Department of Art & Design - University of the West of England

Department of Art & DesignModule Code: UADABV-20-2Module Title: PROFESSIONAL PRACTICE IN GRAPHIC DESIGN 2Assessment Hand In Date: 30/04/2012Assessment Hand In Deadline: 14:00 hrsAssessment Hand In Location: 0B16The work that you submit will be assessed to the same criteria as the original assessment.You will need to meet these criteria successfully in order to pass.REFERRAL BRIEFFor referral, you are asked to work to the original brief and improve your work in the areasthat were deemed to be deficient at the original assessment. Depending on the nature ofyour original failure, this may involve improving the quantity and/or quality of the work. If youdid not submit any work for the original assessment, obviously we will be expecting you tocomplete the full requirements of the module. Where the original brief included assessmentof a nature that cannot be undertaken by referral (i.e. group presentations), you are asked tosubmit equivalent work. You will find the original brief or the details of the alternative workrequired enclosed within this document.You must submit all the work defined in the brief for this second assessmentopportunity. This includes pieces of work that you know were of a passable standardat the first assessment. In other words, do not simply send us the pieces that you knowwere the weakest – the examiners need to be able to take a view of the standard of thewhole module and confirm that you have achieved all the learning outcomes. Make sure thatyou label your work thoroughly, including your name, student number, the module code andname.This also applies where your original module required you to complete more than one pieceof work for assessment. For example, if it included two projects, you will still need to submitall the work completed on the module. Your feedback will have given you an indication if oneproject needs more attention than the other.Please note that it is your responsibility to ensure work is submitted by the due date.Failure to do so could result in your failing this module and being unable to take allthe modules at the next level of your programme.

REPLY SLIPI acknowledge the decision made by the Award Board in February 2011.Please delete one of the options below as appropriateI will take up my referral opportunity. I understand that this means that I will have to pay formy referral opportunity at this module.*I will not be taking up my referral opportunity and forfeit my right to the secondassessment. *I wish to accept any interim award which I may be eligible for. * Please note that byaccepting an interim award you will not be able to return to study this award at UWE.I have withdrawn temporarily/completely* from my course my last date of attendance was____________________________________________________________________NAME:STUDENT NUMBER:AWARD:ADDRESS:______________________________________________________________________________________________________________________________________________________________________________________________________I understand that I must collect my referral work as advised on the hand in receipt (Please notethat work not collected will be disposed of)SIGNATURE:_________________________________________________Please complete and return this form within 14 days to:Student Support ServicesDepartment of Art & DesignUniversity of the West of EnglandBower Ashton CampusKennel Lodge RoadBristol, BS3 2JT

STUDENT BRIEFProfessional Practice in Graphic Design Timetable 2011All sessions begin on Fridays at 10.00 am; Bower Ashton 2B1Week Day Activity1 30.9AM Briefing: Module & Project 1Post & Review of Positioning StatementsForm Research Groups2 7.10PMAMLecture 1: Accessing & Using Information Resources(Tim O’Reilly Bennett & Sarah Clifford)Lecture 2: Lucy and Linda, Enterprise OfficeGroup tutorials focusing on research overviewLecture 2: Research Methods & Effective CommunicationGroup tutorials: Share creative industry research findings; employment opportunities,researching companies, making cold calls and queriesPMVisiting Speaker: Mark Dearman, True Digital3 14.10 AM Lecture 3: Making an Effective Presentation4 21.10PMAMPMGroup tutorials: Further discussion of research findings;Individual group tutorials focussing on final presentation prepVisiting Speaker: Will CleverlyCreative Services Manager at Epoch Design‘Dummy Run’ Group Presentation (in tutorial groups)Assessing a presentation/peer feedback5 28.10 AM/PM Project 1 Assessment: Group Research Presentations6 4.11 AM Brief: Project 2Lecture 4: Self Promotion: Presenting Yourself to Get What You WantLecture 5: Building a Web Presence: Iterations of Design7 11.118 18.119 25.11PMAMPMAMPMAMPMGroup seminar focussing on student cvs, self promotion, and formulating personalmanifestoLecture 6: Content and Portfolio DevelopmentGroup Seminar: Generating and curating your content; exercises and reviewLecture 7: User Testing: Fundamentals & RationaleGroup Seminar: Manifesto/Statement of intent and revised CVs; outline proposalsfor individual communication/self-promotional conceptsVisiting Speakers: Orla Handly, BDH. Ged Palmer, Freelance. MylesLucas, Studio Makgill.Tutorials (group/individual), with focus on interview preparation and techniques10 2.12 AM/PM Tutorials (group/individual)11 9.1212 15.12ThursAMPMAMGroup Tutorial: Show & Tell, final preparation for assessmentPeer feedback and reviewIndividual tutorials (as needed)Project 2 AssessmentSubmit all work for assessment before 2.00PM15 11.01 AM/PM FeedbackUAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 2

