Entrepreneurship - West Coast Chamber of Commerce

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Entrepreneurship - West Coast Chamber of Commerce

1Fall 2009 | Holland Area Chamber of CommerceBUSINESSA MAGAZINE FROM THE HOLLAND AREA CHAMBER OF COMMERCEThrivingin theNewEconomy• Business Start-ups• Social Media• New MembersRuben JuarezPresident, Workforce Managementin cooperation withFALL 2009


22 Fall 2009 | Holland Area Chamber of CommerceChairmanDale SowdersChair-Elect/TreasurerRobert EllisVice ChairDavid SlikkersAt-Large ExecutiveCommittee MemberLeslie BrownAt-Large ExecutiveCommitte MemberAnn HartenPast ChairPhilip KoningPast ChairTony CastilloPresidentJane ClarkChris AntrupDayna BealJames BishopJack BoumanBill BundyJeff DeBestPete EsserAnthony HoRuben JuarezSkip KeeterPatricia KoezeJeff MulderShawn PacanowskiSue SomsanithJonathan SteinerJennifer Van RegenmorterBrett Vander KampElla WeymonJerry FelixSue HigginsDonald KomejanRandy ThelenSoren WolffJane ClarkCindy AguilarBrent GawlikLiz HoffswellDoug KuiperJulie ParkerCindy PocockBarb ScholtenSheri Van LooOfficersHolland HospitalRVE, Inc.Tiara Yachts, Div. of S2 Yachts, Inc.Metal Flow CorporationHaworth, Inc.Macatawa BankMcDonald’sHolland Area Chamber ofCommerceDirectorsBoar's Head Provisions Co.,Inc.The Image GroupThe Bank of HollandColdwell Banker WoodlandSchmidtTrendway CorporationJohnson Controls, Inc.The Holland Sentinel/FlashesPublishersLotus CorporationWorkforce Management, LLCTrips & TreasuresWest Ottawa Public SchoolsODL, Inc.CapTrust Financial AdvisorsThai Palace RestaurantBlack Lake Advisors, LLCSiebers Mohney PLCNew Holland BrewingCompanyACCT-Now, Div. of Weymon &Associates, Inc.Ex Officio DirectorsPark Township OfficeMacatawa Area CoordinatingCouncilHolland Charter TownshipLakeshore AdvantageCity of HollandStaffPresidentLakeshore 504 PortfolioCoordinatorMembership DirectorVice President, MarketingDirector of Finance &OperationsLakeshore 504 ProgramDirectorSmall Business Liaison/Director of LeadershipHollandReceptionistIT CoordinatorHolland Chamber Business Magazine is publishedperiodically by the Holland Area Chamber of Commerce,272 East 8th Street, Holland, MI 49423,in cooperation withph: 616.392.2389 • fax: 616.392.7379info@hollandchamber.org • www.hollandchamber.orgLiz Hoffswell EditorEditorial Policy• Articles written by outside authors do not necessarilyreflect the view or position of the Holland Area Chamber ofCommerce. The Chamber’s position on key issues will beclearly stated.• Letters to the editor are welcome but must be signed to beconsidered for publication. Letters may be edited.• Reproduction of articles is authorized by permission onlyand with credit given to the Holland Area Chamber ofCommerce.• The Chamber reserves the right to reject advertising basedon content and does not accept advertising that is inconflict with a position of the Chamber.• The advertising of products and services in the HollandChamber Business Magazine does not necessarily representendorsement by the Holland Area Chamber of Commerce.Welcome to theFall Issue of BUSINESS!For the second installment of our new Business magazine, we decided to spotlight entrepreneursand entrepreneurship in the Holland area.Our community has such a strong legacy of entrepreneurial leadership and success,with mainstay companies like Haworth, JCI, Tiara Yachts, Gentex and others. Holland’s notonly a great place to live, but also a great place to start a business, and we’re here to supportthe next generation of entrepreneurs.Our main story takes a look at a handful of local businesses doing innovative thingsfrom an entrepreneurial perspective, and the state of entrepreneurshipin our area in general. Another article highlights acouple of local companies that have taken advantage ofour Lakeshore 504 small-business loan program to enhancetheir businesses through entrepreneurial inventiveness.There’s also advice for those who might be thinkingabout starting their own business.Also in this issue, you’ll find information about upcomingevents, member spotlights and awards, and lotsof useful content for both Chamber members and arearesidents.We hope you’ll find these pages both interesting andinformative. So, as the leaves start to turn color andthe West Michigan air begins to cool, I inviteyou to enjoy this issue of Business.Cheers!Jane ClarkPresidentThe Holland ChamberVision Statement“100 Years of Making the Lakeshore the Best Placeto Live, Learn, Prosper, and Play.”The Holland ChamberMission Statement“Our Mission is to Build an Exceptional Community,Advocate for a Strong Business Climate,and Provide Value to our Members.”The Holland Chamber is onlineFollow us on Twitter, become a fan on Facebook,and get LinkedIn with our groupSee www.hollandchamber.org for details


3Fall 2009 | Holland Area Chamber of Commerce3The Holland Chamberrecently named MaryVanVels of Adecco, TheEmployment People asAmbassador of theYear.The award is presentedto the Ambassadorwho accumulates themost points by assistingwith Chamber memberretention visits, volunteeringtime to helpwith various Chamberevents and promotingthe Chamber via newmember recruitment.Thank you Mary, foryour commitment andhard work!BRIGHT SPOTBUSINESS • HOME • AUTO • LIFEYour insurance policy comes with something extra ...Real people. Hometown people who will help you through the details of buyinginsurance or making a claim.Jane Clark, Holland Chamber, Gerard Klaver, Posts Jewelry & Gift Shop Inc.,& Jerry Tonini, TDS MetrocomPosts Jewelry & Gift Shop, Inc.6 W 8th StHolland, MI 49423Phone: (616) 392-4506Fax: (616) 392-4506Contact: Mr. Gerard KlaverThe Holland Chamber recognized Posts Jewelry& Gift Shop, Inc. for its continued commitmentto the Holland area expressed through the gift ofstrands of fresh water pearls as Mother’s Day giftsfor those who are unemployed. Their commitmentand desire to give back to our community isgreatly appreciated.MattPamJudy Vance DeeWhile some insurance companies are notmore than an 800 number and a voicemail menu, we’re here to help – in goodtimes and in bad – year after year.ChipTomHeatherJasonYour friends, neighbors and coworkers— just a few of our 76,000 members.Taking a stand for the people who need it.United helps neighbors, friends, and families stay togetherwhen times get tough. We take the time to get to know you as aperson - understand your dreams and needs. Then we do what ittakes to get you there with products and services that make yourlife a little bit easier.Since 1973HOLLAND • One South Waverly Rd.616-392-6006www.ottawa-kent.com650535 8.31.09we’ll get you there.(888) 982-1400 / www.unitedfcu.comHolland North - 12450 Riley StreetHolland South - 1075 Washington Avenue© UFCU 8/09


