 404,406, 407, 408, 411, 412, 415, 416, 417, 426, 427, 428,431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453,454, 456, 457, 458, 459, 461, 465, 467, 469, 470, 481,483, 484, 485, 486, 490, 491, 494, 495, 497, 499, 501,505, 511, 515, 518, 521, 522, 523, 526, 528, 532, 533,534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547,549, 552, 553, 555, 556559, 563, 564, 566, 568, 569,571, 572, 573, 575, 579, 584, 586, 587, 589, 590, 593,598, 599, 601, 602, 605, 614, 616, 617, 618, 619, 623,624, 629, 630, 631, 632, 634, 635, 637, 639, 641,677,698, 700, 702, 703, 771, 776TRADE COPY ONLY


Wine FridgeOverviewThe Wine Fridge Sold Space programbegan in PT2 in larger A & B stores.Space is allotted primarily to white, roséand sparkling wines and will includea selection of Vintage s Essentials andContinuous products. Stores that do notcarry the participating skus will berequired to bring in inventory for displayin the wine fridge for the duration of theprogram. Stores will not be required todisplay the products on-shelf if it is notpart of their regular listed brands.• Provide customers with aconsistent assortment of white,rosé and sparkling winesin the fridges.• Ensure that paid productsreceive premium shelf positioning.• Provide retail with a structuredwine fridge program as wellas allow for some discretionaryspace in the fridges.• Grow Wine sales.TRADE COPY ONLY46 Promotional Turn 6


Wine FridgeGroup B ContinuedLCBO# Description Varietal Size (mL)560243 Eastdell Estates Rose VQA Rose 750134916 Ogier Cotes Du Ventoux Rose Rose 750382713 Nederburg Sauvignon Blanc Sauvignon Blanc 750578641 Concha Y Toro Casillero Del Diablo Savblc Sauvignon Blanc 750122689 Henkell Trocken Sparkling 750203125 Henkell Rose Sparkling Rose 75064287 Cono Sur Viognier Viognier 750285767 Gallo Family Vineyrds White Zinfandel White Zinfandel 750Group CLCBO# Description Varietal Size (mL)248872 Trove Riesling Moscato Moscato 75035386 Kim Crawford Sauvignon Blanc Sauvignon Blanc 75069453 Conundrum Napa Valley Blend 750527465 Obikwa Sauvignon Blanc Sauvignon Blanc 75026906 Danzante Pinot Grigio Pinot Grigio 750203125 Henkell Rose Sparkling Rose 750TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 49


Summer Wine ProgramSold Space Program Mandatory ParticipationStart date: May 27, 2012Take down: September 15, 2012Sign Package re-order# DMS-13038-75Participating Stores1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21,22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 39, 40, 44, 45, 48,55, 57, 59, 60, 61, 62, 65, 68, 70, 72, 77, 79, 82, 83, 84, 85,95, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148,149, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179,182, 185, 187, 188, 191, 192, 195, 196, 198, 200, 201,207, 209, 210, 211, 212, 214, 217, 218, 226, 227, 228,229, 233, 234, 237, 242, 243, 244, 248, 249, 252, 253,255, 263, 265, 269, 278, 279, 287, 288, 295, 298, 300,310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346,351, 353, 355, 356, 359, 360, 361, 367, 371, 373, 378,381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392,393, 394, 398, 400, 404, 407, 411, 412, 415, 416, 417,425, 426, 428, 431, 432, 434, 437, 438, 443, 445, 452,453, 454, 456, 457, 459, 461, 465, 467, 470, 481, 483,485, 486, 490, 494, 495, 497, 499, 501, 505, 511, 518,521, 522, 523, 528, 532, 533, 534, 537, 540, 542, 544,545, 546, 549, 553, 555, 556, 559, 563, 566, 568, 569,572, 573, 575, 579, 587, 589, 590, 593, 602, 616, 617,619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 638,641, 677, 698, 700, 702, 703, 742, 771, 776TRADE COPY ONLY


Summer Wine ProgramOverview:The summer wine program promotes a single SKU in select stores, throughout thesummer from PT3-PT6. Stores must continue to merchandise this program until theend of period 6. Participating stores are reminded that they must build a display on aDiscretionary End Aisle and showcase this with the Backer Card and pre-printed ShelfTalker. The product may be placed on shelf, however this shelf placement should notreplace the End Aisle display.Key DatesStart Date: May 27, 2012Takedown: September 15, 2012Participating ProductLCBO# Description Size (mL)602649 Veramonte Sauvignon Blanc 750 mLComponentsPlease continue to display current signagere-order# DMS-13038-75Discretionary End Backer Card x 1 piecePre-Printed Branded Shelf Talker x 1 pieceTRADE COPY ONLYMerchandising Instructions• Participating Stores must continue to display on a Discretionary End Aisle with thefeatured product.• Use the Backer Cards and pre-printed Shelf Talkers on the display.• Display the pre-printed Shelf Talkers in front of the featured product in-section if thestore already lists the product.52 Promotional Turn 6


Mini Thematic – Promotional FixtureParticipating ProductsLCBO# Description Size (mL)292730 Lamb's Black Sheep Spiced Rum 75064444 Mount Gay Eclipse 75053140 Havana Club Dry 7 Year Old Rum 750177808 Appleton Estate V/X 75080127 Sailor Jerry Spiced Navy Rum 750273540 Angostura Anejo 5 Year Old Rum 750117 Bacardi Superior 7504622 Newfoundland Screech Rum 750225698 The Kraken Black Spiced Rum 75064659 Captain Morgan Private Stock Rum 750273516 Ron Zacapa 23 Centenario Rum 75060608 El Dorado 12 Year Old Rum 750Additional In-Section Shelf Talkers OverviewAdditional to the Promo Fixture Shelf Talkers – 5 Seasonal rum products are tobe featured in your store. You will receive a set of 5 additional Shelf Talkers to bemerchandised in-section. Please merchandise these shelf talkers in front of the assignedproducts.LCBO# Description Size (mL)274332 Blackwell Black Gold Rum 750273722 Dictador 12 Year Old 700274258 Diplomatico Reserva 750157875 St. Lucia Distillers Chairman's Reserve Rum 700273524 Pyrat Xo Reserve Rum 750Promo fixture installation:TRADE COPY ONLY• Insert “Rum Legends” category sign into sign band on fixture.• Install the pre-printed product shelf talkers in front of the participating products onthe promo fixture and in the rum section.• Install the pre-printed in section shelf talkers in the rum section.• Merchandise “Rum Adventures” brochure in the designated wire baskets on thepromo fixture. Please re-stock the brochure throughout the promotion to maintain afull display.Marketing & Product Guide - BBQ Central at the LCBO 55


Special PromotionsFixturesRe-order #bam001(Bilingual)Participating StoresRe-order #13064-16Re-order #13064-11Re-order #BAM002 (Bilingual)TRADE COPY ONLY10, 17, 21, 22, 23, 31, 34, 35, 38, 44, 57, 65, 102, 106,115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195,198, 200, 212, 226, 243, 252, 253, 288, 298, 300, 325,326, 329, 334, 344, 346, 355, 359, 360, 361, 367, 378,381, 383, 390, 392, 393, 394, 397, 398, 407, 412, 416,427, 437, 438, 445, 452, 457, 459, 470, 491, 497, 511,522, 523, 528, 536, 542, 544, 545, 546, 555, 566, 569,575, 579, 584, 590, 601, 605, 617, 619, 623, 624, 629,630, 631, 632, 634, 641, 643, 694, 698, 700, 702, 703


Special Promotions FixturesPreviously Mixed Drink FixtureFixture #1 - Bonus AIR MILES® Reward MilesSelect any products with a Bonus AIR MILES ® Reward Miles offer (selectionis at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tagchannel and AIR MILES ® Shelf Talkers on the fixture to communicate the offers.Components Re-order #Posters - 22” x 39.5” (English over Bilingual)Drum Signs - 48” x 6 3/8” (English over Bilingual)Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP)Fixture #2 – New DiscoveriesComponentsBAM001BAM002BAM003Description Component Re-order #New! New! New! Special Promotions Fixture: Posters - 22” x 39.5” 13064-11New Discoveries Special Promotions Fixture: Drum Signs - 48” x 6 3/8” 13064-16Key DatesInstall: August 19, 2012Takedown: September 16, 2012Installation• Install the new poster and drum sign.• At store manager’s discretion, order anddisplay new products from PT4 to PT6 tomaintain the display through PT6.TRADE COPY ONLY58 Promotional Turn 6


Exterior Springer Sign“Deflate the Elephant”TRADE COPY ONLYPT6 Exterior Springer Sign


Exterior Springer SignKey DatesInstall: August 19, 2012Takedown: September 16, 2012Participating StoresAll Stores.Components and Re-ordering“Deflate the Elephant” – Exterior Springer Sign (English/French)Re-order# 13068-32Merchandising Instructions• Remove the “Giving Back Where We Live” sign.• Install the “Deflate the Elephant” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for theentrance of the parking lot or store manager’s discretion; the other one is to beplaced near the store entrance.• All remaining stores will receive one sign to be placed near the entrance.TRADE COPY ONLYPT5 Exterior Springer SignNOTE: Please ensure the sign placement does not pose a potential health and safety risk.60 Promotional Turn 6


Shopping Cart SignsPlease ensure the PT6 Shopping CartFrame Signs are installed by the start of thePromotion. Participation is mandatory forthe following designated stores.1, 10, 15, 17, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39,44, 45, 48, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77,79, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130,132, 140, 145, 148, 154, 156, 163, 164, 166, 167, 168,171, 187, 190, 191, 195, 198, 210, 211, 212, 214, 216,217, 218, 226, 229, 233, 234, 237, 243, 244, 252, 253,260, 265, 270, 287, 288, 300, 311, 312, 325, 326, 329,340, 344, 345, 346, 353, 355, 359, 360, 361, 365, 367,373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390,392, 393, 394, 397, 398, 399, 407, 412, 417, 432, 437,438, 444, 445, 446, 452, 453, 454, 456, 459, 465, 467,481, 486, 491, 495, 497, 499, 502, 507, 511, 518, 521,522, 523, 536, 540, 542, 544, 546, 549, 555, 556, 559,566, 569, 572, 573, 575, 579, 590, 593, 601, 605, 617,619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 643,694,698, 702, 703, 771, 776TRADE COPY ONLY


Shopping Cart SignsOverviewThe inside of the shopping cart should always feature the Sold Supplier Program and theoutside is always reserved for Social Responsibility messaging. The Social Responsibilitysign is bilingual. The supplier sign is English only. Signs are to be installed by the start ofthe promotion.Participating ProductThematic Sign (Sold to the Trade)• Install the Thematic sign inside the frame of the Shopping Carts. “LuccarelliPrimitivo Puglia”• Re-order DMS-13065-02Start Date: August 19, 2012Takedown: September 16, 2012“BBQ Central Chill & Grill Responsibly” (Social Responsibility)• Install sign in the frame on the outside of the Shopping Carts.• Re-order DMS-13065-10Start Date: August 19, 2012Takedown: September 16, 2012Thematic SignTRADE COPY ONLYMerchandising InstructionsSocial Responsibility Sign• Remove the PT5 “Budweiser“ and PT5 “ Enjoy you Beer Responsibly ” signs and recycle.• Install the new PT6 “Luccarelli Primitivo Puglia “ sign on the inside of the frames of the cart.• Install the new PT6 “ BBQ Central Chill & Grill Responsibly” sign on the outside theframes of the cart.62 Promotional Turn 6


goLOCALOntario WinesVQA FSI FixtureOntario SuperstarsOntario Popular PickParticipating Stores1, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25,26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 40, 43, 44, 45, 47,50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74,77, 82, 83, 84, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125,130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156,163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187,188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 207,209, 210, 211, 212, 214, 216, 217, 218, 226, 228, 233,234, 237, 238, 242, 243, 244, 246, 248, 249, 250, 252,253, 255, 260, 263, 265, 266, 268, 269, 278, 287, 288,295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324,325, 326, 329, 334, 340, 343, 344, 345, 346, 351, 353,355, 358, 359, 360, 361, 366, 367, 371, 373, 378, 381,382, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394,397, 398, 400, 401, 402, 404, 406, 407, 408, 412, 416,420, 425, 427, 428, 431, 432, 434, 437, 438, 443, 444,445, 452, 456, 457, 459, 461, 465, 467, 469, 470, 481,490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 518,521, 522, 523, 528, 532, 533, 534, 536, 539, 540, 542,544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 564,566, 568, 569, 573, 575, 579, 581, 584, 586, 587, 589,590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621,623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638,639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776TRADE COPY ONLY


goLOCAL FSI FixtureProgram OverviewThe display must be maintained for the duration of PT6.Participating ProductsLCBO#DescriptionSize(mL)291211 Henry Of Pelham Chardonnay VQA 750203737 Fielding White Conception VQA 750497248 Trius Chardonnay VQA 7501818 Angels Gate Chardonnay VQA 750Note: Continue to merchandise theproducts are on the fixture for PT6.Key DatesInstall: July 22, 2012Takedown: September 16, 2012Components1. Merchandise the four participatingproducts on the top shelf of theVQA gondola retrofitted fixture.2. Install the goLOCAL Centre Sign onthe retrofitted end.3. Install the goLOCAL Category Signsin the side bands on either side of theCentre Sign.4. Install the pre-printed Shelf Talkersin front of each participatingproduct in their regular shelflocation.There are no recipe cards for this period.Please save the recipe card holders forfuture use on this fixture.VQA goLOCAL CategoryVQA Cube Centre SignBilingual Shelf TalkerEnglish Shelf TalkerRe-orderinggoLocal Sign Kit - Re-order# 13058-04• VQA goLOCAL Category Signs x 2 per kit• VQA cube centre sign x 1 per kit• Shelf Talkers 6” W x 3”H Bundlesof 4 x 2 per kitVintage sTRADE COPY ONLYLCBO# Description Size (mL)89037 Chardonnay Sketches of Niagara 750• Install the VintagesShelf Talkers in frontof the product in itsplace on the shelf.• Vintages Shelf Talkers2 7/8” W x 5”HRe-order# 13058-04Vintages Shelf Talker64 Promotional Turn 6


Ontario SuperstarsKey DatesInstall: August 19, 2012Takedown: September, 16, 2012Peninsula Ridge Sauvignon Blanc VQALCBO# 53678 • 750 mL • $13.95“Medium-bodied and crisp, this refreshingwhite has citrus and grassy aromas withracy orange, lime and grapefruit flavours.Great pick with raw oysters, sushi orcalamari.”Sandbanks Estate Cabernet Franc VQALCBO# 177485 • 750 mL • $14.95“An elegant and lively red with loads ofred berry flavour with just a hint of spicyoak. Pairs well with roasted meat, lasagna,and grilled steak dishes.”Component Where to install sign Re-order Code ImagesSuperstars KitIncludes:• Kit A• Kit B• Kit CDimensions:14” w x 24” h (Backer Cards)TRADE COPY ONLYCut case display atVQA Cube(Kit A) 13068-01Full kit: Backer Cards x 2,Shelf Talkers, Pricer Cards(Kit B) 13068-02Shelf Talkers and PopularPicks Backer Cards(Kit C) DMS-13068-03Shelf Talkers onlyNOTE: We are no longer offering recipe cards in the vinyl holders. Backer Cards have aQR code and URL to drive customers to lcbo.com/superstars to retrieve the recipes.Marketing & Product Guide - BBQ Central at the LCBO 65


Ontario Popular PickPopular PickPelee Pebbles BacoGamay Noir ZweigeltLCBO# 270157 • 750 mL“Sweet fruit aromas of raspberry and cherrywith a hint of smoke make this easy-drinkingwine an excellent companion to barbecuedchicken, pork roast or turkey.”LIMITED TIME OFFERValid until September 16, 2012Was: $8.95Save: $1.00Now: $7.95Component Where to install sign Re-order CodePopular Pick KitIncludes:• Kit BDimensions:14” w x 24” h (Backer Cards)Cut case display in Ontario Section (Kit B) 13068-02Shelf Talkers and PopularPick Backer CardTRADE COPY ONLY66 Promotional Turn 6


“Vintages Superstars”ProgramVintages Superstars Basket InsertTRADE COPY ONLYVintages Superstars Shelf Talker