STUDENT BRIEFSummaryNow – first semester Level 2 – is a good point in yourcourse to begin to identify and focus on the areas ofgraphic design that interest you the most in terms ofyour longer term career goals. To do this, you need tobegin to evaluate your own strengths and personalattributes as a designer and relate them to identifiablecareer paths and industry demands.This exploration and knowledge allows you to identifyyour own developmental needs and steer theremainder of your programme of study so that you arebest prepared for life as a design professional. Fromnow on, you are expected to take increasingresponsibility for methods and the media you work in;both during option modules in the second half of Level2 and in the Level 3 self-directed study. Whether youintend to seek work or go on to post-graduate studyat the end of your course, you will benefit fromlocating yourself and your interests in a ‘bigger-picture’view of the industry.In this module, you will research the commercial worldof graphic design and develop your own understandingof how this industry works. For example, by exploring:> how different specialist areas in creative industriesrelate to each other> what are typical career paths in different sectors> where demand for creative designers may be> how the industry changes and evolves> and—most importantly for you at this stage—howdo you get a foot in the door as student lookingfor work experience or a graduate starting outYou will also be developing a range of specific skillsand materials so that you can best present and marketyourself professionally across a range of media, givingpotential employers confidence in your abilities andknowledge as a designer.Students who fully engage with these challenges todevelop material and self-presentation skills will givethem an advantage in a crowded, competitive market.This preparation will put you in a good position tosecure work placement initially, as well as giving youbase material that you can develop as your needs andunderstanding grows during the rest of the course andafter graduation.Visiting Speakers & Field TripsEffectively engaging with the design community is anessential part of the module. Throughout the semester,visiting creative practitioners join us to share theirinsights and experiences in the creative industries.These talks present opportunities to ask questions,network, and perhaps even an informal portfolio crit.Attendance is expected and required.We will also provide limited opportunities to visit localstudios and agencies (available on a sign-up basis).Class Requirements> Come to class; come on time > 10am start.> Check Blackboard for important announcementsand course materials> Always come prepared to work in classSupplies to Bring to Class> The brief> A notebook and/or sketchbook> A pen and/or pencil> Weekly tutorial assignment> Portable flash drive: with your current work,and to save new filesL2 GDPSeveral aspects of your Level 2 GraduateDevelopment Plan complement and relate directly tothis module’s learning outcomes. Select GDP sessionsand/or exercises will be included in this module. Pleasecheck the timetable and Blackboard for further details.Part 1 A > Graphic Design & You >Positioning StatementChoose and research areas of design that interest youand form a positioning statement to communicateyour findings; this exercise will lead you in Week 1 toform small research groups for Part 1 B > GraphicDesign & Others.Part 1 B > Graphic Design & Others >Group Research ProjectWork collaboratively in a small research group byconducting in-depth, focussed research and strategicquestioning to get ‘behind the scenes’ in an area ofgraphic communication that interests you. Discoversources, specific practical skills and qualities you’ll needto succeed in getting your start in that area.Part 1 B culminates in a 10-minute group presentationaccompanied by group resources (Week 5), andcounts for 40% of your grade.Part 2 > First Impressions Count >Manifesto & Self Promotional PackageWorking independently for the second half of themodule, you will design a tailored, 1000-word strategicmanifesto that you can use to engage with industrymoving forward. As part of this strategy, you createyour own ‘brand identity’ and multiplatform selfpromotionalpackage – CV, covering letters, businesscard, Web presence, and optional self-promotionalitem – you can use to introduce yourself toprospective employers and industry contacts to pursuework placement and job opportunities.Part 2 counts for 60% of your grade.Please note final hand-in, no later than 2PM:Thursday, 15 December 2011UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 3

