Fly Neighborly Guide - Helicopter Association International

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Fly Neighborly Guide# Title to be Placed here as Needed7 Managing Public Acceptance7.1 ScopeThe scope of the public acceptance program includes:n engendering media supportn promoting positive public relationsn enacting a program to prevent or resolve complaints from the public7.2 Media SupportThe purposes of engendering media support are to:n develop favorable and active helicopter-related media coveragen provide valid information concerning helicopter operations as necessaryMedia sometimes concerned with news of helicopter-related activities include generalcirculation newspapers, television and radio news, trade journals, and the magazines ornewsletters of international, national, state, and regional helicopter associations.To engender awareness and support in these media, a number of actions can be taken:n Provide press releases to trade journals and local newspaper, radio, and televisionnews editors concerning any Fly Neighborly seminars that may be sponsoredby the local helicopter operator association.n Support a continuing campaign with the trade journals to keep the rotary-wingcommunity aware of the Fly Neighborly Program.n Support a continuing campaign with the general press to make the public awareof the Fly Neighborly Program, and the benefits of helicopter transport.n Stage demonstrations and press conferences addressing specific local issues suchas heliports, high-rise evacuation, police services, search and rescue services,emergency medical evacuation, fire-fighting, and the benefits of helicopter transportationto the general public.7.3 Public RelationsThe purposes of engaging in public relations activities are to:n Develop awareness in the community of the benefits of helicopter transportationn Develop awareness of the Fly Neighborly Programn Develop support for the voluntary Fly Neighborly Program, as administered bythe helicopter community, in lieu of governmental regulationIn order of their general importance and effectiveness, public relations activities can beundertaken in conjunction with:n governmental agencies concerned with aviation such as federal, state, or localagencies, the FAA, or state aeronautics commissionsn other governmental agencies not particularly concerned with aviation, suchas regional planning commissions, economic development commissions, theNational League of Cities, or the U.S. Council of Mayors18produced by the Helicopter Association International n Fly Neighborly Committee
Fly Neighborly Guide7 Managing Public Acceptancen local civic and professional organizations such as Rotary or Kiwanis Clubs,the National Association of Aviation Officials, the Airport Operators CouncilInternational, or the National Fire Protection Association. Provide speakersfor their local meetings. Solicit their sponsorship of heliports based on the FlyNeighborly Program as a civic project to promote public service.n nongovernmental economic development agencies such as chambers of commerce,regional economic development councils, or merchant associations.Demonstrate to economic development agencies how helicopter transportationbenefits the community, and present data to show the economic viability of helicoptertransportation.n direct public contactn environmental organizations such as Greenpeace, the Sierra Club, or federal orstate environmental protection agencies. Provide information. Do not immediatelyassume they are hostile to the planned operations. Instead, emphasize thepositive environmental aspects of helicopter operations, such as the fact thatthey are involved in search and rescue operations for hikers or workers injuredin remote areas, and that they provide access to such areas without the need topave over ground for landing strips.Public relations can be improved by influencing government agencies concerned withaviation in the following ways:n Participate in public hearingsn Provide professional testimony as appropriaten Conduct flight demonstrationsn Conduct one-on-one campaignsn Submit petitions and letters7.4 Preventing and Responding to ComplaintsHelicopter operations are undeniably noisy, and this guide is concerned with a programdesigned to minimize the problem. Figure 8 shows the relationship between the amountof noise people are exposed to, and how annoyed they are likely to get. In the figure, theamount of noise exposure is expressed as DNL (day-night sound level).19produced by the Helicopter Association International n Fly Neighborly Committee
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Fly Neighborly Guide - Helicopter Association International

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