“Vintages Superstars” ProgramOverviewEffective PT4 2012, the “Vintage s Love s”basket program has converted to theVintage s Superstar program. There will bethree Ontario Superstars per period: twoLCBO wines and one Vintage s Essential.Participating ProductTawse Sketches Of Niagara ChardonnayVQA Niagara Peninsula089037 (D) 750mLPrice $19.95Key DatesInstall: August 19, 2012.Takedown: September 15, 2012.Kit 1 + Kit 2 will be to be shippedvia store mailbag.Participating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 36, 37, 44,55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85,93,97, 99, 102, 124, 130, 144, 145, 154, 163,168, 182, 188, 191, 197, 199, 200, 201, 202,207, 214, 218, 223, 233, 237, 244, 248, 249,260, 263, 265, 268, 269, 278, 296, 311, 324,340, 351, 353, 354, 359, 372, 373, 381, 384,386, 392, 403, 404, 415, 420, 425, 426, 427,430, 431, 432, 441, 444, 456, 461, 482, 483,485, 497, 499, 501, 515, 521, 526, 528, 532,533, 534, 538, 547, 556, 559, 568, 589, 601,602, 637, 677Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 38,40, 57, 58, 95, 106, 115 132, 143, 148, 149, 156,164, 171, 179, 185, 187, 195, 198, 209, 210, 212,217, 226, 243, 252, 253, 255, 287, 288, 298,300, 325, 326, 329, 333, 334, 344, 346, 355,360, 361, 367, 371, 378, 383, 385, 387, 390,393, 394, 397, 398, 407, 411, 412, 416, 417,437, 438, 445, 457, 459, 465, 470, 481, 486,490, 491, 494, 495, 505, 511, 512, 522, 523,536, 542, 544, 545, 546, 549, 553, 555, 566,569, 572, 573, 575, 579, 586, 590, 593, 605,614, 616, 617, 619, 623, 624, 629, 630, 631,632, 634, 635, 641, 698, 700, 702, 703, 771, 776Merchandising InstructionsBasket Sign Insert• Merchandise the participating productin a basket next to/near the LCBOOntario VQA wines section.• Insert the basket sign insert into theLarge Metal Sign Holder(Central Supply #691089)• Display the fully merchandised basketin the LCBO Ontario VQA wines sectionnextto the VQA fixture.• Take down once stock is sold out, or bySeptember 15, 2012.TRADE COPY ONLYPre-printed Shelf Talker• Install the pre-printed shelf talker in frontof the featured product, in its on-shelfposition within the Vintage s section, witha with a Miracle Stick (Central Supply#692012)or 2” shelf clip for Vintage s (helloLCBO –re-order #LC1506).• Take down once stock is sold out, or bySeptember 15, 2012.68 Promotional Turn 6


VintagesBAM & LTO SignageParticipating Stores1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19,20, 21, 22, 23, 24, 25, 26, 27, 29, 31, 35, 36, 37, 38, 40,42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69,70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95,97, 99, 101, 102, 106, 115, 124, 125, 127, 130, 132, 136,140, 143, 144, 145, 148, 149, 153, 154, 156 158, 163, 164,165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195,196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210,211, 212, 214, 216, 217, 218, 219, 222, 223, 225 226, 227,232, 233, 235, 237, 238, 241, 243, 244, 247, 248 249, 251,252, 253, 255, 259, 260, 261, 263, 265, 268, 269 270, 278,287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318,321, 323, 324, 325, 326, 329, 333, 334, 340, 344, 346 351,352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371,373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390,392, 393, 394, 397, 398, 402, 403, 404, 407, 411, 412,415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434,437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456,457, 459 461, 465, 467, 468, 469, 470, 474, 481, 482, 483,485, 486 490, 491, 494, 495, 497, 499, 501, 505, 509, 511,512, 515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534,536, 537 538, 540, 542, 544, 545, 546, 547, 549, 550, 553,555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581,586, 589, 590, 593, 598, 601, 602, 605, 611, 612, 614,616, 617, 618, 619 623, 624, 629, 630, 631, 632, 634, 635,636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698,700, 702, 703, 771, 776TRADE COPY ONLY


Vintages BAM & LTO SignageOverviewComponentsThe Vintages BAM & LTO signage willarrive in the mailbag the week beforeeach promotional period starts. This isa mandatory supplier program. All ShelfTalkers for the participating productsshould be installed at the start of theperiod.If you do not receive your kit please callhelloLCBO to request a kit. If a Shelf Talkeris damaged or misplaced please print anew Shelf Talker using the in-store printingtemplates.Participating ProductsLTO Shelf TalkersLCBO# Description Original Price P6 Price Promotion277558 Caruso & Minini Terre Di Giumara Frappato/Nerello $13.95 $13.95 5 BAMMascalese 2010280461 Dom Pérignon Brut Champagne (V) $219.95 $219.95 30 BAM553321 Mission Hill Reserve Cabernet Sauvignon (V) $22.95 $22.95 10 BAM545004 Mission Hill Reserve Chardonnay (V) $19.95 $19.95 10 BAM741769 Rocca Delle Macìe Chianti Classico (V) $18.95 $18.95 8 BAM36483 Torres Gran Coronas Cabernet Sauvignon Reserva (V) $18.95 $18.95 5 BAMTRADE COPY ONLYBAM Shelf Talkers76265 Amayna Chardonnay 2008 $25.95 $23.95 LTO898569 Baron Herzog Cabernet Sauvignon Kpm $15.95 $14.95 LTO723643 Beronia Elaboración Especial Tempranillo 2009 $16.95 $15.95 LTO342428 Bonterra Cabernet Sauvignon (V) $19.95 $17.95 LTO265447 Château De Montmal Fitou 2009 $17.95 $16.95 LTO274472 Equifera Riesling Icewine 2009 $59.95 $49.95 LTO594010 Jackson-Triggs Proprietors’ Reserve Vidal Icewine (V) $39.95 $34.95 LTO78063 Jeunesse Cabernet Sauvignon Kpm $15.55 $14.55 LTO626390 Kim Crawford Pinot Noir (V) $19.95 $17.95 LTO278309 Milbrandt Traditions Rosé 2011 $17.95 $15.95 LTO425488 Sella & Mosca Riserva Cannonau Di Sardegna (V) $15.95 $13.95 LTO277996 Sequillo Cellars Red 2009 $29.95 $27.45 LTO117572 Southbrook Triomphe Chardonnay 2010 $21.95 $19.95 LTO910430 Tommasi Ripasso Valpolicella Classico Superiore (V) $22.95 $19.95 LTO70 Promotional Turn 6


Beer ProgramOntario Craft Beer End AisleBrewery Spotlight: Tree Brewing Co.Craft Beer ProgramOntario Craft Beer (Quarterly Program)TRADE COPY ONLY


Ontario Craft Beer End AisleNote: Effective PT6, the OCB End Aisle pricer cards will be replaced with shelftalkers. This will make it consistent with our thematic End Aisles, which havealready transitioned to Shelf Talkers.Program DetailsThe Ontario Craft Beer End Aisle is a year-round program.Implementation is mandatoryKey DatesInstall Date: August 19, 2012Take Down: September 16, 2012ComponentsPre-Printed Shelf Talkers (ENG) – DMS - 13068-42Pre-Printed Shelf Talkers (FRE) – DMS -13068-43End Aisle Backer Card (same) – OCBEA01Participating ProductsTRADE COPY ONLYOCB End Aisle Backer CardRe-order # OCBEA01LCBO# Brand Price Size (mL) Brewery Distributor Code255091 Muskoka Cream Ale $13.10 6 x 355 Muskoka 3436177089 Cameron’s Mixer Pack $8.95 4 x 341 Cameron’s 41331104 Mill St. Tankhouse Ale $13.15 6 x 341 Mill Street 1950Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243,288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549,556, 579, 619, 623, 624, 630, 70272 Promotional Turn 6


Brewery Spotlight: Tree Brewing Co.NO CHANGEKey DateStart Date: May 27, 2012Take Down: September 15, 2012ComponentsPre-Printed Shelf Talkers (English)DMS – OCB013Pre-Printed Shelf Talkers (French)DMS –OCB014Note: FLS designated stores should display both French and English versionsof the product shelf talkers.Participating ProductsBrewery LCBO# Description Size (mL) PriceTree Brewing Co.286849 Raspberry Porter 650 $5.95286856 Hefeweizen 650 $5.95288951 Captivator Doppelbock 650 $6.25TRADE COPY ONLYOCB Shelf TalkerRe-order # OCB008288514 Hophead Black IPA 650 $6.25209346 Hophead Double IPA 650 $5.40Participating Stores1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495,499, 511, 568, 623, 624, 630Marketing & Product Guide - BBQ Central at the LCBO 73


Craft Beer ProgramNO CHANGEFormerly known as the Premium/Specialty Beer ProgramKey DatesStart Date: May 27, 2012Take Down: September 15, 2012Components• Pre-Printed Shelf Talkers (ENG)DMS –OCB012• Pre-Printed Shelf Talkers (FRE)DMS –OCB011NOTE: FLS designated stores need to display both French and Englishversions of the product Shelf Talkers.Participating ProductsItem# Product Name Size (mL) Price Country272369 Thornbridge Kipling South Pacific Pale Ale 500 $4.75 United Kingdom280065 Schneider Nelson Sauvin 750 $8.95 Germany288522 Rosée D'hibiscus 1364 $11.85 Canada271783 Weihenstephaner Kristallweissbier 500 $3.10 Germany283945 Phillips Ginger Beer 650 $5.15 Canada273656 Ayinger Brau-Weisse 500 $3.45 Germany224600 Celt Golden Crafted Ale 500 $3.45 United Kingdom676858 Fuller's Organic Honey Dew 500 $3.25 United Kingdom149773 Brewdog Punk Ipa 330 $2.75 United Kingdom273706 New Morning 330 $3.95 Italy224824 Lindeman's Cuvee Rene 355 $6.45 Belgium271700 Shipyard Smashed Blueberry 624 $7.95 United States164046 Schneider Hopfen Weisse 500 $3.25 GermanyTRADE COPY ONLYParticipating stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149,156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329,334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445,452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568,573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 77674 Promotional Turn 6


Ontario Craft Beer (Quarterly Program)Formerly known as the Ontario Craft Beer FixtureNO CHANGESignage Components• Pre-Printed Shelf Talkers (ENG)DMS – OCB008• Pre-Printed Shelf Talkers (FRE)DMS - OCB009Key DatesStart Date: May 27, 2012Take Down: September 15, 2012Participating stores1, 2, 3, 4, 6, 9, 11, 14, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 130, 156, 163, 171, 185, 200,209, 212, 214, 217, 243, 288, 298, 300, 329, 346, 360, 367, 371, 373, 378, 385, 393, 407, 411, 420,432, 437, 438, 452, 457, 485, 499, 522, 528, 532, 544, 545, 549, 553, 568, 572, 573, 575, 579, 624,629, 630, 700, 702, 742, 771, 776NOTE: FLS designated stores need to display both French and English versionsof the product shelf talkers.Participating ProductsTRADE COPY ONLYLCBO# Brand Price Size (mL) Brewery Distributor Code191098 Amsterdam Entertainer Pack $8.95 4 x 473 Amsterdam 3842275172 Headstock IPA $2.65 473 Better Bitters 6699290643 Lake of Bays IPA $8.95 750 Lake of Bays 8958132670 Hoptical Illusion $13.25 6 x 355 Flying Monkeys 6309Marketing & Product Guide - BBQ Central at the LCBO 75


NEW Brewing AwardsParticipating Stores1, 2, 3, 4, 5, 6, 7, 8, 10, 13, 14, 15, 17, 18, 19, 20, 21,22, 23, 25, 31, 35, 36, 38, 40, 45, 58, 65, 80, 90, 95,102, 106, 115, 130, 143, 143, 148, 149, 154, 163, 164,167, 171, 175, 185, 187, 195, 198, 210, 212, 214, 217,226, 228, 242, 243, 253, 270, 279, 287, 288, 295, 298,300, 311, 313, 325, 326, 329, 334, 344, 346, 355, 359,360, 361, 368, 371, 378, 383, 384, 385, 386, 387, 390,393, 394, 397, 398, 407, 411, 412, 416, 417, 420, 425,427, 428, 431, 432, 437, 438, 445, 452, 457, 459, 481,483, 486, 491, 494, 495, 497, 499, 505, 511, 516, 523,528, 532, 534, 536, 542, 544, 545, 549, 555, 556, 566,568, 572, 573, 575, 579, 590, 614, 617, 619, 623, 624,629, 630, 631, 632, 634, 638, 639, 641, 642, 643, 677,698, 703, 776TRADE COPY ONLY


Brewing AwardsNEWOverviewComponentsMany of our beer recently won awardsat the Canadian Brewing Awards and theOntario Brewing Awards. To recognizethese great achievements, select storeswill be sent Brewing Awards Shelf Talkers.Key DatesInstall: August 19, 2012Takedown: September 16, 2012Participating ProductsOntario Brewing AwardsLCBO#Product186544 Stonewall Light285015 Rolling Rock Extra Pale220236/ 289793 Hogsback Vintage Lager696468/ 900423 Labatt Blue911388 King Pilsner247189 Kichesippi Natural Blonde140707 Millennium Buzz242172 Red Leaf Smooth Red Lager679837 Cameron’s Dark 266698399 King Dark Lager132480 Denison’s Hefeweizen242552 Amsterdam Orange Weisse53710 Mill Street Belgian Wit131490/ 255091 Muskoka Cream Ale547430 Black Oak Pale Ale242156 Plowman’s Ale205393 Curmudgeon IPA288837/ 239749 Mad Tom IPA166223 Big Wheel Deluxe Amber131508 Muskoka Dark Ale547422 Nut Brown Ale35378 Amsterdam Framboise31146 Mill Street Coffee PorterPre-Printed Shelf Talkers(ENG) - DMS-13068-51Install pre-printed shelf talkers in frontof participating products.Shelf Talker Re-order # DMS-13068-51Participating Products - ContinuedCanadian Brewing AwardsLCBO#Product39677 / 612259 Sleeman Original Draught175810 Muskoka Craft Lager91157 / 280081 / Steam Whistle Pilsner547646267773 Barking Squirrel Lager296558/ 121822 Cracked Canoe Premium Light LagerTRADE COPY ONLY134148 Kellerbier169334 Lug Tread134254 St. Ambroise Pale Ale242545 Crazy Canuck Pale Ale922450 St. Ambroise Oatmeal Stout256594 Central City Red Racer IPA78 Promotional Turn 6


Food & DrinkMerchandisingThis issue should be merchandised prominently in the magazine stands. The standsshould be positioned in the selling area of the store. If your store does not have a stand,please display FOOD & DRINK at all checkouts, customer service and the Info centre.Once your supply has been depleted, please store thestand until the next issue arrives in store. Do not use thestand to display other materials.To request additional copies once your original supplyhas run out, please email wayne.leek@lcbo.com.Your email should include the following information:• Store # and contact name• # of additional copies and why• English or French editionWe will distribute the magazines equitably among allstores who request overs 10 days after originaldistribution. As supply is limited, please understandthat stores may not receive the quantity requested.Watch for the Holiday 2012 issue of FOOD & DRINK, which will be in stores onWednesday, November 7, 2012.Signage Re-order Codes• Food & Drink Header CardEnglish/BilingualRe-Order Code: 13068-98• Food & Drink “A” Frame SignEnglish over EnglishRe-Order Code: 13068-99• Food & Drink “A” Frame SignEnglish over FrenchRe-Order Code: 13068-101TRADE COPY ONLY80 Promotional Turn 6


Food & DrinkLCBO# Description Size (mL)Matchmaker Matches - All Matches From Stories(VE) 158550 Laurent Perrier Cuvée Rosé Brut Champagne 750 mL230227 Trumpour’s Mill Pinot Noir VQA 750 mL67710 Great Lakes Pumpkin Ale (650 mL) 650 mL203737 Fielding Estate White Conception VQA 750 mL105783 Gaymer's Original Cider (500 mL) 500 mL620104 Angels Gate Sussreserve Riesling VQA 750 mL326009 Knob Creek Bourbon 750 mL395228 Henry of Pelham Select Late Harvest Vidal VQA (375 mL) 375 mL94094 Domaine Pinnacle Ice Cider (375 mL) 375 mL258954 Spicebox Canadian Spiced Whisky 750 mL529933 Cave Spring Sauvignon Blanc VQA 750 mL31120 Osborne Santa Maria Cream Sherry 750 mL2253 Disaronno Amaretto 750 mL69591 Mort Subite Kriek (375 mL) 375 mL75663 Alianca Vinho Verde 750 mL828 Folonari Valpolicella 750 mL(VE) 1545 Flat Rock Cellars Pinot Noir VQA 750 mL224451 Tozai Living Jewel Sake (720 mL) 720 mL217521 Henry of Pelham Cuvée Catharine Brut VQA 750 mL231829 Tio Pepe Extra Dry Fino Sherry 750 mL(VE) 359257 Ravenswood Vintners Blend Zinfandel 750 mLTRADE COPY ONLY679837 Cameron's Dark 266 (6 pk) 6 pk27375 Casa Dos Vinhos Madeira 750 mL244186 Collingwood Whisky 750 mL225680 Cruzan 9 Spiced Rum 750 mL(VE) 415901 Cave Spring Indian Summer Select Late Harvest Riesling VQA (375 mL) 375 mL61671 Cremant Cidrerie St-Nicolas (750 mL) 750 mL(VE) 687582 Santa Margherita Brut Conegliano Valdobbiadene Prosecco Superiore 750 mL(VE) 479766 Zenato Ripassa Valpolicella Superiore 750 mL234369 Apothic Red 750 mL166215 Amsterdam Natural Blonde Lager (6 pk) 6 pk83196 Creekside Estate Pinot Grigio VQA 750 mL84210 Mill St. Original Organic Lager (6 pk) 6 pk66266 Inniskillin Unoaked Chardonnay VQA 750 mLMarketing & Product Guide - BBQ Central at the LCBO 81


