SEAT Annual Report 2011 - Volkswagen AG

COMMERCIAL NETWORKSEAT’s sales network continued to successfullyadapt to changing circumstances in itsmarkets, and so saw its sales pointsnetwork contract slightly, ending the yearwith a total number of 1,828 sales points.This notwithstanding, by developingoptimization policies in the sales network,the company managed to consolidateits existing structure and bring about asubstantial strengthening of its presence inmetropolitan areas, thus correcting one ofthe brand’s main shortcomings.The reduction in the number of sales pointswas more than compensated for by thesetting up of a complete network of satellitesales points in countries like Germany andSpain, which successfully brought about anotable increase in the services to clients inthose markets. This policy of optimizationof the sales and marketing network willcontinue to be rolled out in other countriesthroughout 2012. The brand also increasedits international reach to include 76countries, by means of appointing newimporters. Above all else, special mentionshould be made of the start-up of SEAT’scommercial activities in China, as well as theboost given to its presence in Russia due toa change in importer.WHOLESALES OF NEW VEHICLES (UNITS)VARIATION2011 2010 ABSOLUTE %SEAT models 341,157 339,315 1,842 0.5Mii 614 0 614 –Ibiza/SC 147,671 158,763 (11,092) (7.0)Ibiza ST 39,098 27,263 11,835 43.4Córdoba 1 17 (16) (94.1)Altea 13,316 16,101 (2,785) (17.3)Altea XL 25,193 24,337 856 3.5Altea Freetrack 2,064 2,290 (226) (9.9)León 77,075 78,829 (1,754) (2.2)Toledo 0 10 (10) (100.0)Exeo 5,808 8,521 (2,713) (31.8)Exeo ST 12,678 13,397 (719) (5.4)Alhambra 17,639 9,787 7,852 80.2Audi models 17,813 0 17,813 –Q3 17,813 0 17,813 –Total wholesales* 358,970 339,315 19,655 5.8* Figures for 2011 and 2010 do not include 8,062 and 6,838 used vehicles, respectively.Wholesales of new vehicles (units)303,230339,315358,9702009 2010 2011SEAT range: Mii.Commercial Activity | Annual Report 2011 | 51