The 1999 BELL Conference - World Resources Institute

The 1999 BELL Conference - World Resources Institute

WRIENVIROlinkThe Management Institute for Environment and Business Vol. 8 No. 2 Spring 1999a program of the World Resources InstituteA Newsletter for Educators in Business & the EnvironmentCONTENTSWRI in Business WeekWRI developed the content for aspecial advertising section on"The Next Bottom Line" in theMay 3 issue of Business Week.(Page 3)GWU Case StudyAbout WRIWRI was the subject of an MBAcase competition held by GeorgeWashington University's businessschool in March, with teams from20 business schools competing.(Page 2)New Ventures UpdateNew Ventures will soon launch itswebsite,, to be aone-stop shop for Latin Americangreen entrepreneurs and investors.(Page 4)Beyond Green Ties ....... 2USC Workshop ............ 2Events & Resources ...... 3BELL Registration ......... 5The 1999 BELL ConferenceJuly 9-11, University of MichiganWe are very excited about the upcoming 1999 BELL Conference, Makingthe Transformations for a Sustainable Future: The Teaching ofSustainable Enterprise, to be held at the University of Michigan’s BusinessSchool in Ann Arbor on Friday, July 9 through Sunday, July 11. Theconference will explore the requisite changes in teaching and researchassociated with shifting from the traditional model of corporate environmentalmanagement to the emergent model of sustainable enterprise. Asthe largest gathering of business school faculty and administrators on thetopic of sustainability and business in the United States, it will prove to bean excellent source for innovative ideas on how to bring environmentaland social ideas into the business school curriculum, as well as providemany networking opportunities.Amory Lovins of the Rocky Mountain Institute and Gretchen Daily fromStanford University will deliver keynote addresses at the conference. Plenarydiscussions are scheduled from David Orr of Oberlin College onSustainable Design Intelligence for Business Executives and RobertRepetto of WRI on Forecasting the Financial Impact of EnvironmentalIssues. William Clay Ford, Jr., Chairman of Ford Motor Co., has beeninvited to speak at the conference as well.Panel discussions will cover such topics as The Future of Industrial Ecology,New Venture Development for Sustainability in Emerging Economies,The Global Reporting Initiative, Environmental Impacts of E-commerce, and Senior Executive Programs for Sustainable Enterprise.As always, we will include several sessions on new teaching cases andother publications on business and environment topics of interest to academics.You will find a complete registration form on Page 5 of this newsletter.For a copy of the preliminary agenda, additional registration forms,hotel and airfare information, and a map of the University of Michigancampus, please visit If you have questions,please contact Allison Clifford at 202/729-7669 or

GWU CaseSpotlights WRIOn March 20, MBA teams from20 business schools turned thetables on WRI, as the subject organizationin The George WashingtonUniversity’s annual nationalMBA case competition. WRI -Moving to Engage Business examinesbusiness and environmentalgroup interactions, informationsystems, and organizational missionsand values. Professor MarkStarik and Associate Dean BobDyer of GWU’s School of Businessand Public Management cowrotethe case, interviewing WRIstaff, partners, and others, andcompiling supporting material.WRI President Jonathan Lashkicked off the competition with anoverview of the challenges and opportunitiesbusinesses face in sustainabledevelopment. Specifically,he mentioned the ability to workwith NGOs and other stakeholdersas critical to being more effectivemanagers, citing his experienceas co-chair of the U.S.President’s Council for SustainableDevelopment (PCSD).The competition began with 15-minute presentations from eachteam. Judges from WRI, contestsponsor KPMG Peat Marwick,GWU and other organizations, thenhad 15 minutes to grill them on theirrecommendations. Many focusedon the structure of WRI’s relationshipswith its partners and on theblend of relationships WRI haswith other NGOs with businessprograms. WRI Senior VP, andcompetition judge, Matt Arnold, remarked,“I was pleasantly surprisedby the sophistication anddepth of many teams’ analyses.They found new ways of lookingat old challenges and pointed outchallenges we have yet to face.”Five teams qualified for the finalround, but the GWU team prevailed,narrowly edging the Collegeof William and Mary team.The day closed with an awardsdinner for all competitors, keynotedby Interface President andPCSD co-chair, Ray Anderson,who spoke about Interface's commitmentto become the world’sfirst sustainable company.The case is now being revised forpublication and distribution throughWRI’s case catalog, and should beavailable in early July.Beyond GreenTies UpdateIn September 1999, the WorldResources Institute will releaseBeyond Green Ties: BuildingManagement Toolkits for the21 st Century, which reports onbusiness school incorporation ofenvironmental and social issues inmanagement education. Thisyear’s survey and report will includea number of new additions:• Survey population: All 313schools with accredited graduateschools of managementwere invited to participate in thesurvey. Sixty-two schools reportedactivities, includingtwenty-four of the top twentyfiveschools.• Chapter on social topics inthe curriculum: The report willcover both environmental andsocial issues. Social topics willbe divided into two categories:topics that concern stakeholdersinternal to the corporation ( issues, diversity), andtopics that concern externalstakeholders (i.e. human rights).• The 1999 Faculty PioneerAwards celebrate both emergingand/or demonstrated leadershipand risk-taking in businesseducation. Faculty nominatedby their peers will be judged bya distinguished corporate panel.The judges will consider the integrative,institutional, and societalimpacts of each nominee’swork.• The Corporate RecruitingPanel discussion is designed tobridge the gap between businessschools and companies who arethinking strategically about buildingthe “human supply chain” tosupport their environmental andsocial corporate vision.• International perspective:The report highlights schoolsfrom around the world with innovativeprograms that link socialand environmental topicswith business decision-making.South CarolinaWorkshopThe South Carolina SustainableUniversities Initiative launched itsbusiness school component with ateaching workshop on May 21,hosted by the Darla Moore BusinessSchool at University of SouthCarolina (USC) in Columbia, cosponsoredby WRI. Fifty-threeparticipants from 17 schools heardspeakers from prominent southeasterncompanies explain theirenvironment and sustainability programs.Participants split into fivedisciplinary teaching workshops inthe afternoon, which addressed the(Continued on Page 3)2 EnviroLink Vol. 8 No. 2

