HP PAPARAZZI CAMPAIGN MANUAL - Tag

brochures.tagworldwide.com
  • No tags were found...

HP PAPARAZZI CAMPAIGN MANUAL - Tag

4. ATL Executional Components234 .2.1Lead Creative CONCEPT –Guidelines press 1Headline: Music, like never before.This campaign has high level messaging only. Theheadline leads directly to the key differentiation line– Only HP PC’s have Beats audio inside.Windows ® . Life without Walls .HP recommends Windows 7.AllianceRecommendation. Tobe discussed as JMPprogrammeVisualSingle image and multiple tiled image executions tohelp ensure breadth of HP Beats Collection is fullycommunicated.IMAGEBeats style with image optionson Envy 14, dv7, Beats EditionCall to actionDrive customers to dedicated integrated campaignmicrosite and Facebook campaign hub where existing,to ensure maximum engagement options.Use ‘Get closer to the music’ as call to action copy.headlineLeveraging Paparazzi concept.HP Futura fontMUSIC, LIKE NEVER BEFORE.Only HP PCs haveinsideLogoGet closer to the to the music music at at hp.com/paparazzi© 2010 Hewlett Packard Development Company, L.P. All L.P. rights All rights reserved. reserved. This system This system may require may require upgraded upgraded and/or and/or separately separately purchased purchased hardware hardware and/or a and/or aDVD drive to install the Windows 7 7 software and and take take full full advantage of Windows of Windows 7 functionality. 7 functionality. See See www.microsoft.com/windows/windows-7/ for details. for details.

More magazines by this user
Similar magazines