Challenge Brochure - Institute for Entrepreneurship

entrepreneurshipinstitute.ch

Challenge Brochure - Institute for Entrepreneurship

The blueFACTORYBoot CampNovice entrepreneurs need usefulinformation and tactical resources– market knowledge, financing,connects with business partners, etc– and expert advice from managementconsultants. The Boot Camptherefore fosters an entrepreneurialecosystem that provides for theseneeds. It believes that translatingcreativity through technologicalexpertise into business opportunitiesis challenging.The blueFACTORY Boot Camp is notabout making business plans. It’sabout taking your concept from intuitionto entrepreneurship becauseeven the most ingenious ideas needall the help they can get to becomereal-life projects. It is an exciting,innovative approach to asking theright questions, testing assumptions,setting up experimental conditionsand conducting risk assessments. Atthe Boot Camp, you discover howto go from imagination to reality,you are trained in the techniques andtools for trend tracking and analysis,creative modelling and scenariosimulation.How theblueFACTORY BootCamp worksCompetition of the bestbusiness modelsThe blueFACTORY Boot Camp trainssmart guys to translate ideas intobusiness ventures and qualify for theblueFACTORY Challenge. The winnerswill be prepared, trained andsupported financially to competein the Boston MassChallenge(masschallenge.org), the world’slargest start-up competition-cumacceleratorprogram.Intensive 4-dayprogram focusing on:••Identifying and developing ideaswith technology and marketpotential••Strategically selecting and developingthe ideas using creativetechniques••Analysing ideas using methods andtechniques from market researchand business consulting••Assembling creative start-up teamsfor participantsday 1day 2Business Opportunity-Recognition:Idea Generation••Market information, marketneeds and knowledge ofmarkets••Current consumer issues andproblems••R&D project presentation••Observation tour and socialmedia evaluation••Market insights and needs••Inputs for new business ideas••Business partners to developyour idea••Your business idea••The idea showcaseOpportunity Evaluation– Part 1: Idea Selection& Business Model••Identifying a market niche••Customer segments••Developing new valuepropositionday 3day 4The Business Model DesignCanvas: OpportunityEvaluation – Part 2••Revenue streams••Key resources••Key activities••Branding and differentiationStorytelling and PitchingYour Idea: The RealityCheck and Networking••Adapting the business design toinsights gained••Key partnerships andoutsourcing••Business models and coststructures••Improving presentation andcommunication skills••Storytelling••Distribution channels••Customer relationships4 5


The blueFACTORY Boot Camp TeamThe blueFACTORY Challenge and Boot Camp is designed anddelivered by an interdisciplinary team of experts passionateabout helping novice entrepreneurs build successful, innovativestart-ups. The team comprises:••Jean-Luc Mossier, Head of the Economic Promotion Agency••Rico Baldegger, Professor at the School of BusinessAdministration, Fribourg••Jean-Nicolas Aebischer, Director, Ecole d’ingénieurset d’architectes, Fribourg••Jacques Bersier, Assistant Director of R&D,Ecole d’ingénieurs et d’architectes, Fribourg••Titus Jenny, Vice-Rector of Research, University of Fribourg• • Christoph Weder, Director at the Adolphe Merkle Institute,University of FribourgContact & more informationsSchool of Business AdministrationHaute école de gestion (HEG) de FribourgHochschule für Wirtschaft (HSW) FreiburgProf. Rico J. BaldeggerCh. du Musée 4, CH-1700 FribourgT +41 26 429 63 76, F +41 26 429 63 75Rico.Baldegger@hefr.chwww.entrepreneurshipinstitute.ch

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