Food & DrinkContinuedLCBO# Description Size (mL)191239 Graham's Late Bottled Vintage Port 750 mL341024 Southbrook Framboise (375 mL) 375 mL293183 Thornbury Premium Apple Cider (6 pk) 6 pk267781 Voga Moscato Frizzante 750 mL78006 Gabbiano Chianti 750 mL435321 Alvar Cabernet Sauvignon/Merlot VQA 750 mL497248 Trius Chardonnay VQA 750 mL75291 Weihenstephaner Hefeweissbier (500 mL) 500 mL271874 Limonce Natural Lemon Liqueur 750 mL558999 Kittling Ridge Icewine & Brandy (375 mL) 375 mL273664 Malibu Cocktails Piña Colada (1.75 L) 1.75 L80127 Sailor Jerry Spiced Navy Rum 750 mL174532 Russian Gun Imperial Stout (500 mL) 500 mL(VE) 121749 Taylor Fladgate 10 Year Old Tawny Port 750 mL296228 Calvados Boulard 750 mL29736 Smirnoff Green Apple (4 pk) 4 pkWHAT'S NEW276287 Absolut Gräpevine 750 mL286864 Gibson’s Finest Limited Edition Maple Finish 750 mL277186 Zonin Prosecco Brut Doc 750 mL225920 Sandbanks Baco Noir Reserve Vqa 750 mL226522 14 Hands Hot To Trot Red Blend 750 mL287490 Tripel Karmeliet (330 mL) 750 mL273177 Bacardí Oakheart & Cola (473 mL) 750 mL(VE) 926626 Perrin & Fils Les Sinards Châteauneuf-Du-Pape 750 mL(VE) 626325 Osoyoos Larose Le Grand Vin 750 mLTRENDSPOTTING: DRINK637504 Hendrick's Gin 750 mLTRENDSPOTTING: EAT206508 Graham's 10 Year Old Tawny Port 750 mLPERFECT PAIRINGS554089 Hoegaarden (6 pk) 750 mL126144 Sibling Rivalry White VQA 750 mL165845 Chivite Gran Feudo Rosado 750 mLNIAGARA'S FINESTTRADE COPY ONLY162602 Château des Charmes Cabernet Franc Estate 2009 VQA 750 mL(VE) 286377 Cave Spring Estate Riesling 2010 VQA 750 mL(VE) 573147 Malivoire Chardonnay 2010 VQA 750 mL(VE) 1545 Flat Rock Cellars Pinot Noir 2010 750 mL(V) 274472 Equifera Riesling Icewine 2009 (375 mL) 750 mL82 Promotional Turn 6


Food & DrinkContinuedLCBO# Description Size (mL)MATCHMAKER: GOODBYE GRILL69336 Trumpour’s Mill Estate Bottled Pinot Gris VQA 750 mL266106 Ken Forrester Petit Chenin Blanc 750 mL481838 Folonari Valpolicella Ripasso Classico Superiore DOC 750 mL(VE) 268771 Louis Roederer Brut Premier Champagne 750 mL216127 Peller Estates Ice Cuvée VQA 750 mL613471 Henry of Pelham Rosé VQA 750 mL277194 Batasiolo Moscato D’Asti 750 mL(VE) 415901 Cave Spring Indian Summer Select Late Harvest Riesling (375 mL) 750 mL897637 Jannamico Lemoncello 750 mLSPIRITS: BOURBON RENEWAL256230 Four Roses Small Batch Bourbon 750 mL103747 Maker’s Mark Kentucky Bourbon 750 mL225565 Maker’s Mark 46 750 mL272161 Devil’s Cut 750 mL605063 Buffalo Trace Bourbon 750 mL326009 Knob Creek Bourbon 750 mL255232 Knob Creek Single Barrel 750 mL325993 Booker’s bourbon 750 mL54866 Bulleit Bourbon Frontier Whiskey 750 mL480624 Woodford Reserve Distiller’s Select Bourbon 750 mLWINE: BUBBLING OVER224410 Open Sociable Sparkling VQA 750 mL225946 Pelee Island Secco VQA 750 mL213983 Cave Spring Blanc de Blancs Brut VQA 750 mL224766 Chateau des Charmes Brut VQA 750 mLTRADE COPY ONLY184176 Konzelmann Estate Winery Rosé Méthode Cuve Close VQA 750 mL217505 Henry of Pelham Cuvee Catharine Rosé Brut VQA 750 mLBEER & CIDER: PUB BITES922450 St-Ambroise Oatmeal Stout (6 pk) 6 pk169334 Beau’s All Natural Lugtread Lagered Ale (4 x 600 mL) 4 x 600 mL676767 Fuller’s London Pride (500 mL) 500 mLMarketing & Product Guide - BBQ Central at the LCBO 83


Participating StoresColumn HeadingStore #Banner InsertsPod ProgramSold End AislesEnd Aisle Backer CardsKeyH= Hero DisplayT= Thematic Banner InsertBuilds all PodsNumber of Sold End Aisles and(P)remium or (S)tandard Flight# of Number of signs shippedNumber of Regular Extenders In StoreSee Sold Space Program ExtenderRegular ExtendersSection for participating extenderlocations.C = Community Extender ProgramDiscovery Extenders Spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender# of ExtendersExterior Banner# of Number of signs shippedShow Cards# of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners# of Number of signs shippedTransparencies Vendor installed, see page 11Special Promotions Fixtures Y = Participating Store (2 Fixtures)goLOCAL FSI Fixture Y = Participating StoreOntario Wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating StoreMini Thematic ProgramY = Participating Store(on Promo Fixture)Featured Gift Program Y = Participating StoreTRADE COPY ONLYFLSF = LCBO stores located in FLSdesignated areasFF = LCBO FLS designated storesSee back/inside cover fordefinitions


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F2 6S 8 ST ST Y F3 8P 15 40 2 Y Y F4 T 8P 15 40 3 2 3 4 Y Y F5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F6 H 5 15 40 3 6 12 Y Y Y Y Y Y F7 16S 2 16 ST ST Y FF8 T 10S 10 40 5 2 6 Y F9 T 10 3 4 6 ST ST Y F10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF11 H 8S 15 40 2 6 12 Y Y F12 T 8P 15 40 4 Y F13 5 20 1 4 Y Y F14 8S 15 40 3 2 Y Y Y Y Y F15 H 15P 25 Y 40 10 7 4 Y Y Y Y Y Y F16 ST Y Y F17 H 105 30 Y 40 6 3 6 2 Y Y FF18 H 5 20 40 3 Y Y Y Y Y F19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF20 H 8S 15 40 3 3 4 Y Y F21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y22 H 20S 40 65 3 3 6 1 4 2 Y Y Y Y23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y FF24 8S 20 40 3 1 4 Y FF25 8P 20 45 3 5 3 6 Y Y Y Y Y Y26 H 10P 25 40 3 3 6 Y Y Y F27 H 15S 25 45 1 Y Y Y Y F28 T 5 10 2 6 12 Y29 10 1 10 Y Y30 T 5 15 2 6 8 ST Y31 H 15P 30 Y 55 3 6 6 2 Y Y Y Y Y32 5 10 3 4 ST ST Y F34 H 15S 25 40 4 5 6 2 Y Y Y Y F35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y FF37 H 8P 15 40 3 10 Y Y F38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y FF39 15 3 Y Y40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y FF42 T 10 3 6 12 ST Y43 H 10S 15 40 2 6 Y Y44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y Y45 5 15 2 2 6 Y Y46 10 1 ST Y47 10S 15 40 2 3 6 12 Y Y48 10 4 6 ST ST49 T 10 3 6 8 ST ST FF50 H 10S 15 40 6 3 6 Y Y Y Y FF51 ST ST52 ST Y FF53 5 3 1 ST ST Y54 5 10 3 Y F55 H 15S 20 40 3 3 6 12 Y FF56 T 5 10 3 4 Y57 H 15S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y58 8S 20 40 4 1 Y Y Y FF59 10S 10 40 3 Y Y Y60 H 10S 15 45 3 2 4 Y Y Y Y Y Y61 H 5C 10 10 1 Y Y62 H 15S 20 40 4 4 4 Y Y Y Y63 H 10S 20 50 7 4 Y Y Y Y F64 H 10S 30 45 3 3 4 6 Y Y Y Y65 H 10S 25 Y 45 6 4 4 2 Y Y Y Y66 T 10 2 4 6 ST Y FF67 5 3 4 4 ST Y FF68 H 15S 25 40 3 1 6 12 Y Y Y Y69 5 10 6 8 ST Y70 8S 20 40 4 2 6 ST Y Y71 T 5 2 1 6 12 ST ST72 10S 15 55 3 6 Y Y Y Y73 H 8S 15 40 3 Y Y74 H 10S 15 Y 40 2 6 12 Y Y75 T 5 2 4 6 ST Y FF76 3 2 4 ST Y FF77 T 15 2 6 8 Y Y FF78 5 10 4 6 ST Y FF79 H 8S 10 50 1 10 Y Y Y80 H 10S 15 45 1 Y Y Y81 T 5 15 3 2 4 6 ST Y FF82 H 8S 20 40 2 3 Y Y Y83 20 2 2 4 Y Y Y Y Y FF84 T 5 2 4 6 ST ST Y85 H 10S 20 40 3 4 Y86 H 8S 20 40 Y Y87 T 10 6 12 ST Y88 T 5 20 1 6 8 ST Y89 5 1 4 ST Y FF90 H 10S 15 40 1 Y Y Y Y91 T 5 15 3 6 8 ST Y FF92 T 10 3 4 4 ST Y F93 H 8S 15 45 6 Y Y94 T 10 2 6 8 ST YTRADE COPY ONLY86 Promotional Turn 6


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y96 T 5 2 4 6 ST Y97 10S 25 40 6 2 4 Y Y Y Y98 T 5 3 6 12 ST Y FF99 5 10 5 4 ST Y FF101 H 15S 25 40 3 4 Y Y Y102 H 10S 25 45 4 2 4 2 Y Y Y Y103 T 5 10 3 Y FF104 T 10 2 4 ST Y F105 5 1 4 ST Y106 H 15S 30 55 3 4 6 2 Y Y Y Y Y107 T 5 1 4 6 ST Y108 T 15 3 4 ST Y FF109 T 5 10 1 4 6 ST Y110 5 15 3 4 6 ST Y Y111 T 5 3 4 4 ST Y112 10 4 4 6 ST Y FF113 T 5 2 6 8 ST Y114 5 4 ST Y115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y116 T 2 4 4 ST Y117 T 10 3 4 6 ST Y FF118 T 5 2 4 6 ST Y FF119 5 1 4 ST Y120 1 4 ST Y121 1 ST Y FF122 T 5 2 4 4 ST Y FF123 T 10 3 6 8 ST Y FF124 3 Y125 H 10S 25 40 4 4 4 Y Y Y Y FF126 10 1 ST Y FF127 10 1 4 ST Y128 T 10 2 4 6 ST Y F129 5 1 4 4 ST Y FF130 H 10S 25 50 2 4 Y Y Y Y131 5 1 4 ST Y132 H 10S 25 40 7 1 4 2 Y Y Y Y133 10 1 4 ST Y134 3 1 4 ST Y FF135 T 15 2 6 8136 T 5 10 2 4 ST Y137 10 4 ST Y138 5 1 4 ST Y139 T 10 2 4 6 ST ST140 H 15P 20 55 3 3 4 Y Y Y Y FF141 5 1 4 ST Y142 10 1 4 ST Y143 H 8P 25 40 4 4 Y Y Y Y Y Y F144 H 10S 15 40 2 6 12 Y145 15S 30 40 6 2 4 2 Y Y Y Y146 5 1 ST Y147 5 1 4 ST Y148 H 15P 45 Y 55 3 3 4 2 Y Y Y Y Y Y149 H 20P 30 Y 55 10 6 2 Y Y Y Y Y F151 5 1 4 4 ST Y FF152 H 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 Y Y Y Y154 H 15S 25 40 6 3 4 Y Y Y Y Y F155 8S 15 40 3 4 3 Y Y Y Y156 H 20P 25 55 3 3 4 5 4 Y Y Y Y Y157 T 15 3 4 ST Y158 T 10 3 4 ST Y159 T 5 1 4 ST Y160 5 1 4 6 Y161 T 5 4 4 ST Y162 T 10 2 4 4 ST Y FF163 H 8S 15 40 3 2 5 6 Y Y F164 H 10P 20 55 3 3 5 4 Y Y Y Y Y FF165 H 8S 20 45 4 4 Y Y Y F166 T 10 3 6 12 ST Y Y167 H 10S 20 45 3 3 4 6 Y Y F168 H 10P 20 40 3 5 4 2 Y Y Y Y169 T 10 3 6 8 ST Y170 T 10 4 6 ST Y171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y F172 5 1 4 6 ST Y173 5 1 ST Y FF174 T 10 3 6 8 ST Y175 10S 15 45 3 3 4 4 Y Y Y Y176 5 1 4 ST Y178 T 10 1 6 12 ST Y179 H 15P 25 55 4 3 4 Y Y Y Y Y180 5 1 4 ST Y FF181 5 1 6 8 Y182 H 15P 25 40 2 3 6 12 Y Y Y Y F183 5 15 3 4 4 Y Y Y F184 T 5 10 3 4 4 ST Y FF185 H 15P 25 Y 55 3 4 2 6 2 Y Y Y Y F186 T 8S 10 40 1 4 Y Y F187 H 20S 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y YTRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 87


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)188 H 10S 20 40 3 Y Y Y189 5 1 4 4 ST Y FF190 H 10S 15 40 1 10 Y Y Y F191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y192 8S 10 40 2 6 12 Y Y Y F193 10 1 4 6 ST Y FF194 T 10 2 6 8 ST Y Y195 H 20S 40 Y 60 3 4 2 Y Y Y Y F196 H 8S 15 40 3 6 12 Y Y Y Y197 T 5 15 2 4 6 ST Y198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y F199 5 10 4 Y Y200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y F201 H 15S 25 55 2 6 Y Y Y Y202 5 10 3 6 12 Y Y203 Y204 5 2 4 ST Y FF205 T 10 3 6 ST Y207 H 8S 20 40 4 7 Y Y Y Y Y F208 T 10 1 6 12 ST Y209 H 15S 20 60 6 6 4 Y Y Y Y210 10S 30 40 5 2 4 Y Y Y Y211 H 8S 10 40 1 4 6 Y Y Y212 H 15P 30 40 7 8 4 2 Y Y Y Y Y Y F213 T 15 3 6 8 ST Y214 10S 25 40 2 6 Y Y Y Y Y FF216 H 8S 15 40 2 5 4 Y Y217 H 20P 30 Y 55 3 3 6 7 Y Y Y Y Y Y FF218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y F219 T 10 2 4 6 ST Y220 T 10 3 4 ST Y FF221 T 10 1 ST ST222 T 5 10 3 4 ST Y223 T 5 15 2 6 ST Y224 T 10 4 4 ST Y225 T 5 10 2 2 4 ST Y FF226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y227 T 5 10 2 4 Y228 H 20S 25 40 3 3 4 3 4 Y Y Y Y F229 T 10 3 6 8 ST Y230 15 1 6 12 ST Y231 T 10 2 4 ST Y232 T 5 10 3 6 8 ST Y233 H 8S 15 40 4 6 Y Y F234 10S 15 40 4 4 Y Y Y FStore #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)235 5 1 4 ST Y236 T 5 10 1 4 6 ST Y FF237 10S 25 40 7 3 4 Y Y Y Y238 T 10 1 6 8 Y Y239 T 10 2 4 6 ST Y240 5 1 4 4 ST Y241 5 1 4 4 ST Y FF242 H 15S 25 45 4 7 4 Y Y Y Y F243 H 20P 30 55 3 3 8 8 2 Y Y Y Y Y Y FF244 H 15S 25 40 5 3 4 Y Y Y Y245 5 1 4 ST Y FF246 T 5 10 3 6 12 Y Y247 T 5 15 3 6 8 ST Y248 H 15P 25 40 3 2 6 4 6 2 Y Y Y Y249 H 10S 20 Y 40 3 4 Y Y Y Y F250 5 10 1 4 ST ST Y251 5 1 ST Y252 H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y FF254 T 10 3 6 8 ST Y255 H 10S 20 55 6 2 6 Y Y Y Y Y F256 5 1 4 ST Y F257 5 1 4 4 ST Y258 T 10 1 ST Y259 10 ST Y260 5 25 4 2 6 ST Y Y261 T 10 1 4 ST YTRADE COPY ONLY262 10 1 4 ST Y263 H 15S 20 45 4 4 Y Y Y Y264 T 10 3 6 8 ST Y265 H 15S 20 40 3 3 6 6 4 Y Y Y Y266 T 5 15 3 ST Y Y267 T 10 3 ST Y268 5 15 3 Y Y269 H 20S 25 Y 40 8 18 4 Y Y Y Y F270 5 25 10 4 4 6 ST Y271 5 1 10 ST Y272 5 1 ST Y FF273 T 5 4 6 ST Y274 5 1 4 4 ST Y275 T 10 3 4 ST ST276 T 5 3 10 ST Y277 T 15 3 6 12 ST Y278 H 8S 15 40 7 3 4 Y Y Y Y FF279 5 15 3 Y F88 Promotional Turn 6