44 Fall 2009 | Holland Area Chamber of CommerceFans, Links andfor your businessAt the Holland Chamber we encourage you to discover what social media tools can do foryour business. Join our LinkedIn group, follow us on Twitter, become a fan on Facebook,and participate in one of our upcoming educational opportunities. We’ll see you in cyberspace!Facebook is a social utilitythat helps over 200 millionpeople communicatemore efficiently with theirfriends, family and coworkers.The company developstechnologies that facilitatethe sharing of informationthrough the social graph,the digital mapping ofpeople’s real-world socialconnections. Anyone cansign up for Facebook andinteract with the peoplethey know in a trusted environment.Facebook is a partof millions of people’s livesall around the world. Youcan become a fan of theHolland Chamber at www.facebook.com/holland.chamber.MEMBER COUPONS AT WWW.HOLLANDCHAMBER.ORGMEMBERCOUPONS• Buy one entrée, get one free . . .• $100 off a men’s suit . . . .• 15% off everything in stock . . .These are just some of the great deals youwill find with our member’s coupons! Checkthem out at www.hollandchamber.org. HollandChamber members can post couponsat no cost to our website. For more informationplease contact us at:info@hollandchamber.org.LinkedIn is an interconnectednetwork of more than 42 millionprofessionals from across theglobe, representing 170 industries,200 countries and executivesfrom all Fortune 500 companies.Through this incredible freeresource you can easily networkand collaborate with other userswho can be instrumental in helpingyou achieve your goals. TheHolland Chamber group can befound at http://www.linkedin.com/groups?gid=1591477.Twitter is a free service for communicationand staying connectedthrough the exchangeof quick, frequent updates. It’sa great way to stay informedabout up-to-the-minute Chamber,business and political newsin an instantaneous format.Send and receive short messagescalled tweets to yourfollowers. Follow the HollandChamber at www.twitter.com/hollandchamber.Want to see the latest news from Holland Chamber? See our homepage at www.hollandchamber.org for the most up-to-date informationfrom our members. If you have news or a press release, please sendvia email to bgawlik@hollandchamber.org.


5HOLLANDCHAMBERBENEFIT THATPAYS YOU BACK!Workers’ compensation insurance is justone of many expenses that employers haveto consider. You can make it a smaller partof your budget by joining a group program.Accident Fund’s historical dividend percentagesrange from 5-13% based on eachmember’s workers compensation premiumcosts and can range from $30 to over$20,000 depending on your premium. Since2004 Accident Fund Insurance Companyof America has paid participating HollandChamber members dividends in excess of $1million dollars.Accident Fund Insurance Company ofAmerica and the Holland Area Chamber ofCommerce have partnered for more thanten years to bring this Group Program exclusivelyto Chamber members in good standing.BENEFITS:• 5% up-front savings on your workers compensationpremium• Opportunity for dividend payments based on group’sloss history• No minimum premium to qualify• Convenient billing options• Free access to Accident Fund’s Loss PreventionToolboxFor more information, please contact the Holland Chamber.Fall 2009 | Holland Area Chamber of Commerce5To survive in today’s market, your nancial services organization needshighly skilled employees who can get the job done better—and faster.We can help you achieve and maintain a competitive advantage withour convenient and cost-effective customized training.Spanish for Financial ServicesLearn the basic, conversational Spanish used in nancial institutions.Customer Service Specialist CerticationSharpen customer service skills, such as dealing with difcult people,managing stress, resolving customer-coworker problems, encouragingcustomer feedback, and more.Customizable Leadership Development for Frontlineand Emerging LeadersEnhance skills in communication, team-building, conict management,process improvement, managing priorities, and coaching.For more information, call 1-877-298-0007 Ext. 4200,or visit www.mtec.org/chamber2009SM650763 9.1.09


6 Fall 2009 | Holland Area Chamber of CommerceTogether,We make the lakeshorethe BEST place to Live Learn Prosper and PlayANNUALMEETINGLUNCHEONWon’tYouJoin Us!ExperienceKnowledgeServiceBoileauCommunicationsManagement LLCwww.boileaucommunications.com• Corporate Catering for8-10,000 people• Catered Luncheons - buffets & boxed• Holiday Parties, Picnics, & much more!Call us today to discuss your next event616-396-2355www.bwoodinn.com652259 8.31.09652261 8.31.09painting. passion. professionalism. ®The Place to MeetIn Downtown HollandConferencesBanquetsWedding ReceptionsMeetings• Residential• Commercial• Interior Painting• Exterior Painting• Powerwashing• References• WarrantyCall to schedule a free estimate616-296-1399www.certapro.com/scheduleLodgingChristmas PartiesHAWORTHInn & Conference Centeron the campus of Hope College225 College Avenue 616-395-7200 or 800-903-9142www.haworthinn.comCompassionate, QualityChiropractic CareTricia CranmerPractice RepresentativeBack To HealthChiropractic9479 Riley StreetSuite #245Zeeland, MI 49464616.748.0445 phone616.566.7899 cellwww.bthcwc.com652741 8.31.09652251 8.31.09652249 8.31.09652246 8.31.09FRIDAY,OCTOBER 9Don’t miss the HollandArea Chamber of CommerceAnnual Meetingand Award Presentationon Friday, October 9. Thisyear’s luncheon will be heldin the Macatawa Ballroomof the Doubletree Hotel &Conference Center.The Holland Chamber’sAnnual Meeting Luncheonserves to bring togetherthe leadership and membershipof the HollandChamber to celebrate theaccomplishments of thepast year and launch newinitiatives. The HollandArea Chamber of CommerceBoard of Directorswill also present theCorporate LeadershipAward to an exceptionalChamber member. Thisprestigious award recognizescompanies that havemade a significant impactin the community througha history of local investmentand job creation. Atthis meeting we also salutethe Holland Area Chamberof Commerce Board ofDirectors and inauguratethe new Chairman of theBoard. This year we are excitedto welcome New YorkTimes best-selling author,speaker and consultantDebra Benton to Hollandas our keynote speaker.Reserve your tables andsponsorships now. Gettingin early ensures that you’llhave great seats for thisprestigious event. Pleasecall 616.392.2389 or go towww.hollandchamber.orgfor more information.


Fall 2009 | Holland Area Chamber of Commerce7Debra Bentonis an effective, charismaticand powerfulspeaker/consultant/author.For the last 30years she has helpedprofessionals worldwidedesign subtle changesin their presentation,attitude and leadershipstyle that increasedtheir personal andprofessional effectiveness– and subsequentlytheir financial status.Her client list reads like a“Who’s Who” in successfulbusiness today; including Pepsi,Mattel, Gillette, Kraft, CampbellSoup, Citicorp, Time-Warner,Lockheed Martin, AT&T, Viacom,American Express, NASA, andon and on. Debra’s style and abilityto influence positive changehave put people “in office,” madecompanies millions, acceleratedcareer advancement and createda beneficial ripple effect throughoutnumerous organizations.Debra is an internationallyrecognized expert on how top executivesthink and act. Her consultingwork and seminars havebeen conducted in 22 differentcountries including three aroundthe-worldspeaking tours. She hascoached clients to interview withDonald Trump, present at theAcademy Awards, testify beforeCongress, and run for the U.S.Presidency. She has presentedeverywhere from the Crystal Cathedralto the U.S. Border Patrol.From thousands of in-depth interviewswith high-profile leaders,Debra has written eight booksand numerous articles in businesspublications including theHarvard Business Review and TheWall Street Journal. Her best-sellingbooks have been translatedinto fourteen languages.Her expertise has afforded herfront-page coverage in The WallStreet Journal and USA Today.She has been repeatedly writtenabout in Time, BusinessWeek,Fortune, The New York Times andhas been a welcomed guest onthe Today Show, Good MorningAmerica, CNN and interviewedby Diane Sawyer for CBS.Debra lives in Colorado with herhusband.MakeChristmas SpecialBook your Christmas partyearly and save!We offer both a specialoff-site catering menuand a special ChristmasEASY BUDGET menu.Book your office Christmas Party byOctober 15th and save!Contact Frank Scimeca, General ManagerDowntown Holland • 616.393.2111www.alpenroserestaurant.com


