WHO WE ARE

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WHO WE ARE

WORLD LEADERIN LOCATION ANDNAVIGATIONPRODUCTSAND SERVICES3,500EMPLOYEESWORLDWIDEHEADQUARTEREDINAMSTERDAM2


Our historyFoundedFirst navigationsoftware launchedFully focusedon car navigationIntroductionof the PNDAcquisitionof fleetmanagementcompanyAcquisitionofHD TraffictechnologyAcquisition ofTele AtlasSet upAutomotiveHD Trafficavailable acrossEuropeFirst linefittedAutomotiveproduct withRenaultHD Trafficlaunchedin USGlobalcontentdealwithApple1991 1996 2001 2004 2005 2006 2007 2008 2009 2010201120123


VisionMore and more drivers willuse navigation applicationsand services running on avariety of connected devices,including portable navigationdevices (PNDs), in-dashinfotainment systems andsmartphones5


MissionTo provide all drivers with theworld’s best navigationexperience…6


GoalOur goal is to putTomTom in everyvehicle7


Our Traffic ManifestoOn a mission to reduce traffic congestion for allWhen 10% of people drivewith TomTom’s HD Traffic,journey times will bereduced by 5% for everyone8


Our assetsiPhone AppTrafficHISTORICAL TRAFFICGEOCODINGREAL-TIME TRAFFICCore contentGEOCODING NavigationDYNAMIC ROUTINGPOIsADASAutomotive systemsSportwatchMapsPNDFleet ManagementsolutionsSpeedcamerasGeographic content& software9


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LICENSING11


Licensing maps and traffic dataThe freshest mapMap coverage updateddaily using multiplesources. Extends over200 countries andterritories &encompasses >3 billionpeople and 34 millionkilometers globally.Most accurate realtime trafficTomTom real timetraffic products create avivid picture of trafficconditions as theyevolve, keeping driversin control of theirjourneys.The largest resourceto predict traffic flow>4 trillion anonymousGPS measurements inhistorical trafficdatabase to ensureanalysis accuratelypredicts drivingbehaviour across theroad network.12


Global map coverageTomTom maps reach industry-leading coverage of 36 millionkilometers of roads, covering 109 countries worldwideMultinetConnectPlusConnect13Partner Product MultiNetNavigable Coverage via Partner Product


The largest database resourceto help analyse and predict traffic flowLarge database of traffic movements> 4 trillion anonymous GPS measurements since 2007> 4 billion new records per dayMany roads with >20,000 measurements (some >100,000)


Data sourcesfor TomTom‘s historical traffic database• TomTom historical database generated from accurate GPS devices• Growing number of car-centric sourcesTomTom HOMEMobile AppIn DashNavigationAnonymous GPSmeasurementsBusinessSolutionsTomTom historicaltraffic databaseConnected PND15


Key differentiatorsfor TomTom‘s market leading historical traffic databaseLargest coverageMore data, more roadsGreenest analysisMost flexible analysis>40 countries in EU, North America & APAC>4 trillion anonymous GPS measurementsoffering significant sample sizes & reliablestatistics on all road classesNo roadside equipment requiredNo need to pre-plan data studies,retrospective studies possible at any time


TomTom’s current historical traffic productsSpeedProfilesCustom TravelTimesCustom AreaAnalysisCustom ProbeCountsIntelligentdata foroptimal routeplanningHighly granularspeed andbottleneckinformation fortravel andlocation baseddecisionHistorical traveltimes andspeeds forregionalanalysisProxy toestimate trafficcounts onprimary andsecondaryroads17


Robust traffic informationto help solve problemsTypical use cases• Monitor road performance• Analyse travel times & identify roadnetwork bottlenecks• Identify noise and emissions hotspots• Investigate effect of road infrastructurechanges• Analyse intersection design andperformance• Measure accessibility of locations forsite selection studies• Predict time-specific travel times


Valuable traffic information productsfor many usersTypical customers• Local, regional and nationalgovernment traffic planningdepartments• Traffic & environmental consultants• Planning, construction andengineering firms• Geo-marketing companies• Routing and navigation industry


Real Time Traffic Data Sources & FusionGeneral Data SourcesThe best real time traffic information on highways,major roads and secondary roads.Data FusionLIVE PNDIn-dashNavigationiPhoneNavigationBusinessSolutions3 rd PartyGSMProbesRoadSensorsIncidentDataNote: Not all data sources are available or used in every country2011 March 201320GPS ProbesGSMGovernmentor 3 rd party


Key differentiators• Higher Accuracy - we outperform the competition in reporting traffic jams(jam coverage/error ratio) on TMC road network• Most Up-To-Date - we deliver traffic updates every minute compared to everyfive minutes from some competitors• Greater Road Coverage - we can report traffic on 10 times more miles of roads21© 2011 TomTom. All rights reserved. Confidential information.


