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At Land Rover wedo this by investingin four key areas:e_TERRAINTECHNOLOGIES. EfficiEntpowEr systEms, lightwEightstructurEs, rEducEd EmissionsA joint £800m investment into newtechnologies designed to reduceco 2 emissions and improve fuelconsumption. we are targeting a25 percent reduction in joint fleetaverage tailpipe co 2 emissionsby 2015, as part of our carbonmanagement plan. the all-newrange rover Evoque and freelander 2vehicles include innovative stop starttechnology (on the diesel manualgearbox) and intelligent powersystem management (ipsm)with regenerative braking, justtwo examples of e_tErrAintEchnologiEs that reduce ourvehicles carbon footprint. what’smore, range rover’s Adaptivedynamics system constantly monitorsvehicle performance, to enhancedriving and emissions efficiencies.SUSTAINABLEMANUFACTURING. usingfEwEr rEsourcEs And crEAtinglEss wAstEworld class manufacturing facilities,certified to iso14001 since 1998.As a company we are targeting a25 percent reduction in operatingco 2 emissions by 2012, 25 percentin waste to landfill and 10 percentin water consumption, based on2007 levels. our activities includefactory energy efficiencies, cuttingtransport miles and the carbonoffset of all co 2 emissions frommanufacturing assembly. But itdoesn’t stop there. Every newvehicle is designed to be 85 percentrecyclable and reusable, in addition95 percent recoverable and reusable,with 10 percent specifically forenergy recovery.CO 2 OFFSETTING.invEsting in rEnEwABlE EnErgy,tEchnology chAngE And EnErgyEfficiEncy projEctsfor every tonne of co 2 emittedduring the manufacturing assemblyof all our vehicles, land rover investsin carbon reduction projects thatreduce an equivalent tonne of co 2elsewhere. in addition, we enableour customers to offset their first45,000 miles/72,000 km of driving intheir new vehicles. we do this in theuK as well as countries in Europe, themiddle East and Asia. independentlyadministered by climatecareand forum for the future, co 2offsetting allows us to take actionnow, to reduce our impact onthe environment, as part of ourintegrated carbon management plan.CONSERVATIONAND HUMANITARIANPARTNERSHIPS. worKingpArtnErships for consErvAtionAnd sociEty’s gAinour vehicles are designed forpurpose, so are used by conservationand humanitarian organisationsworldwide. working with our fiveglobal conservation partners andthe international federation ofred cross and red crescentsocieties (ifrc), land rover is proudto support the important work ofthe royal geographical society(with iBg), the Born free foundation,Earthwatch institute, BiosphereExpeditions and the china Explorationand research society.FACTWe will use life cycle assessmentto understand the environmentalimpact of our vehicles, including theuse of e_TERRAIN TECHNOLOGIES,beginning with Range Rover Evoque.FACTTurning waste food into energy in atrial at our headquarters in Gaydon,has diverted 43 tonnes of wastefrom landfill and saved 3.7 tonnesof CO 2 emissions.FACTWe plan to offset approximately3,000,000 tonnes of CO 2 emissionsby 2012.FACTIn 2010 Land Rover launched a newthree-year global initiative with theIFRC entitled ‘Reaching VulnerablePeople Around the World’.Land Rover has supported theIFRC’s life saving work since 2007and to date has given over £4min vital funding and vehicle supportto help vulnerable people aroundthe world.