88 Fall 2009 | Holland Area Chamber of CommerceMAKE IT HAPPENLakeshore 504 EncouragesEntrepreneurshipby Steve Ralph504 loan program.Through the program, a borrowercan contribute as little as 10 percentpanies like Trendway (Corporation,headquartered in Chicago) by providingthem with products to completethem as a strategizing partner, fromdesign all the way through distributionand marketing. It’s about tryingof the loan value. The bank finances their product line. We also help them to carve out that niche. I really thinkEd Rietman, owner of K & R Truckhalf, and the SBA finances the remaining40 percent at a 20-year fixed using a blend of domestic and inter-for that niche, survey the market andto develop differentiating products it’s true, you need to continue to lookSales, recycles on a large scale—thinksemi trucks.interest rate.national suppliers, and to do that very go after it with solutions,” he said.“We do truck sales and service,“It’s been a huge thing,” Rietman cost effectively,” Bouwman said. With the help of a Lakeshore 504towing, body work and rebuilding.said.“It’s kind of helping the underdog.Often times in the furniture in April 2007 from a leased one-roomloan, the fledgling company movedWe just do a lot as far as recycling“The advantage for us is that youdamaged trucks. We rebuild a lot ofspread out your cash flow, so you can industry, it’s the big corporations incubator space into a new 25,000-them and put them back on the roadcontinue your day-to-day operations. that are leading the charge in terms square-foot facility on 4.5 acresagain. A lot are newer trucks that stillIt locks in an interest rate, and helps of design—they have the capital to of land, growing from eight to 12have some good use. Otherwise, soa lot with the financing to build the do it. The others are left in the dust, Zeeland-based employees since themuch of that stuff gets scrapped out,building you really need. Otherwise, forced to order from a catalog or off expansion.so it’s probably a good thing. You’reyou hold back, and don’t build what the internet—it’s a me-too type of “The 504 loan program helpednot putting all the scrap in the landfills,”Rietman said.you need. It was a real plus,” he said. product. We try to find creative ways us divert some overhead expensesSince the facility upgrade, the dealershiphas garnered new business. companies, providing them with in-helpful to keep ourselves com-and solutions to help propel smaller through the loan. That was extremelyThe Holland business is environmentallyconscious in other ways, as“The new building attracts different novative products,” he said. petitive, and to keep our office here.well.manufacturers. We’re a new dealer Bouwman and his business partner That’s the commitment we’ve made“The cost of doing business hasfor the new Mitsubishi Fuso midsize started the company as a response to to the community—our intention is togone up in the past couple of years,truck. Without the building, we probablywouldn’t have had that opportu-“Coming out of the furniture indus-grow here. There’s a great work ethicthe slowing economy.stay anchored here, and continue toso we’re trying to become more efficientwith lighting and cutting ournity,” Rietman said.try, we were watching this unfold and in this area,” Bouwman said.utility usage wherever we can,” heMark Bouwman, managing partner the widening gap. We saw the need For more information, please callsaid.of DSA International LLC, said Lakeshore504 helped the Zeeland furni-and sit at the table with(616) 392-9633, or visit www.lake-to cater to the midsize company Julie Parker, Program Director, atThe 20-year-old company got ashot in the arm in 2003 when it usedture manufacturer/distributor growshore504.orgthe Lakeshore 504 loan program toover its six-year lifespanbuild a new service garage, leadingfrom two employeesto a significant business expansion.to 16, includingLakeshore 504 is a communitybaseddevelopment organization12 people inZeeland andhoused within the Holland Areafour overseas.Chamber of Commerce that helps“We helpMichigan businesses to secure lowinterestloans for capital projectssmall tomidsize com-through the U.S. Small Business Association(SBA)“Lakeshore 504 helpedus improve our serviceto customers”-Ed Rietman, owner of K & RTruck Sales


9Fall 2009 | Holland Area Chamber of Commerce9Come See UsandMake Connections!65+ Exhibitors / 1,000 AttendeesDoor Prizes / Great Networking / New ProductsValuable Contacts / Delicious Food / Fun!Tuesday, October 2011:30 am Ribbon-Cutting Ceremony11:30 am - 5:30 pm Business-to-Business ShowcaseFREE!Business-to-Business ShowcaseTuesday, October 20Evergreen Commons11:30 am - 5:30 pm“Innovation”...We’ve Got You Covered!H.J. Heinz has supported itsemployees and the community for112 years and The Holland Chamberof Commerce for 53 years!TURN-KEYCONSTRUCTIONSERVICESWe’re always cooking up something new at HeinzThe uncommon quality of our very first product, fresh gratedhorseradish packaged in a clear bottle so consumers couldsee that it contained no fillers, was ahead of its time andimmediately set Heinz apart from the competition. Thatunwavering focus on quality and goodness still drives ourmission and our focus on innovation today.As one new idea flows into the next, Heinz will continue to dowhat we do best: blend good old-fashioned product excellencewith unparalleled modern-day innovation648765 9 01 09Site. Plan. Build. Service.See our work: www.lakewoodinc.com616.392.6923648788 9.01.09


10 Fall 2009 | Holland Area Chamber of CommerceThrivingby Steve Ralphin the new economyCreative thinking helpsHolland-area Entrepreneursbuild successNew thinking. New models andmethods. New processes andtechnologies. New products andservices, and new spins on existingones. New ways of doing businessand new businesses.That’s what’s required for newand existing entrepreneurs to succeedin a down economy, and morepeople in West Michigan are tryingtheir hand at going into businessfor themselves, said Randy Thelen,President of Lakeshore Advantage,an economic development companyin Zeeland that serves theLakeshore area.“There’s growing interest. Morepeople are taking a shot at startingtheir own companies. Withjobs being hard to come by, manypeople are finding a way to puttheir talents to use for themselves.That trend is on the rise,” he said.“The (local business) environmentis getting better, too,” asmore resources are available to newstartups and existing companies,and entrepreneurs are finding waysto work together to their mutualbenefit, and the benefit of the community.“The biggest trend is the level ofcooperation and partnerships thatearly-stage companies are achieving.Very few are taking the go-italoneapproach—most are using apartnership model that allows themto scale their company up faster atlower cost,” and affords a globalreach not previously available tosmaller companies, Thelen said.“Suddenly you have a connectionin Seattle, or in Seoul, Korea, andyou have a global footprint. Thattype of opportunity wasn’t there 12or 15 years ago,” he said.“We’re not starting from a negativeposition here in West Michigan.We’ve had a strong entrepreneurialclimate, and it’s getting even better.The recovery out of this economyisn’t going to come from the massivefactory that falls from the sky. Amore likely recovery will come from100 new companies employingthree to nine to 20 to 100 people.That’s what’s going to turn thiseconomy,” he said.New-economy thinking and creativebusiness approaches pervadesuccessful established businessesas well as new startups in the Hollandarea.AN E.R. FOR YOUR TEETHSince taking over Lakeshore DentistryPLC in 2004, Dr. Ryan Lebster,DDS, saw a need for emergencydental care in the Holland area, andout of that need, an opportunity.“The normal way to do it wouldbe, if I’m going out of town for aweek, I’d have to call another dentaloffice and say, ‘Can you be oncallfor me for a week?’ It’s awkwardfor the dentist and the patients.It’s not a great way of going aboutit. I thought, ‘There’s got to be abetter way of going about this,’ toserve the patients and the dentistsand those who don’t have a regulardentist, as well, so they can gettreatment,” Lebster said.In July 2008, he opened RediDentalEmergency Dental Care in thesame office building that housesLakeshore Dentistry on Riley Streetnear US-31 in Holland Township.“The RediDental concept is awhole different niche dentistryoffice. It’s similar to prime care formedicine. It handles walk-ins andemergencies, including painful situations,like a root canal, and aestheticor social emergencies, like atooth fell out of your denture,” hesaid.One full-time and one part-timedentist, on call 24/7, staff the office.“There was a big bar fight inGrand Rapids on New Year’s Eve,so they got a call (in the early morninghours) to replace a tooth thatgot knocked out,” Lebster said.Business has grown since thedoors opened 14 months ago, asa multi-faceted marketing schemehas built name recognition for thebusiness and local dentists havesigned on to use the service.“I didn’t want to have an officethat competes with all the otherdental offices, but rather supplementsor adjuncts the other officesin the area—it partners with otherdentists to be their on-call. Onspring break, we had 11 dentiststhat put us on their voicemail fortheir emergencies.” he said.Lebster envisions franchisingRediDental throughout the country.“Our plans are to expand toGrand Rapids within 12 months andthen expand regionally from there.We’ve been open a year—it’s provingthat there’s a need, and I guessyou can make a little money doingit,” he said.Lebster said the Holland area isfriendly to entrepreneurship anddevelopment.“The community’s very supportingand receptive to new ideas andnew businesses. Holland’s a greatplace to start a business. Peopleare creative here.”DIVERSITY STAFFING FOR AMULTICULTURAL COMMUNITY


