Life's brighter under the sun - Lincoln Financial Group

Life’s brighter under the sun

Life’s brighterunder the sunAn international financial services leaderOur purpose at Sun Life Financialof Canada is simple – to help customersachieve a lifetime of financial security.Sun Life Financial of Canada is a leading international financial services organisationwith over 25 million customers in 22 countries. We provide a diverse range of protectionand wealth management products and services to individuals, intermediaries andcorporate customers.Sun Life Financial of Canada was founded in 1865, and has grown in size and strengthso we now have more than CDN $397 billion of assets under management as of30 June 2009. Today, we have operations all over the world including Canada, theUnited States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia,India, China and Bermuda. It’s this international experience that’s helped us create asolid business for our customers worldwide. No wonder we’ve been well establishedin the UK for over 100 years now.We operate in 22 countries across the globe

A company with strength and securityWe believe our success is based on our reputation for being financially strong,which means we can help customers achieve financial security, too.This means that you can count on us to meet our obligations to our policyholders.And that means peace of mind for our investors and customers, too. It’s why wehave been trusted with over £10.6 billion of assets under management in the UK.3

Our customers are at the centre of everything we doSun Life Financial of Canada is a global group built around our 25 million customers.Our purpose is simply to help our policyholders achieve the peace of mind that comeswith having a lifetime of financial security.Our commitment to our customers is unwavering, and it’s this commitment thatdrives us forward and influences every business decision we make. We seek insightinto customers’ needs and use this to empower them to prepare for their futures withconfidence. From our culture, to the products and services we offer around the globe,we are a group that is dedicated to the financial success of millions of people.1.1 million customers in the UK and 25 million worldwide4

We value our dedicated workforceOur commitment to customers is reflected through the service offered by ourdedicated team. We value our diverse, talented workforce and ensure we encourageand support them to reach their full potential at all times.We’re proud of the service our staff provide. Their customer service levels are secondto none. In fact, in the UK a recent ABI Customer Impact Scheme Survey showed theyachieved high levels of satisfaction for service.83% of customers believe that we treat them fairly79% of customers rate us as easy to do business with71% of customers rate us as really caring about our customersSource: Association of British Insurers (ABI) Customer Impact Scheme Survey 2008.6

Our valuesIntegrity: We are committed to the highest standardsof business ethics and good governance.Engagement: We ensure we support our diverse, talentedworkforce by encouraging them to reach their full potential.Customer focus: We provide sound financial solutions forour customers and always work with their interests in mind.Excellence: We pursue operational excellence through ourdedicated people, quality products, exceptional servicesand solid, value-based risk management.Value: We deliver value to the customers and shareholderswe serve and to the communities in which we operate.For more information on Sun Life Financialof Canada visit: www.sunlife.comFor more information aboutSun Life Financial of Canada in the UK visit:www.sunlifefinancialofcanada.co.ukSun Life Financial of Canada’s UK life and pensionsbusiness is operated by:(1) Sun Life Assurance Company of Canada (UK)Limited, authorised and regulated by the FinancialServices Authority (FSA) with the FSA registrationnumber 110481, registered at Companies House inEngland with number 959082. Registered Office:Matrix House, Basing View, Basingstoke, Hampshire,RG21 4DZ, United Kingdom; and(2) Lincoln Assurance Limited, authorised andregulated by the FSA with the FSA registrationnumber 139630, registered at Companies House inEngland with number 830572. Registered Office:Barnet Way, Barnwood, Gloucester, GL4 3RZ,United Kingdom.