ideaThere’s a lot of noise out there.Press, TV, radio, public transport, the morning mail, online, promos,even the clothes people wear – the advertising noise just gets louderand being heard just gets tougher and costlier.So, what must you do to be heard?Turn up the volume on your ad spend? Tweak the marketing mix?Carpet the sales staff? Humiliate the agency account exec (always atemptation)?Maybe all of the above and more, but does it help to get yourmessage heard? And if so, for how long before it’s drowned out by thenoise, all over again?The one sure way of pulling the competition’s plug and popping-upyour own brand volume, is through the power of market beating, killerideas.Which just happens to be why Nation1 came into existence and whatwe excel at.Big ideas. Radical ideas. Fast moving ideas. Mission defining ideas.Award winning ideas for the new, high-octane marketing environment.Joined-up ideas that work across traditional media and into the worldof gigs, stunts, online, street level, guerrilla and viral marketing,promos, creative sampling – whatever it takes to spread the newslocally, nationally or internationally.And our latest idea?Simple. To create ideas designed to turn up your brand volume.
abilityIt’s an old adage that the most valuable assets creative businesseshave, walk through the front door in the morning and walk back outat night.Without the right people, there are no killer ideas. Without the killerideas, there is no creative business.Nation1 is no exception to the rule although, as with most things wedo, we reach the solution from a fresh and innovative angle.From a growing ‘A’ list of creative freelancers and businesses, we builddedicated teams around our clients specific requirements, ensuringthe right people are briefed to deliver the best possible solutions foreach task, every time.So confident are we of this approach and our ability to deliver killercreative solutions that positively impact on our clients’ bottom line, thatour agency fees are strictly performance related.Match this with our knowledge of advertising and marketing, of newand traditional media, our dedication to creating award winning ideasand integrated campaigns, our focused desire to succeed and theclient benefits become clear – lower costs, increased accountability,greater choice, more efficient results.It’s a new way of working.It works for us. Why not let it work for you?
valueThe success of any advertising and marketing activity depends heavilyon the quality of the ideas that drive it. It rarely depends on theamount of ad spend over a given period.In the UK today, over 70% of advertising agencies still charge theirclients a commission on what they spend. The more a client spends,the more an agency makes.Traditionally, advertising agencies do not add cost where they addvalue and do not add value where they add cost.Therefore, income generated by most UK agencies bears littlerelationship to how hard the agency works or how successful acampaign might be.Again, Nation1 takes a different approach for all the right reasons.A powerful core idea provides the engine for the development ofadvertising and marketing campaigns. Therefore, we think it’s logicaland fair to attach value to that intellectual property.Following that logic, we then agree a value and price for our ideas,with our clients, up front. This charge is only payable if and when wedeliver an idea that the client feels confident about investing in.We do not charge our clients for presenting or pitching our work.We do not charge commission on production, research, media buyingor any other costs we incur on a client’s behalf (these costs are onlycharged prior to purchase of any of the above).We do charge for the development of ideas after a successful pitch, orif a client needs to develop concepts and ideas for evaluation againstcompetitors.We do charge a break-even monthly fee, in advance, calculated onthe in-house resources required to service creative work on a client’saccount.We do charge account management time spent on a client’s account,which is closely monitored and charged according to an agreed rate,each month.We do charge an agency fee, the difference being that it’sperformance related against pre-determined objectives and onlyinvoiced once the success of a campaign has been evaluated.If we don’t meet agreed objectives, you don’t pay the fee.Now we’re finished talking business, let’s talk business!
touchGlasgow Office (Head Office)Nation1144 West Regent StreetGlasgow G2 2RQLondon OfficeNation1222 Kensal RdLondon W10 5BNT: +44 (0)870 756 8600F: +44 (0)870 756 8606W: www.nation1.co.ukE: email@example.com