New Planläggning markets in Poland and the U.K.och bygglovMarknadsföringoch projekteringFörsäljning ochproduktionKundvård4. Byggande3. Uthyrning5. Förvaltning2. Design och projekteringIdé ochanalys1. Planläggning och bygglovIn keepingMarkförvärvwith its businessFörhandsbokningplan, <strong>Skanska</strong> hasTillträdeexpanded Tid Residential Development operations toinför produktionsstartPoland and the United Kingdom. <strong>Skanska</strong> has had residential development operations in the Nordic5–7 år18–36 månaderregion, the Czech Republic and Slovakia for many years. In some EU countries, economic uncertaintyhas gradually slowed demand. Operations are thus being adjusted to these new market conditions.TidValue creation in residential developmentValuePlanningand permittingConcept andanalysisLand purchaseMarketing andpre-constructionengineeringSales andconstructionAdvance bookingbefore production start5–7 yearsCustomer careMove-inTime<strong>Skanska</strong>-built Value creation in homes commercial are property designed development in ways thatensure energy consumption 25 percent belowValuelegally mandated national standards.4. Construction6. Divestment5. PropertymanagementGenerating value, step by step3. LeasingGenerating value in residential development begins with an analysis of macroeconomicand demographic trends. Where is the growth, who are the targetgroups and what are their needs and wishes? 2. Design and pre-constructionBefore making land purchases, <strong>Skanska</strong> analyzes local conditions in detail.Then a step-by-step process begins, aimed at ultimately offering customers the1. Planning and permittingbest possible value. During the planning stage, <strong>Skanska</strong> establishes a frameworkin close collaboration with local government. Based on the potential offeredby the surroundings, it then creates a neighborhood with clear character. Anattractive neighborhood is designed and built on the basis of residents’ needsand environmental considerations. <strong>Skanska</strong>’s own sales organization marketsthe new homes to the right target group. 18–36 monthsTime25,400Generating valueOf fundamental importance for successful residentialVärdeskapande i infrastrukturutvecklingValue creation in infrastructure developmentdevelopment is <strong>Skanska</strong>’s ability to correctly assessVärdedemand and customer needs in such a way that itsValuedevelopment work results in attractive housing of theexpected quality in the right place, at the right time and Building rights in <strong>Skanska</strong>’s ”land bank” at year-end <strong>2011</strong>.at the right price. Clearly defined customer segmentsUppstart avand needs provide the basis for the products and driftfas conceptsthat och <strong>Skanska</strong> chooses to invest in.Value enhancementKontrakteringByggnationFinancialConstructionfinansiering New residential areas are planned using a holistic The value of land close and building rights varies with theapproach known as Living Area Design in order to demand for housing, which is reflected in changingensure sustainable Anbudsgivande urban environments, with good prices and rents. Value also depends on location, ofoch förhandlingBid and negotiateenvironmental choices and energy performance as well course. Value increases as development risks diminish.as preservation of natural values, improved waste managementand accessible public transit as key elements. of undeveloped land is transferred into a building right,A major step in value enhancement occurs when a parcelKvalificeraQualifyIdentifieraIdentify<strong>Skanska</strong>-built homes are designed in ways that ensure a process that may take up to five years until a localenergy consumption 25 percent below legally mandated development plan is approved. <strong>Skanska</strong> plays a proactiveTidnational standards.role, working closely with local government bodies<strong>Skanska</strong> continuously improves productivity and in planning processes for land use and neighborhoodProjektutveckling TillgångsförvaltningProject Development Asset Managementcost-effectiveness 0−2 år through 3−10 årincreased utilization of standardizedcomponents, industrialized production and phase, when the building right is turned into a com-development. 0−2 Value yearsis further enhanced 3−10 years in the nextcoordinated purchasing. Experience of this is showing pleted project that is ready for occupancy.increased efficiency and substantial cost savings.To satisfy the need for return on capital employed,As an illustration of <strong>Skanska</strong>’s business model, shown the land bank must be well-adapted to the scale andon page 8, residential development also generates direction of operations. To meet this requirement,construction assignments for <strong>Skanska</strong>’s construction <strong>Skanska</strong> continuously evaluates its land holdings,operations.resulting in acquisitions, divestments or land exchanges.Ramp upof operationsTime46 Residential Development <strong>Skanska</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>
1 5001 2009006003000Sverige Norge Finland Tjeckien Nya marknader• Startade• Sålda5 0004 0003 0002 0001 0000JM NCC Peab <strong>Skanska</strong>• StartadeSålda1) Totalt i respektive koncern.Källa: Respektive bolags Bokslutskommuniké.”201816141210864202004<strong>Skanska</strong> sold 3,193 homes and startedconstruction of 3,630 homes in <strong>2011</strong>.200520062007−−−− BruttomarginalGenomsnittlig bruttomarginal200820092010<strong>2011</strong>Homes started and soldHomes started and sold,Nordic residential developers 1Gross margin 2004–<strong>2011</strong>1,5005,000%201,2004,00018169003,00014126002,0001083001,0006420• Started• SoldSweden Norway Finland CzechRepublicNewmarkets0• Started• SoldJM NCC Peab <strong>Skanska</strong>02004 2005 2006−−−−Gross marginAverage gross margin2007200820092010<strong>2011</strong>1 Group total.Source: Year-end report of each respective company.Major events<strong>Skanska</strong> started construction on a total of 3,630 homesduring <strong>2011</strong>. The Group took advantage of its financialstrength to acquire 7,175 new building rights worthSEK 1.7 billion.The business plan for <strong>2011</strong>–2015 includes an expansionof residential development operations to Poland and theUnited Kingdom. In the U.K., the focus is on southwesternand southeastern England, and in Poland mainlyWarsaw. During the year, <strong>Skanska</strong> began constructionand sold its first homes in the U.K. and purchased landin Poland.RevenueRevenue in Residential Development increased by13 percent to SEK 8,550 M (7,581), and the number ofhomes sold amounted to 3,193 (3,176).EarningsOperating income totaled SEK 345 M (559). Operatingmargin was 4.0 (7.4) percent. The deterioration in theoperating margin was mainly due to cost increases incertain Swedish projects and a writedown of land inSlovakia and Estonia. In the short term, the operatingmargin was also adversely affected by investments toestablish a presence in <strong>Skanska</strong>’s new residential developmentmarkets, the U.K. and Poland. The weaker marketsituation is also leading to lengthier sales processesand fewer new project start-ups.OutlookLooking further ahead, <strong>Skanska</strong> believes that futureprospects are good, due to a structural undersupply ofhomes. This is indicated by demographic trends as wellas increased urbanization.In the short term, demand may slow because of economicworries in Europe. This may also lead to lowervolume, although the underlying need will persist.Meanwhile, uncertainty among buyers may be offsetby a lowering of economic growth forecasts, and thusof the interest rate path, resulting in more favorablehousing cost projections.<strong>Skanska</strong> foresees continued potential for improvingprofitability by making the construction processmore efficient.<strong>Skanska</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> Residential Development 47
- Page 1 and 2: Annual Report 2011
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1887 Aktiebolaget Skånska Cementgj
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Skanska ABwww.skanska.comRåsundav