SC Workshop (cont.)(Continued from Page 2)infusion of these topics into mainstreambusiness courses.The Sustainable Universities Initiativeis a multi-year, collaborativeprogram spearheaded by USC,Clemson and the Medical Universityof South Carolina. Theprogram’s goal is to “green” thecurricula and operations of all collegesand universities in SouthCarolina, and it will include projectsaimed at all levels of higher educationand all disciplines. Initiativedirector, Trish Jerman, workedclosely with Jeff Arpan, chair ofUSC’s International Business Department,and Rick Bunch of WRIto plan the business school workshop.The five professors who led thedisciplinary breakout sessions, deservea special thanks: Don Fuller(University of Central Florida,Marketing); Stuart Hart (Universityof North Carolina, Management);Chris Stinson (Universityof Virginia, Accounting); RayGorman (Miami University, Finance);and Ken Baker(Dartmouth College, Production/Operations). They introduced theircolleagues to business courseplans that integrate environmentand sustainability concepts, andoverviewed some preferred teachingcases, tools and other resources.Stuart Hart also gave aplenary talk providing a strategicframework for the corporate presentations.If you would like to be involved inthe South Carolina SustainableUniversities Initiative, please contactTrish Jerman at 803/777-7760or, orvisit inBusiness WeekIn case you missed it, the May 3,1999 issue of Business Week includeda special advertising sectiondeveloped by WRI entitled“The Next Bottom Line.” The sectionasked the question, “Can businessmeet new social, environmentaland financial expectations andstill win?”Included essays by CEOs of majorcorporations, such as AT&T,General Motors, BP Amoco, andIntel, described what value theircompanies see in pursuit of the“next bottom line.” Other essaysby WRI staff provided tools, outlooksand real-world examples onVisionary Leadership, Managingfor the Future, Adding Value, andCreating New Markets. Of particularinterest to the BELL networkis the essay, TrainingTomorrow’s Leaders: The Roleof Business Schools, which highlightedsome examples of environmentalleadership in business education.The section was included in allnational and international editionsof the magazine, and was showcasedat the National Town Meetingfor a Sustainable America inDetroit. The interest generated bythe section demonstrates the buildingmomentum around these issuesin the business world. This collectionof essays will provide auseful tool to businesses as well!If you would like to view the fullsection, please visit ConferenceThe University of North Carolina’sBusiness School is hosting the 8thInternational Greening of IndustryNetwork Conference, Sustainability:Ways of Knowing/Waysof Acting, on November 14-17,1999. The conference will be aforum to exchange ideas and experiences,and to develop new relationships,visions, and businesspractices related to environmentalmanagement and sustainability.There will be a variety of presentationand discussion formats, suchas plenary debates, dialogue workshops,and keynote speeches withbreakout sessions.For more information, orcontact Monica Touesnard at 919/843-9731 or BookNatural Capitalism: Creatingthe Next Industrial Revolution.P. Hawken, A.B. Lovins, andL.H. Lovins. Little, Brown,Forthcoming September 1999.Natural Capitalism focuses onhow the abundance of people andthe scarcity of nature will shape anew Industrial Revolution, drivenby four interlinked shifts in businesspractices: new designs andtechnologies can make improvedproductivity of natural resourceseven more profitable; productionwill be redesigned on biologicalmodels, with closed loops, and nowaste or toxicity; commerce willbe based on a continuous flow ofvalue and service; and profits fromthese three shifts will be partly reinvestedin natural capital.(A condensation will be in the May/June 1999 Harvard Business Review.)To order, visit Vol. 8 No. 2 3

