Advanced Analytics with Excel and Data Mining Using SQL Server ...

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ExploresYour DataFindsPatternsPerformsPredictions

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SeekProfitableCustomersCorrectData DuringETLUnderstandCustomerNeedsDetect andPreventFraudPredictiveAnalysisAnticipateCustomerChurnBuildEffectiveMarketingCampaignsPredictSales &Inventory

Mining ProcessTraining dataMining ModelData to bepredictedDM EngineMining ModelMining ModelWithpredictions

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•• Segmentation• classificationregression• Anomaly detection•

1.13

AgeOutlier/Anomaly DetectionMaleFemaleSonDaughterParent

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1.16

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1.18

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1.20

AlgorithmDecision TreesAssociationRulesClusteringNaïve BayesSequenceClusteringTime SeriesNeural NetsLinearRegressionLogisticRegressionDescriptionFinds the odds of an outcome based on values in a training setIdentifies relationships between casesClassifies cases into distinctive groups based on any attribute setsClearly shows the differences in a particular variable for various data elementsGroups or clusters data based on a sequence of previous eventsAnalyzes and forecasts time-based data combining the powerof ARTXP (developedby Microsoft Research) for short-term predictionswith ARIMA (in SQL 2008) forlong-term accuracy.Seeks to uncover non-intuitive relationships in dataDetermines the relationship between columns in order to predict an outcomeDetermines the relationship between columns in order to evaluate the probabilitythat a column will contain a specific state

AssociationRulesClusteringDecisionTreesLinearRegressionLogisticRegressionNaïve BayesNeural NetsSequenceClusteringTime Series

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Microsoft Business IntelligenceSharePointSearch & DashboardsSharePointScorecardsExcelWorkbooksPowerPivotApplicationsMost Broadly adoptedProductivity & CollaborationToolsAnalysisServicesIntegrationServicesReportingServicesMaster DataServicesMost widely deployed EIM & BIPlatformLOBAppsOdataFeeds

Build on What You Already KnowMost broadly adoptedproductivity suiteFastest growingcollaboration platformMost popular DW, OLAP,and reporting platform

Striking A BalanceIT ProfessionalConnect & ProvisionEnd-UserFind & AccessMonitor & ManageMash-up & AnalyzeDeploy & Future ProofShare & CollaborateControlAgility

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