Fall 2009 | Holland Area Chamber of Commerce11Ruben Juarez, President andCEO of Workforce ManagementLLC in Holland, migrated fromChihuahua, Mexico, to pursue theAmerican dream. Now, he helpslocal workers—minority and nonminority—todo the same.“We are a certified minorityownedbusiness. We do specializein the placement of minority talent,but the majority of our business isnot necessarily placing minorities.If a company is looking to becomemore diversified, we can help,especially with bilingual needs, butI don’t want us to be pigeonholedinto that sector—we’re definitelymore than just minority recruiters,”Juarez said.The company, in business sinceJune 2007, supplies temporary anddirect-hire employees to companieslocally and throughout WestMichigan.“This is a very tough area to dobusiness in, because there are alot of agencies in the Holland area.We have more success reachingout to other areas including GrandRapids, Lansing, South Haven andLudington. Metalworks in Ludingtonwas asking for 40 employees,so we set up shop there for about aweek, got a good pool of individualsinterviewed and put them towork,” he said.Workforce Management also offersSpanish translation services toits clients.Despite tough local competitionin the staffing industry, Juarez—involvedwith local nonprofits includingthe Boys & Girls Club ofGreater Holland and Latin AmericansUnited for Progress—said hewouldn’t be running his companyanywhere else.“This is a great community.There’s a lot of competition, butthere’s a lot of opportunity, too,especially with companies likeHaworth, Steelcase and JCIaround.”BOOSTING BUSINESS THROUGHSOCIAL NETWORKINGMatt and Jennifer Holmes haveowned Home & Company, a downtownHolland gifts and décor store,since June 2005. In April 2008, thecouple added a second downtownstore, Tip Toes, specializing inchildren’s clothing, shoes and toys.“One thing that’s really helpedus is that we’ve tried to embracethe social networking websites, likeFacebook.” said Matt Holmes.Customers who visit the stores’Facebook pages (facebook.com/homeandcompany andfacebook.com/tiptoes) can link tothe stores’ main websites, emailalerts and a monthly electronicnewsletter, view information ondowntown and community events,and keep abreast of new shipmentsand products as they arrive in thestores.“We try to focus it on the customerand try to position ourselvesas a resource in the community forwhat you can find that’s cool to doin Holland. It’s really an informationpiece, not just pushing products,”Holmes said.“For every 100 fans we get,we give away a $50 gift cardfor one of our fans. It’s oneof our goals to start intoTwitter—that’s the other(social networking) sitethat’s huge right now. But,as far as our target market,it’s more of a Facebookmarket,” he said.In addition tosocial networking,the“We have a preferredcustomer club that wekeep in contact withthrough Facebook andemail,”-Matt Holmes, co-owner ofHome & CompanyHolmes’ utilize social consciousnessas a business tool.“We try to be pretty communityconscious.We just finished oursemiannual food drive. We offerincentives for customers to bringin food donations,” Holmes said,collecting about 1,200 food itemsfor Our Lady of the Lake CatholicChurch recently, and more than 800food items for Holland Rescue Missionat the stores’ first food drive inJanuary.“We thought it would be a goodwin-win—it brings customers intothe store and is a positive thing forthe community,” he said.OFFERING SOMETHING UNIQUESue Somsanith, President of ThaiPalace Restaurant in Holland Township,was born in Laos and movedto West Michigan from centralWisconsin, working for nine yearsat Herman Miller before going intoreal estate with alocal agency.“Whenthe housingmarket crashed,I decided toopen the restaurant.I felt thatthe communityneededsomethingunique, somegood Asian cuisine.Our family’sreally good withThai cooking,andHollanddidn’t have it, so we felt it’s ourresponsibility to make it happen,”Somsanith said.The restaurant opened in November2003, with business steadilygrowing since then, and enjoyed aboost last year after receiving theHolland Area Chamber of Commerce’sMinority Business of theYear Award.“That really impacted our business.Prior to that we were growing,but not as fast. Shortly after that,we received our liquor license,which helped, too.People like to have a beer orwine when they go out,” she said.“We have a unique product inthis market. So, we’ve been growing.We feel that we’ve proven ourselvesto the community, that wecan provide good food and serviceat a good price. That really helps inthis economy,” Somsanith said.“I could be making a lot moremoney somewhere else, in a bigcity, but I’m really happy here. Ijust love this community. I wouldn’tchoose to do it anywhere else.Over the course of years, we havebeen greatly accepted,and we’re reallyappreciativeof the acceptanceof thecommunity,”she said.Matt and Jennifer Holmes,owners of Home & Co.


12 Fall 2009 | Holland Area Chamber of CommerceTHINKING OFSTARTINGYOUROWNBUSINESS?by Steve RalphResources HelpWould-BeEntrepreneursFind Their WayIf you’re contemplating startingup your own company, the HollandArea Chamber of Commerceand its partner organizations canhelp.“There are a lot of resourcesavailable in our community,” saidJane Clark, Holland ChamberPresident.“The first step would be to callthe Chamber, and we will hookyou up with a representative ofSCORE (Senior Corps of RetiredExecutives) or MI-SBTDC (MichiganSmall Business & TechnologyDevelopment Center). Both offerfree one-on-one business consulting.They’ll offer their services tobrand new or existing businesses,”Clark said.“The next step is to start workingon your business plan. Bothof those organizations can helpyou in the process of taking yourbusiness from the idea stage toimplementation,” she said.It’s a good time to be startinga business in West Michigan, butthe key is to find ways to be differentthan what’s already out there,said Randy Thelen, President ofLakeshore Advantage, an economicdevelopment company inZeeland.“The economy is changing,so you can’t open up a ‘me-too’business. You’ve got to find a wayto differentiate and improvise servicesfor this in-demand economy.Often, in a down economy,companies and consumers changetheir buying patterns and look fornew sources. You’ve got to find away to provide a service or productthat’s different or unique andin-demand right now,” he said.Interest in self-employment ison the rise, said Joanne Fowler,