New Ventures in Latin AmericaNew Ventures Update: ecofinance.netNew Ventures (NV) will launchits website,, inSeptember 1999. The followingis an interview with the New VenturesRegional Managers: NorissaGiangola, Patricia Londoño, andDouglas Maguire.In a previous EnviroLink, youdescribed a project-orientedNV, with the goal of bringingenvironmental enterprises tofinance, and making financialresources more accessible togreen entrepreneurs. You alsomentioned increasing the poolof capital directed to greenventures. Has that focuschanged?No, we haven’t changed our goals,but we have refined our strategy.It's essential that we take advantageof all of the tools available tous, and using the internet is the nextlogical step. With the internet wewill reach a vast number ofpeople, which will then multiply oureffect. It will also enable us toassist many more enterprises in financing.We will continue to workon specific projects as well, suchas an integrated organic farm inCosta Rica, a renewable energycompany in Brazil, and the "greening"of the production chain of aninternational auto manufacturer.In one sentence, what all about? will be the onestopshop for green investors andgreen entrepreneurs, seeking finance,business advisory services,and/or general information on environmentalenterprises.Exactly what services provide?There are distinct services targetedto each of our audiences,with special services for investorsand for entrepreneurs. Generally,the site will serve as a comprehensivebrokering house. We willbroker deals between investorsand projects, and between productsand markets. We will alsobroker information - from an interactiveresource center for entrepreneurswhich will includebusiness plan toolkits and services,to broadcast lists for investors interestedin renewable energy inBrazil.We plan to create an on-line sustainable-investmentcommunity.NV will couple that on-line communitywith off-line activities,workshops, conferences, and mediaevents. For example, we havescheduled investor roundtables inBrazil and Colombia for this summer.We will also continue to workdirectly with our NV investments.How will you attract people tothis particular website?We have several strategies to attracton-line users. One componentis to provide dynamic andvaluable filtered information. Weare designing an extremely interactivesight. In addition to directedbroadcast lists, interactive calendarson industry-specific events,and an array of business advisoryservices, we also plan to havemonthly on-line discussion groupsled by industry experts, regionalfinancial experts, managers of VCfunds, and the like.Another component is our $50Ksustainable business plan contest,open to all entrepreneurs in LatinAmerica. The contest is the firstof its kind in Latin America. Wehad an overwhelmingly positiveresponse to the LA-BELL businessplan contest, and we are certainthis will generate interest, partners,and investment opportunities.The award will be presented inApril at our investor fair, whichmakes the prize two-fold: $50Kand the chance to meet with agroup of interested investors - thepossibility to attract equity. Thelatter should attract any entrepreneur.Any closing comments?We are going to create a buzzaround sustainable investment.This site will change green enterprisein Latin America, and wethink it will impact investment patternsin emerging markets, in general.For more information about NewVentures contact:Andean Region: Patricia Londoño, or 202-729-7650Brazil: Douglas Maguire, or 202-729-7655Central America: Norissa Giangola, or 202-729-76614 EnviroLink Vol. 8 No. 2

Please download the BELL registration form.Thank you!EnviroLink Vol. 8 No. 2 5

MEB/EnviroLinkPhone: 202-729-7600Fax: 202-729-7637Email: meb1@wri.org 8 No. 2Spring 1999Editor: Allison M. CliffordWRI’s New "Green" OfficeWe opened the doors to our new WRI office in March. The new spaceis special because its innovative design uses mainly environmentally-friendlyalternatives, rather than conventional building products,putting our mission to protect the environment into practice in a remarkablytangible way.Sustainably harvested and salvaged wood, bamboo, and cork wereused in the new office space, and the design focuses on energy efficiency,as the lighting and appliances have sensors and smart controls.Paints and finishes, countertops and flooring, cabinets and carpentrywere chosen for their environmentally-friendly materials andmanufacturing processes. Our new space also incorporates a state-ofthe-artcommunications capacity to help reduce the need for staff totravel as often to meetings, lessening our own greenhouse gas emissions.For more information on WRI’s “green” office,please visit: Institute forEnvironment and BusinessWorld Resources Institute10 G Street, NE, Suite 800Washington, DC 20002U.S.A.NON-PROFITORGANIZATIONUS POSTAGEPAIDHYATTSVILLE, MDPERMIT #61

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