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)280 5 1 4 ST Y281 T 10 3 4 6 ST Y282 T 10 3 6 12 ST Y283 5 1 ST Y284 T 10 2 6 12 ST Y285 3 3 4 ST Y286 1 4 4 ST Y287 H 15S 20 55 3 3 6 Y Y Y Y FF288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y289 T 15 2 6 12 Y290 3 1 4 ST Y291 T 10 2 6 8 ST Y FF292 5 4 4 ST Y293 T 5 1 4 4 ST Y294 T 10 3 6 12 ST Y295 H 10P 15 40 3 3 Y Y Y Y Y Y F296 T 10 3 4 6 ST Y297 T 15 4 3 4 ST Y Y298 H 20P 30 Y 40 3 6 6 4 Y Y Y Y Y299 T 15 2 4 4 Y300 H 10S 30 55 3 6 5 Y Y Y Y Y301 10 1 4 6 ST Y302 5 5 ST Y303 T 10 3 4 6 ST Y304 T 5 15 3 4 6 ST Y305 10 1 ST Y306 T 10 2 4 4 Y307 5 1 ST Y308 10 1 4 ST Y FF309 5 1 4 ST ST F310 5 10 2 4 Y Y F311 H 10P 20 55 5 3 Y Y Y Y312 8S 20 40 2 4 Y Y F313 10 2 Y Y314 T 10 3 4 ST Y315 3 1 ST ST316 T 10 3 4 6 ST Y317 T 5 1 4 ST Y318 T 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 ST ST Y Y F321 H 8S 20 45 3 4 Y Y F322 5 1 4 ST Y FF323 T 10 3 6 ST Y324 H 8P 15 40 3 6 8 Y Y Y Y Y FF325 H 15S 30 50 3 5 3 4 2 Y Y Y Y Y Y326 H 15S 30 Y 50 1 4 2 Y Y Y YStore #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)327 T 5 10 3 4 ST Y FF328 T 5 2 4 4 ST Y329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y F330 T 3 3 6 8 ST Y331 5 1 ST Y332 1 4 ST Y FF333 ST ST Y F334 H 20S 30 65 3 3 3 6 8 2 Y Y Y Y Y Y F335 T 5 3 6 8 ST Y336 5 1 ST Y337 5 1 ST Y338 1 4 ST Y FF339 10 1 4 4 ST Y340 H 10S 20 40 6 5 4 Y Y Y Y343 15S 20 45 4 3 4 Y Y Y Y344 H 15S 30 Y 50 6 3 4 2 Y Y Y Y345 T 5S 15 40 2 Y Y Y346 H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y347 5 1 4 ST Y348 5 4 6 ST Y349 5 1 4 ST Y FF350 10 1 4 4 ST Y351 H 10S 15 40 1 4 Y Y Y Y352 T 10 2 4 4 ST Y353 H 10P 15 60 5 4 Y Y Y Y354 3 4 4 Y355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y Y FTRADE COPY ONLY358 3 3 4 ST ST Y359 H 20S 40 Y 65 6 4 4 2 Y Y Y Y FF360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y F361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y F362 H 20S 20 60 3 1 6 12 Y Y Y F363 5 10 1 4 6 ST ST F364 T 10 3 6 8 ST Y365 ST ST366 H 10S 20 40 5 Y Y Y F367 H 20P 40 Y 65 3 3 3 10 6 4 2 Y Y Y Y Y FF368 10 2 3 4 Y Y369 T 10 4 ST Y370 10 2 3 ST Y FF371 H 10S 25 60 3 3 7 4 Y Y Y Y Y Y F372 T 15 2 4 ST Y373 H 15S 20 Y 60 5 4 4 Y Y Y Y Y374 T 15 2 6 12 Y375 5 1 4 ST Y FF376Marketing & Product Guide - BBQ Central at the LCBO 89


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)377 5 1 4 4 ST Y423 10 2 4 ST Y378 H 20S 45 Y 65 3 3 7 8 2 Y Y Y Y 424 3 4 FF379 T 3 3 6 8 ST Y425 H 10S 20 40 3 4 4 Y Y Y Y Y F380 T 10 4 6 ST Y426 H 8S 15 40 5 1 6 12 Y Y Y F381 H 15S 30 Y 40 6 3 4 2 Y Y Y Y 427 H 15S 30 Y 40 7 6 6 2 Y Y Y Y382 H 15S 20 45 3 1 6 Y Y Y Y 428 H 20S 40 Y 65 3 3 3 10 3 6 Y Y Y Y F383 H 15S 25 Y 40 5 2 4 2 Y Y Y Y 429 5 2 4 6 Y384 H 8P 15 40 3 3 2 4 Y Y Y Y FF 430 5 1 4 4 Y385 H 20S 30 65 3 3 3 7 4 Y Y Y Y Y FF 431 H 15S 20 55 3 3 3 6 5 4 Y Y Y Y FF386 H 15S 30 40 3 3 6 3 8 Y Y Y Y 432 H 20S 25 55 3 3 6 4 4 Y Y Y Y Y Y387 H 15S 20 55 7 3 4 Y Y Y Y FF 433 1 4 ST Y388 H 10P 15 40 3 8 4 4 Y Y Y Y F 434 H 15S 20 45 3 1 6 Y Y Y Y389 H 15S 25 40 4 3 4 Y Y Y Y F 435 5 1 4 ST Y FF390 H 15P 25 Y 65 3 5 5 4 2 Y Y Y Y 436 5 25 3 6 12 ST ST F392 H 10S 25 Y 45 8 4 2 Y Y Y Y 437 H 10S 25 Y 40 6 4 2 Y Y Y Y Y393 H 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y FF 438 H 20S 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y F394 H 20S 40 Y 55 6 5 4 2 Y Y Y Y Y F 439 1 ST Y395 10 2 10 ST Y FF 440 T 10 4 4 4 ST Y397 H 15S 30 Y 40 4 4 2 Y Y Y Y 441 10 3 4 6 ST Y FF398 H 20S 40 55 6 3 4 2 Y Y Y Y F 442 5 2 4 6 ST Y399 20 1 ST Y443 H 15P 20 60 3 3 6 12 Y Y Y Y Y FF400 15S 20 40 2 4 Y Y Y Y FF 444 H 15S 25 Y 40 3 3 3 6 8 Y Y Y Y F401 8S 15 40 1 6 12 Y Y445 H 20S 30 60 3 3 9 8 2 Y Y Y Y Y402 H 10S 15 45 3 6 12 Y Y Y Y 446 T 10 1 6 8 Y403 10 4 4 ST ST447 5 1 6 8 ST Y404 H 15S 20 55 3 4 6 4 Y Y Y Y 448 T 5 1 4 4 ST Y405 5 1 4 ST Y FF 449 3 1 4 ST Y406 5 15 5 3 4 Y Y FF 450 T 5 4 4 Y407 H 20P 30 Y 45 3 7 5 4 2 Y Y Y Y F 451 5 1 4 4 ST Y408 H 15S 20 50 3 3 6 4 Y Y Y F 452 H 15P 20 65 7 2 Y Y Y Y Y Y FF409 5 1 4 ST Y453 10P 15 40 4 1 4 Y Y Y410 10 2 4 4 ST ST454 5 25 2 4 ST Y411 8P 15 40 1 4 Y F 455 T 10 6 8 ST Y412 H 15P 25 Y 55 10 10 4 2 Y Y Y Y Y Y F 456 10S 30 40 7 5 4 Y Y Y Y413 3 2 ST Y457 H 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y F414 T 10 1 4 4 ST Y458 H 8S 20 45 2 2 4 6 Y F415 H 10P 20 40 2 6 Y F 459 H 20 30 Y 55 5 7 4 2 Y Y Y Y416 H 20S 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y F 460 3 1 4 ST Y417 H 15P 40 55 3 3 10 5 6 Y Y Y Y Y Y 461 T 10 3 6 8 Y Y418 T 5 2 4 4 ST ST462 T 10 2 4 6 ST Y419 T 3 3 4 6 Y463 3 4 ST Y FF420 5S 3 ST ST Y F 464 5 1 ST Y421 5 1 ST Y F 465 H 15S 20 55 3 3 5 4 Y Y Y Y422 5 1 4 ST Y FF 466 1 4 ST Y FFTRADE COPY ONLY90 Promotional Turn 6


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)Store #Banner InsertSold End AisleEnd Aisle B/CPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOWSOntario POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)467 H 10S 15 40 3 Y Y513 5 1468 T 15 3 4 ST Y Y514 5 1 ST Y469 5S 20 5 4 6 4 ST Y Y515 ST ST FF470 H 15S 30 Y 55 6 6 4 2 Y Y Y Y FF 516 15 5 5 ST Y Y471 10 3 10 ST Y517 T 5 15 3 ST Y472 10 1 4 ST Y518 H 10S 25 40 3 1 4 Y Y Y Y F473 5 1 4 ST Y519 5 1 ST Y F474 5 2 4 ST Y520 T 3 4 4 ST Y475 10 1 ST Y521 H 10P 20 55 3 1 4 Y Y Y Y FF476 1 4 ST Y522 10P 25 Y 55 5 4 4 2 Y Y Y Y478 T 10 3 6 12 ST Y523 H 20P 45 Y 40 3 6 3 4 2 Y Y Y Y479 3 1 ST Y524 T 2 6 12 ST Y FF480 5 1 4 ST Y526 ST ST FF481 H 15P 25 45 5 3 4 Y Y Y Y Y 527 T 10 3 6 12 ST Y482 5 1 ST Y528 H 15P 30 Y 40 6 2 Y Y Y Y Y Y F483 10S 6 Y Y F 529 T 5 15 3 6 12 ST Y484 5 15 3 4 4 Y Y F 530 T 10 3 6 8 ST Y485 H 15P 20 Y 40 6 12 Y F 531 T 3 4 ST Y F486 10P 20 40 3 Y Y Y Y Y 532 10 4 Y ST Y Y FF487 5 1 4 ST Y F 533 10S 20 40 3 1 6 Y Y F488 3 1 4 4 ST Y FF 534 H 10S 25 Y 40 6 4 4 Y Y Y Y F489 10 3 10 ST Y535 5 1 ST ST490 H 20S 30 Y 55 5 3 4 Y Y Y Y F 536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y491 H 15S 30 Y 50 4 7 4 2 Y Y Y Y 537 10 2 4 ST Y492 T 5 4 4 ST Y F 538 ST ST FF493 3 1 4 ST Y539 T 5 15 2 4 Y Y F494 H 15P 25 55 2 4 Y Y Y Y Y F 540 H 15S 20 55 3 5 4 Y Y Y Y FF495 H 15S 25 55 3 3 6 9 4 Y Y Y Y Y Y 541 5 1 4 4 ST Y496 T 3 2 6 8 ST Y542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y F497 H 15S 30 Y 50 4 6 2 Y Y Y Y 543 T 10 1 4 4 ST Y498544 H 10S 20 60 3 3 6 7 4 2 Y Y Y Y499 H 20P 40 60 3 3 7 3 4 Y Y Y Y Y Y F 545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y501 H 15S 25 45 4 4 Y Y Y Y Y 546 H 15S 30 40 5 7 4 2 Y Y Y Y Y F502 10 2 4 Y547 ST Y F503 3 1548 5 4 ST Y504 T 10 2 4 6 ST Y549 H 20S 30 60 5 9 4 Y Y Y Y Y Y505 H 20P 30 55 3 3 3 6 Y Y Y Y Y F 550 10 6 12 ST Y506 5 4 ST Y FF 552 8S 15 40 3 3 Y Y FF507 T 5 15 2 6 12 ST Y FF 553 H 15P 25 55 3 6 8 Y Y Y Y F509 T 15 2 6 12 ST Y Y555 H 8S 30 40 6 4 2 Y Y Y Y F510 5 1 4 6 ST Y556 H 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y F511 H 10S 25 Y 45 4 5 4 2 Y Y Y Y Y Y F 557 5 1 4 ST Y512 2S 1 ST ST F 558 10 1 6 8 ST YTRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 91


Participating StoresThis list is included in the PT6 Worksheets file posted on the portal.Store #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)559 H 15S 20 40 6 3 4 Y Y Y Y560 T 5 1 ST Y561 T 5 ST Y562 T 1 4 ST Y563 H 10S 20 40 2 4 Y Y564 H 8S 20 40 3 3 3 4 6 Y Y Y F565 5 1 4 ST Y FF566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y567 10 1 4 4 ST Y568 H 8P 20 60 10 Y Y Y Y Y FF569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y F570 5 1 ST Y571 Y Y F572 H 10S 15 40 2 4 Y Y Y F573 H 10P 25 55 4 4 4 Y Y Y Y Y574 1 ST Y FF575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y F576 T 10 2 6 ST Y FF577 5 1 4 ST Y FF578 T 5 10 3 4 6 ST Y FF579 H 10S 25 45 6 4 4 2 Y Y Y Y Y Y581 T 5 3 4 4 ST Y Y582 T 5 3 6 8 ST Y583 5 1 4 4 ST ST584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y F586 15S 20 40 3 5 3 6 Y Y Y Y Y587 H 10S 20 55 2 10 Y Y Y Y588 5 1 ST Y FF589 20 1 6 Y Y FF590 H 20P 30 60 3 3 5 8 2 Y Y Y Y Y591 3 1 4 ST Y593 H 15P 20 45 2 5 4 Y Y Y Y F594 T 15 3 4 4 ST Y595 T 5 1 ST Y596 T 10 2 4 6 ST Y597 1 ST Y F598 ST ST FF599 T 15 2 4 6 ST Y601 H 15S 30 55 3 7 4 2 Y Y Y Y F602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y603 10 1 6 8 ST Y604 3 1 ST Y FF605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y606 3 1 ST YStore #Banner InsertSold End AisleEnd Aisle Backer CardsPod ProgramRegular ExtendersDisc. Extenders SpiritsDisc. Extenders WineDisc. Extenders BSMExterior BannerShow CardPower Aisle BannerPerimeter BannerSpecial PromotionsFixturesOntario Wine SuperstarsOntario Wine POP PickgoLOCAL FSI FixtureOCB End AisleMini ThematicFeatured GiftPS Beer ProgramLanguage (FLS)607 5 1 ST Y608610 3 1 4 ST Y611612 T 15 3 6 12 ST Y613 5 1 ST Y614 10S 2 Y Y F615 1 ST Y616 H 10S 15 40 3 4 7 4 Y Y Y Y617 H 15S 25 55 5 6 4 2 Y Y Y Y618 H 10S 25 40 3 4 Y Y619 H 20S 40 Y 65 3 1 4 2 Y Y Y Y Y Y F621 10 1 Y Y622 5 1 ST Y623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y FF626 3 5 1 ST Y629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y631 H 20S 40 50 4 6 2 Y Y Y Y Y F632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y635 10S 30 40 10 4 4 Y Y Y Y636 6S 3S 3S ST Y F637 13S 2S 3 4 Y Y F638 10S 20 40 6 2 4 Y Y Y Y FF639 9S ST Y F641 H 20S 40 Y 55 6 6 2 Y Y Y Y642 5 15 4S 7 6 Y Y F643 H 10S 20 Y 40 6 7 3 2 Y Y Y Y FF677 8S Y Y F694 H 10S 25 Y 40 6 5 4 2 Y Y Y Y F697 2S ST ST F698 H 15S 30 Y 40 2 4 2 Y Y Y Y F700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y F702 H 15P 25 40 3 4 4 2 Y Y Y Y Y703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y F771 H 15P 30 55 5 4 Y Y Y Y Y776 H 20S 40 Y 65 3 3 6 7 4 Y Y Y Y YTRADE COPY ONLY92 Promotional Turn 6


Display Programs – Participating ProductsLocationHD1234 Premium4 Standard5678 Premium8 Standard9 Premium9 StandardLCBO#CaseConversion# Description Size (mL)SupportPrograms203125 Henkell Rose 750 LTO, WineFridge211466 'De Chanceny' Cremant De Loire Rose Brut 750 LTO249433 Spaten Original Munich Beer 500 LTO613497 Moosehead Lager 473230474 Graffigna Centenario Reserve Malbec 750 LTO270363 Castillo De Almansa Reserva 750 LTO589036 French Cross Cab Merlot Cask 4000 LTO5322 Aveleda Vinho Verde Fonte 750 LTO, WineFridge274480 Mirassou Pinot Grigio 750 Necktag331025 Jackson-Triggs Cabernet Sauvignon 1500 LTO110056 Absolut Vodka 750 Value Add209221 Absolut Vodka 1140 LTO604348 Absolut Apeach Vodka 750 LTO253575 Malibu Black Coconut Flavoured Rum 750 Value Add278010 Canadian Club Dock 57 Spiced Whisky 750 LTO500512 Captain Morgan Spiced Rum 750 Value Add177808 Appleton Estate V/X 750 LTO200436 Appleton Estate Reserve Jamaica Rum 750 BAM390260 Appleton Estate V/X 1750 LTO75291 Weihenstephaner Hefeweissbier 500149864 Rickard's Original White 473 LTO554089 Hoegaarden 6 x 330242545 Great Lakes Crazy Canuck Pale Ale 473256594 Central City Red Racer IPA 355907147 Alexander Keith's India Pale Ale 473 LTO56366 Sterling Vintner's Cabernet Sauvignon 750 BAM192674 Malivoire Guilty Men Red VQA 750 LTO245324 Les Jamelles Merlot Vin De Pays D'Oc 750 LTO226621 Snap Dragon Red 750 LTO245324 Les Jamelles Merlot Vin De Pays D'Oc 750 LTO255166 Copper Moon Merlot 3000 LTO293043 Stoneleigh Marlborough Sauvignon Blanc 750 LTO, WineFridge302380 Mezzacorona Pinot Grigio Trentino Igt 750 LTO669465 French Cross Pinot Grigio Cask 4000 LTO237891 Santa Julia Uno Extra Brut Sparkling 4 x 187 LTO263079 Sawmill Creek Riesling 1500 LTO302380 Mezzacorona Pinot Grigio Trentino Igt 750 LTOTRADE COPY ONLY94 Promotional Turn 6


