Newspaper Marketing Agency announcesshortlists for the ANNAs14th January 2010The Newspaper Marketing Agency has today announced the shortlists for its Awards forNational Newspaper Advertising (the ANNAs) for 2009.The shortlists cover the Copywriting, Art Direction, Topicality and Creative MediaPartnership awards as well as the Online Award for the best ad in an online nationalnewspaper in 2009.A total of 68 ads from 30 agencies were nominated for the ANNAs by creative directorsfrom top agencies, who chose from the ads appearing in UK national newspapers.There is no shortlist for the £25,000 Winner of Winners Award, which will be presentedalong with the other prizewinners, by comedian Rob Brydon at the ANNAs Annual Eventon 27th January.Three of the five shortlists include ads by Wieden + Kennedy for Honda UK thatappeared in the newspapers in June, announcing the reopening of the company's Swindonplant after a recession-induced shutdown. Five of the ads were nominated for the awards.All are in the running for the top prize, one has been shortlisted for both the Art Directionand Topicality Awards and one has been shortlisted for the Copywriting Award.
Copywriting Award£5000 to creative team"Confusion – Clever Yakult" for Yakult by Euro RSCGCreative team: Philip Beaumont and Samantha Richards"Crisps" and "Plasticine"for CWDC/COI by PublicisCreative team: Gary Turner and Jamie Marshall"iPhone" for Apple by TBWA\Media Arts LabCreative team: Demian Oliveira, David Smith,Alicia Dotter, John Cross, Steve Turner and Alain Briere."Misrepresentation Notice" for Volkswagen Commercial Vehiclesby RLA GroupCreative team: Mark Sephton and Peter Hardy"Tea" for Honda.UK by Wieden + KennedyCreative team: Fabian Bergland, Karen Jane and Ida Gronblom,
Creative Media Partnership Award£10,000 – half to creative team, half to media team“Are You a Doer?” for HondaCreative agency: Wieden + KennedyCreative team: Ben Everitt and Sophie Bodoh.Media agency: Starcom MediaVest:Media team: Gavin McGrow, Jane Ollier and Sally Knight"Saturday is Breakfast Day" for LurpakCreative agency: Wieden + KennedyCreative team: Peter Gatley and Noe KuremotoMedia agency: CaratMedia team: Naomi Lopez, Josh Bailey,Victoria Warwick and Aideen O'Sullivan"The Friday" for Gordon's GinCreative by The Daily TelegraphMedia agency: CaratMedia team: Anna Hickey, Louise Bennett,Jessica Evans and Gary Matthews."Toshiba Netbook Lifesize" for ToshibaCreative agency: Grey LondonCreative team: Nick Rowland and Andy AmadeoMedia agency: PHD RocketMedia team: Dino Myers-Lamptey and Will Jellicoe
Online Award£10,000 – half to creative team, half to media team"Antique" for AvivaCreative agency: Glue (Gareth Gray, Sam Shepherd and Mark Jenkinson)Media agency: Diffiniti (Katie Black)"Safety" for ToyotaCreative agency: Glue (Adam King, Lewis Raven and Simon Cam)Media agency: Zenith/Zed (Matt Skelding)"Smoke Free Generation" for NHSCreative agency: Agency Republic (Charlie Johnson, Jim Stump and Phil Wilce)Media agency: i-Level (Hannah Craik and Kirsten Nielsen)"Unboxed" for AudiCreative agency BBH (Johan Tesch, Nick Kidney and Kevin Stark)Media agency: MediaCom ( James Wheatley, Anthony Morrison and Hayley Petrella)
Notes to editors1. The Awards for National Newspaper Advertising (the ANNAs) are administeredby the Newspaper Marketing Agency (NMA), which was set up by the nationalnewspapers to increase awareness of the power of national newspaper advertising.2. The Online Award was introduced in 2008.3. Data on usage of online newspapers is from Newspapers Online Analytics (Noa)published monthly by the NMA at www.nmauk.co.uk/pressclick4. Information on the profile of the online newspaper audience is from analysis ofthe BMRB Internet Monitor. The full analysis is available atwww.nmauk.co.uk/pressclick.For more information about the NMA and the ANNAs, contactTom LynchCommunications ControllerNewspaper Marketing AgencyT: 020 7182 1706M: 077 3330 1706E: email@example.com