STUDENT BRIEFProject 1: Graphic Design & You / Graphic Design & OthersDuration: 5 weeksAssessment: Friday, 28 October 201140% of overall module markPart 1 A > Graphic Design & You > Positioning StatementWeek 1: Friday, 1 October (Summer Assignment)Consider your own interests in design and communicate them in a positioning statement, which serves as astarting point in your professional investigation and will be the way that you and others in the year canidentify like-minded people to form groups to undertake this research project. In Week 1, everyone willpost their statements and use them to form small, 2-3 person teams for the group research project andpresentation.Your positioning statement should be a professionally presented single A4 sheet with text and images (ifrelevant) that communicates:> your name> your creative passions and inspirations> commercial areas of and/or roles in design that interest you, or you want to find out more about, and whyn.b. Appendix A lists graphic design-related categories and team roles that may help you get started.Part 1 B > Graphic Design & Others > Group Research ProjectPresentations: Friday, 28 OctoberWorking collaboratively, you will conduct a range of focused research into the area of graphic design thatyou have targeted as a potential career goal. The aims are to discover how this area of the industry works,the entry requirements and potential career routes, and to gather enough information so that you can beginto be sure that the requirements match your growing skills and attributes….and that this is an area whereyou really want to go.At the same time, you will develop a range of crucial skills in both researching and synthesising information,presenting yourself and your ideas, and teamwork – all of which are particularly important to potentialemployers.Your group will engage in these tasks to achieve the assessment requirements and meet the assessmentcriteria on 28 October 2011:> identify a core “research question” and develop and articulate a research strategy> divide workload/roles between the group members> engage in research activity to develop an answer to “the question” so that you have a resource that can beuseful to all the group members; this must include a group resource of 20 professional contacts that you couldcontact for work placement/employment> prepare and deliver a 10-minute presentation that communicates your findings in a professional mannerThe manner by which your group presents the information should consider the medium most appropriatefor the area you are researching. The final presentation will be assessed along with your group resources(presented in an appropriate format; e.g. paper-based file, digital folder, handout, microsite, blog, etc.).UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 4

STUDENT BRIEFProject 2: First Impressions CountDuration: 7 weeksAssessment & Group Critique: Thursday, 15 December 201160% of overall module markWorking on your own, create a focused strategy and set of materials that you can use to promoteyourself to employers, collaborators and industry. Building on the information collected in the first part ofthe module, this project allows you to interpret this and apply it to your own personal agenda.Manifesto (1000 words)Reflect on all that you have learned so far and prepare your own 1000-word manifesto or positioningstatement which forms the basis of your strategy for career development and underpin the creativedecisions that you will be making during this project and your course The manifesto should be aprofessionally presented single A4 sheet with text and images (if appropriate) that allow you tocommunicate the following points:> your name> the area of graphic design that you intend to target your career towards> an objective brief statement that includes, for example:1. recognition of the skills needed to work effectively in this area of the industry2. the range of opportunities available to develop a career & typical career paths3. challenges that you will face trying to get into it and how you will rise to them> reflection on your own skills and attributes and recognition of where you may need to focus personaldevelopment> an outline strategy/game plan for achieving your career goals> a conclusion that outlines the rationale for your approach to the design of your self-promotional items (asdescribed below)Multiplatform Self Promotional PackageHaving focused your strategic agenda by formulating your manifesto, now move on to creating of a selfpromotional package which includes a range of items designed to make the best impact on your targetedemployers….and arouse their interest in you (which may help you get you to where you want to be).1. prototype web site/web presence with home page and links through to examples of design work and adownloadable pdf of your CV2. CV: in printed and digital formats (e.g. downloadable from web site)3. 2 covering letters specifically targeting different employersand one or both of the following:4. promotional/leave-behind item5. business cardThe key to this part of the module is the recognition that your own aesthetic and ability as a designer will bejudged immediately during any engagement that you have with an employer in the creative industries.The way that you present yourself in print and online should be approached as a design briefthat asks for coherent communication across a range of platforms and contexts.Required Technical Workshops/EpiCentre (Weeks 2-7)You will be supported in web development through four scheduled workshops running from Weeks 2–7;check Blackboard for your assigned group days and times. Follow-up support will be available via sign-upsessions on Mondays, Weeks 8–11.These workshops will cover the fundamentals of web design, basics of HTML code, Dreamweaver,preparation and implementation of web-ready files, Java and CSS (cascading style sheets), embed blogs,RSS feed, social networking and more. Incremental by design, these four workshops are essential in your abilityto deliver Project 2. Attendance will be monitored.You will present your prototype site at assessment by uploading it onto a UWE server designated for thismodule. If you already have a live web presence meeting this module’s criteria, you may submit it forassessment. (Further details will be given to you as briefing notes during the module.)UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 5

