Business and Management 2013 - Cambridge University Press India
Business and Management 2013 - Cambridge University Press India
Business and Management 2013 - Cambridge University Press India
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Entrepreneurship <strong>and</strong> innovation 25Entrepreneurship<strong>and</strong> innovationEntrepreneurship inthe Global EconomyEngine for Economic GrowthHenry KresselWarburg Pincus LLC<strong>and</strong> Thomas V. LentoState-controlled economies such asChina are building robust industries atstunning speed <strong>and</strong> siphoning off jobsfrom the West. This book addressesthe crucial issue of state planning vs.free enterprise <strong>and</strong> examines specificproblems surrounding entrepreneurshipin the global economy through nine casehistories of entrepreneurial companies.‘This unique book is a must read forinnovators that increasingly live allaround the globe. In the past theconventional wisdom was designit locally, manufacture it whereappropriate, sell it globally; HenryKressel <strong>and</strong> Thomas Lento arguein this book that products will bedesigned anywhere, manufacturedanywhere, <strong>and</strong> marketed anywherearound the globe. <strong>Business</strong>es startingup today are global in all dimensions,<strong>and</strong> competitors operate globally ...Innovators ignore the lessons here attheir own peril.’Bart Stuck, Managing Director, Signal Lake2012 228 x 152 mm 277pp9 b/w illus. 1 table978-1-107-01976-8 Hardback £27.99eBook availablewww.cambridge.org/9781107019768The <strong>Business</strong> ofHealthcare InnovationSecond editionEdited by Lawton Robert Burns<strong>University</strong> of PhiladelphiaWritten by professors of the WhartonSchool <strong>and</strong> industry executives,this is a wide-ranging analysis ofbusiness trends in the manufacturingsegment of the healthcare industry.It provides a thorough overview <strong>and</strong>introduction to the innovative sectorsfueling improvements in healthcare:pharmaceuticals, biotechnology, platformtechnology, medical devices <strong>and</strong>information technology.‘Burns has produced an exceptionalsuccessor to [the first edition of The]<strong>Business</strong> of Healthcare Innovationwith this new edition. The originalmade an important contribution tothose of us who work <strong>and</strong> invest inthe life sciences. The updated <strong>and</strong>exp<strong>and</strong>ed chapters on challenges <strong>and</strong>possibilities for the pharmaceutical<strong>and</strong> biotechnology industries, the newinsights into the potential of digitalhealth, <strong>and</strong> the overall theme ofconvergence of technologies into aninnovative model of modern medicine,make [this] a timely <strong>and</strong> valuablevolume.’G. Steven Burrill, CEO, Burrill <strong>and</strong> Company2012 247 x 174 mm 600pp89 b/w illus. 65 tables978-1-107-02497-7 Hardback £65.00978-1-107-60777-4 Paperback £34.99eBook availablewww.cambridge.org/9781107024977eBooks available at www.cambridge.org/ebookstore
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