Display Programs – Participating ProductsContinuedLocation101112 Premium12 Standard1314151617181920LCBO#CaseConversion# Description Size (mL)SupportPrograms273136 Bacardi Breezer Spritzer Lemonade 4 x 330 LTO273201 Bacardi Breezer Raspberry Citrus Spritzer 4 x 330288480 Bacardi Breezer Peach Mango Spritzer 4 x 330216945 Freixenet Cordon Negro Brut 750 LTO234294 Crush Red VQA 750 BAM234609 Yellow Tail Reserve Shiraz 750 BAM, BBAM31898 Calvet Saint Emilion 750 LTO226530 181 Merlot Lodi 750 LTO587956 Trius Cabernet Sauvignon VQA 750 LTO31898 Calvet Saint Emilion 750 LTO587956 Trius Cabernet Sauvignon VQA 750 LTO274746 Zinfatuation Zinfandel 750 BAM8805 Forty Creek Barrel Select Whisky 1750 Value Add550715 Forty Creek Barrel Select 750 BAM605733 Forty Creek Barrel Select Whisky 1140 LTO243410 King Vienna Lager 6 x 341256099 Thornbury Premium Apple Cider 6 x 341 BAM911388 King Brewery Pilsner 6 x 341190041 Collavini Prosecco 750LTO, WineFridge192666 Malivoire Guilty Men White VQA 750 LTO270025 Las Moras Reserve Chardonnay 750 LTO161067 Smirnoff Ice Light Pet 1000 LTO178343 Smirnoff Classic Caesar 4 x 330 LTO204073 Smirnoff Mixed Drinks Cls Lemonade 4 x 33070052 Peninsula Ridge Shiraz VQA 750 LTO243055 Beronia Tempranillo Rioja 750 LTO266106 Ken Forrester Petit Chenin Blanc 750 LTO65011 Wellington County Dark 473 LTO84210 Mill Street Original Organic Lager 6 x 341142356 Amsterdam Blonde 473110197 Cellierdauphins Carte Noire Cotes DuRhone 750 LTOTRADE COPY ONLY335174 Errazuriz Max Reserva Cabernet Sauvignon 750 LTO529354 Pelee Island Pelee Pink VQA 750 LTO173617 El Jimador Tequila Blanco 750 LTO460360 El Jimador Tequila Reposado 750 BAMFSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value AddedBAM = Bonus AIR MILES® Reward MilesBBAM = Bundled Bonus AIR MILES® Reward MilesMarketing & Product Guide - BBQ Central at the LCBO 95


Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.ExtenderLocation LCBO# DescriptionSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65R1 Vodka A 272724 Three Olives Cake 750 LTO The Kirkwood Group Y YR2 Vodka B 209064 Absolut Elyx 750 BAMCorby DistilleriesLimitedY Y Y Y YR3 Vodka C 67 Smirnoff Vodka 750 BAM Diageo Canada Inc. Y Y Y Y Y YR4 Vodka D 225698The Kraken Black SpicedRum750 LTO The Kirkwood Group Y Y Y Y Y YR5 Vodka E 34579Prince Igor ExtremeVodka1140 LTO Kittling Ridge Ltd. Y Y Y Y Y YR6 Rum A 273516Ron Zacapa 23 Year OldRum750 BAM Diageo Canada Inc. YR7 Rum B 273540Angostura Anejo 5 YearOld Rum750 Db Wine & Spirits Inc. Y Y Y Y YR8 Rum C 400754 Iceberg Vodka 750 BAM The Kirkwood Group Y Y Y Y Y YR9 Rum D 602920R10 Rum E 443903R11R12R13R14R15CanadianWhisky ACanadianWhisky BCanadianWhisky CCanadianWhisky DCanadianWhisky E2754202549957617R16 Scotch A 7880R17 Scotch B 215871R18 Gin A 316844Flor De Cana BlackLabel 5 Year Old RumHavana Club AnejoReservaLeyenda 'Tlacuache'Organic MezcalRevel Stoke SpicedWhiskyChivas Regal 12 YearOld750 Value Add The Kirkwood Group Y Y Y Y Y Y750 LTO750 BAM750 LTO750 LTO10157 Jameson Irish Whiskey 750 LTOCorby DistilleriesLimitedSignature Wines &SpiritsE&J Gallo WineryCanada Ltd.Corby DistilleriesLimitedCorby DistilleriesLimitedTRADE COPY ONLYY Y Y Y Y YYYY Y Y Y YY Y Y Y Y YY Y Y Y Y Y1487 Crown Royal 750 LTO Diageo Canada Inc. Y Y Y Y Y YJohnnie Walker Black12 YrGibson's Finest 12 YearOldBombay SapphireLondon DryR19 Liqueurs A 601518 Sour Puss Blue Liquor 750 LTOR20 Liqueurs B 197400 Tequila Rose Liqueur. 750 LTO750 Value Add Diageo Canada Inc. Y Y Y Y Y Y1140 LTO PMA Canada Ltd. Y Y Y Y Y Y750 Value Add Bacardi Canada Inc. Y Y Y Y Y YCorby DistilleriesLimitedCorby DistilleriesLimitedY Y Y YY Y Y Y Y YR21 Liqueurs C 12195 Grand Marnier 375 BAM Diageo Canada Inc. Y Y Y Y Y YR22 Liqueurs D 2253 Disaronno Amaretto 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y96 Promotional Turn 6


Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.ExtenderLocation LCBO# DescriptionSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65R23 Brandy A 947069 Grappa Friulana Nonino 700 BAM Halpern Enterprises YR24 Brandy B 125187R25 Tequila A 47316R26R27R28R29R30R31R32R33R34R35R36R37R38OntarioBlend AOntarioBlend BOntarioBlend C485128534693393405Cazadores ReposadoTequilaLos Arango ReposadoTequilaPelee Island Baco NoirVQAKittling Ridge WhiteZinfandel/VidalPelee Island MonarchVidal VQA750 LTO Bacardi Canada Inc. Y Y Y Y Y Y750 LTO Intercambi Inc. Y Y Y Y750 LTO Pelee Island Winery Y Y Y Y Y Y750 LTO Kittling Ridge Ltd. Y Y Y Y Y Y750 LTO Pelee Island Winery Y Y Y Y Y YOntario Non-158311 Copper Moon Shiraz 750 LTO Andrew Peller Limited Y Y Y Y YVQA AOntario Non-216028VQA BOntario Non-328534VQA CPelee Island GamayNoir/Zweigelt VQAJackson-Triggs CabernetSauvignon750 LTO Pelee Island Winery Y Y Y Y Y Y750 LTO Vincor International Y Y Y Y Y YOntario Non-470823 Pelee Island Merlot 750 LTO Pelee Island Winery Y Y Y Y Y YVQA DOntarioVQA AOntario VQABAustralia/NewZealand AAustralia/NewZealand BAustralia/NewZealand CAustralia/NewZealand D587964337535187187Trius Cabernet FrancVQASanta CarolinaSauvignon BlancReservaJames Oatley Tic TokShiraz750 LTO Andrew Peller Limited Y Y Y750 LTO Charton Hobbs Inc Y Y Y Y750 LTOBarrique Wines &Spirits ImportsY Y Y560821 Deakin Estate Shiraz 750 BAM Churchill Cellars Ltd. Y Y Y Y251876106377Wolf Blass Yellow LabelCabernet SauvignonJacob's Creek Shiraz/Cabernet750 LTO Treasury Wine Estates Y Y Y Y Y Y750 LTOR39 USA A 234369 Apothic Red 750 LTOR40 USA B 523431R41 Chile A 53827R42 Chile B 275677R43FranceBlend A298505TRADE COPY ONLYRobert MondaviWoodbridge Pinot GrigioDan Aykroyd CabernetMerlot VQASanta Rita ReservaSauvignon BlancLa Vieille Ferme CotesDu LuberonCorby DistilleriesLimitedE&J Gallo WineryCanada Ltd.Y Y Y Y Y YY Y Y Y Y Y750 LTO Vincor International Y Y Y Y Y Y750 LTO750LTO, WineFridgeDiamond EstatesWines & SpiritsY Y Y YMark Anthony Brands Y Y Y Y Y Y750 LTO Charton Hobbs Inc YMarketing & Product Guide - BBQ Central at the LCBO 97


Shelf ExtendersContinuedExtenderLocation LCBO# DescriptionR44R45R46R47R48R49FranceBlend BFranceSouth AFranceSouth BFranceBordeaux/Burgundy AItaly CentralAItaly CentralB142406245340407536J.P. Chenet LimitedRelease Pinot NoirChapoutier BellerucheBlancPhilippe De RothschildSauvignon Blanc VdpSize(mL)SupportProgramsAgent# of Extenders40 45 50 55 60 65750 LTO Mark Anthony Brands Y Y Y Y Y Y750 LTOPhilippe DandurandWines Ltd.750 LTO Vincor International Y Y Y Y Y Y27797 Ruffino Il Ducale Igt 750 LTO Vincor International Y Y Y441428620773R50 Italy North A 267070R51 Italy North B 213496R52R53SouthernEurope ASouthernEurope BPasqua Sangiovese DiPugliaMasi Masianco PinotGrigio & Verduzzo IgtTommasi Ripasso Doc IlSestantePasqua Pinot GrigioDelle Venezie Igt1500 BAM Charton Hobbs Inc Y Y750LTO, WineFridge750 LTOAuthentic Wine &Spirits MerchantsRkw Wine ImportsInc.YYY Y Y Y Y YY Y Y Y Y750 LTO Charton Hobbs Inc Y Y Y Y Y Y166 Sogrape Mateus Rose 750 BAM Charton Hobbs Inc Y794R54 Germany A 216960R55 Sparkling A 250480Szekszardi VorosKekfrankosSegura Viudas BrutReserva Cava SparklingZonin Prosecco Brut1821 Doc (3 x 200 mL)1000 BAMSylvestre Wines &Spirits Inc.Y Y Y750 LTO Churchill Cellars Ltd. Y Y Y Y Y Y600 LTO Imprese Inc. Y Y YR56 Sparkling B 56697 Fresita 750 LTO Churchill Cellars Ltd. Y Y Y Y Y YR57R58OntarioBeer AOntario BeerB34660 Hockley Dark 473 LTOHockley ValleyBrewing Co.283903 Coors Light Iced T 473 BAM Molson Coors Canada Y Y Y Y Y YR59 Beer 1 238766 Black Creek Pale Ale 500 BAMR60 Beer 2 699389Magners Original IrishCiderR61 Beer 3 929034 Laker Strong Lager BeerR62 Beer 4 174904 Miller ChillR63 Party Zone 1 697334R64 Party Zone 2 225870Bacardi Breezer IslandPineapple PetVodka Mudshake - PiñaColadaR65 Party Zone 3 272831 WKD Original BlueTRADE COPY ONLY500 LTO6 x3416 x3414 x3304 x2704 x330Trafalgar Ales AndMeads Ltd.The Premium BeerCompany Inc.YYYY Y Y Y Y YValue Add The Brick Brewing Co. Y Y Y Y Y YBAM Molson Coors Canada Y Y Y Y Y YLTO Bacardi Canada Inc. Y Y Y Y Y YLTO Colio Estate Wines Y Y Y Y Y YLTO Bruce Ashley Group Y Y Y Y Y Y98 Promotional Turn 6


Shelf ExtendersContinuedCommunity Shelf ExtendersLocation LCBO# DescriptionC1: Community Extender 1 292730Lamb's Black Sheep SpicedRumSize(mL)SupportProgram750 LTOC2: Community Extender 2 217687 Canadian Club Premium 1140 Value AddC3: Community Extender 3 16394 French Cross Pinot Grigio 1000LTO, WineFridgeC4: Community Extender 4 254300 Matervitae Negroamaro 750 LTOC5: Community Extender 5 110486C6: Community Extender 6 133439C7: Community Extender 7 236513Wyndham Estate Bin 444Cabernet SauvignonCaptain Morgan White Rum(P.E.T)Baileys Hazelnut FlavourCream Liquor750 LTOAgentCorby DistilleriesLimitedBeam GlobalCanadaAndrew PellerLimitedMajestic WineCellarsCorby DistilleriesLimited1750 BAM Diageo Canada Inc.750 LTO Diageo Canada Inc.C8: Community Extender 8 173559 Don Julio Reposado Tequila 750 BAM Diageo Canada Inc.C9: Community Extender 9C10: Community Extender 10 201178MISSING INFORMATION PLSPROVIDECuvee Saint PierreChardonnay Pays D'OcTRADE COPY ONLY750 BAM Charton Hobbs IncMarketing & Product Guide - BBQ Central at the LCBO 99


Discovery & Green ExtendersDiscovery Shelf ExtendersLocation LCBO# DescriptionD1: Discovery Wines 1 136044D2: Discovery Wines 2 99218Green Shelf ExtenderPelee Island ChardonnayVQACavit Collection Pinot GrigioDelle Venez IgtSize(mL)SupportProgramAgent750 LTO Pelee Island Winery750 LTOD3: Discovery Wines 3 160945 Tilia Malbec 750 LTOD4: Discovery BSM 1 927095 Waterloo DarkD5: Discovery BSM 2 91157D6: Discovery BSM 3 299339D7: Discovery Spirits 1 64659Steam Whistle PremiumPilsnerSkinnygirl White PeachMargaritaCaptain Morgan PrivateStock Rum6 x341LTO500 ContestNoble Estates Wines &SpiritsTrialto Wine GroupLtd.The Brick Brewing Co.Steam WhistleBrewing750 LTO Beam Global Canada750 LTO Diageo Canada Inc.D8: Discovery Spirits 2 8532 Bols Advocaat 750 LTO Beam Global CanadaD9: Discovery Spirits 3 326009 Knob Creek Bourbon 750 LTO Beam Global CanadaLocation LCBO# DescriptionG1: Green Extender 272609Las Mulas Organic SauvignonBlanc ReserveSize(mL)SupportProgramAgentTRADE COPY ONLY750 BAMFamily WineMerchants Inc.100 Promotional Turn 6


IMAGE Shelf TalkersLCBO# Description Size (mL) Agent89862 Girls Night Out Chard Merlot Rose VQA 750 Colio Estate Wines107169 Raynal Napoleon VSOP 750 PMA Canada Ltd.131490 Muskoka Cream Ale 473 Lakes Of Muskoka Cottage Brewery140509 James Ready 5.5 6 x 473 The Premium Beer Company Inc.149567 Tag No. 5 Vodka 750 Maverick Distillery Limited164731 Graffigna Centenario Shiraz Reserve 750 Corby Distilleries Limited173294D'Arenberg The Stump Jump Grenache ShrzMourvedre750 Churchill Cellars Ltd.197970 La Puerta Torrontes 750 Sylvestre Wines & Spirits Inc.212704 Jacob's Creek Reserve Riesling 750 Corby Distilleries Limited224691 Gran Centenario. Reposado Tequila 750 The Kirkwood Group250217 Henry of Pelham Pinot Grigio 750 Henry of Pelham Estate Winery254631 Stolichnaya Elit Vodka 750 Corby Distilleries Limited267773 Hop City Barking Squirrel Lager 473 The Premium Beer Company Inc.268011 Tennent's Export Lager 500 The Premium Beer Company Inc.268037 D'Oh Piemonte Doc Dolcetto 750 Joseph Cipelli Wines & Spirits288795 Stoneleigh Marlborough Chardonnay 750 Corby Distilleries Limited289793 Hogsback Vintage Lager 473 North American Craft Agency294520 Spearhead Hawaiian Style Pale Ale 6 x 355 North American Craft Agency296228 Calvados Boulard 750 PMA Canada Ltd.302810 Heineken 6 x 500 Molson Coors CanadaTRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 101