STUDENT BRIEFAssessment RequirementsProject 1:> 10 minute group presentation> group resources (ie 20 contacts, ancillary materials, such as hand-outs, etc.)Project 2:> 1000-word manifesto/positioning statement> Professionally presented portfolio containing:CV in printed form2 covering letters targeting different employers/practitionerspromotional/leave behind item and/or business card> Prototype website with home page, links to examples of design work,and downloadable CV pdf> Module fileLearning Outcomes:To enable students to:Knowledge and Understandingi) Demonstrate understanding of a range of roles and activities involved in their subject area and theopportunities for employment within them;ii) Identify the skills and attributes of those employed in a range of activities within their area of practice;Intellectual skillsiii) Analyse the professional working practice of specific roles in their subject through the research,development and presentation of case studies;iv) Evaluate the working practices of a practitioner, studio, or related professional activity and relate thisknowledge to their own practice and career intentions;v) Analyse specific aspects of their own area of practice in relation to the broader contexts ofcontemporary creative industries;Subject/Practical Skillsvi) Formulate self-promotional materials and presentations to a professional standard;vii) Demonstrate creative and professional skills in communicating effectively with a target audience;Transferable Skillsviii) Work collaboratively;ix) Identify and apply communication skills and methods relevant to professional practice within a chosendiscipline;x) Present themselves and their work in a manner that demonstrates understanding of professionalrequirements.Syllabus outline:UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 6

STUDENT BRIEFThis module enables students to broaden their knowledge and understanding of their area of practice inrelation to the professional context; how it operates and where employment or other commercialopportunities exist. Delivery is focused upon the development of research skills and the evaluation ofinformation through specific activities such as presentations and case studies. The module is designed tocontribute the development of students’ contextual understanding of their discipline, deliveredthroughout the programme, and to focus this towards identifying personal career aspirations and theopportunities offered, directly and indirectly, by the industry.During the module, students are encouraged to begin to articulate their own interests within the range ofdisciplines encompassed by their subject and link these to the skills and attributes required by specificprofessional roles. This is intended to support students in identifying their own personal direction andallowing them to make an informed use of the choices open to them in the second half of theprogramme through links to long-term career goals.GDP for Level 2 is embedded in this module.Students are first asked to identify broad areas of interest within the subject through the production of abrief “manifesto” that positions their interests and aspirations and communicates them to others. Thisinformation forms the basis of setting small groups of like-minded individuals who collaborate ingenerating the research and development of an illustrated case study. Each group makes a presentation totheir peers about their findings at an interim stage of the module.Following the group presentation, the students work as individuals to develop methods of promotingthemselves to their target employer/s. This includes the design and development of a CV, letter ofintroduction/personal statement and the design and planning of a personal on-line presence that couldhouse an online portfolio in the future. This is presented for assessment along with an evaluativestatement, which identifies personal strengths and weaknesses in the context of the subject and proposesfuture goals/strategies.Teaching and learning methods:Lectures and seminars underpin the learning process by delivering factual information and setting outissues to be considered. These offer examples and critiques of existing practice.Visiting speakers are also invited to demonstrate examples of professional working practice.Support for the development of methods for effective research is delivered through workshops involvingthe UWE Library, for example. Students are also supported in the research and development of the casestudy by guidelines that define a set of questions concerning the philosophy, creative and professionalmethodologies, and ‘target market’ of their example. The set questions encourage students to use a rangeof research methods to gather key information; this includes the requirement to engage in primaryresearch through contact and interview with practitioners as well as secondary research methods. Thisactivity is monitored and supported through group tutorials where the sharing of information isencouraged.Workshops and lectures supporting professional development and practical presentation skills are alsodelivered throughout and are supported by the UWE Careers Development Unit. These workshopsinclude such topics as: the nature and use of a CV; design for the web; organizing time and resources;how to organize and deliver a presentation.Group presentations allow the students to develop a range of key/transferable and professional skills.These include teamwork, negotiation and communication and the practical manipulative skills inherent inprofessional visual presentations.UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 7

