INQ Cloud Touch Toolkit

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INQ Cloud Touch Toolkit

INQ Cloud Touch Toolkit2011 UK LaunchConfidential & Proprietary – INQ Mobile


ContentsWelcome to theINQ Cloud TouchToolkit.Within this toolkit you should find everythingyou need to get working with INQ. With linksthrough to INQ assets, you should easilyfind all assets from photography to logos.If you need anything further,please don’t hesitate to contact INQ at:INQassets@inqmobile.comStrategyLogosColourTypographyPhotographyProductmessagingVisualsUsage rightsand clearancesContactConfidential & Proprietary - INQ Mobile


StrategyStrategyStrategyPropositionKey targetaudienceAttitudeand valuesConfidential & Proprietary - INQ Mobile


StrategyStrategyPropositionSocially smartmobile forthe Facebookgeneration.Confidential & Proprietary - INQ Mobile


StrategyStrategy Proposition Key target audience18-26 yrs (stretch down to 12 yrs and up to 35 yrs), hip,urban in mindset, even when suburban. Want to be wherethe party’s at, have never known a time without internet,run their social life from their phone and interested infashion, art, music and culture.12-17 18-2627-35AspirationalSweet SpotGeneration 1Influenced byGeneration 1Confidential & Proprietary - INQ Mobile


StrategyStrategy Proposition Key target audience Attitude and valuesAttitude and valuesChallengingIrreverentDisruptiveInstinctiveAuthenticOpen-mindedConfidential & Proprietary - INQ Mobile


LogosLogosLogosThe INQ logoUsing the logoDos and don’tsUsing thelogo as a tabCo-brandingConfidential & Proprietary - INQ Mobile


LogosLogosThe INQ logoThe INQ logoThe INQ master logo is yellow, in a red block.When representing the logo do not changethe colours from red and yellow and don’ttry to redraw it or alter it in any way. Alwaysuse the official logo, you can find it in theINQ content management system.Minimum sizeDo not reproduce the logo smallerthan 12mm in width.If it really isn’t possible to print in full colourthen a black and white version is available.Minimum size 12mmdownload logosConfidential & Proprietary - INQ Mobile


LogosLogos The INQ logo Using the logoUsing the logoThe INQ logo can work on many differentcoloured backgrounds. A good place to start iswith the INQ primary colours – yellow and red.White and black are good options too.Please note when using the INQ logo on a redbackground the red block is simply removed(do not add your own keyline or drop shadow).download colour logodownload black and white logoConfidential & Proprietary - INQ Mobile


LogosLogos The INQ logo Using the logo Dos and Don’tsDos and Don’tsOutside of the primary colours the INQ logocan appear on other backgrounds. Here’ssome advice to get you on the right tracks.Douse a background colour thatcontrasts well with the logo.Dochoose an area of a photographthat is not busy or complex.Douse patterns that are simple.Don’tuse colours where it’s hard to seethe edges of the red block.Don’tuse a photograph that is similarin colour to the logo.Don’tuse patterns that blend into or changethe appearance of the logo.Confidential & Proprietary - INQ Mobile


LogosLogos The INQ logo Using the logo Dos and Don’ts Using the logo as a tab1/3 of xxUsing thelogo as a tabThe logo can be used as a tab on the top righthand side. There is a fixed relationship betweenthe height of the logo and the height of the pageas shown below.The distance between the top of the pageand the logo is one third the height of the logo.The logo should always read from top to bottom(with the ‘i’ at the top), descending text.A4 1:12Widescreen 1:7Confidential & Proprietary - INQ Mobile


LogosLogos The INQ logo Using the logo Dos and Don’ts Using the logo as a tab Co-brandingCo-brandingThe INQ logo should be kept in its redand yellow. You should respect and referto the partner guidelines with whom you areco-branding with. You don’t need to lock upthe INQ logo to the co-branded party.If you place it near to the co-brand then keepa similar size for both logos. Otherwise you canplace the INQ logo away from the co-brand,using the INQ logo in its tab or horizontal form.Confidential & Proprietary - INQ Mobile


ColourColourPrimary paletteINQ RedPantone Red 185 CC: 0 R: 255M: 100 G: 0Y: 100 B: 0K: 0INQ YellowPantone Yellow CC: 0 R: 255M: 0 G: 240Y: 100 B: 0K: 0The primary corporate colours used in thelogo are INQ red and INQ yellow. We pickedthese colours to work together, giving a senseof boldness, warmth, vibrancy and vitality.The colours work best together, and there’s nofavourite – so don’t use one without the other.Where possible, the logo is always set in thesecolours: Pantone 185 and Pantone Yellow.INQ’s view on colour is to be as rich andvibrant as possible. INQ Red is bright, solidred. If you need to print in process colours,then use 100% Magenta and 100% Yellow.For the yellow, use 100% Process Yellow.The idea is to get the colours as vibrant aspossible, so you can achieve this with thestock or format you are working with.If you are unsure – speak to INQ.Confidential & Proprietary - INQ Mobile