Limited Time OffersLCBO#CaseConversion# Description Size (mL) LTO Display Program1487 Crown Royal 750 $2.00 Shelf Extender1925 Courvoisier VS 750 $3.002253 Disaronno Amaretto 750 $2.00 Shelf Extender2691 Tanqueray Dry Gin 750 $1.305322 Aveleda Vinho Verde Fonte 750 $1.00End Aisle, WineFridge6445 Creemore Springs Premium Lager 473 $0.257617 Chivas Regal 12 Year Old 750 $2.00 Shelf Extender8532 Bols Advocaat 750 $2.00 Discovery Extender10157 Jameson Irish Whiskey 750 $1.50 Shelf Extender16394 French Cross Pinot Grigio 1000 $1.50Comm. Extender,Wine Fridge24174 Benedictine 750 $4.0027797 Ruffino Il Ducale Igt 750 $2.00 Shelf Extender31898 Calvet Saint Emilion 750 $1.50 End Aisle34579 Prince Igor Extreme Vodka 1140 $1.00 Shelf Extender34637 Canadian Club Premium 1750 $2.0034660 Hockley Dark 473 $0.25 Shelf Extender47316 Los Arango Reposado Tequila 750 $3.00 Shelf Extender52530 Smokehead Islay Single Malt Scotch Whisky 750 $6.0053686 Creemore Springs Traditional Pilsner 473 $0.2553827 Dan Aykroyd Cabernet Merlot VQA 750 $2.00 Shelf Extender56697 Fresita 750 $1.00 Shelf Extender58594 Angels Gate Gewurztraminer VQA 750 $1.0064444 Mount Gay Eclipse 750 $2.0064659 Captain Morgan Private Stock Rum 750 $2.00 Discovery Extender65011 Wellington County Dark 473 $0.15 End Aisle65177 X-Rated Fusion Liquor 750 $5.0065359 Strewn Gewurztraminer VQA 750 $1.0070052 Peninsula Ridge Shiraz VQA 750 $2.00 End Aisle71373 Finlandia Grapefruit Vodka 750 $1.0078063 Baron Herzog Jeunesse K 750 $1.0090860 Kittling Ridge Kingsgate Sherry 750 $1.0099218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Discovery Extender101519 Ridgepoint Wines Cabernet Merlot VQA 750 $1.00106377 Jacob's Creek Shiraz/Cabernet 750 $1.55 Shelf Extender110197 Cellierdauphins Carte Noire Cotes Du Rhone 750 $1.00 End Aisle110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 $1.50 Comm. Extender111799 Reif Riesling VQA 750 $1.00TRADE COPY ONLY102 Promotional Turn 6


Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program119370Lakefront New Grist Gluten-Free (Sorgum &Rice)6 x 355 $0.70122499 Beefeater 24 London Dry Gin 750 $3.00125187 Cazadores Reposado Tequila 750 $2.00 Shelf Extender134205 Girls Night Out Cabernet/Shiraz VQA 750 $1.50136044 Pelee Island Chardonnay VQA 750 $1.00 Discovery Ext.137117 Russian Standard Vodka 750 $1.00142406 J.P. Chenet Limited Release Pinot Noir 750 $1.00 Shelf Extender148007 Czechvar Premium Lager 500 $0.20149864 Rickard’s Original White 473 $0.25 End Aisle158311 Copper Moon Shiraz 750 $1.00 Shelf Extender160945 Tilia Malbec 750 $1.00 Discovery Extender161067 Smirnoff Ice Light PET 1000 $1.00 End Aisle166090 Jack Daniel's And Cola Tall Can 473 $0.50171009 Innis & Gunn Original 750 $0.40173039 William Premium Cider 473 $0.50173617 El Jimador Tequila 100% Agave Blanco 750 $2.00 End Aisle177477 Sandbanks Estate Shoreline White VQA 750 $1.00177808 Appleton Estate V/X 750 $2.00 End Aisle178343 Smirnoff Classic Caesar 4 x 330 $1.00 End Aisle187187 James Oatley Tic Tok Shiraz 750 $1.00 Shelf Extender190041 Collavini Prosecco 750 $1.00End Aisle, WineFridge192633 Fresh Rose VQA 750 $1.00192666 Malivoire Guilty Men White VQA 750 $2.00 End Aisle192674 Malivoire Guilty Men Red VQA 750 $2.00 End Aisle197400 Tequila Rose Liqueur 750 $2.00 Shelf Extender199562 Malibu Cocktails Rum Punch 1750 $2.00203125 Henkell Rose 750 $1.00 Hero, Wine Fridge204057 Smirnoff Mixed Drinks Cran & Lime 4 x 330 $1.00209221 Absolut Vodka 1140 $2.15 End Aisle210740 Amarula Cream Liqueur 375 $1.00211466 'De Chanceny' Cremant De Loire Rose Brut 750 $1.00 Hero213496 Pasqua Pinot Grigio Delle Venezie Igt 750 $1.00 Shelf Extender214270 Rosemount Diamond Cellar Shiraz/Cabernet 750 $1.00214866 20 Bees Merlot VQA 750 $1.00215871 Gibson's Finest 12 Year Old 1140 $2.50 Shelf Extender216028 Pelee Island Gamay Noir/Zweigelt VQA 750 $1.00 Shelf Extender216689 Wiser's De Luxe 1140 $2.00TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 103


Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program216929 Smirnoff Vodka 1140 $1.00216937 Skyy Vodka 1140 $1.00216945 Freixenet Cordon Negro Brut 750 $1.00 End Aisle216960 Segura Viudas Brut Reserva Cava Sparkling 750 $1.00 Shelf Extender217125 Sauza Silver 1140 $2.00217653 Captain Morgan Spiced Rum 1140 $2.00220707 Patron Citronge Extra Fine Orange Liqueur 750 $3.00222299 The Pavillion Shiraz Cabernet Sauvignon 750 $1.00225615 Brugal Anejo 750 $3.00225649 Plantation Rum Barbados Aged 5 Years 750 $3.00225698 The Kraken Black Spiced Rum 750 $2.00 Shelf Extender225870 Vodka Mudshake - Piña Colada 4 x 270 $1.00 Shelf Extender225896 Mike's Hard Blueberry Lemonade 4 x 330 $1.00226530 181 Merlot Lodi 750 $2.00 End Aisle226621 Snap Dragon Red 750 $1.00 End Aisle226860 Wolf Blass Yellow Label Chardonnay 750 $2.00230474 Graffigna Centenario Reserve Malbec 750 $1.50 End Aisle232645 Okanagan Spring Pale Ale 6 x 341 $1.50234369 Apothic Red 750 $1.00 Shelf Extender235507 Sawmill Creek Dry Red 1500 $2.05236513 Baileys Hazelnut Flavour Cream Liquor 750 $1.50 Comm. Extender237891 Santa Julia Uno Extra Brut Sparkling 4 x 187 $1.00 End Aisle242107 No. 3 London Dry Gin 750 $5.00243055 Beronia Tempranillo Rioja 750 $1.00 End Aisle245324 Les Jamelles Merlot Vin De Pays D'Oc 750 $1.00 End Aisle245340 Chapoutier Belleruche Blanc 750 $2.00 Shelf Extender249433 Spaten Original Munich Beer 500 $0.15 End Aisle250480 Zonin Prosecco Brut 1821 Doc (3 x 200 mL) 600 $1.00 Shelf Extender251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $2.00 Shelf Extender254300 Matervitae Negroamaro 750 $1.00 Comm. Extender254995 Revel Stoke Spiced Whisky 750 $2.00 Shelf Extender255166 Copper Moon Merlot 3000 $3.00 End Aisle256180 Old Sam Rum 750 $1.00256321 Barbancourt 3 Stars 4 Yo Dark Rhum 750 $2.00261305 Peninsula Ridge Cabernet Merlot VQA 750 $2.00263079 Sawmill Creek Riesling 1500 $1.50 End Aisle266106 Ken Forrester Petit Chenin Blanc 750 $1.00 End Aisle267070 Tommasi Ripasso Doc Il Sestante 750 $1.00 Shelf ExtenderTRADE COPY ONLY104 Promotional Turn 6


Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program270025 Las Moras Reserve Chardonnay 750 $1.00 End Aisle270157 Pelee Pebbles Baco-Gamay Noir Zweigelt 750 $1.00270363 Castillo De Almansa Reserva 750 $1.00 End Aisle270934 Jackson-Triggs Shiraz Cask 4000 $4.00272724 Three Olives Cake 750 $1.00 Shelf Extender272773 Black Fly Long Island Iced Tea 4 x 400 $1.00272831 Wkd Original Vodka Blue 4 x 330 $1.00273045 Canadian Club & Cola Mixed 473 $0.50273136 Bacardi Breezer Spritzer Lemonade 4 x 330 $1.00 End Aisle273177 Bacardi Oakheart & Cola 473 $0.25274431 Woody’s Tropical Fruit 4 x 330 $1.50275677 Santa Rita Reserva Sauvignon Blanc 750 $1.50Shelf Extender, WineFridge276618 Crown Royal Black 1140 $3.00278010 Canadian Club Dock 57 Spiced Whisky 750 $1.00 End Aisle279323 McGuinness Ice Storm Grape 750 $1.00279539 Seagram Cider 473 $0.45279646 Magners Pear Cider 500 $0.25292730 Lamb's Black Sheep Spiced Rum 750 $1.00 Comm. Extender293043 Stoneleigh Marlborough Sauvignon Blanc 750 $1.50End Aisle, WineFridge296558 Moosehead Cracked Canoe 473 $0.20298505 La Vieille Ferme Cotes Du Luberon 750 $1.00 Shelf Extender299339 Skinnygirl White Peach Margarita 750 $1.00 Discovery ExtenderTRADE COPY ONLY302380 Mezzacorona Pinot Grigio Trentino Igt 750 $1.00 End Aisle317768 Inniskillin Oaked Chardonnay VQA 750 $1.00322362 Beck's 500 $0.25323972 Ramazzotti Sambuca 750 $2.00326009 Knob Creek Bourbon 750 $3.00 Discovery Extender328534 Jackson-Triggs Cabernet Sauvignon 750 $1.00 Shelf Extender331025 Jackson-Triggs Cabernet Sauv 1500 $2.00 End Aisle335174 Errazuriz Max Reserva Cabernet Sauvignon 750 $2.00 End Aisle337535 Santa Carolina Sauvignon Blanc Reserva 750 $2.00 Shelf Extender390260 Appleton Estate V/X 1750 $2.50 End Aisle393405 Pelee Island Monarch Vidal VQA 750 $1.00 Shelf Extender407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 $1.00 Shelf Extender443903 Havana Club Anejo Reserva 750 $1.50 Shelf Extender454991 Chateau Des Charmes Cabernet/Merlot VQA 750 $1.00Marketing & Product Guide - BBQ Central at the LCBO 105


Limited Time OffersContinuedLCBO#CaseConversion# Description Size (mL) LTO Display Program469262 Gosser Beer 500 $0.15470823 Pelee Island Merlot 750 $1.00 Shelf Extender477836 Malibu Coconut Rum 750 $1.00477885 Polar Ice Vodka (P.E.T) 1750 $2.00485128 Pelee Island Baco Noir VQA 750 $1.00 Shelf Extender518688 Sour Puss Apple Liquor 750 $1.50523431 Robert Mondavi Woodbridge Pinot Grigio 750 $1.00 Shelf Extender526277 Jackson-Triggs Riesling Black Series VQA 750 $1.00529354 Pelee Island Pelee Pink VQA 750 $1.00 End Aisle534693 Kittling Ridge White Zinfandel/Vidal 750 $1.00 Shelf Extender542977 Rev PET 4 x 330 $1.00557975 Mount Gay Rum Extra Old 750 $5.00569418 Mott's Clamato Caesar Original 4 Pk-B 4 x 355 $1.00587956 Trius Cabernet Sauvignon VQA 750 $1.00 End Aisle587964 Trius Cabernet Franc VQA 750 $1.00 Shelf Extender589036 French Cross Cab Merlot Cask 4000 $3.00 End Aisle600981 Hpnotiq Liquor 750 $5.00601518 Sour Puss Blue Liquor 750 $1.50 Shelf Extender602615 Angus The Bull Cabernet Sauvignon 750 $2.00603191 Leyenda Del Milagro Tequila Reposado 750 $5.00604348 Absolut Apeach Vodka 750 $1.00 End Aisle605733 Forty Creek Barrel Select Whisky 1140 $1.50 End Aisle620773 Masi Masianco Pinot Grigio & Verduzzo Igt 750 $1.00Shelf Extender, WineFridge669465 French Cross Pinot Grigio Cask 4000 $3.00 End Aisle676056 Radeberger Pilsner 500 $0.15676635 Caledonian 80/- 500 $0.45676841 Red Stripe Lager 6 x 330 $1.00697334 Bacardi Breezer Island Pineapple PET 4 x 330 $1.00 Shelf Extender699389 Magners Original Irish Cider 500 $0.15 Shelf Extender897645 Sophia's Lemoncella 750 $1.00898569 Baron Herzog Cabernet Sauvignon Kp M 750 $1.00898635 Palladium Grappa Chardonnay & Strawberry 750 $1.00906628 Coors Light 6 x 355 $0.75907147 Alexander Keith's India Pale Ale 473 $0.15 End Aisle911396 Moosehead Lager 6 x 341 $1.00921478 Pabst Blue Ribbon 6 x 355 $0.50927095 Waterloo Dark 6 x 341 $2.00 Discovery ExtenderTRADE COPY ONLY106 Promotional Turn 6


Value Added ProgramWarehouse AppliedLCBO#CaseConversion# Description Size (mL) VA Approved3558 Gibson's Finest 12 YearOldVAMotherCarton#750 Glenfiddich 12 YO 50 mL 338418190363 Prince Igor Vodka (P.E.T) 1750 Extreme Prince Igor 100 mL 898031258335 Appleton White Jamaica 1140 Appleton Reserve 50 mL 269100RumTRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 107


Value Add ProgramSales Representative AppliedLCBO#CaseConversion# Description Size (mL) VA Approved42 Canadian Club Premium 750 CC BBQ Spice307 Seagrams V.O. 750 Coaster620 McGuinness Silk Tassel 750 Fireball Cinnamon Whisky 50 mL893 Wiser's De Luxe 750 Wiser's Small Batch 50 mL1099 Johnnie Walker Red Label 750 Key Chain1206 Bacardi Gold Rum 750 Bacardi Oakheart 50 mL3558 Gibson's Finest 12 Year Old 750 Glenfiddich 12 YO 50 mL5959 Baileys Irish Cream 750 Shiver Glass7187 Kwv Roodeberg 750 Stemless Wine Glass7880 Johnnie Walker Black 12 Yr 750 Key Chain8805 Forty Creek Barrel Select Whisky 1750 Forty Creek BBQ Sauce 350 mL11130 Dewar's White Label 750 Drambuie 50 mL14944 Marquis De Villard Brandy 750 Skyy Vodka 50 mL15693 Ricard Pastis 750 Polar Ice 50 mL18689 Kwv Chenin Blanc 750 Stemless Wine Glass20768 Irish Mist 750 Tullamore Dew 50 mL21378 Jim Beam White Label Bourbon 750 Red Stag 50 mL24075 Blue Nun Deutscher Tafelwein 1500 Branded Pen29231 Smirnoff Ice 4-Pk-B 1320 Playing Cards39404 McGuinness Silk Tassel 1750 William Premium Cider 473 mL41384 Jack Daniel's Tennessee Whiskey 750 Jack Daniel's RTD45898 Bacardi Superior 1750 Oakheart 2 x 50 mL53983 Barefoot Pinot Grigio 750 Fridge Magnets54007 Red Guitar Old Vine Tempranillo Garnacha 750 Eco Bag61564 Royal Reserve (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL93401 Wyndham Estate Bin 222 Chardonnay 750 Polar Ice Vodka 50 mL95935 Grey Goose Vodka 750 Olive Picks (2 per pkg)104786 Leblon Cachaca Liquor 750 Muddler110056 Absolut Vodka 750 Absolut Grapevine 50 mL112789 Alvear's Medium Dry 750 Branded Pen114918 Golden Wedding 750 Black Velvet Whisky 50 mL114967 Finlandia Vodka 1750 Jack Daniel's Honey Minis 50 mL130757 Aguardiente Icl Puro Colombia Liqueur 750 Black Licorice Candy145086Mission Hill Sauvignon Blanc VQA FiveVineyds750 Spices145128 Mission Hill Pinot Noir VQA Five Vineyards 750 Spices157941 Three Olives Bubble Flavoured Vodka 750 1800 Tequila 50 mL162107 Mythos Beer 6 x 330 Mythos Slate Coasters174466 Jose Cuervo Especial Silver 750 Cuervo Especial 50 mL186510 Corona Extra 6 x 330 BBQ Flipper with recipe190363 Prince Igor Vodka (P.E.T) 1750 Extreme Prince Igor 100 mLTRADE COPY ONLY108 Promotional Turn 6


