Copyright © 2011 Richard Heath and Associates, Inc. (RHA)

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Copyright © 2011 Richard Heath and Associates, Inc. (RHA)

Which Influencers are Most Effectivein the Last Mile of EE Delivery?• Home appliance retailers• Home improvementindustry• Eco-marketersGeneralEnergy-focused• ENERGY STAR• Utility rebates/incentives• EE measure suppliers,installers, technicians• EE program administrators• “I got a guy…” – trustedcontractor or handyman• Community associations• Affinity groups• Friends• FamilyNetwork of personalinfluencersCopyright © 2011 Richard Heath and Associates, Inc. (RHA)5

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