Fall 2009 | Holland Area Chamber of Commerce13business intake consultant atthe MI-SBTDC regional officeat Grand Valley State Universityin Grand Rapids that servesOttawa, Muskegon and Kentcounties.“We’ve been getting a lotof dislocated workers who aresaying, ‘Okay, now’s the time tostart that business.’ We provideno-cost business counseling inmarketing, financing and cashflow. We can help people findinformation in their industrieson trends, customers, competitorsand the like,” Fowler said.The agency—a partnershipbetween the U.S. Small BusinessAssociation and regionalpartners like GVSU—meetsindividually with clients andconducts entrepreneurship andbusiness training throughoutthe area.A recent MI-SBTDC initiativeis its fast-track new ventureprogram, a 10-week course thatmeets weekly.“At one class, an attorneytalks about legal issues whenstarting up a business. At another,we’ll have an accountantor a marketing specialist. We’vedone three fast-track trainingsin Ottawa County so far. Ofthose, we’ve had 26 businessstarts already,” she said.The next offering of thetraining course is slated for lateSeptember 2009, Fowler said.For more information on entrepreneurialservices throughthe Chamber and SBTDC, visitwww.hollandchamber.org orwww.misbtdc.org.E-Team Helps New EntrepreneursThe Lakeshore E-team is a regional collaboration of entrepreneurship serviceproviders for the Holland/Zeeland area designed to help new businesses getpointed in the right direction as they get off the ground. The team consistsof the Holland Area Chamber of Commerce, Zeeland Chamber of Commerce,Lakeshore Advantage, SCORE, MI-SBTDC and Herrick District Library.“It’s a way to funnel requests—we get calls, Lakeshore Advantage getscalls. If we don’t have a particular resource in-house, we will connect them toanother E-team provider, so new entrepreneurs don’t get lost in the shuffle,”said Brent Gawlik, Membership Director at the Holland Area Chamber of Commerce.For more information on the Lakeshore E-Team, call Brent Gawlikat (616) 392-9720.DeLong & Brower Financial Services, LLCJames J. Hagel, CFP ®Providing individuals & businesses with unbiased,valuable financial advice for over 20 years.“Objectivity, integrity and a relentlessfocus on the best interests of our clients is at thecenter of everything we do.”DeLong & Brower P.C., 238 Hoover Blvd. • Holland, MI 49423 • Phone: 616-394-0500hagelj@cpaholland.com • www.delongbrowerfinancial.com652132 8.31.09Workforce Management is an independent staffing firm established by Ruben Juarez.We offer more than 18 years of combined experience and we provide the following services:• Temporary Staffing • Direct Placement • Assessment Testing • TranslatingWe are a certified minority owned business that specializes in the recruitment and placement ofminority talent. Our unique experience and knowledge of the staffing industry will make us thebest choice for your temporary and direct staffing needs.Ruben JuarezMembers of ...• LHRMA• MMBDC• Holland Chamber of Commerce• Hispanic Chamber of Commerce• The Employers Association• American Translators Association102 Walnut St. Suite CHolland, MI 49423(616) 396-3700www.workforcemgt.com651035 9.1.09


14 Fall 2009 | Holland Area Chamber of CommerceEVENTS CALENDARTuesday, September 1:Membership Orientation: What canthe Holland Chamber do for you?11:30 AM to 1:00 PMMacatawa Bank Community Room(141 E 8th St, Holland)There is no cost for this event.Chamber Membership Orientation isan informative event that provides acomprehensive overview of Chamberevents, programs, and committees.• Learn how to utilize your membershipto its fullest• Network with fellow business ownersand executives• Meet Chamber staff• Find out what committees interestyou and how you can get involvedNew members and long-time memberswelcome. Lunch provided byQdoba Mexican Grill.Membership Orientation Sponsor:Accident FundWednesday, September 2:Business Connections Committee11:30 AM to 1:00 PMHolland Area Arts Council (150 E 8thSt, Holland)$12 members/$20 non-membersPlease join us this month to hear apanel discussion from the winnersof our Minority Business of the Yearaward. Learn from their successeswhile enjoying a delicious lunch fromthe Thai Palace. Presenters include:• Tony Castillo, McDonald’s –Milagro Six• Noel Cuellar, Primera Plastics• Sue Somsanith, Thai Palace• Jeweral Washington, J-Max TransportationThe Business Connections Committeelistens actively, supports, andempowers minority- and womanownedbusinesses.Business Connections Sponsor: BlueCross/Blue Shield/Blue CareTuesday, September 8Early Bird Breakfast: Business AsUnusual: Green Shoots & Resets7:30 – 8:30 AMPre-Coffee starts at 7:00 AMHaworth Inn & Conference Center(225 College Ave, Holland)$15 members/$25 non-membersDuring the past 12 months we’veseen remarkable changes in theLakeshore’s economy as our regionaccelerates its own reinvention.Some of the changes have beenpainful, some surprising and somehave been nothing short of inspiring.Join us as Randy Thelen, President ofLakeshore Advantage, connects thedots to show how these events aretransforming our local economy insome very encouraging ways.September Early Bird Sponsor: HerrickDistrict LibraryPre-Coffee Sponsor: ClearviewApartmentsFriday, September 11Public Policy CommitteeMeeting8:00 – 9:30 AMHolland Chamber Office (272 E 8thSt, Holland)There is no cost for this event.Interested in governmental andpolitical issues? The Public PolicyCommittee reviews issues of localand regional concern and makesposition recommendations to theBoard of Directors. Join us monthlyfor interesting and sometimes livelydiscussion about the issues that affectyou and your business.Tuesday, September 22Ambassador & Small-Business CommitteeMeetings8:00 – 9:00 AMHolland Chamber Office (272 E 8thSt, Holland)There is no cost for this event.Become active in the Holland Chamberby joining a committee!The Ambassador Committee developsmembership involvementthrough an array of events andprograms, while the Small-BusinessCommittee provides a program ofgeneral assistance to new and existingsmall businesses in the community.In September, the Ambassador andSmall Business Committees will meetjointly.Tuesday, September 15Hamilton Division Luncheon12:00 – 1:00 PMTrestle Stop Restaurant (3366 M-40,Hamilton)$12 members/$20 non-membersStan Pruski from the MI-SBTDC(Michigan Small Business Technology& Development Center) will presentthe Three Things Every BusinessNeeds to Know:• How to reach your clients andfuture clients.• How to funding your business andhow to track it.• How to plan for what lies ahead inyour business.This will be a conversational-stylepresentation with an open forum forquestions and answers.Hamilton Division Luncheon Sponsor:Hamilton Farm BureauMonday, September 21Governmental Affairs7:30 – 8:30 AMAlpenrose Restaurant (4 E 8th St,Holland)$15 member/ $25 non-membersJoin us for breakfast with our electedstate and federal legislators. Ampletime is provided for questions andanswers. Arrive at 7:15 am for abrief networking session before thebreakfast begins.Governmental Affairs Sponsor: HuntingtonBankThursday, September 24Social Media Seminar8:30 – 10:30 AM$45 member/ $25 non-membersSocial networking continues to be ahot topic in today’s business climate.Thursday, October 1Lakeshore 504 Annual Meeting4:00 – 5:30 PMCityFlats Hotel (61 E 7th St, Holland)There is no cost for this event.Please join us as we celebrate theLakeshore 504 program and ourbank partners with a Hors d’oeuvreReception at CitySen Lounge insideCityFlats Hotel.Bankers of the Year and Bank of theYear awards will be presented at4:30 pm.Tuesday, October 6Lakeshore ATHENA Award Program12:00 – 1:30 PMTrillium Banquet and ConferenceCenter (17246 Van Wagoner Rd,Spring Lake)$35The Holland Area, Grand Haven, Ferrysburgand Spring Lake Area, andMuskegon Area chambers of commerceare pleased to host the fifthannual Lakeshore ATHENA AwardProgram.The ATHENA Award recognizesexceptional individuals who haveachieved excellence in their businessor profession, have served thecommunity in a meaningful way, andhave assisted women in reachingtheir full leadership potential. TheLakeshore ATHENA Award Programwas created to seek out and honorthose shoreline leaders who exemplifythe ATHENA philosophy. Toregister for this event, please contactPam Blake at pblake@grandhavenchamber.orgor 616.842.4910 ext.103.Athena Diamond Sponsor: HuntingtonBankWednesday, October 7:


Fall 2009 | Holland Area Chamber of Commerce15Business Connections Committee:11:30 AM to 1:00 PMDavenport University – Holland Campus(643 S Waverly Rd, Holland)$12 members/$20 non-membersThe Business Connections Committeelistens actively, supports, andempowers minority- and womanownedbusinesses.Business Connections Sponsor: BlueCross/Blue Shield/Blue CareWednesday, October 7:Lakeshore Chambers Business AfterHours5:00 – 7:30 PMMuskegon Museum of Art (296Webster Ave., downtown Muskegon)$5 donationThe Lakeshore chambers of commerceinvite you to accompany us inan exciting joint networking opportunityamidst the “Good Design:Stories from Herman Miller” collectionat the Muskegon Museum ofArt. Come recognize and celebrateour world-renowned and WestMichigan-based furniture companywhile:• Meeting new people and buildingbusiness relationships• Enjoying food and refreshments• Mingling at our renowned regionalmuseum of artThe exhibit explores problem-solvingdesign and innovative processes andproducts, most of which have neverbeen viewed before. Sponsored bythe Holland Area Chamber of Commerce,Muskegon Area Chamberof Commerce, the White Lake AreaChamber of Commerce, and TheChamber, Grand Haven, Spring Lakeand Ferrysburg.Friday, October 9Public Policy Committee Meeting8:00 – 9:30 AMHolland Chamber Office (272 E 8thSt, Holland)There is no cost for this event.Interested in governmental andpolitical issues? The Public PolicyCommittee reviews issues of localand regional concern and makesposition recommendations to theBoard of Directors. Join us monthlyfor interesting and sometimes livelydiscussion about the issues that affectyou and your business.More and more Hollandareabusinesses are taking advantageof social networkingtools to better communicatewith customers and othercompanies. However, it canall be confusing and intimidating!In May, the Chamberoffered an Early Bird Breakfastfocusing on how to bestleverage social networkingfor your business - becauseof the amazing response,we’re excited to offer a follow-upworkshop called “UpdateYour Status.”Join the Holland Chamberand The Image Group onSeptember 24 for this morning-longworkshop. You willhave the opportunity to get abroad overview of the tools,terminology and techniques,as well as a glimpse of what’scoming in the near future.The workshop will also offerindividualized attention -maybe you need help gettingset up on Facebook, you’reconfused between Tweets,retweets and mentions, orperhaps you are interestedin learning more about howto best leverage these toolsspecifically for your business.The Image Group team willbe available for Q&A, smallgroup discussions and dialogue.Friday, October 9Annual Meeting11:30 AM – 1:30 PMDoubletree Hotel & ConferenceCenter (650 E 24th St, Holland)$35 member/$50 non-memberThe Holland Chamber’s AnnualMeeting serves to bring together theleadership and membership of theHolland Chamber to celebrate theaccomplishments of the past yearand launch new initiatives. The HollandArea Chamber of CommerceBoard of Directors will also presentthe Corporate Leadership Award toan exceptional Chamber member.Our featured speaker, Debra Benton,will delight and educate you with hertalk on executive presence and leadership.We hope to see you there!Tuesday, October 13Early Bird Breakfast: Small BusinessPerson of the Year7:30 – 8:30 AMPre-Coffee starts at 7:00 AMMaas Center - Hope College(264 Columbia Avenue, Holland)$15 member/$25 non-memberDon’t miss the announcement of thisyear’s Holland Chamber Small BusinessPerson of the Year. This awardis presented annually in recognitionof a small business person’s success,efforts to provide employment in thegreater Holland area, response toadversity, and contributions to thegeneral betterment of the community.October Early Bird Sponsor: RobertW. Baird & Co.Thursday, October 15Tech Luncheon11:30 – 1:00 PMHerrick District Library (300 S RiverAve, Holland)There is no cost for this event. pleasebring your own lunch!Switch out your everyday lunch foran entertaining, educational andenergizing event!Each month we will feature a discussionled by a local thought leader ona tech topic of interest. There will beplenty of time for networking, Q & Aand small group discussion. Technicalprofessionals, technology users,and anyone else who want to learnmore are all welcome to this fun andinformal event.Thanks to our Tech Lunch partners,Herrick District Library and The ImageGroup.Monday, October 19Governmental Affairs7:30 – 8:30 AMAlpenrose Restaurant (4 E 8th St,Holland)$15 member/ $25 non-membersJoin us for breakfast with our electedstate and federal legislators. Ampletime is provided for questions andanswers. Arrive at 7:15 am for abrief networking session before thebreakfast begins.Governmental Affairs Sponsor: HuntingtonBankTuesday, October 202009 Business-to-Business Showcase11:30 AM – 5:30 PMEvergreen Commons (480 State St,Holland)Free for the business community.The Showcase promotes the servicesof our member companies to thebusiness community in the greaterHolland area. Over 1,000 businessleaders and decision-makers willattend this event. It is a great opportunityfor you to make importantcontacts, gain significant businessleads, and favorably market yourproducts and services. This is abusiness-to-business function, pleasebring your business card for admittance.Thursday, October 22Roundtable Kick-Off4:00 – 5:00 PMHolland Chamber Office (272 E 8thSt, Holland)$50 to participate in Roundtables.Our Business Roundtable programputs groups of non-competing smallbusiness owners and/or key decision-makerstogether in a confidentialsetting for a monthly meeting todiscuss business issues. Referred toas the Holland Chamber’s “best keptsecret” the Roundtables have helpedmany organizations strengthen andgrow.Tuesday, October 27Ambassador & Small-Business CommitteeMeetings7:30 – 8:30 AM - Small-BusinessCommittee8:00 – 9:00 AM - AmbassadorsHolland Chamber Office (272 E 8thSt, Holland)There is no cost for this event.Become active in the Holland Chamberby joining a committee!The Ambassador Committee developsmembership involvementthrough an array of events and programs,while the Small-Businessevents continued on pg16


