OCOB Ann Rep 07-08 - Orfalea College of Business - Cal Poly San ...

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OPERATIONSOrfalea College of Businessfaculty membersAccounting & LawLee Burgunder, J.D.Doug Cerf, Ph.D.Li Dang, Ph.D.Earl Keller, Ph.D.Kate Lancaster, Ph.D.C. Tad Miller, Ph.D.Steve Mintz, D.B.A.Rodney Mock, Ph.D.Eddy Quijano J.D.Arline Savage, Ph.D.Andreas Simon, Ph.D.EconomicsEric Fisher, Ph.D.Steve Hamilton, Ph.D.Sanjiv Jaggia, Ph.D.Jason Lepore, Ph.D.Mike Marlow, Ph.D.Kathryn Marshall, Ph.D.Aric Shafran, Ph.D.Dan Villegas, Ph.D.Eduardo Zambrano, Ph.D.FinanceBing Anderson, Ph.D.John Dobson, Ph.D.Samir Dutt, Ph.D.Larry Gorman, Ph.D.Cyrus Ramezani, Ph.D.Hervé Roche, Ph.D.Industrial TechnologyCliff Barber, Ed.D.Isaac Chang, Ph.D.Manocher Djassemi, Ph.D.Eric Olsen, Ph.D.Jay Singh, Ph.D.Lou Tornatzky, Ph.D.Keith Vorst, Ph.D.Jonathan York, Ph.D.ManagementDawn Chandler, D.B.A.Jean- Francois Coget, Ph.D.Rebecca Ellis, Ph.D.Barry Floyd, Ph.D.Colette Frayne, Ph.D.J. Michael Geringer, Ph.D.Ken Griggs, Ph.D.Kevin Lertwachara, Ph.D.Alison Mackey, Ph.D.Tyson Mackey, Ph.D.Patricia McQuaid, Ph.D.William Pendergast, Ph.D.Jim Sena, Ph.D.Rami Shani, Ph.D.Rosemary Wild, Ph.D.MarketingNorm Borin, Ph.D.Jeff Danes, Ph.D.Jeffrey Hess, Ph.D.Joan M. Lindsey-Mullikin, Ph.D.Lynn Metcalf, Ph.D.Stern Neill, Ph.D.Association to AdvanceCollegiate Schools of BusinessThe Orfalea College of Businesshas been continuously accreditedby the Association to AdvanceCollegiate Schools of Business(AACSB) since 1981.The mission of AACSB is toadvance quality management educationworldwide through accreditationand thought leadership.Through the AACSB, OrfaleaCollege of Business Dean DaveChristy serves as a mentor to FortHays State University in Hays, KS,in their quest for continuous improvementleading to accreditation.Christy is serving a four-yearterm as a member of the AACSBInitial Accreditation Committee.National Association ofIndustrial TechnologyThe primary purpose of accreditationby the National Association of IndustrialTechnology (NAIT) is to encourageand recognize the attainment ofcertain professional goals and standardsfor industrial technology.The industrial technology degreeprogram in the Orfalea College ofBusiness is accredited by NAIT, theorganization responsible for: thepromotion of industrial technology inbusiness, industry, education, andgovernment; the accreditation of industrialtechnology programs in colleges,universities, and technical institutes;and certification of industrial technologistsand recognition of their continuedprofessional development.52 ❚ ANNUAL REPORT 2007-08
OPERATIONSBeth Brenner joins college asassistant advancement directorCollege hires two instructional designersBeth Brenner has joined the staff ofthe Orfalea College of Business as theassistant director of advancement.Brenner has several years ofsuccessful development and fundraisingexperience, resulting in thecultivation and acquisition of over$10 million in charitable gifts for herformer organizations.For two years, Brenner wasthe California Allstate Foundationmanager and seniorcommunicationsconsultant for theAllstate InsuranceCompany, leadingall aspects of thefoundation andBeth Brennerhelping to developand implementannual strategic plans to maximizephilanthropic initiatives.Prior to her work there, Brennerwas the director of development anddonor services officer for two yearsat the Sacramento Region CommunityFoundation. In that capacity, sheworked with corporate donors; ledthe board fund development committee;served as the communicationsdirector; developed the annualfundraising plan; implemented thefirst donor services program; and ledstaff and consultants on large projects.Other related experience forBrenner includes a position as themarketing manager for CottageHouse Inc. in Sacramento; the northwestdevelopment associate for theCanine Companions for Independencein Santa Rosa; and an executiveteam leader for Mervyn’s.Brenner has a B.A. in CommunicationStudies from Sonoma StateUniversity and M.A. in