QualityTÜV Quality Certificate 2010• Competitive test byindependent 3 rd party inGermany, April 2010• TomTom awarded a certificateby TÜV who said:• "HD Traffic is preciseand accurate“• "HD Traffic covershighways andsecondary roads"


Enterprise TrafficReal Time Incident DataPurpose: To enable dynamic routing and traffic information display• Every minute, bulk feed can be retrieved from TomTom server• Traffic delays & incidents described in XML / Datex II standard format• Information positioned on map using local TMC table as location referencingsystem OR using OpenLR to offer extended coverage on secondary roads• Only roads with incidents are included in file updates23 11 March 2013 © 2011 TomTom. All rights reserved. Confidential information.


Enterprise TrafficTarget Customers and Use CasesTarget CustomersTypical Use Cases• PND / Smartphone manufacturers• Internet Mobility Portals• Traffic Control Centers• Dynamic navigation routing• Dynamic pre-trip route planning• Traffic situation monitoring2411 March 2013© 2011 TomTom. All rights reserved. Confidential information.


Enterprise TrafficDifferentiatorsWhy use TomTom Enterprise Traffic?Highest quality dataFastest update cycleMost relevantinformation to cardriversSuperior coverageWide range of flow andincident source dataMore congested roads correctly reported and fewest errors (ghostjams) - as confirmed by independent TÜV testing and internaltestingNew file updated every 1 minute or less - minimising time fromobservation to publicationData sourced primarily from accurate car-centric GPS devices -not biased by trucksSecondary roads included in OpenLR feed – giving average of60% increase in number of incidents reported due to increasedaddressable locationsFlow data from proprietary growing fleet of GPS probes, GSMprobes and sensor data PLUS incident data from government / 3rdparty source2511 March 2013


HD FlowReal Time Road SpeedPurpose: To enable traffic information display and dynamic routing• Every 3 minutes bulk feed can be retrieved from TomTom server• Road speeds data described in XML / Datex II Standard format• Information positioned on map using local TMC table as location referencingsystem OR using OpenLR to offer extended granularity and road coverage• All significant roads in the area included in file updates2611 March 2013


HD FlowTarget Customers and Use CasesTarget CustomersTypical Use Cases• Traffic Control Centers• PND / Smartphone manufacturers• Internet mobility portals• Monitor road speeds over wide areas• Dynamic navigation routing &display• Dynamic pre-trip route planning2711 March 2013© 2011 TomTom. All rights reserved. Confidential information.


HD FlowDifferentiatorsWhy use TomTom HD Flow?Highest quality dataFastest update cycleMost relevantinformation to cardriversSuperior coverage $Wide range of flow andincident source dataMore roads included with accurate road speed flow informationNew file updated every 3 minute or less - minimising time fromobservation to publicationData sourced primarily from accurate car-centric GPS devices -not biased by trucksOpenLR feed splits roads into smaller segments to provide moreaccurate speed distribution over each road stretch, and candescribe flow on secondary roads even where not included in TMClocation TableFlow data from proprietary growing fleet of GPS probes, GSMprobes and sensor data PLUS incident data from government / 3rdparty source$ - HD Flow OpenLR feed from 2nd half 2011)2811 March 2013


HD Route TimesReal Time Travel Times and Delays on Specific Routes• Real-time information for road users to choose best route• File can be retrieved from TomTom server every minute• Complex routes over multiple roads possible• Routes can be added / edited within one hour2911 March 2013


HD Route TimesTarget Customers and Use CasesTarget CustomersTypical Use Cases• Traffic Control Centers• Event Managers• Kiosks / Corporate Offices• VMS display of times for popularalternative routes• Display information on delaysaround special events• Time to airport / station etc byalternative routes3011 March 2013© 2011 TomTom. All rights reserved. Confidential information.


HD Route TimesDifferentiatorsWhy use TomTom HD Route Times?Monitor any road orrouteQuickest set-up / edittimeMost accurate traveltimesMost cost effective andgreen solutionFastest data updatecycleMost flexible use casesAny Simple or Complex routes over any distance can bemonitored, not restricted to TMC roads etcRoutes can be set-up or edited in the system within an hourUsing data from Enterprise Traffic for real-time congestionData is generated entirely by the established TomTom Trafficsystem – no additional roadside infrastructure or sensors neededNew file updated every minute or less - minimising time fromobservation to publicationTemporary road works or event management uses can bemonitored.3111 March 2013


Thank youAny questions?32

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