STUDENT BRIEFThe Professional Practice File, as introduced in Professional Practice 1 is also used in this module. The filewill consist of evidence of the assignments, lectures, discussions and activities included in the modulewhich students are required to respond to. It provides a place for students to collate and reflect on thematerial and ideas they are finding and being introduced to through the module. It supports theproduction of their evaluative statement. The file may take the form of a physical document, or digital“blog”.Assessment CriteriaStudents will be assessed in relation to their fulfilment of the learning outcomes in respect of thefollowing criteria:Criteriai) Research and analyse information using primary andsecondary sources, and relate this to personal interestsand professional contexts.ii) Articulate their ideas clearly and communicate themeffectively using a range of methods.iii)iv)Produce appropriate material to represent themselvesand their work to an identified audience.Present themselves, their work and ideas in aprofessional manner.Relates to learning Source of evidenceoutcomes:i, ii, iii, iv, v, vii Group presentation, portfolio ofcollated assignments, evaluativestatement.i, iii vi, vii, viii, ix, x Group presentation, portfolio ofcollated assignments, evaluativestatement.vi, vii, ix, xGroup presentation, portfolio ofcollated assignments.viii, ix, xGroup presentation, portfolio ofcollated assignments.Levels of Achievement80% andabove -70% - 79%-60% - 69%-50% - 59%-40% - 49%-The work presented for assessment exceptionally exceeds the threshold profile in respect of all three criteria. Thestudent has explored and exploited research and it's implementation to group/personal design solutionscommunicate through a proposal which is exceptional in its ambition and innovation. The work demonstrates anexcellent understanding of research and its implementation to group/personal design solutions. A range ofalternative concepts and technical approaches have been tried and tested in the process of developing the finalwork.The work presented for assessment substantially exceeds the threshold profile in respect of all three criteria. Thestudent has explored and exploited research and its implementation to group/personal design solutions tocommunicate through a body of work that is both ambitious and innovative. The work demonstrates an excellentunderstanding of Professional Practice in Graphic Design . Alternative concepts and technical approaches havebeen put forward in the process of developing the final body of work.The work presented for assessment is ambitious and exceeds the threshold profile in respect of at least two outof three of the criteria. The student has explored the potential research and its implementation to group/personaldesign solutions to communicate through a body of work that is both ambitious and creative. The workdemonstrates a good understanding Professional Practice in Graphic Design. Alternative concepts and technicalapproaches have been considered in the process of developing the final body of work.The work presented for assessment meets the threshold profile. The work is complete and competent anddemonstrates a good understanding of Professional Practice in Graphic Design and its implementation togroup/personal design solutions. Consideration has been given to the conceptual and technical challenges inherentwithin the brief.The work presented for assessment substantially meets the threshold profile in respect of all three criteria. Thework is competent and demonstrates an understanding of Professional Practice in Graphic Design and itsimplementation to group/personal design solutions. Some consideration has been given to the conceptual andtechnical challenges inherent within the brief.30% - 39% The work presented for assessment fails to meet the threshold profile in at least two out of the three criteria ofassessment. The work does not adequately demonstrate that the student has understood Professional Practice inGraphic Design and its implementation to group/personal design solutions and the body of work is not sufficientlythought through to support their final solutions. Additional work is needed.20% - 29%-Work presented is of a very poor standard and substantially fails to meet the threshold profile. Work is incoherentand incomplete with very little evidence that the student has understood Professional Practice in Graphic Designprocess and its implementation to group/personal design solutions.0% - 20% Little evidence of engagement with the module. Work is incomplete, incoherent and substantially fails to meet the-threshold in respect of all criteria.* for the purpose of assessment the level of achievement is measured against the overarching profile given through the fivethreshold statements.UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 8

