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Advanced Copyright Issues on the Internet - Fenwick & West LLP

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through links from News’ site would never see <strong>the</strong> ads. Times sued News in <strong>the</strong> Scotland Courtof Sessi<strong>on</strong>s, alleging that News’ copying of Times’ headlines c<strong>on</strong>stituted copyright infringement.The court issued an “interim edict” (a temporary order) pending a full hearing, ruling that<strong>the</strong> headlines could be c<strong>on</strong>sidered copyrightable literary works. The court rejected <strong>the</strong>defendant’s argument that <strong>the</strong> headlines were not <strong>the</strong> product of sufficient skill or effort, findingthat because many of <strong>the</strong> headlines c<strong>on</strong>sisted of eight or so words that imparted informati<strong>on</strong>,copying of <strong>the</strong> headlines might at least in some instances c<strong>on</strong>stitute copyright infringement.The parties subsequently settled <strong>the</strong>ir dispute by agreeing that News would be permittedto link to stories <strong>on</strong> Times’ website by means of headlines <strong>on</strong>ly in <strong>the</strong> following manner: eachlink to any individual story would be acknowledged by <strong>the</strong> legend “A Shetland Times Story”appearing underneath each headline and of <strong>the</strong> same or similar size as <strong>the</strong> headline; adjacent toany such headline or headlines <strong>the</strong>re would appear a butt<strong>on</strong> showing legibly <strong>the</strong> Times mas<strong>the</strong>adlogo; and <strong>the</strong> legend and <strong>the</strong> butt<strong>on</strong> would each be hypertext links to <strong>the</strong> Times <strong>on</strong>line headlinepage.Under United States law, in most instances headlines will probably not be individuallycopyrightable under <strong>the</strong> “words and short phrases” doctrine, 2093 which holds that individualwords and short phrases such as titles are not copyrightable, although a collecti<strong>on</strong> of headlinesmight be copyrightable as a compilati<strong>on</strong>. Thus, News’ verbatim copying of a collecti<strong>on</strong> ofTimes’ headlines from a single Times newspaper as a basis for News’ links to <strong>the</strong> Times websitemight also c<strong>on</strong>stitute an infringement under United States copyright law. If Times’ suit had beenbrought in <strong>the</strong> United States, News would no doubt argue that its use of <strong>the</strong> headlines was a fairuse as part of news reporting. 2094 Times would no doubt argue in resp<strong>on</strong>se that <strong>the</strong> commercialharm to its advertising revenues from its headlines <strong>on</strong> its own fr<strong>on</strong>t page should defeat News’fair use argument. Although it is unclear how such a case would be decided under United Statesfair use law, <strong>the</strong> case is a good illustrati<strong>on</strong> of <strong>the</strong> copyright issues that may arise out of <strong>the</strong> act oflinking.2. The Total News CaseIn February of 1997, a number of news service providers (The Washingt<strong>on</strong> Post, CableNews Network, Times Mirror, Dow J<strong>on</strong>es and Reuters New Media) commenced a suit againstTotal News, Inc. (“Total News”) and o<strong>the</strong>r defendants who were ei<strong>the</strong>r providing website design2093 See, e.g.,Hutchins v. Zoll Medical Corp., 492 F.3d 1377 (Fed. Cir. 2007) (copyright does not protect individualwords and “fragmentary” phrases when removed from <strong>the</strong>ir form of presentati<strong>on</strong> and compilati<strong>on</strong>); Dobs<strong>on</strong> v.NBA Properties, Inc., 1999 Copyr. L. Dec. 27,891 (S.D.N.Y. 1999) (phrase “Chicago Bulls RepeatThreepeat” was not protectable under <strong>the</strong> “words and short phrases doctrine” embodied in 37 C.F.R. §202.1(a)); Acuff-Rose Music, Inc. v. Jostens, Inc., 988 F. Supp 289 (S.D.N.Y. 1997) (phrase “You’ve got tostand for something or you’ll fall for anything” was an unprotectable cliché); Apple Computer, Inc. v.Microsoft Corp., 799 F. Supp. 1006 (N.D. Cal. 1992).2094 “Notwithstanding <strong>the</strong> provisi<strong>on</strong>s of secti<strong>on</strong>s 106 and 106A, <strong>the</strong> fair use of a copyrighted work, including suchuse by reproducti<strong>on</strong> in copies or ph<strong>on</strong>orecords or by any o<strong>the</strong>r means specified by that secti<strong>on</strong>, for purposessuch as … news reporting … is not an infringement of copyright.” 17 U.S.C. § 107.- 456 -

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