7. TimeframeI propose to

7. TimeframeI propose to complete the research described in the next 36 months, and present anddefend my study by July 2011. The following charts show a tentative schedule forwork progress on the proposed study. Many of the activities may be pursued inparallel or with some overlap. I have allocated most of my time for reviewing theliterature and for the write up. After significant headway has made in developing andtesting my measurement instrument, I will begin to collect primary data. I haveallocated the next twelve months for this task followed by the analysis.Literature reviewPilotJ A S O N D J F M A M J J A S O N D2008 2009Data collectionAnalyzing dataJ F M A M J J A S O N D J F M A M J2010 2011Write Up© No part of this proposal could be reproduced in any form without the permission of the author. 12

ReferenceThe research proposal should include a reference list containing all the references cited in theproposal using a consistent and appropriate format such as indicated in the APA style guide.8. ReferencesAgrawal, J., & Kamakura, W.A. (1995). The economic worth of celebrity endorsers:An event study analysis. Journal of Marketing, 59(3), 56-63.Ajzen, I. (1991). The theory of planned behaviour. Organizational Behavior andHuman Decision Processes, 50, 179-211.Ajzen, I., & Driver, B. L. (1991). Prediction of leisure participation from behavioural,normative, and control beliefs: an application of the theory of plannedbehaviour. Leisure Sciences, 13(3), 185–204.Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting socialbehaviour. Englewood Cliffs, NJ: Prentice-Hall.Andsager, J.L., & Drzewiecka, J.A. (2002). Desirability of differences in destinations.Annals of tourism research, 29(2), 401-421.Anholt, S. (2002). Nation brands: the value of ‘provenance’ in branding in. In N.Morgan, A. Pritchard, & R. Pride. (Eds.), Destination Branding: Creating theUnique Destination Proposition. Oxford: Butterworth-Heinemann.Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal ofAdvertising Research, 23(1), 57-61.Baker, M & Churchill, G. (1977). The Impact of Physically Attractive Models onAdvertising Evaluation. Journal of Marketing Research, 14(4), 538-555.Baron, R.M., & Kenny, D.A. (1986). The moderator-mediator variable distinction insocial psychological research: Conceptual, strategic, and statisticalconsiderations. Journal of Personality and Social Psychology, 51(6), 1173-1182.Bargeman, B., & van der Poel, H. (2006). The role of routines in the vacationdecision-making process of Dutch vacationers. Tourism Management, 27(4),707-720.Basil, M.D. (1996). Identification as a mediator of celebrity effects. Journal ofBroadcasting and Electronic Media, 40(4), 478-495.Biehal, G., Stephens, D., & Curlo, E. (1992). Attitude toward the ad and brandchoice. Journal of Advertising, 21(3), 19-36.© No part of this proposal could be reproduced in any form without the permission of the author. 13