STUDENT BRIEFReading StrategyFor each module there is a discrete reading list. This is split into ‘Essential reading’ which is available through theBower Ashton Library and is intended to supplement the student understanding of the subjects covered in themodule, and ‘further reading’ which is more general and may not always be available through the University Library.These are accessed through external sources such as websites, Galleries or arts organisations. During the modulerelevant additional texts may be identified to individual students in consultation with staff.‘Essential Reading’ is indicated to supplement student understanding of the subjects covered throughout the module.‘Further Reading’ guides students through their selected assessment topics and will therefore be based on studentinterests under the guidance of staff. While many of the reference sources are available through the library, additionalsources of reference (including web sites and a suggested viewing list) are identified along with how to access them.This is made available to students on line.Information issued at the outset of the module, is supplemented by hand-outs and exercises given during lectures andworkshops. Additional texts may be identified through individual students own interests and in consultation with staff.A number of recommended periodicals and web sites will be identified in order to assist students in their study ofcontemporary practice and the current issues and developments within their subject area. This will also be madeavailable on line.Indicative Reading List:Anon. Artist & Writers Yearbooks (2010) London: Phaidon.Bayley, Stephen & Mavity, Roger. (2008) Life's a Pitch. London: Corgi Books.Eisenman, Sara. (2008) Building Design Portfolios: Innovative Concepts for Presenting Your Work. Gloucester,Massachusetts: Rockport.Heller, Steven & Fernandes, Teresa. (2005) Becoming a Graphic Designer, 3rd Ed. New York: Wiley.Heller, Steven & Womack, David. (2007) Becoming a Digital Designer New York: Wiley.Heller, Steven & Womack, David. (2007) The Design Entrepreneur Gloucester, Massachusetts: Rockport.Lupton, Ellen. (2009) Thinking with Type, 2 nd Edition. New York: Princeton Architecture Press.Shaughnessy, Adrian. (2005) How to Be a Graphic Designer without Losing Your Soul London: LawrenceKing.Shaughnessy, Adrian & Beruit, Michael. (2009) Graphic Design: A User's Manual. London: Laurence King.Shaughnessy, Adrian. (2010) Studio Culture: The secret life of the graphic design studio. London: UnitEditions.Witham, Scott. (2005) Festive Graphics: The Art & Design of Self Promotion Hove: Rotovision.Witham, Scott. (2007) Print and Production Processes for Promotional Items Hove: Rotovision.Belsky, Scott. (2010) Making Ideas Happen. London: Penguin Putnam.Bounds, Andy. (2010) The Jelly Effect: How to Make Your Communication Stick. Mankato, MN: Capstone.Evamy, Michael. (2007) Logo. London: Lawrence KingGoslett, D. Professional Practice of Design. London: Design CouncilHeller, S & Pettit, E. (1998) Design Dialogues New York: AllworthLiska, Steven (2007) Business Graphics Gloucester, MA: RockportMarsack R (1997) Essays on Design 1: AIGA’s Designers of Influence. Booth-Clibborn EditionsMono Design. (2005) Branding. London: Rotovision.O’Reilly, John. (2003) No Brief: Graphic Designers’ Personal Projects Hove: RotoVision.Perkins, Shel. (2006) Talent is Not Enough: Business Secrets for Designers. New Riders.Shaughnessy, Adrian. (2006) Look at This: Contemporary Brochures, Catalogues and Documents. LawrenceKing.Van Toom J. (Ed) (1998) Design Beyond Design Jan van Eyck Akademie.Wiedemann, Julius. (2006) Logo Design Now! Taschen.Witham, Scott. (2006) Touch This Gloucester, Massachusetts: Rockport.JournalsCreative Review, Design Week, Guardian Monday (Media Guardian), Saturday & Sunday magazinesupplements, Campaign, Eye, How (US), Print (US), ID (US), Wired (UK & US).UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 9

STUDENT BRIEFSuggested sites: universityUWE Library iSkillZone http://iskillzone.uwe.ac.uk/Databases (accessible via www.uwe.ac.uk/library)• Art Full Text: International coverage of around 400 art and design journals, with full text retrieval ofover 100 titles.• Design & Applied Arts Index: Index To Over 400 Art, Design and Craft Magazines, and Journals.• ARTbibliographiesModern: Provides references and abstracts to articles, catalogues, books, essays, anddissertations covering modern art and design.UWE Careers/Student Main Pagehttp://www.uwe.ac.uk/careers/students/Finding A Placementhttp://www.uwe.ac.uk/careers/students/job_find/job_find_index.shtmlMyFuturehttp://myfuture.uwe.ac.ukUWE Volunteeringhttp://www.uwe.ac.uk/volunteer/Art Design Media – Higher Education Academyhttp://www.adm.heacademy.ac.uk/Industryhttp://www.a-n.co.ukhttp://www.theaoi.comhttp://www.designobserver.com/ (discussion/debate)http://www.designwritingresearch.org/ (tips/inspirations/issues)http://www.aiga.org (profiles/discussion)http://www.dandad.org/inspiration/creativityworks/cworks1.htmlhttp://www.design-council.org.uk(case studies)http://www.newstoday.com/(employment/portfolios)http://thinkingwithtype.comhttp://www.printmag.com/dailyheller/http://www.itsnicethat.com/http://www.swiss-miss.com/http://www.creativereview.co.uk/cr-bloghttp://delicious/startdesignmedia (useful links)http://www.typenowhere.com (inspiring stuff)http://www.wrap.org.uk/ (sustainability)http://yayeveryday.com/ (inspiring stuff)Journalshttp://www.adweek.com (advertising, marketing)http://www.blueprintmagazine.co.uk (design, architecture)http://www.designweek.co.uk (design)http://www.eyemagazine.com/critiques.php (articles/inspiration)http://www.howdesign.com/dc/creative_life.asp (tips/articles)http://www.dot-dot-dot.nl (article samples)http://adbusters.org (debate/ethical design)http://www.computerarts.co.uk (tips/tutorials/profiles)http://www.creativereview.co.uk (articles/information/profiles)Video/podcastshttp://design.sva.edu/site/series/show/1 (interviews/lectures/inspiration)http://www.dandad.org/membership/lectures.asp (lectures/inspiration)http://www.ted.com (lectures/inspiration)UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 10

