Global Foodservice October 2002 - Greenfield World Trade

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ADVERTORIALdealer. That’s why since he started his own company we’vebeen following him wherever he goes.”Farag is just as complimentary about Asbury’s team. “He hasa very experienced staff. They take care of everything from thefirst minute they receive the order until I get the shipment herein Cairo, and everything is done properly.”Abu Dhabi, UAE: Hilary Barreto, commercial manager ofthe foodservice equipment division of Elenco Trading has arelationship with Asbury that extends back beyond his presentcompany’s founding, and says the partnership has helped tobroaden the assortment of products available to him.“More than that, I can rely on them for a quick response toanything we need, even if it’s not among the products we regularlyimport,” he notes. “They travel to this part of the world sooften, which is helpful. We’re able to discuss a lot of requirementsand projects we’re working on. Moreover, with their extensiveexperience in the market I’m able to get very competitive prices.”Elenco works mostly in the UAE, though at the customer’srequest it can range as far as Qatar, Bahrain, Kuwaitor Saudi Arabia.“Each time I’ve worked with [Asbury], he’s gone out of hisway to try and meet with us and discuss issues with us, and Ithink it’s very helpful. There are very few times you find the“They’re very knowledgeable aboutwhat they’re doing there. We trustGreenfield to be our resourcearound the Middle East.”— Rick Brua, VP Sales and Marketing, Imperialpresident or chief executive officer coming down and wantingto meet with you, like Greenfield does, which is impressive.”“From the service point of view,” notes Ghassan Hatoum,general manager of Emirates Kitchen Equipment, “Greenfieldis far ahead of their competitors in the market due to the excellentteamwork of their staff, by giving technical support and thenecessary data on demand without any delays.”Greenfield has also distinguished itself, he adds, with “betterprices and credit facilities and prompt responses to ourinquiries. Greenfield is definitely helping us to grow our businessto a higher level.”As for regional politics and any effect it may have had on business,Hatoum notes that he and his colleagues “don’t see anychanges in service. In fact, Greenfield’s service has improved quitea bit compared to previous years. It can’t be better than this.”The synonymous name in quality and value1560 Flower StreetDuarte, CA 91010Phone: (626) 357-7411Fax: (626) 359-5909; (800) 343-7790Web: http://wwwimperialrange.comE-mail:impsls@imperialrange.comImperial Commercial Cooking Equipment’sRestaurant Range Series unique features helpsolve many cooking challenges faced in thekitchen. Exclusively designed cast-iron top grateshields grease and debris from the pilots, eliminatingbuild-up. Imperial offers four interchangeableburner head options. The Anti-Clogging Burner,preventing spills from plugging the burner; the All-Purpose Burner; the Wok Burner, providing direct,intense heat; and the Sauté Burner, providing awide flame. A uniquely designed “U”–shaped burnerallows even heat distribution in the oven cavity.The 35,000 BTU standard oven is a 26-1/2”(67.3cm) “Chef’s Depth”; its high capacity accommodatesfull sized 18” x 26” (45.7 x 66cm) sheetpans side-by-side and front-to-back.Imperial’s successful strategy is to provide customerswith optimum service and pricing and withthe speedy delivery of full-featured commercialcooking equipment, and top quality standards.These services have built Imperial’s solid brandname and have been the cornerstone to the company’sincreasing success. Imperial can fulfill theneeds of any commercial operation, from smallindependent restaurants to the large institutionalkitchens and international quick-service chains.24 www.greenfieldworld.comONE WORLD • ONE SOLUTION • ONE SOURCE
ADVERTORIALBROAD SPECTRUM OF SERVICESThe number of ways in which Greenfieldcan help facilitate international trade isimpressive. They include:Design Assistance. From concept developmentto complete design layout and site surveysto comprehensive operations planning, Greenfieldhelps find the perfect consultant, designer, architect,or operations planning expert who understandseach country’s unique culinary culture,specific food safety laws, mechanical requirements,labor regulations, building codes and constructionmethods.Installation. Trained foodservice professionalsworldwide provide such services as uncrating,setting in place, leveling, adjusting, providingtrims and hardwares, making final connections,and calibration.Importation. Clearing goods through foreigncustoms often requires the services of a locallicensed importer with a specific import permit.Through its worldwide network of strategic partnerships,Greenfield arranges all of these detailswith skill and precision.Consolidations. Greenfield’s export managementprofessionals can schedule multipleshipments to a single consolidation point forcoordinating container loading through deliveryto any final destination. They can even consolidatefurniture, decor, and non-foodserviceequipment items to help reduce cost andimprove efficiency.Warehousing. Comprehensive worldwidewarehousing services are available to stage anyproject.Freight Forwarding and Shipping. Thecompany’s international traffic professionals handleall freight forwarding and shipping details to ensureon-time deliveries worldwide.Export Documentation. The companydrafts export and import documentation with individualizedcare and service. Its extensive experienceworking with foreign government agencies,in arranging necessary inspections, and withinternational banking regulations enables shipmentsto clear customs without delay, and withminimum expense.Delivery To Site. Greenfield arranges deliveryfrom the port or staging location to the projectsite at minimum expense.Complete Equipment Packages. Thefirm provides an almost unlimited selection ofworld class quality foodservice equipment. Eachitem is carefully selected from world renownedbrands to perfectly match the specific needs ofeach individual concept.Start-Up, Demonstration andTraining. Assistance is provided in completeequipment start-up services, individualequipment demonstrations, working handsontraining, and comprehensive instructionson the proper use and care techniques toensure an efficient, professional foodserviceoperation.Worldwide Warranty on Parts andServices. Only Greenfield provides full-serviceequipment warranties on every product it sells,worldwide. An extensive network of factorytrained and certified service technicians stockonly genuine factory parts.ONE WORLD • ONE SOLUTION • ONE SOURCEwww.greenfieldworld.com 25
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