Annual Report 2000 - Česká rafinérská, as

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Annual Report 2000 - Česká rafinérská, as

The basic principle of Česká rafinérská’s communicationpolicy is that of an open approach towards the generalpublic at both the regional and national levels, andtransparency in providing information to stateadministration bodies and other entities.Česká rafinérská fulfills the intention of its Shareholdersto become, and remain, a “good corporate citizen“in the areas where it is active.Communications and External Relations31The basic principle of Česká rafinérská’s communication policy is that of an open approach towards thegeneral public at both the regional and national levels, and transparency in providing information to stateadministration bodies and other entities.In 2000, the media’s main interest focused on issues of price setting in the area of crude oil productsand related issues, and on the requirement to remove lead from motor fuels, more specifically, tomanufacture products which comply with strict environmental criteria.Česká rafinérská is a significant supporter of health, social, educational and infrastructure projects inthe regions of Litvínov, Most and Kralupy. In addition, the Company is an important supporter of sportsand cultural events. During the year, the Company provided a financial donation for the saving of horseridingactivities at Svinčice in the Most region, and signed an agreement with the Czech Ice-hockeyAssociation for the provision of advertising, gaining the title “General Partner of Youth Ice-hockey“- through its work with this targeted group in a sport sector which is amongst the most successful.Based on frame agreements with Civic authorities in Litvínov, Most, Kralupy nad Vltavou and the DistrictOffice in Most, the Company is involved in a number of activities of the regional government and localentities. By this, Česká rafinérská fulfills the intention of its Shareholders to become, and remain,a “good corporate citizen“ in the areas where it is active.

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