STUDENT BRIEFAssessmentWeighting between components A and B (standard modules at levels 0-3 only) A: B:ATTEMPT 1First Assessment OpportunityComponent ADescription of each elementElement weighting1 Group presentation (c. 20 minutes including Q&A) 40%2 Portfolio of collated assignments, Professional Practice File and evaluative statement 60%Second Assessment Opportunity (further attendance at taught classes is not required)Component ADescription of each elementElement weighting1 Group presentation (c. 20 minutes including Q&A) 40%2 Portfolio of collated assignments, Professional Practice File and evaluative statement 60%SECOND (OR SUBSEQUENT) ATTEMPT Attendance at taught classes is/is notrequired.UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 11

STUDENT BRIEFAppendix A > roles & responsibilitiesHere you will find a selection of different areas of design, many of which are multidisciplinary, such as printand multimedia, and may provide clients with an array of design services. Consider the roles people play andhow they differ – and are similar – between categories.a selection of design categories:Advertising & PromotionsAnimationBooksCommunications & Collateral DesignCorporate Design & IdentityDirect MailDesign EducationDesign Planning & ResearchDigital DesignEnvironmentalFilm TitlesInformation Architecture, Design & GraphicsInteractive/’New Media’Magazine/EditorialMarketingMobile DesignMotion GraphicsMusic/Record/CDPackage DesignPostage StampsPromotional Brochures & CataloguesTV GraphicsType Designa selection of team roles:Art DirectorArt WorkerAccount HandlerCreative DirectorDesignerImplementation SpecialistProducerProgrammerProject ManagerStrategistStudio ManagerUAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 12

STUDENT BRIEFAppendix B > asking yourself questionsThese questions may be useful starting points as you begin understanding and positioning yourself within thewider world of design and within the professional creative community. You may find them helpful to youwhile you formulate your own questions in relation to your positioning statement, group ‘research question’,and design manifesto.Getting a bigger picture of the industry:What kind of work does the designer/agency do professionally?How do they categorise themselves and their work?What is their manifesto (if they have one)?How is their creative network/team organised?How do they go about getting work?How do they interface with other areas of graphic design and the media?What kinds of methodologies do they use in their creative process?What kinds of issues and discourses do they deal with in their creative process?What do they do with a brief when they get one?Where does the graphic designers role begin and end?Who handles clients, money and contacts - and how?Exploring what your role in the industry might be:Where do you feel you would fit into this kind of design activity?What particular aspects interest you?What creative opportunities are you most interested in?Where could you progress within this industry?How many people enter this area of design in any given year?What things would you learn from a year or two in this area of graphic design?How would you use the rest of this course to best prepare for creative work in this area?Identifying skills, qualities and strategies for getting into that industry:What are the key skills that people in this area say they're looking for?How would you break those skills down and describe them?What qualities does this area of graphic design profession look for in people?What strategies can be used to present yourself as an undergraduate?Who are the people to make contact with?What are the do's and don’t's of making contact with professionals in this area?What are some successful strategies for getting placements/work experience in this area?How do designers deal with portfolios, letters of introduction and CV's?Appendix C > group detailsAt the end of Week 1’s group-forming exercise, please collect contact details for your group and give acopy to your tutor. Please include ALL the group’s details – including your own. You will also need toensure that you each have each other’s various contact details by the end of this session.Also post your information via this Google Form: http://bit.ly/ppgd-group.UAC-A4H-20-2_Professional Practice in Graphic Design 2011 > 13