NonprofitAdministration from the Universityof San Francisco.Brenner and her husband, Zach,live in Paso Robles.Teresa Cameron and FrankGonzales have been hired bythe Orfalea College of Businessas instructional designers.With robust programs designedfor a constantly changingglobal environment, the OrfaleaCollege prepares students forsuccess in modern businesscareers at both the undergraduateand graduate levels. Excellentfaculty members, highly motivatedstudents, and a state-ofthe-artteaching facility allcontribute to the success of ourstudent population.Our instructional designersassist and work collaborativelywith faculty and subject matterexperts in the use of technologyto enhance pedagogy and improvestudent learning. They willalso partner with the college’sassessment coordinator to assesslearning outcomes and conductresearch for best practices andemerging distance-learningmethodologies for the developmentand improvement of instructionalsystems.Cameron specializes incoaching users in online synchronouslearning environmentsusing Web conferencing. Effectivelyengaging learners in thevirtual classroom often employsdifferent teaching methods andcourse design, and she workswith faculty to make their presentationsactive online.Cameron often moderates orhosts sessions in support ofpresenters and participantsduring sessions while managingthe presenters’ use of thecollege’s Web conferencingservices. Prior to working at theOrfalea College of Business, sheTeresa CameronFrank Gonzaleswas an educational technologyspecialist at Stanford University’sSchool of Education.As a former high schoolteacher and computer coordinator,she brings a high level ofexperience in the pedagogy andcurriculum development ofonline courses. Cameron has amaster’s degree from PepperdineUniversity’s Online EducationalTechnology program with aresearch emphasis in evaluatingcommunication skills in an e-learning environment.Gonzales comes to thecollege from the University ofSouthern California’s MarshallSchool of Business. He bringsexperience in instructional designand faculty support and a proventrack record of supporting facultyonline course development.Gonzales has a uniqueperspective in the area of instructionaltechnology from both thecorporate and business side aswell as the academic side. He hasperformed Web-based trainingdevelopment for large companiessuch as Toyota, Honda andGeneral Motors while alsocreating a clientele of smallerbusinesses.Gonzales brings a full arrayof instructional design/development,graphic design, videoproduction and technology trainingto the college.ORFALEA COLLEGE OF BUSINESS ❚ 53
Page 1 and 2:
ANNUAL REPORT ❚ ACADEMIC YEAR 200
Page 3 and 4: DEAN’ S MESSAGEMaking life better
Page 5 and 6: STRATEGIC PLAN UPDATE 2008Progress
Page 7 and 8: Faculty news
Page 9 and 10: FACULTY NEWSFaculty and scholarship
Page 11 and 12: FACULTY NEWSFaculty and scholarship
Page 13 and 14: FACULTY NEWSNew faculty CONTINUEDYo
Page 15 and 16: Faculty reports
Page 17 and 18: FACULTY REPORTSof losing $100 and a
Page 19 and 20: FACULTY REPORTSCAPM-like model deve
Page 21 and 22: FACULTY REPORTSdustry can adequatel
Page 23 and 24: FACULTY REPORTSExplaining World Tra
Page 25 and 26: FACULTY REPORTSFigure 1: Measuring
Page 27 and 28: ACADEMICSAccounting program welcome
Page 29 and 30: ACADEMICStrip continued to push stu
Page 31 and 32: ACADEMICSChange of direction for th
Page 33 and 34: ACADEMICSBetter job opportunities a
Page 35 and 36: ACADEMICSThe Orfalea College of Bus
Page 37 and 38: ACADEMICSCollege celebrates achieve
Page 39 and 40: ACADEMICSOn Feb. 2, 2008, the 13th
Page 41 and 42: ACADEMICSRay Scherr Business PlanCo
Page 43 and 44: ACADEMICSCollege celebrates the stu
Page 45 and 46: his/her own decisions, we are encou
Page 47 and 48: Community
Page 49 and 50: COMMUNITYThe Cal PolyWheelchair Fou
Page 51 and 52: COMMUNITYDean’s Advisory CouncilR
Page 53: Operations
Page 57 and 58: SUPPORT DESERVING BUSINESS STUDENTS
Page 59 and 60: Orfalea College of Business degree
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