Value Add ProgramSales Representative AppliedLCBO#CaseConversion# Description Size (mL) VA Approved193433 Silent Sam Vodka 1750 Glass209056 360 Double Chocolate Vodka 750 Mathilde Framboise 50 mL215616 Jack Daniel's Tennessee Whiskey 1140 Jack Daniel's RTD216820 Finlandia Vodka 1140 Jack Daniel's Honey Minis 50 mL217083 Golden Wedding 1140 Black Velvet Whisky 50 mL217190 Grand Macnish 1140 Islay Mist 50 mL217331 Grolsch Premium Lager 4 x 450 TIFF Glassware217687 Canadian Club Premium 1140 CC Ginger 355 mL Can226332 Dekuyper Peachtree Schnapps Liqueur 1140 Fireball 50 mL226514 Bear Flag Smooth Red Blend 750 Bear Flag Playing Cards239749 Muskoka Mad Tom IPA 6 x 355 Muskoka Collector's Patch240101 Lamb's Palm Breeze Rum 1140 Wiser's DeLuxe 50 mL240135 Lamb's Navy Rum 1140 Wiser's DeLuxe 50 mL240143 Lamb's White Rum 1140 Wiser's DeLuxe 50 mL253302 Luksusowa Vodka 750 Appleton Reserve 50 mL253575 Malibu Black Coconut Flavoured Rum 750 Wiser's DeLuxe 50 mL258335 Appleton White Jamaica Rum 1140 Appleton Reserve 50 mL260323 Jack Daniel's Honey 750 Music Download Card267187 Jose Cuervo Especial Gold 750 Jose Cuervo Silver 50 mL268714 Dekuyper Peachtree 750 Fireball 50 mL269027 Bacardi Oakheart Spiced Rum 750 Bacardi Superior 50 mL272732 Sobieski Cynamon 750 Sobieski Vodka 50 mL281063 Skinnygirl White Cranberry Cosmo 750 Lip Balm282210 Hpnotiq Harmonie Liqueur 750 Hpnotiq 50 mL316844 Bombay Sapphire London Dry 750 BBQ Basting Brush331504 Canadian Club Reserve 750 Maker's Mark 50 mL340398 Two Oceans Cabernet Sauvignon/Merlot 750 Branded Hand Sanitizer388900 Pilsner Urquell 6 x 330 Cedar Plank451195 Jose Cuervo Especial Gold Tequila 1750 Jose Cuervo Silver 2 x 50 mL454462 Banff Ice Vodka 1750 Cruzan 9 Spiced 2 x 50 mL459362 Dekuyper Buttershots 750 Fireball 50 mL500512 Captain Morgan Spiced Rum 750 Captain Island Ear Buds525188 Peroni Nastro Azzuro 6 x 330 Tie Clip544155 Iceberg Vodka 1750Dooley's Toffee Cream Liqueur 50mL602920 Flor De Cana Black Label 5 Year Old Rum 750 Dooley's 50 mL605840 Mike's Hard Lemonade 12 x 330 Sunglasses615591 Laker Light 24 x 341 Waterloo Dark 355 mL902619 Budweiser 6 x 341 Flexible BBQ Skewer906560 Coors Light 6 x 341$2 Coupon insert for a DelissioPizza929034 Laker Strong Lager 6 x 341 Laker Ice 355 mL4001953 Bear Flag Soft White Blend 750 Bear Flag Playing CardsTRADE COPY ONLY4001978 Fifth Leg Marketing Old Dog & New Product Tricks Guide Shiraz - BBQ Central at 750 the LCBO 109 BBQ Spices


Bonus AIR MILES® Reward MilesLCBO#CaseConversion# Description Size (mL) Display Program BAM67 Smirnoff Vodka 750 Shelf Extender 8166 Sogrape Mateus Rose 750 Shelf Extender 4794 Szekszardi Voros Kekfrankos 1000 Shelf Extender 51222 Wiser's Special Blend 750 81339 De Kuyper Geneva Gin 750 124481 Stock 84 VSOP Brandy 750 64622 Newfoundland Screech Rum 750 105132 Silent Sam Vodka 750 88979 Rodet Cotes Du Rhone 750 611494 Small Cask Brandy 1140 1012195 Grand Marnier 375 Shelf Extender 612476 Prince Igor Vodka (P.E.T) 1140 1212641 Remy Pannier Rose D'Anjou 750 413821 Remy Pannier Muscadet S&M 750 422079 Effen Vodka 750 2026229 Canada Gold Whisky (P.E.T). 1140 1227128 Flat Roof Manor Pinot Grigio 750 531757 Smirnoff Vodka (P.E.T.) 750 834041 Fetzer Pinot Grigio 750 647290 Forty Creek Barrel Select 375 553082 Alberta Pure Vodka (P.E.T) 1750 1553140 Havana Club Dry 7 Years Old 750 1056366 Sterling Vintner's Cabernet Sauvignon 750 End Aisle 859535 Small Cask Brandy (P.E.T) 375 461598 Two Oceans Pinot Noir 750 663826 Wayne Gretzky Chardonnay Unoaked VQA 750 466696 Los Arboles Malbec 750 472785 Real Sangria 750 573791 Carlsberg 6 x 330 473809 Carlsberg Beer 500 176521 Antinori Santa Cristina Rosso 750 478980 Carmen Reserva Cabernet Sauvignon 750 479129 Gato Negro Sauvignon Blanc 1500 879327 Mezzomondo Sangiovese Merlot 750 581521 B & G Cuvee Speciale Blanc 1500 583444 Leyenda Del Milagro Tequila Silver 750 1586710 B & G Cuvee Speciale Rouge 1500 591850 Rekorderlig Wild Berries 500 194060 Casillero Del Diablo Rsv Malbec 750 694771 Forty Creek Double Barrel Reserve Whisky 750 20TRADE COPY ONLY110 Promotional Turn 6


Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM105213 Appleton Special Gold Rum (P.E.T) 375 8107193 Gray Fox Chardonnay 1500 5108357 Carolans Irish Cream 750 10112433 Bacardi Black 750 8113183 Estrella Damm Lager 500 1114934 Golden Wedding (P.E.T) 1750 15121756 Obikwa Shiraz 1500 10126466 Canadian Club Classic 750 11129874 Flat Roof Manor Merlot 750 5133439 Captain Morgan White Rum (P.E.T) 1750 Comm. Extender 15137125 Russian Standard Vodka 1750 15143040 Sauza Hornitos Reposado Tequila 750 12145276 The Lucky Country Shiraz 750 5145367 Lindemans Bin 50 Shiraz 750 5153379 Martini & Rossi Asti 1500 8155341 Perrier Jouet Grand Brut Champagne 750 20158741 Alianca Bairrada Reserva Sangalhos 750 4160978 Callia Alta Malbec 750 4162628 Pascual Toso Malbec Rose Sparkling 750 4163949 Misterio Cabernet Sauvignon 750 4164772 Conquista Malbec 750 4171314 Grand Sud Merlot 1000 5173559 Don Julio Reposado Tequila 750 Comm. Extender 30171904 Miller Chill 6 x 355 Extender 4176917 Black Slate Riesling Qba 750 4179432 Tini Sangiovese Di Romagna Doc 750 4179457 Hennessy Black Cognac 750 25179721 Wiser's Legacy Canadian Whisky 750 20191866 Pknt Cabernet Sauvignon 750 4195511 Chateau Des Charmes Pinot Noir VQA 750 6195966 Ripasso Classico Superiore Le Pezze 750 4200089 Okocim Pilsner 500 1200436 Appleton Estate Reserve Jamaica Rum 750 End Aisle 12201178 Cuvee Saint Pierre Chardonnay Pays D'Oc 750 Comm. Extender 5207407 Orchid Mango Liquor 750 10207605 Mille Lire Rosso Montepulciano D'Abruzzo 750 4207688 D'Eaubonne VSOP Napoleon Brandy 1140 15209064 Absolut Elyx 750 Shelf Extender 20TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 111


Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM209213 Beefeater London Dry Gin 1140 12212753 Yalumba Y Series Riesling 750 4213470 Martini & Rossi Sweet Vermouth Red 1500 5213900 Alpenbitter No 7 750 6215020 El Dorado 5 Year Old Rum 1140 10216226 Alberta Premium 1140 10217133 Sauza Gold Tequila 1140 12217166 Gordons Gin 1140 10217679 Jackson-Triggs Methode Cuve Clos 750 5Sparklg VQA217760 Chateau De Montgueret Cremant De Loire 750 7Brut218842 Trumpeter Cabernet Sauvignon 750 4223610 Fielding Estate Pinot Gris VQA 750 5223768 Baltika 7 500 1225243 Stolichnaya Vodka 750 8232272 Stlto Merlot-Malbec 750 4234294 Crush Red VQA 750 End Aisle 4234591 Yellow Tail Reserve Chardonnay 750 BBAM 5234609 Yellow Tail Reserve Shiraz 750 End Aisle, BBAM 5238766 Black Creek Pale Ale 500 Shelf Extender 2239046 Alianca Foral Reserva 750 4240150 Polar Ice Vodka 1140 10243097 Vina Zaco Tempranillo Rioja 750 9244186 Collingwood 750 8246157 Fetzer Moscato 750 6253252 Chambord Vodka 750 10253492 Smirnoff Coconut 750 8253856 Luccarelli Primitivo Puglia Igt 750 4253864 Berco Do Infante Reserva 750 4253880 Monte Da Cal Quartetto Red 750 4255067 Chateau Ducla Bordeaux Superieur 750 5256099 Thornbury Premium Apple Cider 6 x 341 End Aisle 4259432 Belvedere Pure Vodka 1750 30265900 Firriato Primula Syrah 750 4267781 Voga Moscato Frizzante Igt 750 4268417 Zenato Soave Doc Classico 750 4269894 Si Pinot Grigio 750 4269977 Las Rocas Garnacha 750 6269985 Illuminati Riparosso Montepulciano 750 5D'Abruzzo Do270017 Jacob's Creek Reserve Chardonnay 750 10TRADE COPY ONLY112 Promotional Turn 6


Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM270470 Amalaya Blanco 750 5271395 Dujardin VSOP Brandy 375 6272393 Smoking Loon Old Zinfandel 750 6272518 Gato Negro Merlot 750 4272609 Las Mulas Organic Sauvignon Blanc 750 Green Extender 4Reserve272690 Pinnacle Whipped 750 9273490 Thalia Sauvignon Blanc - Vilana 750 3273516 Ron Zacapa 23 Year Old Rum 750 Shelf Extender 25274696 Pezoules Cabernet Sauvignon 750 4274746 Zinfatuation Zinfandel 750 End Aisle 5275420 Leyenda 'Tlacuache' Organic Mezcal 750 Shelf Extender 15277194 Batasiolo Moscato D'Asti Docg Dla Rei 750 6277244 Movendo Moscato 750 7279166 Alexander Keiths Original Cider C 473 1279299 Dukes Apple Cider 6 x 355 4281451 Ouzo By Metaxa 700 10283903 Coors Light Iced T 473 1284026 Joseph Drouhin Chablis Drouhin Vaudon 750 10287409 Cortel Napoleon VSOP Brandy 750 6290643 Lake of Bays India Pale Ale 750 3306076 Bols Blue Curacao 750 10306472 Cono Sur Tocornal Sauvignon Blanc 1500 Wine Fridge 5329342 Prince Igor Vodka 375 4333070 Islay Mist Scotch 8 Year Old 750 15336743 Yvon Mau Merlot Vdp 750 3340380 Two Oceans Sauvignon Blanc 750 5340851 Domaine Boyar Cabernet Sauvignon 750 3341131 Fetzer Merlot 750 6348680 Bersano Barbera D'Asti Docg 750 4350397 Banff Ice Vodka 750 8360552 Crus & Dom. De France Chateau De 750 4Courteillac391458 Louis Bernard Cotes Du Rhone Villages 750 5400754 Iceberg Vodka 750 Shelf Extender 9426718 Cesari Amarone 750 10441428 Pasqua Sangiovese Di Puglia 1500 Shelf Extender 5447466 Santa Carolina Cabernet Sauvignon/Merlot 1500 4447961 Fireball Whisky Shooter 200 4453084 Moet & Chandon Imperial Champagne 750 20460360 El Jimador Tequila Reposado Gold 750 End Aisle 8504340 Santa Carolina Merlot 1500 4TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 113


Bonus AIR MILES® Reward MilesContinuedLCBO#CaseConversion# Description Size (mL) Display Program BAM506741 Kronenbourg 1664 500 1509695 Moet & Chandon Nectar Imperial 750 20520577 Wolf Blass Eaglehawk Merlot 750 BBAM 6526228 Jackson-Triggs Black Series Meritage VQA 750 5527465 Obikwa Sauvignon Blanc 750 Wine Fridge 4527499 Obikwa Shiraz 750 5527507 Gray Fox Merlot 750 4531749 J. Bouchon Sauvignon Blanc 750 4548644 Jacob's Creek Shiraz 750 7550715 Forty Creek Barrel Select 750 End Aisle 8560821 Deakin Estate Shiraz 750 Shelf Extender 5565812 Dunavar Muscat 750 3567305 Wolf Blass Eaglehawk Cabernet Sauvignon 750 BBAM 6568055 Casillero Del Diablo Rsv Shiraz 750 6572461 Cesari Chardonnay Delle Venezie 750 5577296 Paulaner Hefe-Weissbier 6 x 330 4582205 Chivas Regal 18 Year Old 750 30582387 Mount Gay Eclipse 1750 25582841 Family Series Baco Noir VQA 750 4588897 Placido Pinot Grigio Delle Venezie Igt 750 7589564 Wolf Blass Eaglehawk Shiraz 750 BBAM 6600593 Canadian Club Classic 1750 16602722 Canadian Club 20 Year Old Whisky 750 30602821 Carolans Irish Cream 375 4602995 Pravda Vodka 750 10604470 Compass Box The Peat Monster Vatted 750 15Malt604926 Prince Igor Extreme Vodka 750 8605758 Bolivar Coffee Liqueur 1140 6605857 Amarula Cream 1140 15606806 Beringer Stone Cellars Chardonnay 750 6614909 Kozel Beer 500 1621664 French Rabbit Merlot Carton 1000 5621706 French Rabbit Chardonnay Carton 1000 5621912 Farnese Montepulciano Dabruzzo 750 3624494 Yalumba Y Series Shiraz/Viognier 750 4627265 Yvon Mau Colomb Chard Vdp 750 3633685 Havana Club Anejo Blanco 750 8644062 Santa Carolina Shiraz 750 4665323 Obikwa Cabernet Sauvignon 750 5665471 Jacob's Creek Reserve Shiraz 750 10669200 Ciao Bianco Pinot Grigio Carton 1000 4669242 Sterling Vintner's Chardonnay 750 8TRADE COPY ONLY676148 Yankee Jim Ice 6 x 355 3114 Promotional Turn 6891879 Grappa Stravecchia 750 8947069 Grappa Friulana Nonino 700 Shelf Extender 10


NecktagsCaseLCBO# Conversion Description Size (mL) NT Approved33308 Canada Gold Whisky 750 Canada Rocks with Canada Gold48611Robert Mondavi Woodbridge CabernetSauvignon99408 Robert Mondavi Woodbridge Chardonnay 750115980 Prairie Organic Vodka 750750Wine Enthusiast – Best Buy CheatSheet InfoWine Enthusiast – Best Buy CheatSheet InfoPrairie Organic Vodka AccoladeNecker116038 Metaxa Seven Star 750 Product knowledge185249 Mirassou Pinot Noir 750 Canada's #1 Pinot Noir Medalion189217 Gibson's Finest Sterling Edition 750 CFL Grey Cup contest195693 Singleton Of Glendullan 750 Accolade212696 McWilliam's Handwood Estate Moscato 750 Time Tested Consumer Contest214577McWilliam's Hanwood Estate CabernetSauvignon750 Time Tested Consumer Contest215889 Gibson's Finest Sterling Edition 1140 CFL Grey Cup Contest227611 Xante 500 Recipe booklet242099 Absolut Orient Apple Vodka 750 Recipe246603 Crown Royal Limited Edition 750 Accolade259192 Santa Carolina Chardonnay 750 #1 Best Selling Chilean Chardonnay270017Jacob's Creek Reserve ChardonnayAdelaide Hills750 Product Info272161 Devil's Cut 750 Jim Beam Live Music Series274480 Mirassou Pinot Grigio 750 Tasting Note & Recipe Tips275354 Uv Cake Vodka 750 Upside Down Cake Cocktail Recipe276287 Absolut Grapevine 750 Recipe284315 Red Rock Malbec 750 Product Info "New & Unique"286237 Clean Slate Riesling Qualitatswein Mosel 750 Product Knowledge291765 JJ McWilliam's Pinot Grigio 750 New Product & Tasting Note Info336735 Baden Gewurztraminer Qba 750 Tom's Onion Tart337824 Sweet Rodrigues Blueberry Wine 750 Wild Blueberry Rib Sauce Recipe557934 McWilliam's Hanwood Estate Chardonnay 750 Time Tested Consumer Promotion601765 Malibu Coconut Rum 375 New Low Price610683 McWilliams Hanwood Estate Shiraz 750 Time Tested Consumer PromotionTRADE COPY ONLY116 Promotional Turn 6


Display TableMerchandisingGuidelinesThe following section provides direction onmerchandising Nesting and Promo Tables.If you have any questions, please contactyour store’s Regional Visual Merchandiseror e-mail visual.merchandising@lcbo.com.TRADE COPY ONLY