16 Fall 2009 | Holland Area Chamber of Commerceevents continued from pg15Committee provides a programof general assistance to new andexisting small businesses in thecommunity.Thursday, October 29The Fundamentals of Marketing8:30 – 11:00 AMDoubletree Hotel & ConferenceCenter (650 E 24th St, Holland)$25 members/$40 non-members,$20 for additional attendees fromthe same member company.This seminar presents practicalapplications of marketing conceptsdesigned to help small businessesgrow. It covers basic marketingtools including market analysis andresearch, target marketing, assessingcompetitors, and key marketingimplementation tools. A strategic,well-planned approach to marketingis demonstrated with severalexamples of effective hands-onmarketing techniques.Tuesday, November 3Small Business Tour9:00 AM – 1:00 PMGVSU Holland Campus (515 S WaverlyRd, Holland)There is no cost for this event.Our Small Business Tour will bringresources right to the doorstep ofcompanies with 5-25 employees.Participants will meet with a teamof seven small business developmentprofessionals from the SmallBusiness Administration, MichiganSmall Business & Technology DevelopmentCenter, and the HollandArea Chamber of Commerce, aswell as commercial lenders, a localattorney, and local accountant forone hour at your business to focuson business issues important toyour success.There is no cost to participate, butyou must apply to secure a visit toyour business. Contact us for moredetails.Wednesday, November 4Business Connections Committee11:30 AM to 1:00 PMLocation TBD$12 members/$20 non-membersThe Business Connections Committeelistens actively, supports, andempowers minority- and womanownedbusinesses.Business Connections Sponsor:Blue Cross/Blue Shield/Blue CareTuesday, November 10Early Bird Breakfast: Holland – Resourcesfor a Sustainable & CleanEnergy Community7:30 – 8:30 AMPre-Coffee starts at 7:00 AMHaworth Inn & Conference Center(225 College Ave. Holland)$15 members/$25 non-membersPlease join us for a presentationfrom Matt Ward with the Washington,DC based lobbing firm TheFerguson Group (TFG). In his workfor TFG, Matt focuses on providinglocalities, green technology companies,and non-profit organizationswith legal and government affairsservices to help revitalize communitiesand find innovative solutions.November Early Bird Sponsor:Board of Public WorksThursday, November 12“Evening with the Experts”6:00 – 9:00 PMGVSU Holland Campus (515 S WaverlyRd, Holland)Experts in the areas of business law,taxes, finance and marketing willprovide attendees with informationin their area of expertise. Followingthe presentations, attendees willhave an opportunity to meet oneon-onewith the experts to discusstheir business. There will also be anopportunity to network with othersmall business owners.Friday, November 13Public Policy Committee Meeting8:00 – 9:30 AMHolland Chamber Office (272 E 8thSt, Holland)There is no cost for this event.Interested in governmental andpolitical issues? The Public PolicyCommittee reviews issues of localand regional concern and makesposition recommendations to theBoard of Directors. Join us monthlyfor interesting and sometimes livelydiscussion about the issues that affectyou and your business.Monday, November 16Governmental Affairs7:30 – 8:30 AMAlpenrose Restaurant (4 E 8th St,Holland)$15 member/ $25 non-membersJoin us for breakfast with ourelected state and federal legislators.Ample time is provided forquestions and answers. Arriveat 7:15 am for a brief networkingsession before the breakfastbegins.Governmental Affairs Sponsor:Huntington BankTuesday, November 17Hamilton Division Luncheon12:00 – 1:00 PMTrestle Stop Restaurant (3366 M-40, Hamilton)$12 members/$20 non-membersYour state representative, BobGenetski, will be the featuredguest for this luncheon. He willbe discussing the state budget,and answering your questionsabout local and state issues.Wednesday, November 18Economic Diversification SummitDetails TBDManufacturing DiversificationSummitThe Holland Chamber, in partnershipwith Lakeshore Advantageand the Zeeland Chamber,is presenting the MEDC’s (MichiganEconomic DevelopmentCorporations) Economic DiversificationSummit. The goal ofthe summit is to connect autosuppliers and other manufacturerswith four targeted diversificationindustry experts, as well asMichigan companies who havesuccessfully diversified their businessto show that there are excitingnew opportunities availablein Michigan.Thursday, November 19Tech Luncheon11:30 – 1:00 PMHerrick District Library (300 SRiver Ave, Holland)There is no cost for this event,please bring your own lunch!Switch out your everyday lunchfor an entertaining, educationaland energizing event!Each month we will feature adiscussion led by a local thoughtleader on a tech topic of interest.There will be plenty of timefor networking, Q & A and smallgroup discussion. Technical professionals,technology users, andanyone else who want to learnmore are all welcome to this funand informal event.Thanks to our Tech Lunch partners,Herrick District Library andThe Image Group.Tuesday, November 24Ambassador & Small-BusinessCommittee Meetings7:30 – 8:30 AM - Small-BusinessCommittee8:00 – 9:00 AM - AmbassadorsHolland Chamber Office (272 E8th St, Holland)There is no cost for this event.Become active in the HollandChamber by joining a committee!The Ambassador Committeedevelops membership involvementthrough an array of eventsand programs, while the Small-Business Committee provides aprogram of general assistance tonew and existing small businessesin the community.Wednesday, December 2Business Connections Committee11:30 AM to 1:00 PMLocation TBD$12 members/$20 non-membersThe Business Connections Committeelistens actively, supports,and empowers minority- andwoman-owned businesses.Business Connections Sponsor:Blue Cross/Blue Shield/Blue Care


Fall 2009 | Holland Area Chamber of Commerce17Thursday, December 3Power Breakfast8:00 – 9:30 AMButternut Event Centre (977 ButternutDr, Holland)$15 members/$25 non-membersTake the work out of networking!At this popular and fun event,each participant will make severalcontacts just during the structurednetworking. There is also time beforebreakfast to meet people andbrowse display booths from fellowattendees.Tuesday, December 8Early Bird Breakfast: Nate Young,President NewNorth Center forInnovation & Applied Design7:30 – 8:30 AMPre-Coffee starts at 7:00 AMHaworth Inn & Conference Center(225 College Ave, Holland)$15 members/$25 non-membersDecember Early Bird Sponsor: TheFelt MansionFriday, December 11Public Policy Committee Meeting8:00 – 9:30 AMHolland Chamber Office (272 E 8thSt, Holland)There is no cost for this event.Interested in governmental andpolitical issues? The Public PolicyCommittee reviews issues of localand regional concern and makesposition recommendations to theBoard of Directors. Join us monthlyfor interesting and sometimeslively discussion about the issuesthat affect you and your business.Monday, December 14Meet Pete Breakfast7:30 – 9:00 AMEvergreen Commons (480 StateSt, Holland)$25 members/$40 non-membersThe Governmental AffairsCommittee invites all HollandArea Chamber of Commercemembers to attend a breakfastto meet with US CongressmanPete Hoekstra. Pete will beaddressing federal and stateissues that are important to youand your business.Thursday, December 17Tech Luncheon11:30 – 1:00 PMHerrick District Library (300 SRiver Ave, Holland)There is no cost for this event,please bring your own lunch!Switch out your everyday lunchfor an entertaining, educationaland energizing event!Each month we will featurea discussion led by a localthought leader on a tech topicof interest. There will be plentyof time for networking, Q &A and small group discussion.Technical professionals, technologyusers, and anyone elsewho want to learn more are allwelcome to this fun and informalevent.Thanks to our Tech Lunch partners,Herrick District Library andThe Image Group.Building for Life.Building for our Future – www.danvosconstruction.comBring a Team of PowerProfessionals to your SmallBusiness at NO COST!On November 3 the Holland Chamber will embark on its third SmallBusiness Tour. The Tour will bring valuable resources right to thedoorstep of companies with 5-25 employees. Participants will meetwith a team of small business development professionals from theSmall Business Administration, Michigan Small Business & TechnologyDevelopment Center, and the Holland Area Chamber of Commerce,as well as commercial lenders, a local attorney, and local accountantfor one hour at your business to focus on business issuesimportant to your success.There is no cost to participate, but you must apply to secure a visitto your business. To sign-up for the Tour please contact the HollandChamber office or go to www.hollandchamber.org to get the participationform. Your response will be kept strictly confidential.The sponsors of the Tour are the U.S. Small Business Administration,the Holland Area Chamber of Commerce, the Michigan Small Business& Technology Development Center, and Lakeshore 504. In thelast few years, over 450 Michigan small businesses have benefittedfrom this unique event.OptionCDFlexible options tomanage your money!Ask us for details.616.394.9600240 East 8 th StreetHolland, MI 49423www.paragonbank.comSet yourself apartTHE SEIDMAN MBA13-MONTH CD2.13% APY**APY=Annual Percentage Yield. Rate effective as of August 20, 2009.Limited time offer. Rate subject to change without notice. Minimumdeposit to open $500. Minimum amount for each additionaldeposit is $100. Penalty for early withdrawal may apply. See accountdisclosure for additional information. One-time rate increase isbased on the published rate of the 12-Month to 17-Month CD forParagon Bank & Trust at the time the option is exercised.6160 E. Fulton | PO Box 189 | Ada, MI 49301-0189 Phone: 616.676.9169649941 9.1.09gvsu.edu/grad/mba


