Advanced Analytics with Excel and Data Mining Using SQL Server ...

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Advanced Analytics with Excel and Data Mining Using SQL Server ...

projectbotticelli.com• rafal@projectbotticelli.com•• projectbotticelli.com/knowledge/bipresentations


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ExploresYour DataFindsPatternsPerformsPredictions


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SeekProfitableCustomersCorrectData DuringETLUnderstandCustomerNeedsDetect andPreventFraudPredictiveAnalysisAnticipateCustomerChurnBuildEffectiveMarketingCampaignsPredictSales &Inventory


Mining ProcessTraining dataMining ModelData to bepredictedDM EngineMining ModelMining ModelWithpredictions


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•• Segmentation• classificationregression• Anomaly detection•


1.13


AgeOutlier/Anomaly DetectionMaleFemaleSonDaughterParent


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1.16


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1.18


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1.20


AlgorithmDecision TreesAssociationRulesClusteringNaïve BayesSequenceClusteringTime SeriesNeural NetsLinearRegressionLogisticRegressionDescriptionFinds the odds of an outcome based on values in a training setIdentifies relationships between casesClassifies cases into distinctive groups based on any attribute setsClearly shows the differences in a particular variable for various data elementsGroups or clusters data based on a sequence of previous eventsAnalyzes and forecasts time-based data combining the powerof ARTXP (developedby Microsoft Research) for short-term predictionswith ARIMA (in SQL 2008) forlong-term accuracy.Seeks to uncover non-intuitive relationships in dataDetermines the relationship between columns in order to predict an outcomeDetermines the relationship between columns in order to evaluate the probabilitythat a column will contain a specific state


AssociationRulesClusteringDecisionTreesLinearRegressionLogisticRegressionNaïve BayesNeural NetsSequenceClusteringTime Series


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Microsoft Business IntelligenceSharePointSearch & DashboardsSharePointScorecardsExcelWorkbooksPowerPivotApplicationsMost Broadly adoptedProductivity & CollaborationToolsAnalysisServicesIntegrationServicesReportingServicesMaster DataServicesMost widely deployed EIM & BIPlatformLOBAppsOdataFeeds


Build on What You Already KnowMost broadly adoptedproductivity suiteFastest growingcollaboration platformMost popular DW, OLAP,and reporting platform


Striking A BalanceIT ProfessionalConnect & ProvisionEnd-UserFind & AccessMonitor & ManageMash-up & AnalyzeDeploy & Future ProofShare & CollaborateControlAgility


•• microsoft.com/bi••• projectbotticelli.com/knowledge/bipresentations• rafal@projectbotticelli.com•30


© 2011 Microsoft Corporation & Project Botticelli Ltd. All rights reserved.The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or RafalLukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express,implied or statutory, as to the information in this presentation.Portions © 2011 Project Botticelli Ltd & entire material © 2011 Microsoft Corp unless noted otherwise. Some slides contain quotationsfrom copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. Allrights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarksin the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of ProjectBotticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, itshould not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee theaccuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied orstatutory, as to the information in this presentation. E&OE.

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