TypographyTypographyOur typefaceHelvetica NeueBoldRegularThis is our primary typeface. You can’t getsimpler. Beautiful and expertly crafted, clearlya design classic.Use bold for headlines and regular for body copy.For online body copy or where Helveticais not available (such as emails) you cansubstitute Arial.Helvetica Neue boldA B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z0123456789Helvetica Neue regularA B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z0123456789Confidential & Proprietary - INQ Mobile


PhotographyPhotographyPhotographyGeneralguidelinesHero imagesINQ CloudTouch RedINQ CloudTouch WhiteINQ CloudTouch BlackINQ CloudTouch BoxConfidential & Proprietary - INQ Mobile


PhotographyPhotography General guidelines Hero imagesHero imagesThese are the hero images and shouldbe used as priority over other images.The reverse should only be used as partof this pack shot.download herosConfidential & Proprietary - INQ Mobile


PhotographyPhotography General guidelines Hero images INQ Cloud Touch RedINQ CloudTouch RedThis is the INQ Cloud Touch range ofred images.They must only ever be shown with theFacebook Home screen unless otherwiseadvised and they should never been shownwithout a screenshot.There is no priority order of these images,please use the image that is most relevantfor the piece of collateral.download phonesConfidential & Proprietary - INQ Mobile


PhotographyPhotography General guidelines Hero images INQ Cloud Touch Red INQ Cloud Touch WhiteINQ CloudTouch WhiteThis is the INQ Cloud Touch range ofwhite images.They must only ever be shown with theFacebook Home screen unless otherwiseadvised and they should never been shownwithout a screenshot.There is no priority order of these images,please use the image that is most relevantfor the piece of collateral.download phonesConfidential & Proprietary - INQ Mobile


PhotographyPhotography General guidelines Hero images INQ Cloud Touch Red INQ Cloud Touch White INQ Cloud Touch BlackINQ CloudTouch BlackThis is the INQ Cloud Touch range ofblack images.They must only ever be shown with theFacebook Home screen unless otherwiseadvised and they should never been shownwithout a screenshot.There is no priority order of these images,please use the image that is most relevantfor the piece of collateral.download phonesConfidential & Proprietary - INQ Mobile


PhotographyPhotography General guidelines Hero images INQ Cloud Touch Red INQ Cloud Touch White INQ Cloud Touch Black INQ Cloud Touch BoxINQ CloudTouch BoxINQ packaging must never be combinedwith a phone image. If required, contact:INQassets@inqmobile.comIf using INQ packaging shots, they must alsobe used near the INQ logo and an image ofINQ Cloud Touch.download boxConfidential & Proprietary - INQ Mobile


MessagingMessagingMessagingNamingguidelinesProductmessagingConfidential & Proprietary - INQ Mobile


MessagingMessagingNaming guidelinesNaming guidelinesINQ is always referred to in copy as INQ,not iNQ, Inq or inq.INQ is pronounced “ink”, never “I-N-Q”.The phone is always referred to as INQ Cloud Touch.Not INQ Cloud, Cloud Touch or any other abbreviationof the name.Confidential & Proprietary - INQ Mobile


MessagingMessaging Naming guidelines Product messagingHeadlineFacebook Live on your Home screen.Bullet pointsPrimary bullet points:1. Live visual Facebook News Feed on your Home screen, first on mobile.YouTube videos, pictures, web posts to your Home screen.Product messagingThe headline must always appear on anyexecution. Depending on the amount of space,feel free to use bullet points 1, 2 and 3 in thatpriority order.2. Spotify is the simplest and coolest way to get music on your mobile.3. Facebook Chat – direct from your Home screen – always on and connected.If there is additional space, please feelfree to use bullet points 4, 5, 6 and 7 inthat priority order.Secondary bullet points:4. Simple and fast Facebook set-up.5. Direct access to your favourite Facebook friends.6. Direct from the Home screen to Facebook Events, Notifications and Places.7. A new breed of smartphone with access to loads of apps.INQ is pronounced “ink”, never “I-N-Q”.Confidential & Proprietary - INQ Mobile


VisualsVisualsGraphicsThese graphic tiles can be usedto enhance the INQ brand.They can be cropped or resized.They must never be modifiedor individual component parts separated.They must always be shown nearthe INQ Cloud Touch and INQ logo.For further visuals, please contact:INQassets@inqmobile.comdownload graphicsConfidential & Proprietary - INQ Mobile


Usage rights and clearanceUsage rights and clearanceINQ has usage rights for all assets thatare supplied as part of this toolkit.GuidelinesINQ will require 72 hours for sign-off on any creativethat uses INQ assets. Sign-off for any artwork will needto go through the INQ Asset Library.Facebook, Spotify and any other third-party will needto sign off on any creative where their logos are usedand this is the responsibility of the vendor.Confidential & Proprietary - INQ Mobile


ContactContactContactAll INQ assets can be found on the INQ Asset Library.For access to this or any queries, please contactINQassets@inqmobile.comConfidential & Proprietary - INQ Mobile

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