Merchandising Display TablesDisplay Table ThemesThe Nesting Table Map (p97) is used for all of the NestingTable Layouts.The products have been selected by CategoryManagement and arranged by Visual Merchandisingaccording to the “like-with-like” and “colour/size/type”principles to accomplish a balanced, easy-to-shop display.Please merchandise the tables according to the themesprovided.These themes have been selected to integrate with thePromotional Theme and to maximize sales potential.Product OrdersFor each Nesting Table, please order two or three cases of each of the 12-18participating products.For each Promo Table, please order two or three cases of each of the six to eightparticipating products.TRADE COPY ONLYExample ofcolour, size, typeExample of“like with like”The Store Manager may modify product selections, based on customer buying patternsand demographics but alternative products should match the theme.118 Promotional Turn 6


Nesting Table BasketsProduct PlacementToo many facings of the same product will make the display seem cluttered, dulling theimpact of the products being promoted.By following the basic principle of ‘like product with like product’, you will accomplisha themed, fully stocked and customer friendly fixture.Remember to consider the colour, size and type when building your display.Placing complementary colours next to each other also enhances the look of the display.Items on the Display Tables should not ‘compete’ with each other.Nesting Table BasketsAll nesting tables must have a basket on each cornerof the table.Select one product to merchandise in each basket tocomplement the theme. Sign the product with metal signholders and black sign inserts.TRADE COPY ONLYEach medium-sized basket holds two cases of 750 mLproduct or one case of 1000 mL /1500 mL product.Example ofbasket with signMarketing & Product Guide - BBQ Central at the LCBO 119


Nesting Table FixturesProduct Theme LocationNesting Table ThemeNesting Table ThemeStore #BBQCentral1 1goLOCAL10 2 1 1 115 117 121 1 122 123 131 135 138 1 14057 1115 1 1 1149 1 1164 1171 1187 1 1 1198 1200 1212 1217 1226 1248 1 1249 1252 1265329 1334 1 1 1340 1344 1346 1 1 1 1355 1 1 1 1359 1360 1 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1393 1394 1412 1 1 1RumVINTAGESEssentialsBBQCentralgoLOCALRumVINTAGESStore #416 1 1417 1432 1438 1445 1 1 1 1452 1459 1470 1495 1497 1511 1522 1523 1 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1590 1 1601 1605 1617 1619 1623 1624 1631 1 1632 1641 1643 1703 1771 1 1TRADE COPY ONLYEssentialsStores will receive a sign for specificthemes. It is the Manager’s discretion tochoose which themed tables to build.120 Promotional Turn 6


Nesting Table MapUse for all Nesting Table ThemesBasket1 CaseQBasket1 CasePH I3 FacingsH3 Facings3 FacingsI3 FacingsJ K L3 Facings 3 FacingsJ K3 Facings 3 Facings3 FacingsL3 FacingsA3 FacingsSIGNAGESOFTDRESSINGF3 FacingsG3 FacingsF3 FacingsG3 FacingsB3 FacingsC3 FacingsD3 FacingsE3 FacingsTRADE COPY ONLYA3 FacingsB3 FacingsC3 FacingsD3 FacingsE3 FacingsFRONT OF STOREM3 FacingsN3 FacingsBasket1 CaseRM3 FacingsN3 FacingsBasket1 CaseOMarketing & Product Guide - BBQ Central at the LCBO 121


Nesting Table Theme: N1 & N4BBQ Central: Popular Summer White WinesLocation LCBO# Description FormatA 0529354 Pelee Island Pelee Pink VQA 750 mLB 0089862 Girls Night Out Chardonnay Merlot Rose VQA 750 mLC 0560243 Eastdell Estates Rose VQA 750 mLD 0295006 Cave Spring Dry Rose VQA 750 mLE 0613471 Henry Of Pelham Rose VQA 750 mLF 0171033 Sibling Rivalry Pink VQA 750 mLG 0058594 Angels Gate Gewurztraminer VQA 750 mLH 0107714 Angels Gate Gamay Noir VQA 750 mLI 33340 Collavini Pinot Grigio Igt 750 mLJ 897702 Bottega Vino Dei Poeti Prosecco Doc 750 mLK 340570 Val D'Oca Prosecco Docg 750 mLL 8094 Deinhard Green Label Riesling 750 mLM 73148 Montalto Pinot Grigio Igt Sicily 750 mLN 55533 Latour Chardonnay 750 mLO 0212753 Yalumba Y Series Riesling 750 mLP 0175430 Wente Morning Fog Chardonnay 750 mLQ 0531749 J. Bouchon Sauvignon Blanc 750 mLR 0382713 Nederburg Sauvignon Blanc 750 mLAlternate ProductsN1 0237255 Saint Clair Vicar's Choice Sauvignon Blanc 750 mLN1 270314 Santa Julia Pinot Grigio 750 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.Re-order# DGN 13068-87Shelf Talkers DMS Re-order# DMS-13068-96TRADE COPY ONLY122 Promotional Turn 6


Nesting Table Theme: N2goLOCAL: Red WinesLocation LCBO# Description FormatA 609875 Eastdell Black Cab VQA 750 mLB 198036 Chateau Des Charmes Generation Seven Red VQA 750 mLC 219030 Red House Wine Co. Cabernet/Shiraz VQA 750 mLD 74062 Dan Aykroyd Cabernet/Shiraz VQA 750 mLE 107763 Pelee Island Monarch Red VQA 750 mLF 277632 Union Noir VQA 750 mLG 134205 Girls Night Out Cabernet/Shiraz VQA 750 mLH 283416 Coyote's Run Five Mile Red VQA 750 mLI 75689 Wayne Gretzky Cabernet Merlot VQA 750 mLJ 526228 Jackson-Triggs Black Series Meritage VQA 750 mLK 6395 20 Bees Cabernet Merlot VQA 750 mLL 260448 Palatine 1812 Merlot Cabernet VQA > 750 mLM 110049 Sandbanks Estate Baco Noir VQA 750 mLN 485128 Pelee Island Baco Noir VQA 750 mLO 270926 Henry Of Pelham Baco Noir VQA 750 mLP 260364 Megalomaniac Homegrown Red VQA 750 mLQ 146837 20 Bees Shiraz VQA 750 mLR 66654 Creekside Shiraz VQA 750 mLAlternate ProductsN2 285627 10 Meritage (Ravine Vineyard) 750 mLN2 461699 (V) Reserve Baco Noir VQA Ontario (Pelham) 750 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.Re-order# DGN 13068-88TRADE COPY ONLYMarketing & Product Guide - BBQ Central at the LCBO 123


Nesting Table Theme: N3RumLocation LCBO# Description FormatA 292730 Lamb's Black Sheep Spiced Rum 750 mLB 64444 Mount Gay Eclipse 750 mLC 53140 Havana Club Dry 7 Year Old 750 mLD 177808 Appleton Estate V/X 750 mLE 80127 Sailor Jerry Spiced Navy Rum 750 mLF 273540 Angostura Anejo 5 Year Old Rum 750 mLG 117 Bacardi Superior 750 mLH 4622 Newfoundland Screech Rum* 750 mLI 225698 The Kraken Black Spiced Rum 750 mLJ 64659 CAPTAIN MORGAN PRIVATE STOCK RUM 750 mLK 273516 Ron Zacapa 23 Year Old Rum 750 mLL 60608 El Dorado 12 Year Old Rum* 750 mLM 274332 Blackwell Black Gold Rum 750 mLN 273722 Dictador 12 Year Old 700 mLO 274258 Diplomatico Reserva 750 mLP 157875 St. Lucia Distillers Chairman's Reserve Rum 700 mLQ 273540 Angostura Anejo 5 Year Old Rum 750 mLR 273524 Pyrat Xo Reserve Rum 750 mLNOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.Re-order# DGN 13068-89TRADE COPYONLY124 Promotional Turn 6


Promo Table ThemesPromotional Table Location MapG3 FacingsH3 FacingsA3 FacingsF3 FacingsSIGNAGEB3 FacingsFRONT OF STOREPromo Table 1: RoséE3 FacingsD3 FacingsC3 FacingsThe Promo Table Map is used for all four TableLayouts.To merchandise the table properly, 2-3 cases ofeach product should be ordered, allowing for 3facings of each product.Location LCBO# Description FormatA 277863 Botter Raboso Moscato 750 mLB 234872 Flourish Rose VQA Niagara Peninsula 750 mLC 273763 Santa Digna Cabernet Sauvignon Rose 750 mLTRADE COPY ONLYD 277855 Mythique Languedoc Rose 750 mLE 244616 Sandbanks Rose 750 mLF 274373 Sutter Home Pink Moscato 750 mLG 283952 Terrasse de Lalande Rose 750 mLH 279968 VIVACE Rose Dolce 750 mLProducts on Promo Table #1 are part of the Summer Rosé program and will bemerchandised on the fixture in PT5 and PT6. Products will change in PT7.DMSROSE003Please order additional inventory of the participating products to maintain the displaythrough PT6.126 Promotional Turn 6


Promo Table ThemesPromo Table 2: Refreshing Summer BeersLocation LCBO# Description FormatA 26997 Brooklyn Lager 6 Pk-B 6 x 355 mLB 256313 416 Urban Wheat 6 Pk-B 6 x 355 mLC 536789 Golden Pheasant Beer 500 mLD 132670 Flying Monkeys Hoptical Illusion (W) 6 x 355 mLE 407205 Grolsch Premium Lager 6pk-B + 6 x 330 mLF 79962 Anchor Steam Beer. 6 x 355 mLG 307330 Samuel Adams Boston Lager 6 Pk-B + 6 x 355 mLH 278218 Upper Canada Lager 6 Pk-B 6 x 341 mLAlternate ProductsP2 676767 Fuller's London Pride 500 mLP2 691113 St-Ambroise Apricot Wheat Ale 6 Pk-B + 6 x 341 mLRe-order# DGN 13068-91Promo Table 3: Crisp Summer WinesLocation LCBO# Description FormatA 221804 Trius Sauvignon Blanc VQA 750 mLB 110031 Sandbanks Estate Dunes Vidal VQA 750 mLC 582825 Family Series Chardonnay VQA 750 mLD 212712 Cooralook Pinot Gris 750 mLE 272344 Entwine Pinot Grigio Livermore Valley 750 mLF 186403 Tilia Torrontes 750 mLG 407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 mLH 472555 J&F Lurton Les Fumees Blanches Sauv Blanc Vdp 750 mLAlternate ProductsP3 51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 mLRe-order# DGN 13068-92TRADE COPY ONLYPromo Table 4: Sweet Flavoured SpiritsLocation LCBO# Description FormatA 209056 360 Double Chocolate Vodka 750 mLB 272724 Three Olives Cake 750 mLC 275412 Smirnoff Fluffed Marshmallow 750 mLD 272690 Pinnacle Whipped 750 mLE 250134 Sortilege 750 mLF 271908 Brizard Chocolate Royale 750 mLG 159327 Caramilk Cream Liquor 750 mLH 605048 Patron Xo Cafe Tequila Liqueur 750 mLAlternate ProductsP4 267310 Barenjager Liqueur 750 mLP4 271874 Limonce Natural Lemon Liqueur 750 mLRe-order# DGN 13068-93Marketing & Product Guide - BBQ Central at the LCBO 127


Brand Hi Lite Program – Display LocationPromotion Dates: August 19 to October 4, 2012Turn 2 (PT6, PT7, PT8 – 2012)The second turn for 2012 of the Brand Hi Lite program is starting in PT6. These premiumdisplays extend out of the regular shelving and are crowned by a branded backlit picture.Participating StoresThe following chart explains where the participating stores install the Brand Hi Lites.Product#1 Ketel One#2 Cardhu#3 Tanqueray Gin#4 Flor de Cana#5 Citadelle GinStore#21In RumSectionBetweenGin & VodkaIn VodkaSectionBetweenBrandy &ScotchIn WhiskySectionStore#187NearFrench Red &White WineBetweenBurdungy &LanguedocNear ItalyRedNear ScotchIn CanadianWhiskySection#6 Buffalo Trace Bourbon NA NAStore#334In WhiskySectionIn ScotchSectionNear FrenchWinesIn FrenchWinesSectionIn Italy WinesSectionIn Italy WinesSectionStore#346Near Gin/VodkaNear Vodka/RumNear Scotch/RumIn CanadianWhiskySectionNAStore#445Near GiftsNear VodkaNear Vodka/GinNear Rum/Brandy/CognacNear WhiskyStore#590BetweenBrandy/Cognac &ScotchIn WhiskySectionBetween Gin& VodkaIn VodkaSectionBetweenVodka & GiftsNA NA NATRADE COPY ONLYPlease advise your store’s Regional Visual Merchandiser if the sections above havechanged due to replanograming or otherwise.128 Promotional Turn 6


Brand Hi Lite Program – Product PlacementContinuedShelf TalkersThis turn, we are doing something different.We are introducing shelf talkers that will highlight the 30 products that will bemerchandised on the Halo Columns. Each shelf talker will provide a description of theproduct, image, and a QR code that will provide additional information to the customer.Beer QR Codes (8 versions of QR’s, one for each product) - will lead the customer back to ourexisting Mobile Optimized Beer Selector.Spirits QR Codes (13 versions of QR’s, one for each product) - will open the customer’se-mail program, and open a self populated e-mail that will allow them to ‘e-mail a friend’information about this great product they found at the LCBO.Ready to Drink QR Codes (9 versions of QR’s, one for each product) - will open the customer’se-mail program, and open a self populated e-mail that will allow them to ‘e-mail a friend’information about this great product they found at the LCBO.NOTE: Artwork for shelf talkers is not complete at the time of this guide’spublication.Brand Hi Lite DisplaysPlease merchandise products selections as indicated on each shelf for all brand hi litedisplays.Brand Hi Lite #1 – Ketel OneTRADE COPY ONLYShelf LCBO # Description Format CasesShelf #1 (Top) 456095 Ketel One 750 mLShelf #2 456095 Ketel One 750 mLShelf #3 456095 Ketel One 750 mLShelf #4 456095 Ketel One 750 mLShelf #5 456095 Ketel One 1140mL*Please merchandise products selections as indicated on each shelf.2cases2cases2cases2cases2casesMarketing & Product Guide - BBQ Central at the LCBO 129


Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all BrandHi Lite displays.Brand Hi Lite #2 – Cardhu 12Yr Single MaltBrand Hi Lite #3 – Tanqueray Dry GinShelf LCBO # Description Format CasesShelf #1 (Top) 289496 Cardhu Single Malt Scotch 750 mLShelf #2 289496 Cardhu Single Malt Scotch 750 mLShelf #3 289496 Cardhu Single Malt Scotch 750 mLShelf #4 289496 Cardhu Single Malt Scotch 1140 mLShelf #5 289496 Cardhu Single Malt Scotch 1140 mL*Please merchandise products selections as indicated on each shelf.Shelf LCBO # Description Format CasesShelf #1 (Top) 2691 Tanqueray Dry Gin 750 mLTRADE COPY ONLYShelf #2 600163 Tanqueray No. Ten Gin 750 mLShelf #3 2691 Tanqueray Dry Gin 750 mLShelf #4 2691 Tanqueray Dry Gin 750 mLShelf #5 216721 Tanqueray Dry Gin 1140 mL*Please merchandise products selections as indicated on each shelf.2cases2cases2cases2cases2cases2cases2cases2cases2cases2cases130 Promotional Turn 6


Brand Hi Lite Program – Product PlacementContinuedPlease merchandise products selections as indicated on each shelf for all BrandHi Lite displays.Brand Hi Lite #4 – Flor de Cana Black Label RumBrand Hi Lite #5 – Citadelle GinShelf LCBO # Description Format CasesShelf #1 (Top) 602920Flor de Cana Black Label2750 mLRumcasesShelf #2 602920Flor de Cana Black Label2750 mLRumcasesShelf #3 602920Flor de Cana Black Label2750 mLRumcasesShelf #4 602920Flor de Cana Black Label2750 mLRumcasesShelf #5 602920Flor de Cana Black Label2750 mLRumcases*Please merchandise products selections as indicated on each shelf.Shelf LCBO # Description Format CasesShelf #1 (Top) 275248 Citadelle Gin 750 mL2casesShelf #2 275248 Citadelle Gin 750 mL2casesShelf #3 275248 Citadelle Gin 750 mL2casesShelf #4 275248 Citadelle Gin 750 mL2casesShelf #5 275248 Citadelle Gin 750 mL2casesTRADE COPY ONLY*Please merchandise products selections as indicated on each shelf.Marketing & Product Guide - BBQ Central at the LCBO 131


Brand Hi Lite Program – Product PlacementContinuedBrand Hi Lite #6 – Buffalo Trace BourbonShelf LCBO # Description Format CasesShelf #1 (Top) 605063 Buffalo Trace Bourbon 750 mLShelf #2 605063 Buffalo Trace Bourbon 750 mLShelf #3 605063 Buffalo Trace Bourbon 750 mLShelf #4 255349 Blantons Original Bourbon 750 mLShelf #5 255349 Blantons Original Bourbon 750 mL*Please merchandise products selections as indicated on each shelf.TRADE COPY ONLY2cases2cases2cases2cases2cases132 Promotional Turn 6

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