18 Fall 2009 | Holland Area Chamber of CommerceNEWBlack Lake Advisors, LLCConsulting ServicesJonathan Steiner, Member2962 Brookwind DrHolland, MI 49424Ph: 616.402.1589jonjan85@charter.netHolland Motor Homes & BusCompanyMotor Homes & Buses / Commercial/SchoolBuses, MobileCommand UnitsJohn Dykstra, President670 E 16th StHolland, MI 49423-3738Ph: 616.396.1461Fax: 616.396.1391sales@holland-motorhomes.comwww.holland-motorhomes.comHolland Rescue Mission AutoCenterAutomobile Sales / Non-ProfitAuto Training & Sales CenterTerry Wolfgang, Manager139 S River AveHolland, MI 49423Ph: 616.928.3401terryw@hollandrescue.orgwww.hollandrescue.orgInnovation HealthConsulting ServicesGreg Hofmann, Owner583 Ada Dr SE Ste 202Ada, MI 49301Ph: 616.682.9200Fax: 866.837.0869ghofmann@innhealthandwellness.comJ P W Services, Inc.Cellular TelephonesJudy Walters, Vice President10500 Chicago DrZeeland, MI 49464Ph: 616.748.9808Fax: 616.748.0582judy@jpwservices.comwww.jpwservices.comMEMBERSLeaf & BeanRestaurantsSybil Cathey, Owner341 W 16th StHolland, MI 49423Ph: 616.355.2251crazyhorsesybil@aol.comMasana TechnologiesWeb Design & DevelopmentMitch Dennison, President1119 Washington AveGrand Haven, MI 49417Ph: 616.850.0800mitch@masana.comwww.masana.comMichigan Community BloodCentersAssociations/Organizations /Non-profit Blood CenterBarbara Koning, Recruiter1036 Fuller Ave NEGrand Rapids, MI 49501Ph: 616.774.2300Fax: 616.233.8623bkoning@miblood.orgwww.miblood.orgSquare Peg Events, LLCEvent Planners / Art EnhancedEvents, Activities and ToursCynthia Hagedorn, Owner194 1/2 S River AveHolland, MI 49423Ph: 616.510.3599cynthiahagedorn@msn.comwww.cynthiahagedorn.comThe Body CenterHolistic PractitionersMarcy Clark, Owner650 Riley St Ste AHolland, MI 49424Ph: 616.834.2596marcy@thebodycenter.uswww.thebodycenter.usThe Fat BurritoRestaurantsJose Reyes, Owner3008 West Shore DrHolland, MI 49424Ph: 616.399.9500Fax: 616.399.9501


Fall 2009 | Holland Area Chamber of Commerce 19 Nobody lives here.(But our 4,000+ members think it’s a great place to be!)Get the most out of life in the second halfFitness Center & PoolClasses, Clubs & ActivitiesTravel & DiningWorld Class WoodshopVolunteer OpportunitiesEspecially for adults age 50+(616) 396-7100www.evergreencommons.orgAdult Day ServicesIn-Home Care &Home Delivered MealsCare CoordinationCaregiver Training & SupportYour one call connection1-888-201-9145 or 355-5118Celebrating our 25 th year!648764 9.01.09One card.A complete health plan.Your Holland Chamber membership gives you more optionswith the Blues. Whether you want to provide group-sponsoredHMO, PPO and HSA plans, or to offer affordable individualplans, we’ve got the health care solution that fits your needs.WHAT’S NEXT?EducationalSessions will cover topics including:• ADJUSTING TO RETIREMENT• SOCIAL SECURITY• MEDICARE• HELPFUL HINTS IF YOU WANT TO SELL YOUR HOMEWorkshop to helpyou prepare forwhat’s next in life• RETIREMENT PLANS• WILLS, TRUSTS AND ESTATE PLANS• LONG TERM CARE AWARENESS• VOLUNTEERING AND HOBBIESWorkshop includes Four Sessions: October 1st, 8th, 15th and 22ndTo register call 616-393-2054 today!Workshop sessions held at Evergreen Commons, 480 State Street, Holland, MI 49423Blues members have the convenience of using one card formedical, dental, vision and prescription drug plans. Groups oftwo or more can add Blue Dental SM , Blue Vision SM and Blues Rx SMcoverage to any medical plan, resulting in a total health plan— not to mention a healthier, happier workforce. And healthy,happy employees can save your company money throughimproved attendance and productivity.Who knew one little card could do so much?Your Chamber Exclusively Endorsesbcbsm.comMiBCN.comPaul KuiperFinancial ConsultantThe Curtis Center,Corner of 7th & College, Suite 100616-393-2054www.royalsecurities.comDeb VanderJagtFinancial ConsultantMember SIPCMember FINRAClearing and execution services provided by RBC CorrespondentServices, a division of RBC Capital Markets Corporation649378 9.01.09Brent Gawlik, Membership DirectorHolland Area Chamber of Commerce(616) 392-9720bgawlik@hollandchamber.org092326AGTSPPO | HSA | HMO | Prescription | Dental | Vision | MyBlue SM Individual648763 8.31.09


20 Fall 2009 | Holland Area Chamber of CommerceBEST BITES FOR LUNCHWHETHER YOU’REMEETING WITH CLIENTSOR FRIENDSSENIOR SAVINGS15% off every mealplus 50¢ Coffee All Day longfor our friends age 60 and upLunch for Two1/2 Off any lunch entree with purchase of a lunchentree at regular price. 11am-4pm Only.Not valid with any other specials or coupons. Expires 10.31.09Smoke Free Dining • FREE Wi-Fi335-93191642 South Shore DriveHolland, Michigan 49423Serving Breakfast 7 a.m. - 11 a.m. Lunch & Dinner 11 a.m. - 10 p.m.www.parkwayinnrestaurant.comBuy One Entree, Get One ½ Offwith the purchase of two beveragesExpires 9/30/09652135 8.31.0912420 Felch Street, Holland, MI 49424 (by the Westshore Mall)Tel: 616-392-2618 • Fax: 616-392-2669½ Off Any Entreewith the purchase of one entreeat regular price*NOW SERVING BEER, WINE & LIQUOR • Gift Certificates AvailableValid after 3pm. Present coupon at time of ordering. 1 coupon per party/table.Expires 7-31-09. Not valid with any other offer.977 Butternut Dr., Holland, MI 49424616-994-9624www.thaipalacefood.com652137 8.31.09652396 8.31.09NOT Valid with Any other Discounts or offers, or coupons!380 Douglas Ave. • Holland, MI 49424 • 616-396-235517% gratuity may be added before discount.652136 8.31.09

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