SEAT Annual Report 2011 - Volkswagen AG

PRESENTATIONSAND MOTOR SHOWSSEAT trod Chinese soil for the firsttime in 2011 at the country’s two mostimportant motor shows – Shanghai andGuangzhou – to make itself known tothe general public and lay out in detailits development plans for the Chinesemarket. At the country’s economiccapital, the company displayed theLeón and the Ibiza, those vehicles it willmarket there initially; at Guangzhou theAlhambra was added, as were the threeprototypes unveiled over the past fewmonths – the IBE, the IBX and the IBL.At the Geneva Motor Show, the brand hadunveiled its hybrid electric prototype theIBX (a compact SUV) and at Frankfurt a newsaloon concept, the IBL. At these respectiveshows the company also unveiled the newAlhambra 4 and a revamped Exeo. Thelatest Barcelona Motor Show provided thebackdrop for the presentation of the newLeón FR, as well as the Ibiza Spotify and theCOPA range.Presentations came fast and furious in 2011,the most outstanding of them all being thenew addition to the family – the SEAT Mii.The trade press also saw and tested othernew vehicles such as the Alhambra 4, theLeón FR and the new Exeo.IBE and IBX concept cars at Barcelona Motorshow.SEAT León at Shanghai Motorshow.James Muir, Chairman of SEAT, at Geneva Motorshow.Commercial Activity | Annual Report 2011 | 53